Page Content Birks D Professor of Marketing and Peter Wills, Honorary Knowledge Exchange Fellow in the Business School have produced the 4th Edition of Marketing Research: An Applied Orientation, published by Pearson Education on 21st June 2012. This book has long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research. It covers a breadth of quantitative and qualitative data collection and analysis techniques with a strong emphasis on crafting research that is relevant to contemporary marketing decisionmaking.The book addresses the challenges and opportunities faced by the marketing research profession from digital and social media developments Lowman. M .Technovation 32 (2012) “Innovation risks of outsourcing in pharmaceutical new product development” Christine Ryan , a Lecturer in Politics and Global Studies at the Winchester Business School,The Children of War: Child Soldiers as Victims and Participants in the Sudan Civil War, I.B. Tauris & Co Ltd