BA (Hons) Sports Management

This Sports Management course explores the integration of sport and business and provides the skills needed for students to become effective leaders in the sports industry.

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BA (Hons) Sports Management at University of Winchester

Sports Management at Winchester provides students with the opportunity to explore the integration of sport and business – two of the most dynamic phenomena that shape today’s world.

Fact File

SINGLE/COMBINED HONOURS

UCAS codes: N291 BA/SpMgt

Typical offer: 260-300 points

International Baccalaureate:
25 points

Degree duration:
3 years full-time 6 years part-time

If English is not your first language:

IELTS 6.0 (including 6.0 in writing) or a TOEFL iBT score of 87 or equivalent

Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Email: course.enquiries@winchester.ac.uk

For Combined Honours UCAS codes and entry requirements

Programme Content

This programme provides an opportunity for students to develop key sports management knowledge and business skills. Graduates of this programme are well placed to make a significant contribution to the future of sports management and sports development, and to become effective leaders in the sports industry.

The programme is essentially built around the disciplines of sports management, sports development and research methods. Each of the disciplines is represented as a ‘strand’ of the programme. Students take one additional strand (either Sport and Exercise Physiology, Sport and Exercise Psychology or Socio-Cultural Approaches to Sport) to complete their curriculum (see the entry for BA Sports Studies for details of these strands). All Sports students undertake a common Year 1. This provides a foundation of knowledge and the basis for students to then choose which of the sports programmes offered at Winchester they wish to pursue in Years 2 and 3.

The Sports Management strand delivers knowledge based around management theory, marketing principles and legal aspects related to the effective running of sports organisations and sports events.

The Sports Development strand engages with the fundamental notion that sport brings many benefits, and sport should be organised to enable as many individuals as possible to be exposed to these benefits.

The Research Methods strand seeks to develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts.

Modules

Year 1
• Foundations of Sports Management
• Foundations of Sports Development
• Introduction to Sport and Society
• Introduction to Research Methods

Year 2
• Sports Marketing and Management
• Sport and Social Exclusion
• Resourcing Sport
• Research Methods 1 and 2

Year 3
• Management of Sporting Events
• Contemporary Issues in the Management of Sport
• Comparative Perspectives on Sports Development

Careers

Graduates work in sports management. Others work in sport, leisure, tourism, management, education, research and health. Many students undertake postgraduate qualifications to further enhance their employability.

Combinations

BA (Hons) Business Management
BA (Hons) Event Management

Combined Honours programmes enable you to study two subjects, jointly (50% / 50%) and it is possible to transfer to a Single Honours programme at the end of Year 1.