BA Business Management and Marketing (2008-2011)
Marketing Intern, Porsche Cars GB
After completing my degree in Business Management and Marketing at Winchester I took up a one year marketing internship at the Head Office of Porsche Cars GB based in Reading.
As well attending regular UK events at venues such as Silverstone, my job involves me in online marketing, providing market research and analysis, building reports and intelligence on the car industry and the economic climate. I also arrange product launches for the Porsche Design Drivers selection, including customer prospecting events for cars such as the Porsche 911 and 918 Spyder.
My favourite part of the job is liaising with clients. Working directly with the product, especially the sports cars, is a very exciting part of the business. It’s great to be able to provide information and reports as well as project work that directly impacts and effects the marketing decisions made by the company.
This role has given me a great insight into the car industry and has really allowed me to develop my marketing creativity. I have worked hard this year, applying myself the best I can and showing what skills I can offer.
The best piece of advice that I can offer other students is to adopt a proactive approach to possible marketing opportunities for graduates. I didn’t wait to see adverts for internships at any of the companies that I approached. My advice would be to call HR departments, prepare your CV and send it in. I began at Porsche in August 2011 but I first contacted the company in July 2010 enquiring about possible internship positions.
Also I would recommend doing work experience at university. During my third year at Winchester I worked as Marketing Co-ordinator of a leading Mystery Shopping company which specialises in the automotive industry. This was very helpful as my final dissertation explored how gender affects marketing in the car industry. Senior managers at Porsche were impressed at my internship interview as my work had included research on Porsche.
Working hard and getting a first-class degree, as well as the Highest Achiever Award on my course, has definitely helped me stand out. I think it shows prospective employers that I am able to work to a high standard with a certain level of dedication. Doing a good job of getting your degree really is an investment in your own future.