BA (Hons) Fashion Marketing and Media

Fashion: Media and Marketing at Winchester is interdisciplinary, drawing together expertise from the Faculties of Business, Law and Sport; Humanities and Social Sciences; and Arts.
**subject to revalidation


BA (Hons) Fashion Marketing and Media at University of Winchester

UCAS code: N590

Entry Requirements*

Typical offer: 

2017 Entry: 104-120 points

*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.

A GCSE A*- C or 9-4 pass in English Language is required.

Degree duration: 

3 years full-time; 6 years part-time

International Baccalaureate: 

26 points

If English is not your first language: 

Year 1/Level 4: IELTS 6.0 (including 6.0 in writing) or equivalent.

Course Tuition Fees and Additional Costs

UK/EU/Channel Islands and Isle of Man

2017 Entry Full-time £9,250** p/a
Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,939.
Total Cost: £27,750** (3 years)

International Students

2017 Entry Full-time £11,600** p/a
Total Cost: £34,800** (3 years)

For further details click here

Additional Costs:


  • Core Text: Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Cost: £50 - £300 per year
  • Exhibitions: It is recommended that students attend exhibitions for which approximate cost of travel and admission is £180 in total across the three year duration of the course. Cost: £180


  • Printing and Binding: The cost of printing and binding (eg. For Research Portfolios or dissertations) will need to be covered by the student in their final year of study. Cost: £10

To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here

Other Information

Study abroad (optional):


Work experience:

Students have a variety of opportunities to undertake placements and internships with a range of local, regional and international fashion employers and organisations.


Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester

Suitable for applicants from:

UK, EU, World


Previously, students have had the opportunity to gain invaluable experience interning at London Fashion Week working front of house, backstage and managing shows.


Students regularly make visits to local (Hampshire) and national (London) museums to see exhibitions in Fashion and the Fine Arts.


Students regularly meet and learn from  guest lecturers such as Nick Clarke, Menswear e-commerce Editor at ASOS.

Pre-approved for a Masters:

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

**Subject to revalidation

'Revalidation' is the process by which the University refreshes its existing provision. Revalidation assesses the quality and standards of the programme to ensure it continues to provide a distinct, high quality academic experience for students, enabling them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career.

Terms and Conditions 

For more information about the University of Winchester's terms and conditions click here.

**Indicative Fees for 2017/18 Home and EU students are £9,250 per year. Whilst the inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval and the approval of The University of Winchester Board of Governors. International fees are still subject to approval from the University of Winchester Board of Governors.

Year 1 is foundational and provides the basis for more specialised study in Years 2 and 3. Year 1 introduces students to the key theories, concepts and perspectives within the topic of Fashion Marketing and Media. In Year 1 students are provided with a fundamental background to fashion and the sociological theories underpinning it, together with basic concepts in media studies and an introduction to management and marketing. In this foundational year, students are also introduced to research skills which develops further in Year 2.

Year 2 builds upon the foundation of Year 1 with the objective to provide further insight into specific topics related to the fashion industry such as fashion promotion; fashion trend forecasting; fashion journalism; entrepreneurial skills; and research skills and the research process in fashion marketing.

Year 3 encourages students to work in a more independent manner and to consider their career options, actively working towards these prior to graduation. A range of optional taught modules is offered to further broaden students' understanding of the fashion industry. Additionally, the programme provides external engagement through volunteering, so students may practice the skills acquired during the previous years. These placements can take place in fashion retailing; buying and merchandising; visual merchandising; show production; brand management; events management; trend forecasting; PR; journalism; or digital fashion media.

Year 1

Core modules:

  • Introduction to Fashion 1: Cultural History of Dress
  • Introduction to Fashion 2: Sociological Perspectives
  • Introduction to Academic and Professional Skills
  • Fashion Industry Skills
  • The Style Press: Fashion Media and Journalism
  • Creating and Edition Fashion Text
  • Understanding Marketing
  • Marketing Principles

Year 2

Core modules:

  • Fashion Buying and Merchandising
  • Colour in Fashion
  • Applied Marketing Research
  • Creating Cross-Platform Content
  • Integrated Marketing Communications
  • Consumer Behaviour 

Year 3

Core modules:

  • Sustainability and Responsibility in Fashion
  • Research Portfolio; Consultancy Project; Part-time Work Placement or Dissertation 

Optional modules:

  • Volunteering for fashion-related activities
  • Entrepreneurship in Action
  • Strategic Innovation Management
  • Digital Marketing
  • Strategic Brand Management 

For further information about modules, please view the course leaflet (see right hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at

The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of the course, students develop independent and critical learning, building confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of available learning resources available.

In addition to the formally scheduled contact time (i.e. lectures, seminars etc.), students are encouraged to access academic support from staff within the course team, personal tutors and the wide range of services to students within the University.

Key features of the Fashion Media and Marketing programme are our active links with a range of leading industry specialists running sessions with our students in areas such as visual merchandising, fashion designing, fashion buying and trend forecasting; opportunities for international study; encouraging work placements including during London Fashion Week and Winchester Fashion Week; and field trips to museums, exhibitions and enterprises in the vicinity and region.

Programme Leader

Dr Savithri Bartlett: lecturer in Cultural History of Dress and the Sociological Perspectives of Fashion. She brings 15 years of experience within haute couture to her teaching of new technologies and textiles in contemporary fashion. Research interests include developing a research community in which, under the guidance of academic staff, undergraduates take ownership for generating original research; they additionally inherit the work of their student predecessors. They are also encouraged to learn synchronically from their peers.

Teaching team

Dr Steve Northam: teaches Business Processes, New Media Marketing and Project Management from Undergraduate to Masters level. Externally he runs his own investment company operating more than 20 UK based limited companies across multiple sectors of business in media and publishing, events, marketing and design. His academic research interests are with Small and Medium Sized Enterprise business with a core focus on technology, insight and entrepreneurship.

Dr Charlotte Lystor: teaching areas include marketing and marketing management. Main research interest is in responsible marketing.

Alex Shakespeare: teaches Fashion Journalism and how to write for specialist consumer markets and edit magazines and websites. She offers valuable insights on how to make it as a journalist in a highly competitive industry. She brings 16 years of publishing experience specialising in fashion, health and travel for a variety of mainstream titles including Hearst's and in the Middle East, Harper's  Bazaar Arabia and VIVA Dubai. 

Sofia Dawe: teaches trend forecasting, visual communication  and merchandising. As a practitioner running her own trend forecasting business, she looks at how brands from across a range of lifestyle industries respond to the needs of the consumer of the future. Her research interests are consumer behaviour, retail, fashion, lifestyle, luxury, design, cultural and social trends.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library

The University is committed to providing timely and appropriate feedback to students on their academic progress and achievement, enabling them to reflect on their progress and plan their academic and skills development effectively. Students are also encouraged to seek additional feedback from their course tutors and lecturers.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

Graduates enter a wide range of careers events management, journalism, visual merchandising, fashion buying, academic research and trend forecasting.

For more information about graduate employment visit - From Freshers to Future - what will yours be?

At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement.


The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.

While DLHE provides accurate information about first destinations, this data needs to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
UK and EU Students:Send us a message

International Students

International students seeking additional information about this programme can send an email to or call +44 (0)1962 827023

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