MA Cultural and Arts Management - University of Winchester

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COURSE OVERVIEW

Strengthen your skills for a career in the creative industries
Combine your interests in business and the arts
Opportunity to complete business plans and apply for grants

If you’re working in the creative industries and want to progress to management level, or seeking a career in a artistic and cultural organisation, Cultural and Arts Management at Winchester is excellent preparation. The course develops your understanding of the relationship between the business process and the creative process, and examines wide-ranging topics such as implications of cultural policy and agendas of social inclusion and sustainability.

All our assignment topics are individually tailored to make sure they are a great match for your specific own areas of interest – from music to painting, dance to millinery, theatre to ceramics. You take part in weekly seminars, discussions, projects, visits, group and one-to-one tutorials, and directed and self-directed study, and develop your IT skills in areas such as website design and project management. Assessment is through coursework only, using a variety of formats similar to those used professionally in the industry. They include business plans, reports, audits and portfolios. Teaching takes place in the evenings, so you can study while working or completing an internship.

Some modules concentrate on the internal environment of artistic and cultural organisations (for example, examining issues of marketing, finance and strategy) while others focus on the external environment – the context in which artistic and cultural organisations operate, for example with reference to national policies and global trends. You finish with a professional project – an independent piece of work on a topic of your choice. this could involve organising an exhibition or a tour, starting a small company or implementing a marketing campaign.

Graduates of Cultural and Arts Management work in a range of cultural organisations from the Nuffield Theatre in Southampton to the British Museum in London.

Careers

The programme strengthens knowledge and skills for use for a managerial career in the creative industries for small cultural operators or large organisations such as the Arts Council. Graduates have worked in a range of cultural organisations from The Nuffield Theatre in Southampton to The British Museum in London.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and Teaching

Teaching methods include weekly seminars, discussions, projects, visits, group and one-to-one tutorials, and directed and self-directed study. Students also have the opportunity to develop IT skills, for example for website design and project management.

Location

Taught elements of the course take place on campus, Winchester.

Start dates: September

Distance learning available: For some modules

Teaching takes place: Evenings

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.

ENTRY REQUIREMENTS

Normally a first or second-class Honours degree or professional experience in the area of study. Students who do not have experience working in the creative industries may be required to engage in relevant professional project/work experience.

If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.

Course enquiries and applications

Telephone: +44 (0) 1962 827234
Send us a message

International students

International students seeking additional information about this programme can email International@winchester.ac.uk or call +44 (0) 1962 826247

Late applications can be accepted throughout the remainder of the application year, for more information see our How to Apply section.

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Evenings.

Year 1 (Level 7)

Modules Credits

The External Environment: Cultural and Arts Management in Context	30
This is one of the first modules students will take on the course. The programme believes that before analysing and focusing on organisations and the working environment within the field of arts and culture, it is necessary to have an understanding of the environment in which they operate. External factors will have various impacts on organisational decision making and strategic planning; managers need to understand the macro-environment and how organisations respond to changes in responsible, ethical ways.
The Internal Environment: Understanding how cultural and arts organisations operate from a management perspective	30
This module allows students to gain an understanding of a range of aspects of the internal environment together with knowledge of how the management and creative processes can support each other. Students will consider the processes and functions of management within cultural and artistic organisations looking at concepts of business management as well as management functions.
Contemporary Issues in Cultural and Arts Management in Context	20
This module gives students the opportunity to research in-depth one contemporary issue affecting cultural and arts management, and also to learn about a range of other issues (directly benefiting from other student’s research and expertise).
Cultural Entrepreneurship	40
The overall aim of this module is to develop students’ entrepreneurial skills to set up a creative business or to contribute effectively to artistic and cultural organisations. This module will include an understanding of entrepreneurship and explore what makes an organisation successful in the arts and cultural sectors. It will focus on practical approaches to business planning, exploring key business areas within arts and cultural enterprises. It will offer guidance on drafting an outline business plan that could be included in a funding application.
Professional Project	60
This is a self-directed none-taught module which aims to give students the academic opportunity to work independently on a substantial professional project in the field of cultural and arts management. Students' projects will be professional and concrete: it may involve organising an exhibition or a tour, starting up a small company, writing a strategic plan after consulting stakeholders, implementing a marketing campaign for a cultural organisation, developing a new online service for artists etc. Students will be expected to reflect on their project and reference UNESCO’s sustainability goals and their relevance.

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2024 Course Tuition Fees

UK/Channel Islands and Isle of Man

Full-time entry | £9,550
Part-time entry | £4,775 p/a

Total Cost | £9,550

International Students

Full-time entry | £17,450
Part-time entry | £8,725 p/a

Total Cost | £17,450

ADDITIONAL COSTS

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

Printing and Binding

The University is pleased to offer our students a free printing allowance of £20 each academic year. This will print around 500 A4 mono pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing.

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

Duration: Full-time: 1 year Part-time: 2 years
Typical offer: Normally a first or second-class Honours degree
Location: On campus, Winchester

Cultural and Arts Management