BA (Hons) Digital Media Design

This Digital Media Design course develops students as imaginative designers with a good level of technical understanding.

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BA (Hons) Digital Media Design at University of Winchester

Digital Media Design at Winchester is an innovative, practical programme of study that allows students to develop into imaginative designers with a good level of technical understanding. There is an emphasis on teamwork and collaboration that mimics industrial practice.

Fact File

SINGLE HONOURS

UCAS codes: W280 BA/DMD

Typical offer: 260-300 points

International Baccalaureate: 25 points

Degree duration:
3 years full-time 6 years part-time

If English is not your first language:
IELTS 6.0 (including 6.0 in writing) or a TOEFL iBT score of 87 or equivalent

Selection process: Suitable applicants are required to attend an interview

Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Email: course.enquiries@winchester.ac.uk

* part-time provision is subject to validation

Programme Content

Throughout the programme, students are encouraged to challenge current design practices and styles in order to develop their own personal approach to design informed by and responding to the latest ideas. From the outset of the programme, students develop an online portfolio that allows them to demonstrate and challenge their creative ability as a means to chart their progress throughout their studies.

In Year 1, students share a common programme of study with BSc Digital Media Development. This is a parallel programme that goes further into the application of technology in the production of digital media artefacts. The core theme of Year 1 is based around the design and development of websites and the principles of interactivity.

In Year 2, students develop practice in one of the following areas: web and interactive media design; animation and game design; and design for portable media.

Although there are many crossover points, this focus enables students to explore a particular design ideology whilst building their confidence and expertise in a more defined area of practice.

Students in Year 3 continue in their specialist area whilst being given the opportunity to study business practice within the creative digital media industry. These core business skills help the student enter the industry as both a practitioner and as an entrepreneur.

Modules

Year 1
• Creative Practice 1 and 2
• Technology 1 and 2
• Processes 1 and 2
• Critical Skills 1 and 2

Year 2
• Specialisation 1 and 2
• Technology 3
• Processes 3
• Enterprise Studies 1
• Critical Development 1 and 2

Year 3
• Negotiated Task 1
• Negotiated Task 2
• Enterprise Studies 2
• Critical Voice

Careers

Graduates work as designers within industries such as Internet and interactive media creators, game design, animation and some aspects of broadcast media. Students could start their own firm as a creative technologist or entrepreneur. The programme also provides a firm grounding for postgraduate study or further training.