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COURSE OVERVIEW

*Subject to Validation

  • Learn how to influence the look, shape and feel of everyday life
  • Take advantage of our superbly equipped Digital Design Studio, fitted with 3D printers, motion capture software and virtual reality systems
  • Take Adobe Certified Associates courses in Illustrator, InDesign, Photoshop, Dreamweaver and Animate, among others
  • Create a fully interactive online portfolio of work to showcase your achievements in a dynamic way to future employers
  • Focus on teamwork and collaboration — mimicking industry practice and increasing your employability

Some of the most iconic products ever created, from the iPhone to the Coca-Cola bottle, were dreamt up by product and packaging designers. This highly skilled and engaging area of design touches every aspect of modern life. If you would like to influence the shape, touch and feel of how we live, and perhaps even come up with the next iconic product, this is the course for you.

With a growing demand for graduates who are both literate and technologically proficient, this industry-focused course provides you with all the computer aided design (CAD) skills you need to design elegant, functional products or striking packaging, while encouraging you to become an assured, imaginative designer with your own personal approach.

This three-year practical course is anchored around our superbly equipped Digital Design Studio, where you develop competency with a range of software packages and confidence in creating, modelling and showing new ideas within a production team. You are also encouraged to challenge current design practices and styles in order to develop your own personal approach to design informed by, and responding to, the latest ideas.

Throughout the programme, you develop the ability to understand the imperatives of designing for the design industries in terms of the user experience, incorporating look, feel, narrative and aesthetic qualities from the user's perspective.

In Year 1, you receive a thorough grounding in the core principles of CAD, drafting skills, ergonomics and human interaction. You take on two short projects developing designs from concept right through to prototype, mirroring industry practice and giving you the know-how to complete your own product designs.

Year 2 focuses on product and packaging design, furthering your knowledge and giving you invaluable industry experience working on live projects for real clients.

In Year 3, you delve deeper into business practice with a long placement and two major projects, one of which is to be completed for an industry partner. This provides you with a fully interactive online portfolio of work to impress future employers.

Careers

Graduates work as designers within industries such as architectural visualisation, product and packing design, user centred design and design for sustainability. 

94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course. (Destination of Leavers from Higher Education survey) 

Pre-approved for a Masters

If you study a Bachelor Honours degree with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.

*'Validation' is the process by which the University approves a new programme to ensure that it provides a distinct, high-quality academic experience for students, that enables them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career. In the unlikely event that a programme is not validated then we will do our best to find you an alternative programme within the University.

 

Suitable for applicants from:

UK, EU, World

Work placements

Students are encouraged to secure work placements at the end of their second year until the end of the first semester of their third year; the placements often lead to roles within their chosen companies after graduation. 

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars, you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 288 hours
  • Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 288 hours
  • Independent learning: 912 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 252 hours
  • Independent learning: 852 hours
  • Placement: 96 hours

*Please note these are indicative hours for the course. 

The Digital Media programmes are studio-based courses providing a working environment which mirrors industry practice whilst also affording good contact with peers and tutors doing studio based one-to-one teaching. The programme team are strongly in favour of learning by doing, so all modules are underpinned by practical project work. This not only provides you with an opportunity to practice newly-acquired skills and understanding but also an 'on task' means of assessing progress and the successful completion of modules.

Key features of the student experience are:

  • Opportunities to learn industry software, to gain certification from the major software companies such as Adobe, Apple and Autodesk.
  • Planning and exhibiting work in their own degree show 'TransMedia' to invited companies and have their own portfolio website.
  • Students are expected to attend digital media conferences/expos such as Apps World, Eurogamer and Streaming Media to gain knowledge and experience of future technology and make important industry connections.

Location 

Taught elements of the course take place at King Alfreds or West Downs, Winchester.

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found by attending an Open Day or contacting our teaching staff.

Percentage of the course assessed by coursework 

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows: 

Year 1 (Level 4)*:
  • 88% coursework
  • 4% written exams
  • 8% practical exams
Year 2 (Level 5)*:
  • 97% coursework
  • 3% written exams
  • 0% practical exams
Year 3 (Level 6)*:
  • 100% coursework
  • 0% written exams
  • 0% practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information 

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.  

 

 

ENTRY REQUIREMENTS

2018 Entry: 96-112

A GCSE A*-C or 9-4 pass in English Language is required. 

International Baccalaureate: 25 points.
If English is not your first language: Year 1/Level 4:IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent. 

Interview

Suitable applicants are required to attend interview.

Course enquiries and applications

Telephone: +44 (0) 1962 827234
Send us a message  

International students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to on of our Open Days.

Year 1 (Level 4)

Modules Credits

CAD Projects 1
Interactive Media Workshops
Research Projects
Project Processes
Ergonomics and User Interaction
Website Workshops
Research Principles
Team Processes
Conceptual Sketching
CAD Design Principles

Year 2 (Level 5)

Modules Credits

Motion Graphics Workshops
Research Practice
Enterprise Principles
Product and Packaging Design and Tech Practice
2D and 3D Workshops
Research Focus
Project Focus
Design For Sustainability

Year 3 (Level 6)

Modules Credits

Portfolio Workshop
Enterprise Focus
Negotiated Design Project
Negotiated Design Placement
Major Research Project

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Course Tuition Fees 

UK/EU/Channel Islands and Isle of Man

If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

Full-time £9,250 p/a

Total Cost: £27,750 (3 years) | £28,450 (sandwich option)

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938

International Students

Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.

 

ADDITIONAL COSTS

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
W245
Duration
3 years full-time; 6 years part-time
Typical offer
96-112 points
Location
King Alfred or West Downs, Winchester