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*Subject to revalidation

  • Strengthen your skills for a career in the creative industries
  • Combine your interests in business and the arts
  • Opportunity to complete business plans and apply for grants 

If you’re working in the creative industries and want to progress to management level, or seeking a career in a artistic and cultural organisation, Cultural and Arts Management at Winchester is excellent preparation. The course develops your understanding of the relationship between the business process and the creative process, and examines wide-ranging topics such as implications of cultural policy and agendas of social inclusion and sustainability. 

All our assignment topics are individually tailored to make sure they are a great match for your specific own areas of interest – from music to painting, dance to millinery, theatre to ceramics. You take part in weekly seminars, discussions, projects, visits, group and one-to-one tutorials, and directed and self-directed study, and develop your IT skills in areas such as website design and project management. Assessment is through coursework only, using a variety of formats similar to those used professionally in the industry. They include business plans, reports, audits and portfolios. Teaching takes place in the evenings, so you can study while working or completing an internship. 

Some modules concentrate on the internal environment of artistic and cultural organisations (for example, examining issues of marketing, finance and strategy) while others focus on the external environment – the context in which artistic and cultural organisations operate, for example with reference to national policies and global trends. You finish with a professional project – an independent piece of work on a topic of your choice. this could involve organising an exhibition or a tour, starting a small company or implementing a marketing campaign. 

Graduates of Cultural and Arts Management work in a range of cultural organisations from the Nuffield Theatre in Southampton to the British Museum in London.


The programme strengthens knowledge and skills for use for a managerial career in the creative industries for small cultural operators or large organisations such as the Arts Council. Graduates have worked in a range of cultural organisations from The Nuffield Theatre in Southampton to The British Museum in London.

*Subject to revalidation

This course is subject to revalidation. 'Revalidation' is the process by which the University refreshes its existing provision. Revalidation assesses the quality and standards of the programme to ensure it continues to provide a distinct, high quality academic experience for students, enabling them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career.



Suitable for applicants from:

UK, EU, World

Learning and Teaching

Teaching methods include weekly seminars, discussions, projects, visits, group and one-to-one tutorials, and directed and self-directed study. Students also have the opportunity to develop IT skills, for example for website design and project management. 


Taught elements of the course take place on campus, Winchester.

Start dates: September 

Distance learning available: For some modules 

Teaching takes place: Evenings


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information 

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures


Normally a first or second-class Honours degree or professional experience in the area of study. Students who do not have experience working in the creative industries may be required to engage in relevant professional project/work experience.

If English is not your first language: IELTS 6.5 overall with a minimum of 5.5 in writing or equivalent. 

Course enquiries and applications

Telephone: +44 (0) 1962 827234
Send us a message

International students

International students seeking additional information about this programme can email International@winchester.ac.uk or call +44 (0) 1962 827023 

Applications need to be submitted before the 31 May 2020. Late applications can be accepted throughout the remainder of the application year, for more information see our How to Apply section. 

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Evenings.

Year 1 (Level 7)

Modules Credits

The Internal Environment: Understanding Management in Cultural and Arts Organisations 20

This module provides you with a rigorous academic framework to learn about the process and functions of management within cultural and artistic organizations. Concepts of business management, management functions and management process are at the heart of this module. The scope of the module is ambitious, as it lays the foundations for the whole programme. This module provides an overall introduction to all aspects of the micro-environment; it is assessed through an internal audit of an organization of your choice (an artistic or cultural organization, one you work for, or maybe one you would like to work for!). You will learn a lot about management – but also about creativity, as ultimately we will examine how the management process and the creative process can support each other.

Cultural Entrepreneurship 20

This module aims to develop your entrepreneurial skills, both to set up a creative business and to contribute effectively, as “intrapreneurs”, to artistic or cultural organizations. This module requires some theoretical input at the onset (through day-blocks of intense teaching/training), then the main component of your learning experience will be your own self-directed work (supported by tutorials): researching and writing a bid, an application for funding or a business plan. You will not be expected to actually apply nor to set up your own venture… though many students do it for real.


Specialisation: Professional Development 20

This module aims to provide you with the opportunity to develop your knowledge and understanding of a specialist field or area of the creative industries. This purposefully open project can fit your areas of interest or professional work. For example, in previous years, some students have used their experience of having to organise conferences for work or being in a new teaching situation. Other examples include creative producing, heritage tourism, arts management in the public sector, web design etc. Depending upon your circumstances, you may base your assignment on your own paid or volunteer work in an artistic or cultural organization, or on other pertinent activities. Service learning is an alternative e.g. community work with a cultural or artistic aim. Put another way, this module enables you to gain academic credits for some learning you are doing (or have done) outside university; you can then gain depth of knowledge and understanding in a specific area, which neatly complements the breadth ensured by the other modules.


The External Environment: Cultural and Arts Management in Context 30

This module aims to provide you with an academic framework to further develop your knowledge and understanding of the external environment in which artistic and cultural organisations operate, as they are at the crossroads of several influences ranging from governments’ policies to cultural trends via socio-economic factors and demographic changes. All these external factors will have various impacts on organisational decision making and strategic planning, which is why managers need to understand the macro-environment and to respond to changes in responsible, ethical ways. In a way, this module is more “scholarly” and “traditional” than the others, as its assessment relies on research and research skills typical of most academic courses (this can work as a preparation for further studies, as several students have gone on to do a PhD).

Contemporary Issues in Cultural and Arts Management 30

This module aims to provide you with an academic framework to analyse and understand contemporary contextual issues affecting management in artistic and cultural organizations. Previous seminar topics have included the impact of the London 2012 Olympics on arts organizations (as sports has already become the priority of the DCMS, to the detriment of other cultural sectors); the creation of a “Diploma in Creative and Media”; copyright issues for digital musicians in the age of the internet; the resistance to globalization in Caribbean music; the ethical issues raised by postmodern exhibitions; the use of cartoon characters as a political tool for contemporary protest; the meaning and likely impacts of “the big society” on artistic and cultural organizations. We have one seminar a week; students themselves choose the topic of their seminar; they research it in depth and this constitutes their assessment for the module.  

Professional Project 60

This module aims to give you the academic opportunity to work independently on a substantial professional project in the field of cultural and arts management. This corresponds to the dissertation (or thesis) found in more traditional Masters: a substantial and independent piece of work which is at the heart of the Masters experience. A difference here is the fact that this project is professional and possibly very concrete: it may involve organising an exhibition or a tour, starting up a small company, writing a strategic plan after consulting stakeholders, implementing a marketing campaign for a cultural organisation, developing a new online service for artists etc.

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2020 Course Tuition Fees

UK/EU/Channel Islands and Isle of Man

Full-time entry | £6,700
Part-time entry | £3,350 p/a

Total Cost | £6,700

International Students

Full-time entry | £13,500
Part-time entry | £6,750 p/a

Total Cost | £13,500



As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

Printing and Binding

We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost is £1.50-£3.


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards

Key course details

Full-time: 1 year
Typical offer
Normally a first or second-class Honours degree
On campus, Winchester