BA (Hons) Sports Business and Marketing

Sports Business and Marketing at Winchester keeps a focus on current issues such as the growth and importance of sponsorship, the building of the sports brand, and a critical analysis of the use of social media, underpinned by a strong understanding of business and marketing principles and practice.

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BA (Hons) Sports Business and Marketing at University of Winchester

UCAS code: N880

Entry Requirements*

Typical offer:

2018 Entry: 96-112 points

*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.

A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.

Degree duration:

3 years full-time; 6 years part-time

International Baccalaureate:

25 points

If English is not your first language:

Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing

Course Tuition Fees and Additional Costs

UK/EU/Channel Islands and Isle of Man

2018 Entry Full-time £9,500** p/a
Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £79.17 and a 15 credit module is £1,187. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £7,125.

Total Cost: £28,500** (3 years) 

International Students

2018 Entry Full-time £11,900** p/a
Total Cost: £35,700** (3 years) 

For further details, click here

Additional Costs

Optional 

  • Core texts: Core Texts are available from the University Library; however some students prefer to purchase their own copies. Some Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Cost £70 - £200 per academic year.
  • Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Cost £5 - £30 per day. 

To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here

Other Information

Study abroad (optional):

USA

Location:

Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester

Suitable for applicants from:

UK, EU, World

Fact:

The King Alfred Campus boasts state-of-the-art facilities such as a Sport and Exercise Physiology Laboratory, a Sport and Exercise Biomechanics Laboratory, a custom-built Sports Analysis Suite, University Gym, fitness suite, sports hall, and multi-purpose courts. The Winchester Sports Stadium, located at Bar End, offers superb track and field facilities.

Student Satisfaction:

This is a new course and so there is currently no subject specific data on student satisfaction from graduates, nor any employability statistics. The data supplied has been drawn from wider subject areas. In addition, information on learning, teaching and assessment for parts of the course, which have not yet been taught, is estimated.

Pre-approved for a Masters:

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible final year students must accept an offer of a place by the end of March and meet the entry requirements of their chosen Masters degree.

Terms and Conditions 

For more information about the University of Winchester's terms and conditions click here

**Indicative Fees for 2018/19 Home and EU students are £9,500 per year. Whilst the inflationary fee increases in tuition fees and student support loans have been announced by the Minister, they are still subject to formal parliamentary approval and the approval of The University of Winchester Board of Governors. International fees are still subject to approval from the University of Winchester Board of Governors.

If you are starting your degree in September 2018, the first year will cost you £9,500. Based on this fee level, the indicative fees for a three-year degree would be £28,500 (Home and EU), £35,700 (International). However, please be aware that this may change. Our fees will be reviewed annually before the academic year begins and in-line with Parliament's approval of inflationary increases or decreases to fees for institutions with high quality teaching. 

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. You can find out more here.

If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future so make sure you know what is on offer to support you. 

This programme comprises four key strands and gives students the chance to build extra knowledge in areas where they may wish to specialise:

  • Sports Marketing strand 
    Sport is big business and this strand reflects that position. The central themes are those that the contemporary observer could identify with, such as the multi-billion pound value of brands and how to build them; the use and growth of social media as part of a marketing implementation; and the continued growth and changing nature of sponsorship. Amateur sport is by no means neglected, and is considered further in conjunction with other strands.
     
  • Sports Studies strand
    The starting point is how the complex interactions of sport within society set a context for all studies of sport. Sport and its relationship with the media would be an example of a specific topic within a broad socio-cultural exploration. Only by scrutinising a range of major issues impacting sport is it possible to appreciate what the world of sport can tell us about the past, the global importance sport has achieved today and what sport might become in the future.
     
  • Management, Marketing and Events strand
    Management, Marketing and Events Strand delivered in collaboration with the Winchester Business School, this strand focuses on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. The addition of this strand strengthens the breadth and flexibility for learning. The modules provide a framework that the specific sports business and marketing modules add depth, context and clarity to. Within this strand students are able to select modules that match their personal interests or ambitions. Academic understanding is reinforced with sporting case examples to enrich student engagement. The interweaving of these modules is expected to widen the employability options within business overall, as well as within sport.
     
  • Research Methods strand
    This strand seeks to develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts. The acquisitionof such skills not only underpins learning from coursework in other strands, but is also a prerequisite for completing the dissertation.

The dissertation is designed to provide an opportunity to study an area which students are most interested in. It represents the most independent piece of research that is carried out at undergraduate level. Students are supervised throughout this process but are expected to take increasing responsibility for the development of this piece of work.

Year 1

Core modules include:

  • Foundations of Sports Business and Marketing
  • Foundations of Sports Development
  • Understanding Markets
  • Sports Industry Skills
  • Introduction to Research Methods

Year 2

Core modules include:

  • Building the Sports Brand
  • Key Resources in the Development of Sport
  • Planning for Sports Organisations
  • Management and Leadership
  • Research Methods in Sport and Excercise
  • Integrated Marketing Communications

Optional modules include:

  • Sports and Mega Events
  • Relationship Marketing
  • Volunteering

Year 3

Core modules include:

  • Dissertation
  • Contemporary Issues in Sports Marketing
  • Sport and the Media
  • Sports Sponsorship

Optional modules include:

  • Marketing Ethics
  • Digital Marketing
  • Project Management
  • Managing Change
  • Study Abroad (Sport)

For further information about modules, please view the course leaflet (see right hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions. The University will notify applicants of any changes made to the core modules listed above. 

The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of each course, students develop independent and critical learning skills, as well as building their confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of learning resources available.

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 324 hours
  • Independent learning: 876 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 312 hours
  • Independent learning: 888 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

  • Teaching, learning and assessment: 276 hours
  • Independent learning: 924 hours

*Please note these are indicative hours for the course

Teaching team

We provide high-quality teaching in a friendly learning environment and pride ourselves in the quality of support and guidance we offer students. Staff from the department are continually striving to find new and innovative ways to teach and support students. All tutors are interested both in sport and how to teach it. We firmly believe active learning and practical activities as well as directed independent learning to help our students to excel. We have a well-established reputation for educating students in a variety of academic disciplines related to the study of sport and exercise. Many of the staff are actively engaged in their own research. This research continually feeds back into our curriculum to provide areas for debate that are right at the cutting edge of the study of sport and exercise.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

  • 87 per cent coursework
  • 13 per cent written exams
  • 0 per cent practical exams

Year 2 (Level 5)*:

  • 90 per cent coursework
  • 0 per cent written exams
  • 10 per cent practical exams

Year 3 (Level 6)*:

  • 77 per cent coursework
  • 13 per cent written exams
  • 10 per cent practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

 

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Students develop a wide range of transferable employability skills including the ability to communicate effectively and work both independently and collaboratively. These skills are valued in a range of graduate careers, including those not directly related to sport and fitness. Many students also continue on to study for postgraduate qualifications to further enhance their employability. New innovative master's level programmes are constantly reviewed to ensure that they are at the forefront of contemporary study.

For more information about graduate employment visit From Freshers to Future - what will yours be?

Employability 

The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by the Higher Education Statistics Agency (HESA).

While DLHE provides accurate information about first destinations, this data needs to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.

At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
UK and EU Students:Send us a message

International Students

International students seeking additional information about this programme can send an email to International@winchester.ac.uk or call +44 (0)1962 827023

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