- Business Management achieved 90% overall satisfaction as rated by final-year undergraduate students in the 2017 National Student Survey
- Specialise in understanding how to develop your own business opportunities
- Present your formal business plan and/or innovation ideas to real-life entrepreneurs/ investors
- Study a broad and flexible range of business modules which enable you to pursue a career in diverse sectors and specialise in marketing, enterprise, innovation, business development or another area of business
- Option to spend a year on a paid work placement in business – recent students have successfully secured placements at BMW, Intel, Microsoft and Siemens
- The University of Winchester Business School is a United Nations Principles for Responsible Management Education (PRME) Champion
Do you plan to become the CEO of your own business, or a high-flying manager in an established company? This dynamic course – an optional pathway of the Business Management programme – provides the solid foundation you need to build your empire. Whether you choose to pursue a new business venture or create groundbreaking products and services for existing organisations, our rewarding three-year programme recognises your individual promise and helps to shape you as a budding and innovative entrepreneur.
Alongside study of the key business and management areas, you can participate in an Enterprise Project, in which small groups of students develop a start-up idea to the stage of a formal business plan presented to, and assessed by, potential investors. Past projects have led to significant funding for new business ventures.
For additional real-world experience, you can profit from the Trading Room in the Winchester Business School, which offers you a computer-based business simulation of the stock exchange. See how your company fares in the fast-paced economic market and use this feedback to hone your business plan.
In Year 1, core modules such as People and Organisations, Responsible Management and Marketing Principles give you a sound basis for your innovation.
Once your first year of Business Management is complete, you can sharpen your business acumen in Year 2 with modules including Effectual Entrepreneurship, Creativity, Design and Innovation, and Business Profitability and Performance. As you develop the skills and courage needed to take risks and build success, you can consider entering the University’s Enterprise 'Try It' or 'Do It' Awards, which are open to all staff, students and recent graduates.
In Year 3, as you prepare to enter the marketplace, the course equips you to take on general management roles involving creativity and the development of new products and services. On top of modules such as Entrepreneurship in Action and Strategic Innovation Management, choose from modules such as Project Management, Digital Marketing and Strategic Brand Management.
You are taught by lecturers with in-depth industry experience in a wide range of roles, including some with experience of running their own business. Graduates go on to launch their own companies and/or enter a broad field of careers such as business development, product development, general management, strategic planning and project management, as well as roles within finance and marketing.
A degree in Business Management with Enterprise and Innovation is excellent preparation for students interested in a wide range of business careers such as business development, product development, general management, strategic planning and project management as well as roles within finance and marketing. The pathway also provides an opportunity for students to develop new business ideas and to assess their personal suitability for starting their own business.
94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destinations of Leavers from Higher Education survey).
Pre-approved for a Masters
If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.
ABOUT THIS COURSE
Suitable for applicants from:
UK, EU, World
You will have the opportunity to spend a year on a paid work placement in a business organisation.
Our BA (Hons) Business Management with Enterprise and Innovation course provides an opportunity for you to study in the United States of America (USA) and France via Erasmus.
For more information see our Study Abroad section.
Learning and teaching
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
Teaching, learning and assessment: 240 hours
Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
Teaching, learning and assessment: 192 hours
Independent learning: 1008 hours
*Please note these are indicative hours for the course.
King Alfred or West Downs, University of Winchester
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 1 (Level 4)*:
0% written exams
13% practical exams
Year 2 (Level 5)*:
0% written exams
0% practical exams
Year 3 (Level 6)*:
0% written exams
0% practical exams
*Please note these are indicative percentages and modes for the programme.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
2018 Entry: 104-120 points
A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.
International Baccalaureate: 26 points
If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Send us a message
If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023
Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.
Year 1: Level 4
|Business Functions in Context||15|
This module examines how the key functions within an organisation, and their inter-relationships, contribute to the overall performance of a business. The module explores organisations from a range of sectors and national and international contexts. Students will participate in activities using case studies and real-world business examples in this module and will be encouraged to conduct research on local businesses to further embed their understanding of the different functions within a business. Students will have the opportunity to work in small groups which will support development of team working and collaborative research skills.
This module provides an introduction to the concepts, theories and practices of marketing. The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place. Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.
The module focuses on the fundamental roles of management accounting, with particular reference to small businesses. The module will involve students in the gathering of information for budgeting, cost analysis and monitoring purposes. Students will develop knowledge and skills related to planning, controlling and monitoring activities to improve the efficiency of a business, and will develop an appreciation of the ethical and responsible considerations associated with the financial management of a sustainable business. Skills in project appraisal will be developed though activities which seek to assess the viability of a range of business projects.
An understanding of markets is central to the study of business. This module takes a sociological perspective of markets and market economics, encouraging discussion of how individual consumers, industrial firms, governments, educational institutions, mass media, NGOs and other networks and organisations affect consumer culture and shape market dynamics. Students will consider current consumer trends and the circumstances in which markets succeed or fail. Consumer dependence on social and economic structures will be explored, along with trends towards increasing consumer power, consumer participation and political consumerism. The implications of new and emerging markets in public sectors such as healthcare and education will also be discussed, as will historical and cultural aspects of the move towards consumerism. The module provides an introduction to a range of data sources and analytical tools concerning market and consumer trends.
This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.
|People and Organisations||15|
The factors that influence the decisions and actions of people in the workplace are often inter-related and complex. The study of organisational behaviour seeks to explain, understand and predict human behaviour; the interactions and relationships between individuals, groups and the organisation; and the relationship between the organisation, the external environment and the wider society in which it operates. Throughout this module students will have the opportunity to develop their ability to work collaboratively and reflect on their own attributes and values; their interactions with others; and the factors that affect their own decisions and behaviours. The aim of this module, therefore, is to explore some of the key influences affecting people in work organisations by developing an understanding the impact of individual and group behaviours within the organisation and the complex inter-relationships between the organisation and the environment.
|Continuing Academic and Professional Studies||15|
This aim of this module is to further develop student understanding of the skills and competencies required in both academic and professional environments. Students will work individually and in groups to develop the knowledge and skills required to analyse, and present, ideas and coherent arguments both orally and in writing. Students will build on their communication, negotiation and reflective practice skills, to support their on-going personal, academic and professional development.
|Introduction to Academic and Professional Studies||15|
The aim of this module is to develop student understanding of the skills and competencies required in both academic and professional environments. Students will work individually and in teams to develop the knowledge and skills required to plan, design and conduct a research project. Students will have the opportunity to engage in a range of activities which will build industry awareness at a national and international level; enhance communication and negotiation skills; and increase awareness of the importance of evidence based thinking and reflective practice. This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise academic and career aspirations.
|Year 1 Optional Modules||15|
Year 2: Level 5
|Year 2 Optional Modules|
Entrepreneurship is the process of pursuing opportunities and creating social and economic value, often by starting and then growing a new venture. This could be a new profit-oriented business start-up or a non-profit social venture. But entrepreneurship can also involve an established organisation grasping new opportunities and offering value-generating products, services or experiences in new ways. This module aims to develop student understanding of entrepreneurial thinking processes and behaviours in an interdisciplinary, action learning workshop context, within a sustainable and ethical framework. It is designed to provide insights into the activities of entrepreneurs and the new opportunities they create and grow, and to allow students to explore their own entrepreneurial identity and potential.
|Creativity, Design and Innovation||15|
Successful and sustainable organisations depend upon their ability to generate creative new products and services, and finding new ways of doing business. Entrepreneurial ventures rely upon new ideas to establish themselves in the market. Without creativity, design and innovation established organisations would lose sources of advantage to competitors. The processes through which creativity, design and innovation occur, and how these can be encouraged at individual, team and organisation level, are, therefore, important concerns for management. Creativity, design and innovation can be seen from different perspectives, including responsible management, marketing, leadership, knowledge and learning, finance, operations, and strategy. As such, study of creativity, design and innovation helps to develop a broad appreciation of the interconnections between apparently diverse business and management subject areas.
|Business Profitability and Performance||15|
The module aims to develop students’ knowledge and understanding of the nature of profit and its similarities and differences to cash flow. It also provides students with the ability to prepare end of accounting period profit statements. Ethical and corporate responsibility in financial dealings is an important aspect of global and sustainable business and in their role as a stakeholder students will apply their knowledge and skills in accounts preparation to the analysing of the financial information of a FTSE 100 company.
The nature of business activities can be understood in terms of operations management and this module aims to explore the role and purpose of operations management within an organisation. Students will explore the major principles of operations management and analyse how these principles are applied in different organisations. The module will provide students with the opportunity to develop an understanding of the challenges associated with the management of operations within an organisation to include environmental management, corporate responsibility and ethical supply chain management.
|Globalisation and Diversity||15|
This module introduces concepts of globalisation and cultural diversity and their impact on the international business community. Topics will include current developments in finance and management including foreign direct investment, foreign exchange markets and new regulation following the financial crisis of 2008. These topics will be examined alongside the legal, social, and political influences which affect similarities and differences in a range of economic systems. Throughout the module reference will be made to the UN Global Compact and responsible management practices across the world. The module will include business examples from outside Western practice in recognition of specific business cultural practice in political economies shaped by culture and belief. The effects of globalization at local community level in terms of inequality, poverty, changing employment patterns, and population growth will also be explored.
|Management and Leadership||15|
The pressures on managers and leaders in today’s complex organisations are immense. The emphasis on performance, efficiency and effectiveness together with the global competition for managerial jobs places a premium on managerial and leadership skills. This module introduces some of the latest ideas in the field whilst simultaneously evaluating them from a practical, ethical and international perspective. Students will explore the role of power in organisations and critically evaluate how power and influence is exercised in the managerial role. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby cultivating the self-awareness that characterises outstanding managers and leaders. The aim of the module therefore is to develop informed, critical and responsible managers who have the confidence to lead others in a way that is effective, ethical and consistent with their values.
|Applied Management Research||30|
This module aims to provide a foundation for students to develop their understanding and application of research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical research skills including problem definition and scope; effective research design; and data collection and analysis. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.
Year 3: Level 6
|Year 3 Optional Modules|
|Strategic Innovation Management||15|
Successful and sustainable organisations depend upon their ability to create value and competitive advantage through the strategic management of innovation: the development and exploitation of new products, services, processes and business models. The innovative developments within such organisations are supported by clear and highly effective strategic management processes ensuring that the organisation converts innovation concepts into successful products, maximising the economic, social and environmental returns on investment. This module will review the internal innovation process in detail, reviewing and evaluating each key component, as well as the overall management of the process and the design of a supportive organisational culture. The external forces, barriers, trends and fashions will also be factored into innovation management material, ensuring a truly strategic approach.
|Entrepreneurship in Action||15|
This module aims to further develop students’ understanding of entrepreneurial concepts and behaviours, providing students with a challenging and highly practical experience of business planning. Entrepreneurial processes of pursuing opportunities and creating social and economic value, often by starting and then growing a new venture, will be simulated over twelve weeks. Students will have the opportunity to collaborate in teams working through the new-venture creation process in clear stages. A plan for a new venture will be created to include the implementation of a clear route to market for either a profit-oriented business start-up, or a new non-profit social venture.
|Sustainable Strategy in Practice||30|
This module considers the process of strategic management under the aegis of the principles of responsible management. It includes the analysis of the external business environment; internal competences and cultures; choices available to enterprises, given their cultures and stakeholder expectations and business opportunities; and the implementation of strategic change within organisations. The module draws upon current academic theories and debates, providing students with a holistic appreciation of the environmental, ethical and economic sustainability issues associated with strategic decision making and a platform for discussion of the conflicting approaches to the management of the strategic process, with a critical appraisal of sustainable management in particular.
Students will have the opportunity to work collaboratively in considering strategy both at corporate and operational levels and, through the use of an interactive business simulation tool, will be able to test their own business decisions on a variety of complex business issues.
You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project.
This module aims to provide the opportunity for students to carry out a consultancy project in a relevant field. The practical project will enable students to demonstrate the application of knowledge and skills gained in their programme either with an external organisation, or using an internal client as a detailed case study. Students will be required to work towards a tangible and timely outcome. The students operate in effect as trainee management consultants for their external organisation or internal client and are expected to undertake relevant research and present conclusions and recommendations that are intended to benefit the organisation. Students are expected to take a high degree of responsibility for their own learning and will negotiate the structure of the project with their supervisor, and the organisation, where appropriate.
|Researching Contemporary Management Issues||30|
You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project
This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context. Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth. Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.
You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project
The module provides the opportunity for students to research an area of particular interest to them and is relevant to their studies. For students undertaking a yearlong work placement the dissertation will usually be set in the context of the host organisation. The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme. As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning.
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Course Tuition Fees
UK/EU/Channel Islands and Isle of Man
If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
Full-time £9,250 p/a
Total Cost: £27,750 (3 years) | £28,450 (sandwich option)
UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938
Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Cost: £50 - £300 per year
Volunteering and Placements
Students may incur travel costs on optional volunteering placements in the second and third year of study. Cost: £5 - £30 per day
Printing and Binding
Students may be required to pay for the costs of dissertation printing and binding. Cost: £10
Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Cost: less than £50
Scholarships, Bursaries and Awards
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards section.
Key course details
- UCAS code
- 3 years full-time; 4 years full-time (placement); 6 years part-time
- Typical offer
- 104-120 points
- King Alfred Campus or at West Downs, Winchester