Tamsin Mclaren is Programme Leader for the BA (Hons) Fashion Marketing and Media; with 27 years of fashion industry experience in category and sales management, marketing, retail management, and visual merchandising; able to teach across a wide variety of fashion topics, contextualising theory with extensive industry experience, having worked at every market level across all retail channels in the U.K., and internationally across multi-product categories; including 9 years with Nike and more recently running her own consultancy undertaking research for sales and distribution planning and brand launches in the UK, European and U.S. footwear and apparel markets.
A Fellow of the Higher Education Academy and an educational consultant invited to advise on panels, audits and validations of undergraduate and postgraduate programmes. Qualified and experienced in the design and development of new curricula, quality enhancement and management of education in the fashion sector.
Areas of expertise
Areas of expertise are: the retail and wholesale environment, international fashion marketing issues, brand building, management and protection, student employability and entrepreneurship; supported by undertaking consultancy on the UK, European and U.S. footwear and apparel markets. Previous projects include; sales and distribution planning, strategic planning and licensing projects within the fashion, health and beauty sectors via qualitative and quantitative research.
Co-author of Marketing Fashion Footwear: the business of shoes ( Bloomsbury, Fairchild, 2017);this publication is aimed at a global audience of undergraduates, recent graduates and professionals new to footwear, and will be the definitive guide to the theories and strategies used to develop, manage and market fashion footwear. It addresses a current gap in academic fashion literature.
- July 2014-HEA conference at Aston University (Strand: ’The Future is now’) Co-presenter on’The Retail Solent Initiative: Re:So facilitates real-world learning for students for students in creative disciplines.’ (writer and co-presenter)
- November 2013-‘Entrepreneurial Avenues in the Fashion Industry’ at Southampton Solent University; Webinar with the National Institute of Technology, India. Title: How do fashion brands strive to be unique-today and for tomorrow? (writer and presenter)