Normally a first or second-class Honours degree the MSc in Marketing Innovation attracts a diverse range of applicants such as recent business and non-business graduates who wish to pursue a career as a marketer; graduates from engineering/technical backgrounds who wish to develop crucial commercialisation skills;multi-disciplinary graduates who wish to set-up their own business and require essential creative and analytical skills to successfully commercialise their business idea.
Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification, such as the CIM Postgraduate Diploma in Marketing (or its international equivalent) may be eligible for entry with advanced standing.
If English is not your first language
IELTS 6.5 (including 6.0 in academic writing) or equivalent
Full-time: 1 year
Part-time: 2 years
Start date: September
Teaching takes place: Daytime
Course Tuition Fees and Additional Costs
UK/EU/Channel Islands and Isle of Man
September 2017** Entry Full-time | £6,600
September 2017** Entry Part-time | £3,300 p/a
Total Cost | £6,600
September 2017** Entry Full-time | £12,750
September 2017** Entry Part-time | £6,375 p/a
Total Cost | £12,750
To find out what general costs are included or excluded in the course fees, such as textbooks and travel expenses, please click here
Fact: The programme attracts students from a diverse range backgrounds including business, engineering and technical fields.
Terms and Conditions
For more information about the University of Winchester's terms and conditions click here.
**Please note the fees are indicative and subject to the approval of the University of Winchester Board of Governors.
Marketers need to successfully drive innovation; build brand presence in a changing society; create an organisational culture that shares and acts on the principles of customer focus; and develop performance metrics that include data analytics and deep insights into consumer motivations, in addition to a focus on financial and market performance. These capabilities need to be applied in a creative manner with an awareness of ethical and social responsibility.
MSc Marketing Innovation develops students' marketing capabilities relating to the strategic and creative process of leading and managing innovations through to commercialisation and beyond.
Students explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. Students explore the areas of idea generation and innovative data collection methods and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies.
In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape. The programme focuses on developing innovative and responsible marketing professionals, who possess skills relating to creativity, consumer insight, brand development and strategic analysis and who are capable of driving strategic change.
- The Marketing Innovator
- Consumer Analysis, Insight and Creativity
- Product-service Design and Development
- Strategic Brand Planning, Market Development and Opportunity Identification
- Marketing Communications
- Market-led Organisational Change
- Research Methods for Business
The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.
There are no conventional examinations. All modules are assessed through one piece of coursework per module.
At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.
Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.