Business Management with Enterprise and Innovation
UCAS code: N290
- Business Management achieved 90% overall satisfaction as rated by final-year undergraduate students in the 2017 National Student Survey
- Specialise in understanding how to develop your own business opportunities
- Present your formal business plan and/or innovation ideas to real-life entrepreneurs/ investors
- Study a broad and flexible range of business modules which enable you to pursue a career in diverse sectors and specialise in marketing, enterprise, innovation, business development or another area of business
- Option to spend a year on a paid work placement in business – recent students have successfully secured placements at BMW, Intel, Microsoft and Siemens
- The University of Winchester Business School is a United Nations Principles for Responsible Management Education (PRME) Champion
Do you plan to become the CEO of your own business, or a high-flying manager in an established company? This dynamic course – an optional pathway of the Business Management programme – provides the solid foundation you need to build your empire. Whether you choose to pursue a new business venture or create groundbreaking products and services for existing organisations, our rewarding three-year programme recognises your individual promise and helps to shape you as a budding and innovative entrepreneur.
Alongside study of the key business and management areas, you can participate in an Enterprise Project, in which small groups of students develop a start-up idea to the stage of a formal business plan presented to, and assessed by, potential investors. Past projects have led to significant funding for new business ventures.
For additional real-world experience, you can profit from the Trading Room in the Winchester Business School, which offers you a computer-based business simulation of the stock exchange. See how your company fares in the fast-paced economic market and use this feedback to hone your business plan.
In Year 1, core modules such as Organisational Behaviour, Responsible Management and Marketing Principles give you a sound basis for your innovation.
Once your first year of Business Management is complete, you can sharpen your business acumen in Year 2 with modules including The Start-Up Entrepreneur, Creativity, Design and Innovation, and Sustainability in Business. As you develop the skills and courage needed to take risks and build success, you can consider entering the University’s Enterprise 'Try It' or 'Do It' Awards, which are open to all staff, students and recent graduates.
In Year 3, as you prepare to enter the marketplace, the course equips you to take on general management roles involving creativity and the development of new products and services. On top of modules such as Sustainable Strategy in Action and Innovation Management, choose from modules such as Project Management, Digital Marketing and Strategic Brand Management.
You are taught by lecturers with in-depth industry experience in a wide range of roles, including some with experience of running their own business. Graduates go on to launch their own companies and/or enter a broad field of careers such as business development, product development, general management, strategic planning and project management, as well as roles within finance and marketing.
A degree in Business Management with Enterprise and Innovation is excellent preparation for students interested in a wide range of business careers such as business development, product development, general management, strategic planning and project management as well as roles within finance and marketing. The pathway also provides an opportunity for students to develop new business ideas and to assess their personal suitability for starting their own business.
94% of our 2016/17 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destinations of Leavers from Higher Education survey).
Pre-approved for a Masters
If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.
ABOUT THIS COURSE
Suitable for applicants from:
UK, EU, World
You will have the opportunity to spend a year on a paid work placement in a business organisation.
Our BA (Hons) Business Management with Enterprise and Innovation course provides an opportunity for you to study in the United States of America (USA) and France via Erasmus.
For more information see our Study Abroad section.
Learning and teaching
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
Teaching, learning and assessment: 240 hours
Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
Teaching, learning and assessment: 192 hours
Independent learning: 1008 hours
*Please note these are indicative hours for the course.
Taught elements of the course take place on campus in Winchester.
All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 1 (Level 4)*:
0% written exams
2% practical exams
Year 2 (Level 5)*:
0% written exams
0% practical exams
Year 3 (Level 6)*:
0% written exams
0% practical exams
*Please note these are indicative percentages and modes for the programme.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
2020 Entry: 104-120 points
2021 Entry: 104-120 points
A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.
International Baccalaureate: 104-120 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.
If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Send us a message
If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023
Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.
Year 1: Level 4
|Academic and Professional Skills||15|
Whatever a student’s future business career, there are certain basic professional skills and expertise that are required in the workplace. This module provides opportunities to acquire and apply essential skills for academic success, while also developing ‘soft skills’ that are a prerequisite for a successful career. Students will practice, and build confidence in wide ranging skills, as part of their transition into higher education.
This module will help students develop basic research skills as part of individual work on a topic of their choice. They will also enhance their communication and negotiation skills; and increase awareness of the importance of evidence-based thinking and reflective practice.
|Digital Business and Emerging Technologies||15|
The emergence of the digital economy has unlocked new opportunities for businesses, whilst creating new modes of competition in both traditional and new sectors of the economy. The aim of this module is to impart an understanding of digital business together with the practices and processes required to develop effective digital strategies. Identifying multiple technologies for integration into business, juxtaposed with the development of new digital strategies is central to corporate success, however, this is often a complex task. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation to develop a multidisciplinary appreciation of how new technologies can directly shape businesses and processes.
Organisations are the workplaces for today’s and tomorrow’s employees. As a consequence of increased competition, new technologies and increasingly diverse workforces, the environment in which organisations operate is challenging. This module seeks to explore the many factors which influence the actions, behaviour and decisions taken by people in the work-place. It focuses on the complex interactions and relationships between people and groups, both within and between organisations. Furthermore, it explores the impact of the external environment, particularly the expectations and behaviour of wider society, with its roles as a potential customer and citizen.
The module provides students with the opportunity to work collaboratively with others when undertaking research, and also to reflect on their own style of working and personal values, when working in teams.
|The Business Lab||15|
This module will challenge students to engage in a fast-paced and highly practical business project, working in teams to solve real-world problems and business challenges. The primary aim for each team will be to ‘have an impact’ for a local Social Enterprise through a business development, engagement or trading activity, with the impact being measured economically, socially and environmentally. Teams will have the opportunity to engage in ‘ready-made’ challenges or identify their own engagement opportunities and business activities. Seed investment funding will be available to cover basic start-up costs, once business plans are approved and any risks assessed. Examples of possible projects include: setting up a specialist eBay business; launching an event or show; running a trading stall or pop-up space; providing business analysis or research services; raising charity donations via Crowdfunding; designing and delivering a marketing or Social Media campaign.
This module develops the core skills that will enable students to secure a fulfilling, enjoyable and challenging graduate career. By establishing and pursuing a personal development plan, students develop self-awareness, communication skills, team work, management skills, results orientation, stress management, personal responsibility, coaching and feedback skills. Whilst there will be a focus on constructing outstanding CVs and professional LinkedIn profiles, much of the module will instil self-awareness through peer coaching and peer feedback whilst stressing the vital importance of taking responsibility for one’s own career. Students will be able to plan and develop career goals based on a clearer idea of preferred career options and an understanding of what they need to do to achieve these goals.
|Practical Finance for Business||15|
This module equips non-accounting students with the basic financial skills they will need to progress through their management-related degree studies. Students will learn the fundamental processes behind the production of historic financial information, allowing them to conduct analysis of financial statements. Additionally, students will develop knowledge of cost behaviours and forecasting, allowing them to make decisions such as how to price their product. The module allows students to bring together their financial skills by preparing extracts from a business plan as part of an application for finance. Emphasis will be placed on practical skills relevant to entrepreneurs and small business owners.
This module provides an introduction to the concepts, theories and practices of marketing. The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place. Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.
This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.
Year 2: Level 5
|Understanding Finance: Concepts and Principles||15|
This module enables students to develop a more conceptual understanding of financial and management accounting. As well as introducing students to more complex technical accounting issues, this module asks students to explore academic literature on the development of management and financial accounting practices. Students can expect this module to develop their ability to understand the principles behind financial and management accounting, furthering their ability to analyse and interpret financial information.
|Sustainability in Business||15|
This module aims to explore sustainability as it applies to industries, organisations and businesses. It focuses on the implementation of concepts of sustainability and corporate social responsibility in businesses and organisations, reviewing their interactions with their stakeholders and the environment. Students will examine the complex economic, social and environmental challenges facing business and industry, as well as approaches for engaging with sustainability policies in regions, industries and organisations. The module provides opportunities for students to analyse the private and public regulation that is relevant to sustainable development agenda.
|Management and Leadership||15|
The pressures on managers and leaders in today’s complex organisations are immense. The emphasis on performance, efficiency and effectiveness together with the global competition for managerial jobs places a premium on managerial and leadership skills. This module introduces some of the latest ideas in the field whilst simultaneously evaluating them from a practical, ethical and international perspective. Students will explore the role of power in organisations and critically evaluate how power and influence is exercised in the managerial role. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby cultivating the self-awareness that characterises outstanding managers and leaders. The aim of the module therefore is to develop informed, critical and responsible managers who have the confidence to lead others in a way that is effective, ethical and consistent with their values.
|Integrated Marketing Communications||15|
This module considers both the theoretical and practical aspects of integrated marketing communications. Theories of communication influence are explored, with emphasis on how the communication tools (advertising, personal selling, public relations, sales promotion, direct marketing and digital marketing) can be synthesized to enable the delivery of consistent brand messages across multiple marketing channels. Students will be encouraged to identify the salient characteristics of target audiences to facilitate the utilisation of relevant communication tools in order to amplify vital marketing messages.
|Operations and Service Management||15|
This module aims to explore the role and purpose of operations and service management within an organisation. Students will explore the major principles of operations management and analyse how they are applied in different organisations. The module will provide students with the opportunity to develop an understanding of the challenges associated with the management of operations within an organisation plus the opportunity to gain a professional lean foundation qualification.
|Research Methods for Managers||15|
This module enables students to develop their understanding and competence in using diverse research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical qualitative and quantitative research skills including defining and scoping a question; designing an effective and manageable research protocol; collecting data and using appropriate analysis methods. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.
|Creativity, Design and Innovation||15|
Successful and sustainable organisations depend upon their ability to generate creative new products and services, and finding new ways of doing business. Entrepreneurial ventures rely upon new ideas to establish themselves in the market. Without creativity, design and innovation established organisations would lose sources of advantage to competitors. The processes through which creativity, design and innovation occur, and how these can be encouraged at individual, team and organisation level, are, therefore, important concerns for management. Creativity, design and innovation can be seen from different perspectives, including responsible management, marketing, leadership, knowledge and learning, finance, operations, and strategy. As such, study of creativity, design and innovation helps to develop a broad appreciation of the interconnections between apparently diverse business and management subject areas.
|The Start-Up Entrepreneur||15|
Entrepreneurship is the process of pursuing opportunities and creating social and economic value, often by starting and then growing a new venture. This could be a new profit-oriented business start-up or a non-profit social venture.
This module aims to develop students’ understanding of entrepreneurial thinking processes and behaviours in an interdisciplinary, action learning workshop context, within a sustainable and ethical framework.
The module is designed to provide insights into the activities of entrepreneurs and the new opportunities they create and grow. It allows students to explore their own entrepreneurial identity and potential in the planning and development of their own business start-up.
Optional placement year
The aim of this module is to offer students to opportunity to undertake meaningful and relevant employment experience. The employment experience will take the form of a 30 week long work placement and the student will be required to demonstrate the relevance of the work practice to the named route of study. The employment experience will involve students’ demonstrating competency in key skills, such as communication and team working, and tasks relevant to their field of study. This will necessarily require the student to apply learning from their studies to the work place, thus providing the opportunity to fully integrate their academic study with meaningful employment experience.
Year 3: Level 6
The module provides the opportunity for students to research an area of particular interest to them and is relevant to their studies. For students undertaking a yearlong work placement the dissertation will usually be set in the context of the host organisation. The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme. As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning.
Students can choose from either the Dissertation or Researching Contemporary Management Issues module.
|Researching Contemporary Management Issues||30|
This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context. Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth. Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.
Students can choose from either the Dissertation or Researching Contemporary Management Issues module.
|Sustainable Strategy in Action||15|
This module provides a holistic overview of the strategic management process with an emphasis on the development of sustainable and responsible strategic management. Drawing upon traditional academic theories and current debates, the module examines and critically evaluates the practice and process of strategic management in different organisational settings. The module considers strategy as a whole by integrating the different phases of the strategic planning process, namely Strategic Analysis, Strategic Formulation and Strategic Implementation. In particular, the module examines the strategic external and internal environment, the different strategic options available (Business-level Strategies, Corporate-Level Strategies and International Strategies) and issues associated with strategy implementation, such as managing strategic change, organisational design decisions and the fostering of a sustainable and responsible organisation.
Change is common to all organisations and managers need to understand both the nature of change and the extent to which it can be effectively managed. This module examines the internal and external drivers for change, and the nature of change at the individual, team and organisation-wide levels. Students will explore a range of change management methods and how these might be applied responsibly and sustainably in given situations. Students will also consider the skills needed to manage change, taking into account the emotional and ethical dimensions of change. Students will develop their self-awareness by evaluating how they might need to adapt in order to meet the demands of leading others through change.
|Launching A Business Start-Up||15|
This module aims to further develop students’ understanding of entrepreneurial concepts and behaviours, providing students with a challenging and highly practical experience of a start-up business launch. The module will develop and put in practice the real world elements required for students to launch actual start-ups and begin trading. Students will have the chance to pitch their business start-ups to investors and will focus on creating something they can carry on into the world after University. If you want to launch your own business before you graduate, this is the module to help and support you in doing this.
Successful and sustainable organisations depend on their ability to create value and competitive advantage through Innovation Management: the development and commercialisation of new products and services. The innovative developments within such organisations are supported by clear and highly effective strategic management processes ensuring that the organisation converts creative concepts and inventions into successful products, maximising the economic, social and environmental returns on investment. This module will investigate the innovation process for a client business, applying Innovation Management theory to a real business opportunity. Students will be challenged to convert an innovation concept into a commercially viable product/service, with a specific focus on Market, Intellectual Property and Innovation Funding options. The external forces, barriers, trends and fashions will also be factored into the Innovation Management material, ensuring a truly strategic approach.
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.
2020 Course Tuition Fees
|Optional Sandwich Year||£700||£700|
|Total with Sandwich Year||£28,450||£41,200|
If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.
Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.
*The University of Winchester will charge the maximum approved tuition fee per year.
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Indicative cost: £50 - £300 per year
Volunteering and Placements
Students may incur travel costs on optional volunteering placements in the second and third year of study. Indicative cost: £5 - £30 per day
Printing and Binding
Printing and Binding: We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost: £1.50-£3.
Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Indicative cost: less than £50
Scholarships, Bursaries and Awards
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards section.
Key course details
- UCAS code
- 3 years full-time; 4 years full-time (placement); 6 years part-time
- Typical offer
- 104-120 points
- On campus, Winchester