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Biography

Dr Michelle Cleveland (née McGrath) is Senior Lecturer in Psychology. She obtained a BSc (Hons) in Psychology from Swansea University, and an MSc Occupational and Organisational Psychology and PhD in Psychology from the University of Surrey. Before joining the University of Winchester she worked as a Postdoctoral Research Assistant at the Centre for Trust and Ethical Behaviour at Coventry University.

Higher Education Teaching Qualification: Higher Education Academy Fellowship (FHEA).

Publications

Journal articles

Chapters

  • Moraes, C and Ferreira, C and Michaelidou, N and Mcgrath, Michelle (2016) Consumer ethical judgement and controversial advertising avoidance on social media. In: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, pp. 189-93.

Conferences

  • McGrath, M., Legood, A., Searle, R. & Lee, A., (2016, January). Exploring the content, drivers and impact of perceived public perception on employees in social work professions. Paper presented at the BPS Division of Occupational Psychology Section Annual Conference, East Midlands Conference Centre, Nottingham.
  • McGrath, M., Legood, A., Lee, A., Searle, R. (2015, September). Exploring the content, drivers and impact of perceived public perception on employees in social work professions. Paper presented at the British Academy of Management Conference, Portsmouth University, Portsmouth.
  • Moraes, C., Ferreira, C., McGrath, M., & Michaelidou, N. (2015, July). The impact of consumer ethical judgement on controversial advertising avoidance on social media. Paper presented at the AMS World Marketing Congress, Palace Hotel, Bari, Italy.
  • Moraes, C., Ferreira, C., Michaelidou, N., & McGrath, M. (2015, June). The impact of controversial ad perception and consumer ethical judgement on social media advertising avoidance. Paper presented at the Internal BES Research Conference, Coventry University, Coventry.
  • Moraes, C., Ferreira, C., McGrath, M., & Michaelidou, N. (2014, September). The impact of consumer ethical judgement on controversial advertising avoidance on social media. Paper presented at the ISM Open 2014,The Open University, Milton Keynes.
  • Moraes, C., Carrigan, M., Bosangit, C., & McGrath, M. (2014, August). Green issues in fine jewelery consumption: A practice theory approach. Paper presented at the American Psychological society Annual Convention, Washington Convention Center.
  • McGrath, M. L. (2014, January). Not just a reaction: an alternative view on the role of emotion in psychological contract experiences. Paper presented at the BPs Division of Occupational Psychology Section Annual Conference, The Grand Hotel, Brighton.
  • McGrath, M. L. (2014, January). Experiences of emotion through an employment relationship lens: the important role of trust. Paper presented at the BPs Division of Occupational Psychology Section Annual Conference, The Grand Hotel, Brighton.
  • McGrath, M. L. (2013, July). Making sense of emotion through an employment relationship lens. Paper presented at the Internal BES Research Conference, Coventry University, Coventry.
  • McGrath, M.L., & Millward, L.J., & Banks, A. (2012, August). Psychological contracts and emotion. Paper presented at the BPS Social Psychology Section Annual Conference, St Andrews University, Scotland.
  • McGrath, M. L., & Millward, L. J. (2012, May). Making sense of emotions in the employment relationship. Poster session presented at the Consortium of European Research on Emotions (CERE) Conference, Kent University, Kent.
  • McGrath, M. L., & Millward, L. J. (2010, January). A diary study investigating the role of emotions and identity in psychological contracts: from creation to maintenance. Paper presented at the Annual BPS Postgraduate Occupational Psychology Conference, Brighton.
  • McDowall, A., Harris, M., & McGrath, M. L. (2009, March). Really understanding feedback. Session presented at the BPS Psychology for All event, London.
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