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Welcome to the Department of Marketing

The Department of Marketing is a key component of the University of Winchester Business School supporting Teaching, Research and Knowledge Exchange activities in the subjects of Fashion, Event Management and Marketing. The Team have a key strength in the application of the latest academic research and theory to the very practical issues and challenges faced by business. This capability underpins the interactive and engaging teaching approach through the application of sound research principles, robust analysis and critical thinking.

Our Team retains a strong focus on Business Engagement and Knowledge Exchange, enhancing the employability credentials of all our students through the application of business focused challenges and live case materials. This is further supported by significant Placement opportunities at Under-Graduate level all the way through to a Consultancy focused Dissertation option at the Post-Graduate stage.

Explore our courses

Meet the team

Head of Department

Academic Team

Visiting Lecturers

Dr Hugues Seraphin

Research in Marketing, Events and Project Management

Research Interests

We have particular expertise and interest in:

 Marketing and Fashion:

  • Branding
  • Circular Economy
  • Consumer Behaviour and Consumer Research
  • Digital and Social Media Marketing
  • Fashion Marketing
  • Marketing for Start-Ups and Small Businesses
  • Marketing Innovation and Entrepreneurship
  • Marketing Pedagogy and Programme Development
  • Retail Management
  • Supply Chain Management
  • UN Sustainable Goals

Events Management:

  • Event Industry Regulation
  • Event Leveraging
  • Sports and Mega Events
  • Tourism and Leisure Management
  • Wedding Events

Postgraduate Research Supervision

We offer research supervision in a wide range of subjects. To find out more, explore our academic staff profile pages above for individual areas of supervision or use the Find an Expert search bar below.

Find out everything you need to know to study for a postgraduate research degree at Winchester.

Find an expert