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  • Combine media research and analysis with creative projects and professional skills
  • Work alongside media professionals on a placement in Year 2 at local and national companies
  • Access our superbly equipped Multimedia Centre with a computerised radio studio and facilities for multi-track audio recording
  • Media Studies achieved greater than 90% overall satisfaction as rated by final-year undergraduate students in the 2017 National Student Survey
  • Gain flexible skills which are relevant to a wide range of careers in journalism, advertising and media campaign management

In today’s media-dominated cultural landscape, media and communications have become two of the most relevant, exciting and powerful subjects you could choose to study. With podcasts and internet radio stations booming – not to mention headphone sales – it is hardly surprising that audio media is one of the fastest evolving sectors in the 21st-century media world.

The way audiences consume media and engage with content is rapidly changing and audio is well placed for a slice of the action. This is reflected in our Media and Audio Communication course which has core modules in podcasting, popular music and audio cultures as well as a wide range of modules exploring other relevant media and skill sets, from Social Media and Feature Writing to News Media and Branding in Advertising. All pathways offer a balance between rigorous academic study and practical skills development.

Our state-of-the-art multimedia facilities, which include two HD TV studios and a computerised radio studio, and strong links with local employers, such as independent film producers, radio stations and newspapers, can help you build a combination of practical and transferable skills, creative thinking and applied academic knowledge so that you stand out in a competitive job market.

At Winchester, you learn from researchers who produce content across a range of media and who influence media policy and studies. The department has built relationships with a wide range of organisations, where you gain invaluable work experience in managing client relationships and delivering creative work to deadline.

Year 1 is foundational and introduces the academic study of media, developing core skills and understanding in the use of media across a variety of contexts. There is a particular focus upon the impact of digital technologies as new and old media converge.

In Year 2, you take core modules in theory and research alongside specialist modules in popular music and podcasting, and a range of optional modules – depending on your chosen pathway these may focus on advertising, games, journalism or social media. The Work Placement module gives you the chance to think carefully about your graduate exit strategy.

In the final year, you undertake an Extended Independent Study in an area of your choice, related either to radio or other aspects of media and communication. There is a range of theoretical and practical optional modules to choose from focusing on the media in politics and contemporary culture.

This course prepares you to be the audio content creators of tomorrow. Our graduates enter careers within audio, radio and digital audio industries, but also find work in journalism, corporate communications, media campaign management and social media. The programme also fosters flexible skills which are relevant to a wide range of other careers in business, education, management and public service.


Graduates may enter careers within advertising, journalism, corporate communications, media campaign management, social media and audio industries. The programmes also foster a key set of flexible skills that are relevant to a wide range of careers in communication work, HR business, education, management and public service.

94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destinations of Leavers from Higher Education survey).

Pre-approved for a Masters

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.


Suitable for applicants from:

UK, EU, World

Work placements

Students have the opportunity to take part in a work placement or work with a non- profit making organisation.

Study abroad

Our BA (Hons) Media and Audio Communication course provides an opportunity for you to study abroad in the United States of America.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 300 hours
  • Independent learning: 900 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 252 hours
  • Independent learning: 948 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 252 hours
  • Independent learning: 948 hours

*Please note these are indicative hours for the course. 

Student learning is based upon a mix of highly innovative teaching strategies which include working to real life project briefs in teams and traditional approaches based around lectures and seminars. There is a strong focus on the convergence of old and new media including social networking.


King Alfred or West Downs, University of Winchester


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:
  • 78% coursework
  • 16% written exams
  • 6% practical exams
Year 2 (Level 5)*:
  • 86% coursework
  • 0% written exams
  • 14% practical exams
Year 3 (Level 6)*:
  • 87% coursework
  • 0% written exams
  • 13% practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures



2018 Entry: 104-120 points

A GCSE A*-C or 9-4 pass in English Language is required.

International Baccalaureate: 26 points

If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing

Course enquiries and applications

Telephone: +44 (0) 1962 827234

Send us a message

International students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days

Year 1 (Level 4)

Modules Credits

Optional Modules
  • Image 1 15 Credits
  • Image 2 15 Credits
  • Media Skills 1 15 Credits
  • Media Skills 2 15 Credits
  • Reading Film 15 Credits
  • Film History 15 Credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at [LINK] The University will notify applicants of any changes made to the core modules listed above.

Manipulating Media 30

This is a double module taught over two semesters. This focus of this module will be the collaborative production of rich online, media projects based on particular themes (an indicative theme could be ‘diversity in the media’). Students will work in teams to research, produce and publish online media projects. The contents of the projects may consist of social networking sites, blogs, wiki documents, video, photographic and audio (pod casts), textual documents and supporting academic materials such as annotated bibliographies.

The projects will be academically rigorous in their examination and evaluation of information yet will present the information in a user-friendly manner suitable for a wide audience. Students will perform a variety of tasks on the module and gain a range of skills in the gathering, evaluation and production of information as well as research, project management and leadership skills.

Towards the end of the second semester students will be prepared to undertake either a full work placement or a series of ‘vocationally relevant experiences’ during the summer vacation and these will inform their learning in MS 2904 Work Placement in the second year. Work Placements are managed in accordance with the University’s Approved Procedures for Work Based Learning and Placements.

Media in the Twenty-first Century 15

This module will give you opportunities to consolidate the theories and key concepts that are central to the study of media and communication and in the process of exploring the media landscape of the Twenty-first Century. This landscape includes both ‘new’ and ‘old’ media and an important theme for the module is the importance of understanding the ways in which such media interact, converge, co-exist and transform. A key skill to be practised is the analysis of media texts in their contemporary and historic contexts. By the end of the module you will know how to relate specific features of media texts, such as a social networking site or a streamed television show, to specific features in their contemporary and historic contexts.

Key Concepts 15

This module introduces the main concepts, themes and theories that are deployed to study media and communication in contemporary society. The module will provide you with opportunities to learn and apply a set of key concepts that are central to the analysis of media including journalism, advertising, audio media and social media. While it does not assume that you have studied media  before, it will involve the application of these concepts to contemporary issues and developments in ways that will be new and stimulating for students who may have undertaken the study of the media in courses before coming to university.

Key concepts include production, consumption, representation, identity, power and control, ‘new’ and ‘old’ media, signs, genre, audience and regulation. The focus will be upon the application of these key concepts in the analysis of contemporary media.

Year 2 (Level 5)

Modules Credits

Optional Modules
  • Undertaking Media Research 15 Credits
  • Volunteering 15 Credits
  • Community Media 15 Credits
  • Advertising and Branding 15 Credits
  • Games Cultures 15 Credits
  • Media Campaign Management 15 Credits
  • Media and the Making of the Modern World 15 Credits
  • Copywriting 15 Credits
  • Analysing Journalism 15 Credits
  • Feature Writing 15 Credits
  • Graduate Careers and Journalism 15 Credits
  • Playtime:  Gamification and Making Work Fun 15 Credits
Social Media 15

Social media and web 2.0 software applications such as social networking tools, wikis, blogs, video sharing sites and other collaborative software available over the internet have had a considerable impact upon how people and organisations interact. Social media is often understood as a media form that enables the user production and dissemination of content. This module introduces students to the academic study of social media from within a humanities and social scientific framework. Furthermore, it will expand student’s capabilities in using social media and encourage them to recognise how social media can be used in a variety of contexts.

Students will be introduced to key debates surrounding social media including the ‘long tail’, privacy, copyright, collective intelligence and the wisdom of crowds and the various business models that underpin social media.

Podcasting: theory and practice 15

Digital audio technologies have encouraged a significant growth in the production of online podcasts ranging from audio fanzines to industry standard programmes. It is now possible for former enthusiasts to become professional podcasters. This module introduces the principles of podcast production and employs a variety of theoretical approaches to critically evaluate the practice of podcasting.

Popular Music and Society 15

This module examines the academic study of popular music. Attention will focus upon the interaction of industry, text and audience in the production of popular music. Particular attention will be paid to a number of contemporary issues in popular music studies such as: the impact of new technologies; challenges to IPR; the music industry; genre in music; and the history of popular music; music and identity.

Work Placement 15

This module is designed to explore students’ experiences within work placement. You are normally expected to undertake work experience in the vacation between  Level 4 and Level 5 and will build upon these experiences within this module. We will explore concepts of work-place culture, ideas of business and professional hierarchies, training vs education, Personal Development planning and career management and development. Work placements are managed in accordance with the University’s Approved Procedures for Work Based Learning and Placements.

Methodologies in Media Research 15

This module introduces the main research techniques that are employed in researching media texts, institutions and audiences, both in their contemporary and historical contexts. On completing this module you will be able to choose which research methods are most appropriate in developing your own research questions and be fully prepared to begin work on research that may form the basis of your final year projects.

Exploring Media Theory 15

This module aims to provide students with a thorough understanding with a number of the main theoretical approaches used in media and communications analysis. Accordingly it will focuses upon a number of key perspectives used in the academic study of the media. Furthermore, a number of central topics will be examined and students will be shown how various theories can be applied to interpret these topics.

The course begins by problematicisng the popular understanding of media and introducing a range of key critical traditions such as contemporary Marxist and feminist theory (and their variants), post-colonialism and post-structuralism. Students will be encouraged to recognise underlying conceptions within these theories about the idea of the citizen, the nature of society, power, class and gender.

The will be followed by a critical examination of a number of contemporary issues in media studies such as the nature of celebrity, the audience, the power of brands and the relationship between politics and the media. Students will develop the ability to apply the various perspectives in the examination of media texts and will be encouraged to seek out new topics for investigation.

Year 3 (Level 6)

Modules Credits

Optional Modules
  • Television Drama in Context 15 Credits
  • Consuming and Regulating Media 15 Credits
  • Crime Media Culture 15 Credits
  • Culture Jamming 15 Credits
  • Drugs Media Culture 15 Credits
  • Fantasy Desire and Sexuality 15 Credits
  • The Male Body 15 Credits
  • Media and Education 15 Credits
  • Media Solutions 15 Credits
  • Media Spectacles 15 Credits
  • News Media War and Conflict 15 Credits
  • Politics and the Media 15 Credits
  • Contemporary Culture: cyberculture 15 Credits
  • Popular Music Culture and Politics 15 Credits
  • The Zombie Apocalypse 15 Credits
  • Contemporary Culture: postmodern culture 15 Credits
  • Working in Magazine Journalism 15 Credits
  • Documentary and Photojournalism 15 Credits
  • Radio and Development 15 Credits
  • Social Media Advertising and Branding  15 Credits
  • Dark Side of the Net 15 Credits


Audio Cultures 30

As the media continues to diversify and new media forms are created, the one traditional medium which is increasing in popularity is radio. Combined with the ubiquity of personal audio players, the increasing availability of podcasts, background music and even audio logos (Intel, Ford), this has led to a created audio culture – one in which what we hear is at least as influential as what we see.

This module builds upon the introduction to podcasting at level Five and explores audio cultures through practical and theoretical study, giving students the opportunity to create audio products and analyse available media. Following the acquisition of skills in audio recording, editing, production and dissemination, students will create a portfolio of analysis of audio products (including their own). You will have opportunities to work in the radio studio and acquire experience of the processes involved in radio station production.

Areas covered within the module will include: audio production, radio presentation and production, podcasting, music programming, relationship between audio and wider culture (e.g. music forms and fashion).

Popular Music Culture and Politics 15

In this module you will explore the inter-relationship between popular music, cultures and subcultures, and the politics of cultural value, identity and resistance.  You will be offered a theoretical overview of key debates in the area of Popular Music Studies as they relate to the development of the contemporary mainstream of popular music, and are encouraged to develop and engage with these in relation to your own interests in the field. Lectures will offer this overview of the field as well as setting issues in the context of both historical and contemporary case studies.  You will be

encouraged to consume a wide range of music, video and documentary source material, which extend your knowledge, and appreciation of the diversity of popular music in a critical framework.

Extended Independent Study 30

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Course Tuition Fees 

UK/EU/Channel Islands and Isle of Man

If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

Full-time £9,250 p/a

Total Cost: £27,750 (3 years) | £28,450 (sandwich option)

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938

International Students

Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.


Additional costs

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Field trips

Module leaders may choose to take students on short field trips. Student would be expected to cover the cost of travel to the field trip location. Maximum cost £30. 

Core texts

Core Texts are available from the University Library; however some students prefer to purchase their own copies. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Cost approximately £80 per academic year.

Scholarships, Bursaries and Awards

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.

Key course details

UCAS code
3 years full-time; 6 years part-time
Typical offer
104-120 points
King Alfred or West Downs, University of Winchester