Entry requirements: Normally a first or second-class Honours degree in marketing or a related business discipline. Students who have achieved professional marketing status and hold full membership of CIM and appropriate Level 7 qualifications such as CIM Chartered Postgraduate Diploma in Marketing (or its international equivalent) are eligible for entry on to the MSc with advanced standing. Accredited prior certificated learning (APCL) may be available to suitably qualified applicants up to a maximum of 100 credits. The
remaining credits (depending on entry qualifications) will consist of 40 credits of independent study and a minimum taught component of 40 credits, which must include 20 credits of Research Methods in Business
Full-time: 1 year
Part-time: 2 years
Programme Leader: Dr Beverley Hill
Telephone +44 (0) 1962 827231
Email Beverley.Hill@winchester.ac.uk
If English is not your first language: IELTS 6.5 (including 6.5 in academic writing) or a TOEFL score of 575 (paper-based) or 232 (computerbased) or equivalent
Start dates: September and January Application process: UKPASS (full-time applicants only) or Direct Entry Application Form (part-time applicants only)
The programme reflects the Winchester Business School’s commitment to Responsible Management Education. The Principles of Responsible Management Education module aims to develop an awareness of the need to generate sustainable value for their businesses and society at large, and to work for an inclusive and sustainable global economy. The programme balances theoretical content with practical techniques for the application of theory to current issues in marketing. Theory is informed by leading research and practice in the field.
• Principles of Responsible Management
• Consumer Culture and Communication
• Marketing Research and Analysis
• Contemporary Issues: Marketing and New Media
• Strategic Marketing Management
• Research Methods in Business
• Business Consulting
• Enterprise and Small Business Management
• International Business Communication
A wide range of teaching and learning methods is used including student-led discussions, debates and presentations, workshops involving a variety of active learning activities, independent study, web-based activities and lectures. Theory and practice are integrated and students are encouraged to capitalise on their current and/or prior experience. A focus of the programme is the development of students’ capacity to apply the necessary skills to solve real-life problems in marketing and management environments.
A variety of assessment methods is used, depending on the aims of the module. However, in all assessments there is a balance between the practical and theoretical aspects of the subjects. Assessment methods include essays and report, presentation, conference papers, case study analysis and research-based projects.
Career opportunities include roles in product and marketing management, brand management, communications, market research, and online marketing within the private and public sector. The programme also provides a foundation for undertaking a consultancy role or continuing academic work at PhD level.