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The MA in Sports Journalism at the University of Winchester is specifically designed for students who want to enhance and develop their skills in the most current, industry-informed Sport Journalism.

With significant disruption having taken place in how news is distributed, publishers are now exploring new ways to tell stories and make money through content using the latest digital technology. Sports Journalism is at forefront of this innovative approach. This MA will equip students with practical and critical skills to negotiate this terrain.

Modules will train you in the fundamental principles of sports journalism but also prepare you to be at intellectually at ease with working in an industry that encourages constant change, innovation and debate. It will explore the following issues:

  • What is the impact of new technology on sports journalism? 

  • How can you understand & make use of new technology?
  • How has the role of the sports journalist developed ?
  • How can you stay ahead of changes in the industry? 

Using an ‘agile’ approach, you will learn how to develop and employ intellectual and practical skills to engage with change and work as successful sports journalists. The focus on digital sports journalism and innovation aims to produce skilled, confident graduates who are ready to begin careers in journalism or closely related fields in a wide variety of roles. You will gain a range of skills as per Broadcast Journalism Training Council (BJTC) training guidelines.These skills and the critical and theoretical context have been planned to mutually reinforce each other.

The programme will be working closely with the media industry to ensure the provision of a continuously up-to-date curriculum, and an effective network of relations to facilitate an easy transition from our class rooms into professional newsrooms. Staff and students form a simulated work place, like a newsroom, where together and independently, they will seek to generate and exchange knowledge. You will take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

In their final project students get the possibility to excel in their own area of interest. You will be able to research, produce and present a project in your chosen media which can act as a platform for both further study and employment.  This will be developed through discussion with the course team, you will then be allocated a supervisor from within this team dependent on specialism alongside advice from industry guest editors and the wide range of services to students within the University.


Graduates go into print, broadcast and electronic media as reporters, producers and researchers. Support is given in seeking both work placements during study and employment thereafter to assist the process of a successful career in journalism.

Comments from employers, editors and other senior journalists on the quality of the course, the quality of work students are able to produce and their employment prospects are as follows:

“I had no idea that journalism students were doing things at this level. It is fantastic and I was completely blown away by the professionalism of the students' work.” - Laura Barton, senior feature writer, The Guardian.

“So impressive, all the students are so confident and competent. The students are so lucky to be in amongst such expert tutors who are so obviously in tune with what it is like to be in the workforce. And also the technology you have is amazing.” - Maria Milano, online editor, InStyle magazine (IPC magazines)

“Winchester (journalism) is a real replica of what goes on in the industry. A course and an environment like this is a real opportunity to experience the reality of working as a journalist, and so they are in a really good position to get jobs.” - Ian Anderson, BBC World Service Trust, former output editor BBC 10 O'Clock News.


Suitable for applicants from:

UK, EU, World

Learning and teaching

Start date: September

The programme enables students to focus on specific areas of journalism to increase expertise through supportive taught class modules.


Taught elements of the course take place on campus in Winchester.


Student engagement in the learning process is supported through an emphasis on formative assessments, which are different types of informal assessments which do not in themselves carry marks but feed into the end-of-module summative assessments from which grades are derived.  Examples of formative assessments may include in-class exercises and short assignments such as court reports.  These formative assessments allow tutors to comment on students’ work and so ‘feed-forward’ in ways which build student capacity in the learning tasks they are undertaking.  Formative assessments are meant to aid students improve their work in preparation for the summative assessments. Formative activities will also be used during seminar times, however formative assessment differs from these, as it directly links to the summative assessments.  Students can use the feed-back to improve their summative assessments. This approach to formative and summative assessment is as used for other programmes in the university and is proven to engage and challenge student to attain excellent results and skills to take forward into their careers.

End-of-module summative assessments are focused around six types of assessment; portfolio; written assignment; report; presentation; research/project output; and dissertation.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


Normally a first or upper second-class Honours degree in a related subject or professional experience in the area of study. 

If English is not your first language: IELTS 7.5 (including 7.5 in writing) or equivalent

Course enquiries and applications

Telephone: +44 (0) 1962 827234
Send us a message

International students

International students seeking additional information about this programme can email or call +44 (0) 1962 827023.

Visit us 

Explore our campus and find out more about studying at Winchester by coming to one of our Open Evenings.

Year 1: Level 7

Modules Credits

Agile Journalism 15

Agile Journalism gives students the core set of journalism skills required in modern newsrooms along with a broad understanding this sector’s rapid development. The approach means that students will gain an understanding of the profession in its current form – along with the skills to thrive in a rapidly changing industry. Using this ‘agile’ approach, students will learn how to cope with change and work as successful professional journalists.

Media Law 30

This module examines key themes in law, regulation and ethics as applied to journalists and related media/communications practitioners exploring the relevant legal and regulatory frameworks of the UK as a core example in the comparative context of international and transnational practices and policies. This context will include reference to the systems of media law, regulations, freedoms and restrictions in such major economic, cultural and political powers as China, India, Russia and the United States, as well as the influence of such organisations as the European Union, UNESCO, International Media Support and the International Federation of Journalists. This international contextualization offers value to both British and international students in relation to working in increasingly globalized media organisations, markets and professional practices, and differentiates this provision as postgraduate in relation to its breadth of knowledge focus and its scope for comparative critical analysis. The module presents a full study of UK media law and ethics, its practices, policies and breaches, in a broader global context.

Digital Journalism Skills 30

This module trains students in the skills of a modern digital newsroom. Tutors will teach core broadcasting skills such as filming, editing and presenting and how to apply this content to various digital platforms. The module will prepare to work on Live Production in a variety of roles.

Live Sports Production 30

The Live Sports Production module consists of the production of Winol Sports, the live local sports service hosted by the Journalism Department. Students work within the Sports Team on the project – under tutor supervision - and are assessed in relation to content produced in this role.

The Business of Journalism 15

This module begins by analysing current popular business models in digital journalism before examining in detail the strategies and approaches used by journalism organisations to engage with their audiences. This knowledge is then applied to specific case studies which the students will pursue on an individual basis.

Sports Journalism Project 60

The module is based mainly on learning through self-directed independent study, and students will be responsible for making their own decisions about their own project, working with a supervisor. There are no formal taught sessions in this module. The practical and theoretical skills needed for the project will have been learned during the taught phase of the programme. The students will also be required to provide evidence that they have completed 15 days of work experience at a professional journalism organization.

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2022 Course Tuition Fees

UK/Channel Islands and Isle of Man

Full-time entry | £8,550
Part-time entry | £4,275 p/a

Total Cost | £8,550

International Students

Full-time entry | £14,800
Part-time entry | £7,400 p/a

Total Cost | £14,800


As one of our students, all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Core texts

Students are required to purchase a law textbook. Indicative cost is £30.


Students are required to take a 15-day placement. Students are required to cover the cost of travel to their placement. Costs varies depending on travelling distance and mode of transport.

Printing and Binding

The University is pleased to offer our students a free printing allowance of £20 each academic year. This will print around 500 A4 mono pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing. Our Reprographics team also offer printing and binding services, including dissertation binding which may be required by your course with an indicative coast of £1.50-£3.


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

1 year full-time; 2 years part-time
On campus, Winchester