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COURSE OVERVIEW 

*Subject to revalidation

  • Sport Management achieved more than 90% overall satisfaction as rated by final-year undergraduate students in the 2019 National Student Survey
  • Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1
  • Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing
  • Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teams

Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills.

Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice.

This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise.

There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas.

The Sports Marketing strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship.

In the Sports Studies strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport.

The Management, Marketing and Events strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport.

Finally, in the Research Methods strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation.

Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Careers

Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Students develop a wide range of transferable employability skills including the ability to communicate effectively and work both independently and collaboratively. These skills are valued in a range of graduate careers, including those not directly related to sport and fitness. Many students also continue on to study for postgraduate qualifications to further enhance their employability. New innovative master's level programmes are constantly reviewed to ensure that they are at the forefront of contemporary study.

94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destinations of Leavers from Higher Education survey).

*Subject to revalidation

This course is subject to revalidation. 'Revalidation' is the process by which the University refreshes its existing provision. Revalidation assesses the quality and standards of the programme to ensure it continues to provide a distinct, high quality academic experience for students, enabling them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career.

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Study abroad

Our Sport Management course provides an opportunity for you to study abroad in the USA.

Learning and teaching

The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of each course, students develop independent and critical learning skills, as well as building their confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of learning resources available.

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

Teaching, learning and assessment: 276 hours
Independent learning: 924 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

Teaching, learning and assessment: 276 hours
Independent learning: 924 hours

*Please note these are indicative hours for the course

Location

On campus, Winchester.

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

Year 1 (Level 4)*:

62% coursework
13% written exams
25% practical exams

Year 2 (Level 5)*:

90% coursework
0% written exams
10% practical exams

Year 3 (Level 6)*:

77% coursework
13% written exams
10% practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.

 

ENTRY REQUIREMENTS

2020 Entry: 104-120 points
2021 Entry: 104-120 points

A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.

International Baccalaureate: 104-120 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.

If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1: Level 4

Modules Credits

Sports Matters 15
Global Sport Business 15
Sports Fans and Consumers 15
Introduction to Research in Sport 15
eSport 15
Sport Geography 15
Optional Modules
  • Digital Business and Emerging Technologies - 15 Credits
  • Introduction to Event Operations - 15 Credits
  • Marketing Principles - 15 Credits
  • Practical Finance for Business - 15 Credits

Optional Credits

Sports Matters 15
Global Sport Business 15
Sports Fans and Consumers 15
Introduction to Research in Sport 15
eSport 15
Sport Geography 15
Optional Modules
  • Digital Business and Emerging Technologies - 15 Credits
  • Introduction to Event Operations - 15 Credits
  • Marketing Principles - 15 Credits
  • Practical Finance for Business - 15 Credits

Year 2: Level 5

Modules Credits

Sport Research 1 15
Sport Venue and Event Management 15
Sport and the Law 15
Sport Research 2 15
Sport for Development 15
Optional Modules
  • Study Abroad - 15 Credits
  • Management and Leadership - 15 Credits
  • Human Resource Management - 15 Credits
  • Sport Internship - 15 Credits
  • Sport History - 15 Credits
  • Integrated Marketing Communications - 15 Credits
  • Globalisation and Diversity - 15 Credits

Optional Credits

Sport Research 1 15
Sport Venue and Event Management 15
Sport and the Law 15
Sport Research 2 15
Sport for Development 15
Optional Modules
  • Study Abroad - 15 Credits
  • Management and Leadership - 15 Credits
  • Human Resource Management - 15 Credits
  • Sport Internship - 15 Credits
  • Sport History - 15 Credits
  • Integrated Marketing Communications - 15 Credits
  • Globalisation and Diversity - 15 Credits

Year 3: Level 6

Modules Credits

Dissertation 30
Sport Entrepreneurship and Innovation 15
Sport Industry Consultancy 15
Strategic Sport Management 15
Digital Sport Entertainment 15
Optional Modules
  • Study Abroad - 15 Credits
  • Digital Marketing - 15 Credits
  • Strategic Brand Management - 15 Credits
  • Project Management - 15 Credits
  • Social Media Marketing - 15 Credits

Optional Credits

Dissertation 30
Sport Entrepreneurship and Innovation 15
Sport Industry Consultancy 15
Strategic Sport Management 15
Digital Sport Entertainment 15
Optional Modules
  • Study Abroad - 15 Credits
  • Digital Marketing - 15 Credits
  • Strategic Brand Management - 15 Credits
  • Project Management - 15 Credits
  • Social Media Marketing - 15 Credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2020 Course Tuition Fees

 UK/EU

International

Year 1 £9,250 £13,500
Year 2 £9,250 £13,500
Year 3 £9,250 £13,500
Total £27,750 £40,500
Optional Sandwich Year £700 £700
Total with Sandwich Year £28,450 £41,200

If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.

*The University of Winchester will charge the maximum approved tuition fee per year. 

ADDITIONAL COSTS

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the optional costs for this course:

Mandatory

  • Printing and binding: We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost is £1.50-£3.

Optional

  • Core texts: Core Texts are available from the University Library; however some students prefer to purchase their own copies. Some Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Indicative cost £70 - £200 per academic year.
  • Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Indicative cost £5 - £30 per day.

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
N880
Duration
3 years full-time; 6 years part-time
Typical offer
104-112 points
Location
On campus, Winchester