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  • Gain skills and experience in strategy, leadership and intercultural business communication
  • Learn to work effectively in organisations and their rapidly-changing global context
  • Integrate theoretical knowledge with practical skills

International Business at Winchester is a pre-experience course designed to offer you a broad management education, particularly if you have not previously studied business at undergraduate level, but are interested in developing a career in management. The knowledge and skills you develop on the programme are also of value if you have some previous business experience and are looking to advance your career further.

Built around Winchester Business School’s commitment to the United Nations’ Principles of Responsible Management Education, the course explores themes of the international business environment. You develop as a manager capable of responding positively to global challenges in the twenty-first century.

Individually and in groups, you consider a range of management problems and issues from different perspectives, taught through a variety of methods specifically designed to stimulate and stretch your intellect. You develop your capacity to apply the necessary skills to solve real-life problems in management, and increase your awareness of the need to generate sustainable value for your organisation and for society at large.

You study core modules including Managing in a Global Environment, Principles of Responsible Management, Intercultural Business Communication and Strategic Management, and choose from optional modules such as Entrepreneurship, Managing Information for Decision Making, Principles of Operational Excellence and Investment Appraisal. You also write a dissertation which enables you to develop expertise in an area of international business of your choice.

Business management is useful for a wide variety of careers in both the public and private sectors.


Business management is useful for a wide variety of careers in both the public and private sectors.


Suitable for applicants from:

UK, EU, World

Work experience

Available through consultancy projects undertaken as part of the optional Business Consulting module.

Learning and teaching

Teaching takes place: Daytime and evenings

A wide range of teaching and learning methods are used including student-led discussions, debates, presentations, workshops involving a variety of active learning activities, independent study, web-based activities and lectures. Theory and practice are integrated and students are encouraged to capitalise on their current and/or prior experience.

The teaching team is supported by industry professionals and external academics.


King Alfred or West Downs, University of Winchester


Assessment methods include essays, reports, presentation, conference papers, case study analysis and research-based projects.

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


2018 Entry: Normally a first or second-class Honours degree (or international equivalent). This programme is aimed at a wide range of students from different national and professional backgrounds.

If English is not your first language

IELTS 6.5 overall with a minimum of 5.5 in writing or equivalent

Course enquiries and applications

Telephone: +44 (0) 1962 827234

Send us a message

International students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 827023

Applications need to be submitted before the 31 May 2018. Late applications can be accepted throughout the remainder of the application year, for more information see our How to Apply section.

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Evenings.

Year 1: Level 7

Modules Credits

Managing in a Global Environment 20

Empowering students who may not have a management background to rapidly adopt awareness of international management and the tools at its disposal. This module critically reflects on the various demands impacting on management in a global context. Commercial, statutory, charities, NGOs, voluntary bodies and individual agents are assessed to examine in-depth a range of management issues active in the global environment. Tools and techniques available to managers such as models of decision-making, professional negotiation, problem solving, data management and statistical analysis provide the basis for students to develop sophisticated skills for managing in global risk environments. Students will appraise projects in a finance and accountancy context to ensure budgets and funding strategies are robust. To support learning in this area, students will engage in a range of in-depth management seminars using case studies, problem solving techniques and project software including budgeting/finance tools.

Dissertation 40

The dissertation enables students to specialise in an area of interest by conducting an independent, in-depth research project, guided by research-active tutors. Students will evaluate and synthesise research philosophies, develop research strategies, conduct research using secondary and/or primary sources and analyse their findings in relation to existing business theories.

The dissertation is of interest to potential future employers, demonstrating critical abilities, research expertise and business knowledge. It can also prompt student interest in conducting further research, whether in a consultancy role or in continued academic research at PhD level.


Strategic Management 20

Strategic management is the primary decision-making function of senior managers in public, private and third-stream organisations, regardless of scale, ownership or location. This module considers the process of strategic management from theoretical, analytical and practical perspectives and the points of view of a range of stakeholders. It aims to equip students with the ideas and conceptual tools they will need to understand organisational strategic practice in diverse conditions. They will learn to evaluate an organisation’s internal competences, its access to financial resources, as well as its capabilities to compete within and across markets, and to respond to rapid fluctuations in financial and strategic environments.

Through discussion of differing theoretical perspectives and their application to a global range of case studies, students consider the issues that arise as organisations pursue opportunities for sustainability and growth while subject to contextual parameters, competitive pressures and financial constraints in the post-financial crash world. They will engage in research individually and in groups to evaluate organisational performance using financial and non-financial models, but will also learn how to develop practical solutions and future-oriented strategic options within embedded paradigms of sustainability and ethical management practice. Students will acquire ideas and a toolkit readily applicable to the organisations and environments they find themselves in after graduation.

Leadership in Organisations 20

This module develops students’ abilities to critically evaluate a range of leadership theories through the lens of practice.  Students will be engaged in a leadership project which will develop their leadership skills, their understanding of others and their awareness of self. At the same time different leadership theories are introduced and students will evaluate them in terms of both theoretical rigour and applicability to practice.  Students will learn the importance of dealing with complexity and ambiguity and of engaging followership across international, organizational and cultural boundaries.  Learning will also emerge by working with peers from different countries who bring a range of values and perspectives on leadership requiring students to demonstrate flexibility in both their thinking and behaviour.  The module develops both the skills and the knowledge required of leaders in today’s complex, global business environment.

Intercultural Business Communication 20

The purpose of this module is to enable students to develop a theoretical and practical understanding of communication approaches to and within international markets. It will introduce and explore intercultural communication theory and consider its application within the context of intercultural business communication. The module is interdisciplinary in nature, drawing on the fields of linguistics, cultural studies, sociology, anthropology, business, leadership and marketing. The module will consider in depth the most important factors for communicating successfully in an international business environment and for meeting the intercultural challenges that can typically arise within the varied circumstances of such business. Studies will cover cultural issues, linguistic and behavioural etiquette, communication methods, cultural blocks, values and stereotyping as well as the planned communications and marketing of global brands within international markets. These studies will engage with the most useful theoretical insights and current research that relate to these issues. Employer engagement through seminars with invited industry practitioners will add a practical slant to the student experience.

Academic Development and Research 20

The aim of this module is to develop student understanding of the skills and competencies required in academic study and research at postgraduate level. The module is designed to provide students with the knowledge and tools required to develop and undertake research in the area of international business. Students will evaluate and synthesise research philosophies, develop research strategies, and select research methods using secondary and/or primary sources appropriate to particular research questions, relating these to existing international business theories.

The module provides the foundation for further development of research skills through a dissertation
by independent study.

Principles of Responsible Management 20

This module introduces the principles of responsible management as presented in the United Nations PRME and Global Compact frameworks. The module draws on and engages with the ongoing debate concerning the role of business organisations as future generators of ‘sustainable value’ for business and society at large. Issues such as ethics, corporate social responsibility, sustainability, globalisation, and stakeholder theory are considered. These are then placed in the context of functional discipline areas through topics such as accounting standards, corporate governance, green marketing, social entrepreneurship, employee wellbeing, sustainable innovation and global supply-chain management. The module will introduce a critical understanding of CSR investment decision-making and its limits in company practice. The implications of principles of sustainability and responsibility for student’s own leadership practices are considered, introducing the concept of ‘responsible leadership’ from different organisational, national, cultural and ethical perspectives. Employer engagement through seminars with invited industry practitioners will add a practical slant to the student experience.

Optional Credits

Optional Modules

Plus one option from a number of modules including:

  • Entrepreneurship
  • Market-led Organisational Change
  • Business Consulting
  • Managing Information for Decision Making
  • Principles of Operational Excellence
  • Investment Appraisal
  • Management Control Systems
  • Advanced Financial Analysis

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Course Tuition Fees

UK/EU/Channel Islands and Isle of Man

Full-time entry | £6,900
Part-time entry | £3,450 p/a

Total Cost | £6,900

International Students

Full-time entry | £12,950
Part-time entry | £6,475 p/a

Total Cost | £12,950


As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Core Text: Multiple copies of core text are held within the library and e-books are identified where possible, however due the popularity of some books, there will not be enough copies for every student. It is advised that students seek to purchase their own books - second hand copies are often available.Cost: £350 approx.


Printing and Binding: The cost of printing and binding the dissertations will need to be covered by the student. Cost: £10 - £20


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

Full-time: 1 year Part-time: 2 years
Typical offer
Normally a first or second-class Honours degree
King Alfred Campus or at West Downs, Winchester