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Biography

Dr Jason Broom joined the Business School at the University of Winchester in September 2018 as a Lecturer in Digital Marketing. Alongside his lecturing position, he leads the BA (Hons) Marketing programme which he successfully revalidated in 2020. He has been delivering modules in the areas of digital marketing, social media marketing, marketing research and insight management at undergraduate and postgraduate levels, including MBA.

Prior to arriving at Winchester Jason completed his PhD titled Social Media: A Business Imperative for Irish SMEs at Ulster University. He has a keen interest in SME marketing, especially in how resource structure impacts marketing capabilities.

Jason’s passion for SMEs means he is keen on business engagement through opportunities such as seminars, KTPs, student projects and guest lectures. He also works with SMEs as a business mentor on the Small Business Charters Help to Grow Management course.

Areas of expertise

Digital Marketing

Social Media Marketing

SMEs

Resource/capability management

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