SINGLE HONOURS
UCAS codes: N2N5 BA/BUSMar
Typical offer: 280-320 points
International Baccalaureate: 26 points
Degree duration:
3 years full-time 4 years full-time (sandwich)
6 years part-time
If English is not your first language:
IELTS 6.0 (including 6.0 in writing) or a TOEFL iBT score of 87 or equivalent
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Email: course.enquiries@winchester.ac.uk
Business Management with Marketing at Winchester is an optional pathway of the Business Management programme. Students choosing this pathway will have this specialisation reflected in the title of their degree. Students do not need to commit to this pathway until they have completed Business Management at Year 1. By this time, students have a good foundation in the study of Business Management, and are able to make an informed choice.
Understanding who are the customers of an organisation, and responding to their needs, is at the heart of modern business practice. In an ever more international and competitive environment, organisations need to be market focused, flexible and adaptable. The Marketing pathway is appropriate for those seeking to develop a career within the range of roles that are encompassed within this broad field.
Work placement
Students have the opportunity to spend a year on a paid work placement in a business organisation.
• Project Managing Marketing
• New Media Marketing
• Building Marketing Relationships
• Global Marketing
The pathway provides the foundation for a career in the specialist field of marketing, including areas such as advertising, public relations, corporate communications, brand management, market research or market analysis. The pathway also provides the foundation for more general management roles where marketing is an important element. Graduates may choose to further their professional development by undertaking postgraduate study.