Justin joined Winchester Business School in February 2015, having previously spent a decade in academia, largely as a Senior Lecturer at the University of Cape Town, South Africa. Born and bred in the Cape, Justin has held a strong interest in business and marketing from an early age. He considers himself to be a ‘pracademic’, straddling academia and industry, never forgetting that his true love of marketing shouldn’t be merely confined to the lecture hall or buried deep in the bowels of the library. His teaching has spanned multiple domains of marketing, with a particular focus on technology, relationship management and understanding what underpins consumer behaviour. In recent times, he has focused on teaching senior undergraduate (3rd/4th year) and postgraduate students. His alma mater include the University of Cape Town (School of Management Studies) in South Africa and Heriot Watt University (Edinburgh Business School) in the United Kingdom.