UCAS code: P300
2017 Entry: 104-120 points
*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.
A GCSE A*- C or 9-4 pass in English Language is required.
3 years full-time; 6 years part-time
If English is not your first language:
Year 1/Level 4: IELTS 6.0 (including 6.0 in academic writing)
Course Tuition Fees and Additional Costs
UK/EU/Channel Islands and Isle of Man
2017 Entry Full-time £9,250** p/a
Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,939.
Total Cost: £27,750** (3 years)
2017 Entry Full-time £11,600** p/a
Total Cost: £34,800** (3 years)
For further details, click here
To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here
Study abroad (optional):
Work placements/work experience:
Students have the opportunity to undertake work placements to gain work experience.
Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester
Suitable for applicants from:
UK, EU, World
Staff on the programme regularly publish books and articles on areas such as digital technologies and education, drugs education, journalism and the financial crash, gangster films, gothic horror and zombies in popular culture.
96% of students are satisfied with the quality of the course (https://unistats.direct.gov.uk)
Pre-approved for a Masters:
University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible final year students must accept an offer of a place by the end of March and meet the entry requirements of their chosen Masters degree.
Terms and Conditions
For more information about the University of Winchester's terms and conditions click here.
**Indicative Fees for 2017/18 Home and EU students are £9,250 per year. Whilst the inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval and the approval of The University of Winchester Board of Governors. International fees are still subject to approval from the University of Winchester Board of Governors.
The programme focuses on advertising in the wider context of media and communication processes. It uses critical academic perspectives and ensures students learn to develop practical solutions for work-relevant projects within advertising, media and communication.
Year 1 is foundational and introduces the academic study of media, developing core skills and understanding in the use of media across a variety of contexts. There is a particular focus upon the impact of digital technologies as new and old media converge.
In Year 2, students take two core modules in theory and research methodologies with other media and communication students. They also take specialist modules in advertising, branding and copywriting, and are able to tailor their learning by choosing from a range of optional modules. The Work Placement module gives students the chance to think carefully about their graduate exit strategy and what they need to do to achieve the career they want.
In the final year, students gain experience in how to harness social media for branding and advertising. Students study a topic of their choice in depth for their Extended Independent Study, and tailor their learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice.
Open 24 hours a day, the Multimedia Centre offers outstanding industry-standard facilities including two HD TV studios with green screens, a newsroom, a computerised radio studio, and facilities for multitrack audio recording. A wide range of equipment is available and the Centre is an Apple Certified Training Centre.
- Key Concepts in Media and Communications
- Media in the Twenty-first Century
- Manipulating Media
- Image 1 and 2
- Media Skills 1 and 2
- Reading Film
- Film History
- Exploring Media Theory
- Methodologies in Media Research
- Work Placement
- Advertising and Branding
- Media Campaign Management
- Undertaking Media Research
- Community Media
- Games Cultures
- Media and the Making of the Modern World
- Social Media
- Popular Music and Society
- Analysing Journalism
- Feature Writing
- Graduate Careers and Journalism
- Podcasting: Theory and Practice
- Playtime: Gamification and Making Work Fun
- Extended Independent Study
- Social Media Advertising and Branding
- Television Drama in Context
- Consuming and Regulating Media
- Crime Media Culture
- Culture Jamming
- Drugs Media Culture
- Fantasy, Desire and Sexuality
- The Male Body
- Media and Education
- Media Solutions
- Media Spectacles
- News Media War and Conflict
- Politics and the Media
- Contemporary Culture: Cyberculture
- Popular Music Culture and Politics
- The Zombie Apocalypse
- Audio Cultures
- Contemporary Culture: Post-modern Culture
- Working in Magazine Journalism
- Documentary and Photojournalism
- Radio and Development
For further information about modules, please view the course leaflet (see right hand side).
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions
The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of the course, students develop independent and critical learning, building confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of available learning resources available.
In addition to the formally scheduled contact time (i.e. lectures, seminars etc), students are encouraged to access academic support from staff within the course team, personal tutors and the wide range of services to students within the University. Throughout the programme students are encouraged to work independently but with the knowledge that a framework of staff support is always available.
Student learning is based upon a mix of highly innovative teaching strategies which include working to real life project briefs in teams and traditional approaches based around lectures and seminars. There is a strong focus on the convergence of old and new media including social networking.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library
The University is committed to providing timely and appropriate feedback to students on their academic progress and achievement, enabling them to reflect on their progress and plan their academic and skills development effectively. Students are also encouraged to seek additional feedback from their course tutors and lecturers.
At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.
Graduates work within journalism, media management, social media, public relations, fashion and advertising.The programme also fosters a key set of flexible skills that are relevant to a wide range of careers in communication work, HR business, education, management and public service.
For more information about graduate employment visit From Freshers to Future-what will yours be?
At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement
The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.
While DLHE provides accurate information about first destinations, this data needs to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.