SINGLE HONOURS
UCAS codes: N590 BA/FMM
Typical offer: 280-320 points
International Baccalaureate: 26 points
Degree duration:
3 years full-time 6 years part-time
If English is not your first language:
IELTS 6.0 (including 6.0 in academic writing) or a TOEFL iBT score of 87 or equivalent
* subject to validation
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Email: course.enquiries@winchester.ac.uk
Students gain a sound knowledge of the socio-cultural and historical context for fashion, an understanding of the place of fashion within the media, and knowledge of the fundamentals of business management and marketing. Modules cover essential areas such as feature writing, visual communication, visual merchandising, colour in fashion, marketing and consumers and entrepreneurship. To respond to concerns in the fashion industry with environmental sustainability and ethical issues, the programme includes
modules on responsible management, environmental ethics, sustainability and social responsibility in fashion.
Years 1 and 2 equip students with sound academic and highly transferable skills in fashion marketing research, media technologies, journalism, management and entrepreneurship set against an understanding of the nature of fashion in society. Year 3 presents opportunities to further develop entrepreneurial and practical skills and deepen the study of media, fashion culture and marketing through a range of optional modules. In addition, students produce a portfolio designed to equip them with the means to pitch for a career in the fashion industry. There is also an opportunity to gain knowledge and experience of the international fashion industry through one of our international links, for example with the National Institute for Fashion Technology (NIFT) in India, or through consultancy or volunteering.
Year 1
• Introduction to Fashion: Historical and Cultural Context
• Introduction to Fashion: Sociological Perspectives
• Marketing and Consumers
• Key Concepts in Media Studies
Year 2
• Visual Communication and Visual Merchandising
• Colour in Fashion
• Entrepreneurship
• Analysing Journalism
Year 3
• Portfolio
• Creativity and Innovation Management
• Consultancy/Internationalisation
• Enterprise Incubator
This programme prepares graduates to enter a wide range of careers in marketing, public relations, communications, events management, fashion journalism, fashion forecasting, retailing, buying or visual merchandising.