BA (Hons) Marketing

Marketing at Winchester develops a critical understanding of marketing - theoretical concepts are explored in a multitude of contexts allowing students to gain problem-defining skills. Analytical skills are further developed to enable students to interpret and translate data to inform marketing decisions.

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BA (Hons) Marketing at University of Winchester

UCAS code: 3R93

Entry Requirements*

Typical offer:

2018 Entry: 112-120 points

*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.

A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.

Degree duration:

3 years full-time; 4 years full-time (placement); 6 years part-time

International Baccalaureate:

26 points

If English is not your first language:

Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Course Tuition Fees and Additional Costs

UK/EU/Channel Islands and Isle of Man

If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. For international students, the first year fee is £12,950. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students and £38,850 for International students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. You can find out more here. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you. 

2018 Entry Full-time £9,250 p/a.
Total Cost: £27,750 (3 years) | £28,450 (sandwich option)
UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938.

International Students

2018 Entry Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.
**International fees are still subject to approval from the University of Winchester Board of Governors.

For further details, click here

Additional costs:

Mandatory 

  • Core texts: Students should budget to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Cost £400 across 3 years of study. 

Optional

  • Printing and binding: Students may be required to pay for the costs of dissertation printing and binding. Cost £10.
  • Formal wear: Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Cost £0 - £50.
  • Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Cost £5 - £30 per day. 
  • Certified associate examinations: Students may undertake a range of media design training whilst at University. To become a certified Associate students must sit an exam. Costs will vary depending on the number of exams the student selects. Certification is optional students can engage in the training without taking the examination. Cost £30 per examination. 

To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here

Other Information

Study abroad (optional):  

USA; Europe (France) via Erasmus

Work placement:

Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.

Location:

Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester

Suitable for applicants from:

UK, EU, World

Pre-approved for a Masters:

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

Terms and Conditions 

For more information about the University of Winchester's terms and conditions click here.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. You can find out more here.

If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future so make sure you know what is on offer to support you. 

The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing, gaining an understanding of the marketing profession and to identify and develop key marketing skills.

The second year provides you with opportunities to hone your marketing management capabilities, via marketing-research projects and external marketing related competitions. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.

The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

There are four options for the final Extended Independent Study, which provide you with the opportunity to demonstrate independent, selfdirected study whilst building confidence and marketing expertise.

Work placement

Students may choose to spend a year on work placement before moving on to the final year of study. This is normally a paid placement and all placements are approved by the Winchester Business School to ensure that they are suitable and valuable for the student's learning. This is a non-credit bearing year of study.

Year 1

Core modules:

  • Introduction to Academic and Professional Studies
  • Continuing Academic and Professional Studies
  • Understanding Markets
  • People and Organisations
  • Responsible Management
  • Marketing Principles
  • Managing Finance
  • E-publishing

Year 2

Core modules:

  • Applied Marketing Research
  • Marketing Management
  • Integrated Marketing Communications
  • Creativity, Design and Innovation
  • Brand Identity and Design
  • Consumer Behaviour
  • Relationship Marketing

Year 3

Core modules:

  • Dissertation, Consultancy Project, Work Experience or Research Contemporary Management Issues
  • Marketing Ethics
  • Strategic Brand Management
  • Strategic Marketing Management
  • Digital Marketing

Optional modules:

  • Strategic Innovation Management
  • Marketing Development in a Volunteering Context
  • Managing Change
  • Financial Management
  • Entrepreneurship in Action
  • Social Enterprise
  • Project Management
  • Brand Development and Communication
  • Creating a Social Media Campaign

For further information about modules, please view the course leaflet (see right-hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions. The University will notify applicants of any changes made to the core modules listed above. 

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 288 hours
  • Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 240 hours
  • Independent learning: 960 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 168 hours
  • Independent learning: 924 hours
  • Placement: 108 hours

*Please note these are indicative hours for the course. 

Programme Leader 

Teaching team

Attendance regulations

Students will undertake a skills audit before being accepted on to the scheme and will only be considered for this module if they have an attendance record in year 2 of at least 80%. 

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library 

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

  • 87 per cent coursework
  • 0 per cent written exams
  • 13 per cent practical exams

Year 2 (Level 5)*:

  • 87 per cent coursework
  • 0 per cent written exams
  • 13 per cent practical exams

Year 3 (Level 6)*:

  • 100 per cent coursework
  • 0 per cent written exams
  • 0 per cent practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

There is demand for marketing graduates across a broad spectrum of roles in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations.

For more information about graduate employment visit From Freshers to Future-what will your be?

At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement

Employability

The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.

While DLHE provides accurate information about first destinations, the data need to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
UK and EU Student:Send us a message

International Students

International students seeking additional information about this programme can send an email to International@winchester.ac.uk or call +44 (0)1962 827023

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Key Information Sets for this course:


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