BA (Hons) Marketing

Marketing at Winchester develops a critical understanding of marketing - theoretical concepts are explored in a multitude of contexts allowing students to gain problem-defining skills. Analytical skills are further developed to enable students to interpret and translate data to inform marketing decisions.

BA (Hons) Marketing at University of Winchester

UCAS code: 3R93

Entry Requirements*

Typical offer:

2016 Entry: 260-300 points

2017 Entry: 104-120 points

*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.

A GSCE A*-C pass in Mathematics is required

Degree duration:

3 years full-time; 4 years full-time (placement); 6 years part-time

International Baccalaureate:

26 points

If English is not your first language:

Year 1/Level 4: IELTS 6.0 (including 6.0 in writing) or equivalent

Course Tuition Fees and Additional Costs

UK/EU/Channel Islands and Isle of Man

2016 Entry (Full-time) | £9,000 p/a
Part-Time £1,125 per 15 credit module. The number of credits available per module may vary.  Students can take up to a maximum 90 credits per year, so the maximum fee in a given year will not exceed the government permitted rate of £6,750.
Total Cost £27,000 (3 years)

International Students

2016 Entry (Full-time) | £11,300 p/a
Part-Time £1,410 per 15 credit module. The number of credits available per module may vary.  Students can take up to a maximum 90 credits per year.
Total Cost £33,900

For further details, click here

Additional costs:

Mandatory costs - students should budget approximately £300 to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Students could make significant savings if they purchased second-hand texts.

To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here

Other Information

Study abroad (optional):  

USA; Europe (France) via Erasmus

Work placement:

Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.


Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester

Suitable for applicants from:

UK, EU, World

Student satisfaction:

93% of students are satisfied with the quality of the course (

Pre-approved for a Masters:

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

Terms and Conditions 

For more information about the University of Winchester's terms and conditions click here.

In the first year, students are introduced to the principles underlying marketing to provide them with the business acumen required to be an effective marketing specialist within any organisation. Students have the opportunity to gain understanding of the marketing profession and to identify and develop key marketing skills.

The emphasis of the second year is how to respond to consumers and stakeholder needs in order to create viable marketing opportunities, as well as providing opportunities for students to hone their management capabilities.

The final year is strategic in nature allowing students to further develop critical thinking skills. At this level students consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Work placement

Students may choose to spend a year on work placement before moving on to the final year of study. This is normally a paid placement and all placements are approved by the Winchester Business School to ensure that they are suitable and valuable for the student's learning. This is a non-credit bearing year of study.

Year 1

  • Introduction to Academic and Professional Studies
  • Continuing Academic and Professional Studies
  • Understanding Markets
  • People and Organisations
  • Responsible Management
  • Marketing Principles
  • Managing Finance
  • Business Functions in Context

Year 2

  • Applied Marketing Research
  • Marketing Management
  • Integrated Marketing Communications
  • Creativity, Design and Innovation
  • Business Profitability and Performance
  • Consumer Behaviour
  • Relationship Marketing

Year 3

  • Dissertation, Consultancy Project, Work Experience or Research Contemporary Management Issues
  • Marketing Ethics
  • Strategic Brand Management
  • Strategic Marketing Management
  • Digital Marketing

Students choose two optional modules from:

  • Strategic Innovation Management
  • Marketing Development in the Context of Volunteering
  • Managing Change
  • Financial Management
  • Entrepreneurship in Action
  • Social Enterprise
  • Project Management

For further information about modules, please view the course leaflet (see right hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at

Learning and teaching is a combination of lectures, interactive seminars and workshops providing students the opportunity to develop a broad range of managerial skills. These include self-organisation, team-working, effective communications, problem-identification and resolution, decision-making and self-development. Development of these skills is encouraged through the use of small group projects, case study analysis and interaction with the local business community.

The University aims to shape confident learners by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of the course, students develop independent and critical learning, building confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of available learning resources available.

In addition to the formally scheduled contact time (i.e. lectures, seminars etc), students are encouraged to access academic support from staff within the course team, personal tutors and the wide range of services to students within the University.

Teaching team

Attendance regulations

Students will undertake a skills audit before being accepted on to the scheme and will only be considered for this module if they have an attendance record in year 2 of at least 80%. 

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library 

The University is committed to providing timely and appropriate feedback to students on their academic progress and achievement, enabling them to reflect on their progress and plan their academic and skills development effectively. Students are also encouraged to seek additional feedback from their course tutors and lecturers.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

There is demand for marketing graduates across a broad spectrum of roles in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations.

For more information about graduate employment visit From Freshers to Future-what will your be?

At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement


The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.

While DLHE provides accurate information about first destinations, the data need to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
Send us a message

International students seeking additional information about this programme can send an email to or call +44 (0)1962 827023

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