UCAS code: 3R93
2017 Entry: 104-120 points
2018 Entry: 112-120 points
*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.
A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.
3 years full-time; 4 years full-time (placement); 6 years part-time
If English is not your first language:
Year 1/Level 4: IELTS 6.0 (including 6.0 in writing) or equivalent
Course Tuition Fees and Additional Costs
UK/EU/Channel Islands and Isle of Man
2017 Entry Full-time £9,250** p/a
Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,939.
Total Cost: £27,750** (3 years) | £28,450** (Placement option)
2017 Entry Full-time £11,600** p/a
Total Cost: £34,800** (3 years) | £35,500** (sandwich option)
For further details, click here
- Core texts: Students should budget to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Cost £400 across 3 years of study.
- Printing and binding: Students may be required to pay for the costs of dissertation printing and binding. Cost £10.
- Formal wear: Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Cost £0 - £50.
- Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Cost £5 - £30 per day.
- Certified associate examinations: Students may undertake a range of media design training whilst at University. To become a certified Associate students must sit an exam. Costs will vary depending on the number of exams the student selects. Certification is optional students can engage in the training without taking the examination. Cost £30 per examination.
To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here
Study abroad (optional):
USA; Europe (France) via Erasmus
Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.
Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester
Suitable for applicants from:
UK, EU, World
Our BA (Hons) Marketing programme has received a 100% satisfaction score from our 2nd year students.
This course has only been running since 2014 and therefore there is currently no subject specific data on student satisfaction from graduates, nor any employability statistics. The data supplied in the Key Information Sets below has been drawn from wider subject areas. In addition, information on learning, teaching and assessment for parts of the course, which have not yet been taught, has been estimated.
Pre-approved for a Masters:
University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.
Terms and Conditions
For more information about the University of Winchester's terms and conditions click here.
**Indicative Fees for 2017/18 Home and EU students are £9,250 per year. Whilst the inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval and the approval of The University of Winchester Board of Governors. International fees are still subject to approval from the University of Winchester Board of Governors.
Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. You can find out more here.
If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future so make sure you know what is on offer to support you.
The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing, gaining an understanding of the marketing profession and to identify and develop key marketing skills.
The second year provides you with opportunities to hone your marketing management capabilities, via marketing-research projects and external marketing related competitions. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.
The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.
There are four options for the final Extended Independent Study, which provide you with the opportunity to demonstrate independent, selfdirected study whilst building confidence and marketing expertise.
Students may choose to spend a year on work placement before moving on to the final year of study. This is normally a paid placement and all placements are approved by the Winchester Business School to ensure that they are suitable and valuable for the student's learning. This is a non-credit bearing year of study.
- Introduction to Academic and Professional Studies
- Continuing Academic and Professional Studies
- Understanding Markets
- People and Organisations
- Responsible Management
- Marketing Principles
- Managing Finance
- Business Functions in Context
- Applied Marketing Research
- Marketing Management
- Integrated Marketing Communications
- Creativity, Design and Innovation
- Business Profitability and Performance
- Consumer Behaviour
- Relationship Marketing
- Dissertation, Consultancy Project, Work Experience or Research Contemporary Management Issues
- Marketing Ethics
- Strategic Brand Management
- Strategic Marketing Management
- Digital Marketing
- Strategic Innovation Management
- Marketing Development in a Volunteering Context
- Managing Change
- Financial Management
- Entrepreneurship in Action
- Social Enterprise
- Project Management
For further information about modules, please view the course leaflet (see right-hand side).
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions. The University will notify applicants of any changes made to the core modules listed above.
Learning and teaching is a combination of lectures, interactive seminars and workshops providing students the opportunity to develop a broad range of managerial skills. These include self-organisation, team-working, effective communications, problem-identification and resolution, decision-making and self-development. Development of these skills is encouraged through the use of small group projects, case study analysis and interaction with the local business community.
The University aims to shape confident learners by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of the course, students develop independent and critical learning, building confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of available learning resources available.
In addition to the formally scheduled contact time (i.e. lectures, seminars etc), students are encouraged to access academic support from staff within the course team, personal tutors and the wide range of services to students within the University.
Students will undertake a skills audit before being accepted on to the scheme and will only be considered for this module if they have an attendance record in year 2 of at least 80%.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library
The University is committed to providing timely and appropriate feedback to students on their academic progress and achievement, enabling them to reflect on their progress and plan their academic and skills development effectively. Students are also encouraged to seek additional feedback from their course tutors and lecturers.
At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.
There is demand for marketing graduates across a broad spectrum of roles in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations.
For more information about graduate employment visit From Freshers to Future-what will your be?
At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement
The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.
While DLHE provides accurate information about first destinations, the data need to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.