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The University of Winchester Chartered Manager Degree Apprenticeship has been co-designed with employers to achieve industry relevance. Designed to help new and aspiring managers develop the skills and understanding they need to deal with management responsibilities, and to develop themselves as future managers and leaders. This qualification will enable employers to up-skill those already in the workplace.  It will also attract a wide range of individuals to the business including those who are entering work for the first time.

The role of the professional manager incorporates many aspects of business management and leadership which require the individual to possess a broad foundation of skills and knowledge in order to be effective. This programme has therefore, been designed to give the apprentice a broad understanding of skills and knowledge to enable them to be effective in taking responsibility for people, projects, operations and/or services to deliver long term organisational success, with the expectation that they will deliver impact whilst operating within organisational values.

The apprentice will set targets and KPIs, manage resources, and monitor and measure outcomes to establish operational effectiveness, efficiencies and excellence. Emphasis will be placed on demonstrating ability to follow a systematic approach to initiating, planning, executing, controlling and managing resource through change projects, applying industry standard processes, methods, techniques and tools which positively impact both operational and strategic organisational performance.

The apprentice will also develop the ability to critically analyse and evaluate data and information concerning human, financial, technological, operational, sales and marketing functions, identifying opportunities for improvement and/or making judgements concerning how best to achieve solutions to identified business management problems. By the end of this course you will be able to demonstrate capacity for sustained independent thought and critical reflection in order to sustain effective personal performance in relation to problem definition and resolution, team building, communication and influencing skills necessary to operate professionally in the workplace.


Chartered Management Institute HE Partner

Those studying the Chartered Manager Degree Apprenticeship Programme will be provided with membership to the Chartered Management Institute (CMI) professional body at no cost to themselves or their employer.


The Degree Apprenticeship is a great foundation for any career.

Graduates will be competent, confident and capable professionals able to integrate the knowledge, skills and behaviour components, which ensure they are sufficiently prepared to operate in a range of management roles.  

Honours degree apprentices will gain the knowledge, skills and insights that are in demand by employers today and into the future. 

At the University of Winchester, we are committed to ensuring all our students gain employability skills to enable you to enter graduate level jobs and pursue the profession of your choice.

Pre-approved for a Masters

If you study a Bachelor Honours degree with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.



Suitable for applicants from:


Learning and teaching

The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of the course, students develop independent and critical learning, building confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of available learning resources available.

In addition to the formally scheduled contact time (i.e. lectures, seminars etc), students are encouraged to access academic support from staff within the course team, personal tutors and the wide range of services to students within the University.

This programme is centred on a real job within a business that extends the learning beyond the classroom and into the workplace.  The aim is to integrate academic learning at degree level and on-the-job practical training to provide a holistic programme of education and training to meet the skills needs of employers now and in the future. This programme uses a variety learning strategies and delivery methods that develop academic and practical skills, encourage critical reflection and provide support to all students. The diverse nature of the methods used help to enhance student employability and professional development. The exact nature of your learning experience will depend on which employer you choose to apply to, the key skills you will learn are suited to those looking to begin or develop a career in business management.


At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

This programme design will implement assessment that focuses on the apprentice's role and working environment. It will be assessed through a comprehensive project based end point assessment within the degree. The use of a range of formative assessments features strongly throughout this programme providing opportunity for feedback on individual performance. A range of formats are adopted for summative assessment.  The end point assessment integrates the project outcomes and presentation into a synoptic project assessment and presentation with supporting portfolio of evidence.  This will be assessed in partnership with the employer and against the Chartered Manager Degree Apprenticeship standard.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.


King Alfred or West Downs, University of Winchester

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


Students must be employed by a sponsoring organisation. Programme-specific entry requirements apply, as agreed with the sponsoring organisation.

Candidates for the Degree Apprenticeship should normally have a minimum of 104-112 points* at A2 (Grades BCC) or an equivalent e.g. BTEC DMM. You will also require Maths and English Language GCSE grade A*- C. We will individually evaluate candidates who do not meet these requirements, but have workplace experience or recognised prior learning.

*Note: Different employers will identify their specific entry requirements

To secure an apprenticeship you will need to apply for a full-time position with one of our partner employers. To gain a place on this programme you will have been successful on application and interview as conducted by the sponsoring business in conjunction with the University of Winchester. Alternatively, you may be seeking career enhancement within your current role. In this case you will need your employer to support you by offering a Degree Apprenticeship with the University of Winchester.

In the absence of formal learning qualifications applications are welcomed from persons who can demonstrate relevant work experience, including work in a voluntary capacity. The course structure actively supports claims for Accreditation of Prior Certificated Learning (APCL) and Accreditation of Prior Experiential Learning (APEL).

Selection process:

Candidates are invited to attend an interview or assessment centre organised by the business in conjunction with the University of Winchester.

If English is not your first language: Year 1/Level 4: IELTS 6.0 (including 6.0 in writing) or equivalent

Course enquiries and applications

Please contact Stella McKnight:

Telephone: +44 (0) 1962 826478
Or send us a message

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Marketing Principles 15

This module provides an introduction to the concepts, theories and practices of marketing.  The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place.  Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.

Digital Business and Emerging Technologies 15

The emergence of the digital economy has unlocked new opportunities for businesses, whilst creating new modes of competition in both traditional and new sectors of the economy.  The aim of this module is to impart an understanding of digital business together with the practices and processes required to develop effective digital strategies.  Identifying multiple technologies for integration into business, juxtaposed with the development of new digital strategies is central to corporate success, however, this is often a complex task.  This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation to develop a multidisciplinary appreciation of how new technologies can directly shape businesses and processes.

Academic and Professional Skills 15

Whatever a student’s future business career, there are certain basic professional skills and expertise that are required in the workplace. This module provides opportunities to acquire and apply essential skills for academic success, while also developing ‘soft skills’ that are a prerequisite for a successful career. Students will practice, and build confidence in wide ranging skills, as part of their transition into higher education.

This module will help students develop basic research skills as part of individual work on a topic of their choice. They will also enhance their communication and negotiation skills; and increase awareness of the importance of evidence-based thinking and reflective practice.


Practical Finance for Business 15

This module equips non-accounting students with the basic financial skills they will need to progress through their management-related degree studies. Students will learn the fundamental processes behind the production of historic financial information, allowing them to conduct analysis of financial statements. Additionally, students will develop knowledge of cost behaviours and forecasting, allowing them to make decisions such as how to price their product. The module allows students to bring together their financial skills by preparing extracts from a business plan as part of an application for finance. Emphasis will be placed on practical skills relevant to entrepreneurs and small business owners.

Organisational Behaviour 15

Organisations are the workplaces for today’s and tomorrow’s employees. As a consequence of increased competition, new technologies and increasingly diverse workforces, the environment in which organisations operate is challenging. This module seeks to explore the many factors which influence the actions, behaviour and decisions taken by people in the work-place. It focuses on the complex interactions and relationships between people and groups, both within and between organisations. Furthermore, it explores the impact of the external environment, particularly the expectations and behaviour of wider society, with its roles as a potential customer and citizen.

The module provides students with the opportunity to work collaboratively with others when undertaking research, and also to reflect on their own style of working and personal values, when working in teams.

Responsible Management 15

This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.

Work-based Studies: Personal and Professional Development 30

This module is designed to allow flexibility of study, to enable employed students to gain credit for work-based activities, and to contribute to the continued development of academic and professional skills. The aim of this work-based learning module is to help students develop a deeper understanding of how their organisation operates including examining the relationships and dependencies that exist between different functions within an organisation, and to help them to recognise how their own contribution can form the foundations of a successful career within the company. To achieve this, students will reflect on themselves, their skills, and how they fit within their company. With support from a work-based mentor, students will identify their development needs, manage their own development, and reflect critically on their learning. This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise both academic and career aspirations.

Year 2 (Level 5)

Modules Credits

Introduction to Project Management 15

This module teaches key aspects involved in project management. The range of perspectives in project management studies are analysed both in theory and in practice. Students will explore roles and responsibilities of those involved in project management and explore documentation from planning to reporting used and how to deliver a successful project. The module will look at the management of projects including lifecycles and investigate the importance of relationship management focussing on stakeholders and teams.

Human Resource Management 15

This module aims to develop students’ understanding of the influences of resourcing strategies within organisations. The module explores the resourcing challenges and opportunities organisations face in the light of increased global competition for talent, changing working practices and a more mobile workforce. Students will have the opportunity to understand how workers are recruited; to examine ways in which organisations should embrace diversity in the resourcing process; assess various approaches used to determine current and future resourcing needs; and evaluate approaches to measuring the success of people resourcing strategies in organisations.

Work-based Studies: Applied Project Management and Leadership 30

This module is designed to allow flexibility of study, to enable employed students to gain credit for work-based activities, and to contribute to the continued development of academic and professional skills. Through undertaking research into their own organisation students will develop both a theoretical and practical understanding of project management and leadership including (but not limited to): the differences between managing and leading, the importance of effective liaison with delivery project managers, and management of client expectations. The module will encourage students to demonstrate the use of different management and communication styles within a team and project environment. Students will build upon previous personal and interpersonal skills and assess the impact of their own communication styles and team member’s styles on team dynamics. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby further cultivating the self-awareness that characterises outstanding managers and leaders.

Data Analytics for Managers 15

Generating the right information and insight for decision-makers is a major challenge for many organisations. The challenge lies in coping with a burgeoning amount of multifarious data, analysing data and ensuring it reaches decision-makers in a timely and meaningful manner. Information Management and Data Analytics encapsulate the challenges faced in deriving insights from data to underpin fact-based decisions. This module examines the different types of systems and data that can flow into organisations. It evaluates the characteristics and value of these different data sources. With an awareness of the nature of data, a model of how data may be creatively integrated and analysed to deliver insights will be explored. Data analytics will then be explored given the demands of decision makers to: segment and target markets, predict the development of markets, assess customer profitability and the lifetime value of customers, and understand corresponding relationships.

Creativity, Design and Innovation 15

The ongoing success and sustainability of established organisations often depends on their ability to generate innovative products and services. New and early-stage ventures typically rely upon radically different ideas to gain a critically important foothold in the market. Without creativity, design and innovation many organisations would lose a critical source of competitive advantage.

The processes through which creativity, design and innovation occur, and how these can be encouraged at individual, team and organisation level, are therefore important concerns for founders, managers and investors, regardless of business age, type, size, location or sector. In the modern knowledge-based economy, they are often critical to success. The module will challenge students to develop their creative and critical thinking skills, to engage in design-thinking processes and to employ a user-centred approach to innovation. Students will apply the processes to both generate, and critically evaluate, innovation concepts, to ensure they are practical, viable and market focussed. 

Research Methods for Managers 15

This module enables students to develop their understanding and competence in using diverse research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical qualitative and quantitative research skills including defining and scoping a question; designing an effective and manageable research protocol; collecting data and using appropriate analysis methods.  In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.

Management and Leadership 15

The pressures on managers and leaders in today’s complex organisations are immense. The emphasis on performance, efficiency and effectiveness together with the global competition for managerial jobs places a premium on managerial and leadership skills.  This module introduces some of the latest ideas in the field whilst simultaneously evaluating them from a practical, ethical and international perspective. Students will explore the role of power in organisations and critically evaluate how power and influence is exercised in the managerial role. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby cultivating the self-awareness that characterises outstanding managers and leaders. The aim of the module therefore is to develop informed, critical and responsible managers who have the confidence to lead others in a way that is effective, ethical and consistent with their values. 

Year 3 (Level 6)

Modules Credits

Managing Change 15

Change is common to all organisations and managers need to understand both the nature of change and the extent to which it can be effectively managed. This module examines the internal and external drivers for change, and the nature of change at the individual, team and organisation-wide levels. Students will explore a range of change management methods and how these might be applied responsibly and sustainably in given situations. Students will also consider the skills needed to manage change, taking into account the emotional and ethical dimensions of change.  Students will develop their self-awareness by evaluating how they might need to adapt in order to meet the demands of leading others through change.

Synoptic Project (CMDA) 30

This synoptic project demonstrates the application of the core knowledge and skills to meet the outcomes in the standard. Evidence of appropriate project planning and research methodologies will be shown together with the application of behaviours.

Strategic Brand Management 15

This module takes a strategic approach to branding management.  It considers a broad range of tools, techniques and theories that help build equity and drive brand performance. The module is broadly structured around four main areas; i) the constituent parts of a brand and how these individually and collectively add value to an organisation and thereby represent a competitive advantage; ii) diagnosing the health of a brand by considering its positioning in the market, relative to the competition, and evaluating the performance of the brand through brand metrics that encapsulate various dimensions of the brand iii) managing brand portfolios and assessing alternative brand leveraging strategies and finally iv) how brand custodians can pursue commercial objectives whilst also being mindful of principles stemming from the SDG’s (notably 8, 9 and 12) so as to appreciate that the commercial imperative must be seen in context of broader societal and environmental concerns.

Employee Relations 15

This module develops students’ understanding of the influences on the employee/employer relationship and the inherent power relations. Students will have the opportunity to: examine ways in which organisations positively or negatively manage this relationship; analyse various approaches used to motivate, influence and retain employees; and gain a practical understanding of how UK employment legislation sets out the framework for sustainable workplace practices.

Business Ethics 15

“Business ethics is a contradiction in terms”. Numerous examples of unethical behaviour by managers and staff at all levels of organisations seem to support this widely held view. However, considering the personal, social, financial and environmental costs of unethical behaviour by individuals and organisations, the subject clearly remains critically important. Beyond the harm caused to others, unethical decisions can also ruin the individuals and businesses who make them.

This interdisciplinary module will introduce students to key theoretical concepts and frameworks that underpin ethical decision-making in a business context. Students will explore a range of ethical theories and evaluate their application in a business context, drawing on contemporary examples from different organisations and sectors in the global economy. They will also consider insights from behavioural ethics, practise approaches to ethical decision-making and investigate various ethics management tools and techniques commonly used in organisations. Students will be encouraged to identify and critically reflect on their own moral values and ethical practice, and to develop the skills involved in making ethical decisions in the workplace.

Sustainable Strategy in Action 15

This module provides a holistic overview of the strategic management process with an emphasis on the development of sustainable and responsible strategic management. Drawing upon traditional academic theories and current debates, the module examines and critically evaluates the practice and process of strategic management in different organisational settings. The module considers strategy as a whole by integrating the different phases of the strategic planning process, namely Strategic Analysis, Strategic Formulation and Strategic Implementation. In particular, the module examines the strategic external and internal environment, the different strategic options available (Business-level Strategies, Corporate-Level Strategies and International Strategies) and issues associated with strategy implementation, such as managing strategic change, organisational design decisions and the fostering of a sustainable and responsible organisation.

Innovation Management 15

Successful and sustainable organisations depend on their ability to create value and competitive advantage through Innovation Management: the development and commercialisation of new products and services. The innovative developments within such organisations are supported by clear and highly effective strategic management processes ensuring that the organisation converts creative concepts and inventions into successful products, maximising the economic, social and environmental returns on investment. This module will investigate the innovation process for a client business, applying Innovation Management theory to a real business opportunity. Students will be challenged to convert an innovation concept into a commercially viable product/service, with a specific focus on Market, Intellectual Property and Innovation Funding options. The external forces, barriers, trends and fashions will also be factored into the Innovation Management material, ensuring a truly strategic approach.

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2022 Course Tuition Fees 

Costs to Student/Apprentice

  • Apprentices are full-time employees and will be entitled to a wage and paid time off to study
  • There are no tuition fees

Read What our Degree Apprenticeships? for more information.

Employer Information

How much will it cost an employing business per apprentice?

The apprentice will be an employee who will work for a business throughout the programme - a market-rate salary is anticipated. The funding you are eligible for is determined by the number of people you employ, the annual payroll of your company and the age of the learner.

Read Information for employers for the latest information.


As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services. 

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Core texts

Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies.

Costs are as follows: Year 1 | £250, Year 2 | £250, Year 2 | £250

Printing and binding

Students may be required to pay £10 for the costs of dissertation printing and binding (if applicable).


There is a mandatory payment of £300 per apprentice to be made by the employer. This is a one-off payment to be paid upon an apprentice enrolling to the programme. This provides the apprentice with CMI Professional Membership throughout the period of studying for completion of the identified degree apprenticeship qualification.

Key course details

3-4 years part-time
King Alfred or West Downs, University of Winchester