The Enterprise lecture, titled Winning hearts and minds: the key to tackling climate change?, is held in conjunction with Winchester Action on Climate Change (WinACC) – the local climate change charity sponsored by the University of Winchester and Winchester City Council.
Speaking as the new Chair of WinACC, Tony explores the role of public opinion in the fight against global warming and considers its central importance in influencing key decision-makers, with particular reference to the growing role of faith leaders and faith-based groups. He looks at whether efforts to limit the impact of global warming can succeed without winning the hearts and minds of opinion-formers, governments, international business leaders and the public.
In particular, he considers the role of traditional and social media and suggests ways in which modern communication techniques and platforms can be used to harness public opinion and empower politicians to achieve environmental protection goals.
Tony – who helped to set up communications industry regulator Ofcom – is the latest speaker to take part in the University’s Enterprise Lecture series designed to offer students, staff and members of the public the opportunity to hear first-hand from successful entrepreneurial individuals in the community.
During a distinguished career in media and communications, Tony was Chief Executive of the Radio Authority, the statutory regulator for independent and all non-BBC radio. He currently chairs the Joseph Rowntree Foundation – a major independent social and public policy research organisation – as well as the Joseph Rowntree Housing Trust and is editor of The Friends Quarterly.
The Enterprise Lecture, Winning hearts and minds: the key to tackling climate change?, takes place from 6pm at The Stripe, King Alfred Campus, University of Winchester, Sparkford Road, Winchester, Hampshire SO22 4NR. For further information and to book a free place, please visit www.winchester.ac.uk/events