University of Winchester wins top campaign award at CIPR PRide Awards
The University of Winchester’s Communications team won Regional Campaign of the Year at the 2014 Chartered Institute of Public Relations (CIPR) South of England and Channel Islands PRide Awards.
The win was for The Search for Alfred the Great PR campaign. The story hit national and international news headlines in January when the University of Winchester and Hyde900 announced the discovery of a pelvic bone thought to belong to King Alfred the Great or his son King Edward the Elder.
Amid strong competition from other entrants, The Search for Alfred the Great scooped the prestigious Gold Award for Regional Campaign of the Year at the awards ceremony in Bristol.
“I’m very proud of what we achieved,” commented Lisa Preston, Head of Communications at the University of Winchester. “It’s been a privilege to work on such an exciting project and lead a dedicated team of individuals, who pulled out all the stops to make this campaign a success.”
The University was also a CIPR PRide Finalist in three other categories: Best Use of Media Relations, Best Low Budget Campaign and Best Public Sector Campaign.
The CIPR annual PRide Awards recognise excellence in public relations and communications work across the UK public and private sectors. The South of England and Channel Islands regional awards included 115 shortlisted entries across 23 categories.
Earlier this year the University’s Communications team also won the Gold Award for Best PR/Advocacy Campaign for The Search for Alfred the Great at the Heist Awards 2014.