This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.
If English is not your first language
IELTS 6.5 (including 6.0 in academic writing) or equivalent
Full-time: 1 year
Part-time: 2 years
Start date: September
Teaching takes place: Daytime
Course Tuition Fees and Additional Costs
UK/EU/Channel Islands and Isle of Man
September 2017 Entry Full-time | £6,600
September 2017 Entry Part-time | £3,300 p/a
Total Cost | £6,600
September 2017 Entry Full-time | £12,750
September 2017 Entry Part-time | £6,375 p/a
Total Cost | £12,750
- Core Text: Multiple copies of core text are held within the library and e-books are identified where possible, however due the popularity of some books, there will not be enough copies for every student. It is advised that students seek to purchase their own books - second hand copies are often available. Cost: £350 approx.
- Printing and Binding: The cost of printing and binding the dissertations will need to be covered by the student. Cost: £10 - £20
To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here
Taught elements of the course take place on the King Alfred Campus or at West Downs, Winchester
Suitable for applicants from:
UK, EU, World
Terms and Conditions
For more information about the University of Winchester's terms and conditions click here.
Digital marketing involves the marketing of products and services to consumers using digital technologies and media, whereas digital marketing analytics captures the converging fields of data and consumer analytics - this programme combines both areas.
Students gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing; evaluate consumer behaviour models applied to the digital consumer and monitor changing trends in various industries.
Students hone their skills and knowledge to develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data.
Students also learn how to develop and manage websites, with incorporated blogs, and how to use Social Media as a marketing communications tool.
For the Dissertation/Consultancy Project, students are given a live brief from an external organisation facing digital marketing-related issues. They collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions.
As students are taught the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there may be optional, non-credit bearing, field work and internship opportunities.
- Digital Transformations in Marketing
- Digital Consumer Trends
- Integrated Digital Marketing Communications
- Analytical Tools for Digital Data
- Web Design and Analytics
- Social Media Marketing and Analytics
- Digital Marketing Research
- Consultancy Project
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors are encouraged to move away from traditional lecture and seminar delivery modes and to adopt practical forms of study such as workshops and workplace visits wherever possible. Students are provided with live briefs from businesses facing issues currently or recent case studies.
The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of the course, students develop independent and critical learning, building confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of available learning resources available.
Assessment and feedback take a number of different forms such as groups and individual reports, presentations, client-based discussion and digital outputs including web design, blogs and social media.
At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.
Graduates enter roles within marketing customer relationship management, pay-for-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.