BA (Hons) Fashion Marketing and Media

Fashion: Media and Marketing at Winchester is interdisciplinary, drawing together expertise from the Faculties of Business, Law and Sport; Humanities and Social Sciences; and Arts.


BA (Hons) Fashion Marketing and Media at University of Winchester

UCAS code: N590

Entry Requirements*

Typical offer: 

2018 Entry: 104-120 points

*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.

A GCSE A*- C or 9-4 pass in English Language is required.

Degree duration: 

3 years full-time; 6 years part-time

International Baccalaureate: 

26 points

If English is not your first language: 

Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.

Course Tuition Fees and Additional Costs

UK/EU/Channel Islands and Isle of Man

2018 Entry Full-time £9,500** p/a
Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £79.17 and a 15 credit module is £1,187. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £7,125.

Total Cost: £28,500** (3 years) 

International Students

2018 Entry Full-time £11,900** p/a
Total Cost: £35,700** (3 years) 

For further details click here

Additional Costs:


  • Core Text: Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Cost: £50 - £300 per year
  • Exhibitions: It is recommended that students attend exhibitions for which approximate cost of travel and admission is £180 in total across the three year duration of the course. Cost: £180


  • Printing and Binding: The cost of printing and binding (eg. For Research Portfolios or dissertations) will need to be covered by the student in their final year of study. Cost: £10

To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here

Other Information

Study abroad (optional):


Work experience:

Students have a variety of opportunities to undertake placements and internships with a range of local, regional and international fashion employers and organisations.


Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester

Suitable for applicants from:

UK, EU, World


Previously, students have had the opportunity to gain invaluable experience interning at London Fashion Week working front of house, backstage and managing shows.


Students regularly make visits to local (Hampshire) and national (London) museums to see exhibitions in Fashion and the Fine Arts.


Students regularly meet and learn from  guest lecturers such as Nick Clarke, Menswear e-commerce Editor at ASOS.

Pre-approved for a Masters:

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

Terms and Conditions 

For more information about the University of Winchester's terms and conditions click here.

**Indicative Fees for 2018/19 Home and EU students are £9,500 per year. Whilst the inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval and the approval of The University of Winchester Board of Governors. International fees are still subject to approval from the University of Winchester Board of Governors.

If you are starting your degree in September 2018, the first year will cost you £9,500. Based on this fee level, the indicative fees for a three-year degree would be £28,500 (Home and EU), £35,700 (International). However, please be aware that this may change. Our fees will be reviewed annually before the academic year begins and in-line with Parliament's approval of inflationary increases or decreases to fees for institutions with high quality teaching. 

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. You can find out more here.

If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future so make sure you know what is on offer to support you. 

Year 1 is foundational and provides the basis for more specialised study in Years 2 and 3. Year 1 introduces students to the key theories, concepts and perspectives within the topic of Fashion Marketing and Media. In Year 1 students are provided with a fundamental background to fashion and the sociological theories underpinning it, together with basic concepts in media studies and an introduction to management and marketing. In this foundational year, students are also introduced to research skills which develops further in Year 2.

Year 2 builds upon the foundation of Year 1 with the objective to provide further insight into specific topics related to the fashion industry such as fashion promotion; fashion trend forecasting; fashion journalism; entrepreneurial skills; and research skills and the research process in fashion marketing.

Year 3 encourages students to work in a more independent manner and to consider their career options, actively working towards these prior to graduation. A range of optional taught modules is offered to further broaden students' understanding of the fashion industry. Additionally, the programme provides external engagement through volunteering, so students may practice the skills acquired during the previous years. These placements can take place in fashion retailing; buying and merchandising; visual merchandising; show production; brand management; events management; trend forecasting; PR; journalism; or digital fashion media.

Year 1

Core modules:

  • Introduction to Academic and Professional Studies
  • Business of Fashion
  • E-publishing
  • Understanding Markets
  • Fashion in Focus
  • Managing Finance
  • Introduction to Media
  • Marketing Principles

Year 2

Core modules:

  • Applied Marketing Research
  • Fashion Merchandising
  • Creativity Design and Innovation
  • Consumer Behaviour
  • Fashion Buying
  • Brand Identity and Design
  • Integrated Marketing Communications

Year 3

Core modules:

  • Research Project 
  • Dissertation
    Part-time Work Placement
  • Sustainability and Responsibility in Fashion
  • Fashion Media and Identity
  • Strategic Brand Management
  • Strategic Innovation Management
  • Digital Marketing
  • Creating a Social Media Campaign

For further information about modules, please view the course leaflet (see right-hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at The University will notify applicants of any changes made to the core modules listed above. 

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 288 hours
  • Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 240 hours
  • Independent learning: 960 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 132 hours
  • Independent learning: 936 hours
  • Placement: 132 hours

*Please note these are indicative hours for the course. 

Key features of the Fashion Media and Marketing programme are our active links with a range of leading industry specialists running sessions with our students in areas such as visual merchandising, fashion designing, fashion buying and trend forecasting; opportunities for international study; encouraging work placements including during London Fashion Week and Winchester Fashion Week; and field trips to museums, exhibitions and enterprises in the vicinity and region.

Programme Leader

Dr Savithri Bartlett: lecturer in Cultural History of Dress and the Sociological Perspectives of Fashion. She brings 15 years of experience within haute couture to her teaching of new technologies and textiles in contemporary fashion. Research interests include developing a research community in which, under the guidance of academic staff, undergraduates take ownership for generating original research; they additionally inherit the work of their student predecessors. They are also encouraged to learn synchronically from their peers.

Teaching team

Dr Steve Northam: teaches Business Processes, New Media Marketing and Project Management from Undergraduate to Masters level. Externally he runs his own investment company operating more than 20 UK based limited companies across multiple sectors of business in media and publishing, events, marketing and design. His academic research interests are with Small and Medium Sized Enterprise business with a core focus on technology, insight and entrepreneurship.

Dr Charlotte Lystor: teaching areas include marketing and marketing management. Main research interest is in responsible marketing.

Alex Shakespeare: teaches Fashion Journalism and how to write for specialist consumer markets and edit magazines and websites. She offers valuable insights on how to make it as a journalist in a highly competitive industry. She brings 16 years of publishing experience specialising in fashion, health and travel for a variety of mainstream titles including Hearst's and in the Middle East, Harper's  Bazaar Arabia and VIVA Dubai. 

Sofia Dawe: teaches trend forecasting, visual communication  and merchandising. As a practitioner running her own trend forecasting business, she looks at how brands from across a range of lifestyle industries respond to the needs of the consumer of the future. Her research interests are consumer behaviour, retail, fashion, lifestyle, luxury, design, cultural and social trends.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

  • 100 per cent coursework
  • 0 per cent written exams
  • 0 per cent practical exams

Year 2 (Level 5)*:

  • 75 per cent coursework
  • 0 per cent written exams
  • 25 per cent practical exams

Year 3 (Level 6)*:

  • 100 per cent coursework
  • 0 per cent written exams
  • 0 per cent practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

Graduates enter a wide range of careers events management, journalism, visual merchandising, fashion buying, academic research and trend forecasting.

For more information about graduate employment visit - From Freshers to Future - what will yours be?

At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement.


The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.

While DLHE provides accurate information about first destinations, this data needs to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
UK and EU Students:Send us a message

International Students

International students seeking additional information about this programme can send an email to or call +44 (0)1962 827023

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