BA (Hons) Sports Business and Marketing

Sports Business and Marketing at Winchester keeps a focus on current issues such as the growth and importance of sponsorship, the building of the sports brand, and a critical analysis of the use of social media, underpinned by a strong understanding of business and marketing principles and practice.

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BA (Hons) Sports Business and Marketing at University of Winchester

UCAS code: N880

Entry Requirements*

Typical offer:

2016 Entry: 240-280 points

2017 Entry: 96-112 points

*UCAS has changed the way they calculate the tariff for courses starting in September 2017. Find out more about the new tariff.

A GCSE A*-C or 9-4 pass in Mathematics is required.

Degree duration:

3 years full-time; 6 years part-time

International Baccalaureate:

25 points

If English is not your first language:

Year 1/Level 4: IELTS 6.0 (including 6.0 in writing)

Course Tuition Fees and Additional Costs

UK/EU/Channel Islands and Isle of Man

2016 Entry (Full-time) | £9,000 p/a
Part-Time £1,125 per 15 credit module. The number of credits available per module may vary.  Students can take up to a maximum 90 credits per year, so the maximum fee in a given year will not exceed the government permitted rate of £6,750.
Total Cost £27,000 (3 years)

International Students

2016 Entry (Full-time) | £11,300 p/a
Part-Time £1,410 per 15 credit module. The number of credits available per module may vary.  Students can take up to a maximum 90 credits per year.
Total Cost £33,900

For further details, click here

Additional Costs

To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here

Other Information

Study abroad (optional):

USA

Location:

Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester

Suitable for applicants from:

UK, EU, World

Fact:

The King Alfred Campus boasts state-of-the-art facilities such as a Sport and Exercise Physiology Laboratory, a Sport and Exercise Biomechanics Laboratory, a custom-built Sports Analysis Suite, University Gym, fitness suite, sports hall, and multi-purpose courts. The Winchester Sports Stadium, located at Bar End, offers superb track and field facilities.

Student Satisfaction:

This is a new course and so there is currently no subject specific data on student satisfaction from graduates, nor any employability statistics. The data supplied has been drawn from wider subject areas. In addition, information on learning, teaching and assessment for parts of the course, which have not yet been taught, is estimated.

Pre-approved for a Masters:

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible final year students must accept an offer of a place by the end of March and meet the entry requirements of their chosen Masters degree.

Terms and Conditions 

For more information about the University of Winchester's terms and conditions click here

This programme comprises four key strands and gives students the chance to build extra knowledge in areas where they may wish to specialise:

  • Sports Marketing strand 
    Sport is big business and this strand reflects that position. The central themes are those that the contemporary observer could identify with, such as the multi-billion pound value of brands and how to build them; the use and growth of social media as part of a marketing implementation; and the continued growth and changing nature of sponsorship. Amateur sport is by no means neglected, and is considered further in conjunction with other strands.
     
  • Sports Studies strand
    The starting point is how the complex interactions of sport within society set a context for all studies of sport. Sport and its relationship with the media would be an example of a specific topic within a broad socio-cultural exploration. Only by scrutinising a range of major issues impacting sport is it possible to appreciate what the world of sport can tell us about the past, the global importance sport has achieved today and what sport might become in the future.
     
  • Management, Marketing and Events strand
    Management, Marketing and Events Strand delivered in collaboration with the Winchester Business School, this strand focuses on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. The addition of this strand strengthens the breadth and flexibility for learning. The modules provide a framework that the specific sports business and marketing modules add depth, context and clarity to. Within this strand students are able to select modules that match their personal interests or ambitions. Academic understanding is reinforced with sporting case examples to enrich student engagement. The interweaving of these modules is expected to widen the employability options within business overall, as well as within sport.
     
  • Research Methods strand
    This strand seeks to develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sport and exercise contexts. Some of the research methods strand is delivered in collaboration with the Winchester Business School. Students learn how to design a research project and consider the sequences of the research process - from idea and proposal to analysis and dissemination. The focus begins with skills for study and skills for employment - employability underlines all other values. It moves to a marketing research basis to reflect the professional nature of the Dissertation.

The dissertation is designed to provide an opportunity to study an area which students are most interested in. It represents the most independent piece of research that is carried out at undergraduate level. Students are supervised throughout this process but are expected to take increasing responsibility for the development of this piece of work.

Year 1

  • Foundations of Sports Business and Marketing
  • Introduction to Sport, Culture and Society
  • Introduction to Event Operations
  • Understanding Markets
  • Introduction to Academic and Professional Studies
  • Sports Industry Skills

Year 2

  • Building the Sports Brand
  • Key Resources in the Development of Sport
  • Planning for Sports Organisations
  • Management and Leadership
  • Applied Marketing Research
  • Optional modules include Sports and Mega Events; Relationship Marketing; Consumer Behaviour; Volunteering

Year 3

  • Dissertation
  • Contemporary Issues in Sports Marketing
  • Sport and the Media
  • Sports Sponsorship
  • Optional modules include Marketing Ethics; Digital Marketing; Project Management; Managing Change; Study Abroad (Sport)

For further information about modules, please view the course leaflet (see right hand side).

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions

The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of each course, students develop independent and critical learning skills, as well as building their confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of learning resources available.

Students on this programme have the opportunity to develop academic skills and research literacy, subject knowledge, professional skills and evidence based practical competency. Opportunities for group work and understanding collective dynamics and responsibilities contribute to communication and personal development in addition to enhancing the students' ethical and social awareness. The programme is also committed to innovative and enquiry-based approaches to learning and teaching.

Course delivery is reflected in a balance between lectures, seminars, workshops, practical and laboratory work and tutorials. The programmes also structure work in between sessions by setting tasks for students to prepare for following sessions. However, many sessions are made up of a mixture of teaching styles and learning activities. We also encourage students to work together and support each other in small groups, and access academic support from staff within the course team, personal tutors and the wide range of services within the University.

Teaching team

We provide high-quality teaching in a friendly learning environment and pride ourselves in the quality of support and guidance we offer students. Staff from the department are continually striving to find new and innovative ways to teach and support students. All tutors are interested both in sport and how to teach it. We firmly believe active learning and practical activities as well as directed independent learning to help our students to excel. We have a well-established reputation for educating students in a variety of academic disciplines related to the study of sport and exercise. Many of the staff are actively engaged in their own research. This research continually feeds back into our curriculum to provide areas for debate that are right at the cutting edge of the study of sport and exercise.

Dr Stewart Cotterill, Head of the Department of Sport and Exercise, and Reader in Sport and Performance Psychology
E: Stewart.Cotterill@winchester.ac.uk

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures library

The majority of the work in the sport and exercise programmes is based on coursework. This coursework includes assignments such as essays, laboratory reports, presentations, practical skills assessments, role plays projects, group debates, case studies and the dissertation. Although there are some examinations, many of these are based around seen papers. Such diversity ensures students become competent at expressing themselves academically through a number of different types of assessment.

The University is committed to providing timely and appropriate feedback to students on their academic progress and achievement, enabling them to reflect on their progress and plan their academic and skills development effectively. Students are also encouraged to seek additional feedback from their course tutors and lecturers.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Students develop a wide range of transferable employability skills including the ability to communicate effectively and work both independently and collaboratively. These skills are valued in a range of graduate careers, including those not directly related to sport and fitness. Many students also continue on to study for postgraduate qualifications to further enhance their employability. New innovative master's level programmes are constantly reviewed to ensure that they are at the forefront of contemporary study.

For more information about graduate employment visit From Freshers to Future - what will yours be?

Employability 

The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by the Higher Education Statistics Agency (HESA).

While DLHE provides accurate information about first destinations, this data needs to be viewed with some degree of care. Six months after leaving university is often a time of much uncertainty and change for leavers; many will be unsure of their long-term career plans and may take a temporary job or time out. The destinations of graduates only six months out of university do not necessarily reflect longer term career success and are therefore a crude measure of employability. Therefore, DLHE data should be viewed as merely a 'snapshot' of one particular year's experiences at a specific point in time.

At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice, for more information please read the Employability Statement.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
Send us a message

International students seeking additional information about this programme can send an email to International@winchester.ac.uk or call +44 (0)1962 827023

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