Dr. Alex Reppel, Royal Holloway
What makes a computer personal? A brief historic overview of the personal computer and some implications for marketing.
This talk is as much a reflection on a personal interest in the history of 'personal computing,' as it is on Don Estridge's response, put forward in 1984, to the question "[w]hat makes a[n IBM personal] computer personal?" His technical definition of personal computing has since been accompanied by what a variety of writers consider the 'counter-cultural' roots of personal computing. As a result, the notion of 'personal computing' may best be thought of as a concept full of contradictions. By contrasting the contributions from two individual entrepreneurs, I attempt to draw out some of these contradictions and — relying on the thoughts put forward by writers such as Erich Fromm and Joseph Weizenbaum — argue that today's realities of 'personal computing' fail to fulfil their potential for humanising the 'technological society' in which we live.Alex Reppel is a Reader in Marketing at Royal Holloway University of London.
Date: Wednesday 19 November
Venue: West Downs 108,