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Biography

Tim Friesner is a Senior Lecturer in Marketing with more than 20 years’ experience within a range of learning and teaching, academic, and training roles in the public, private and university sectors. His professional expertise is in marketing, as well as innovation and entrepreneurship.

Tim has been a Director of popular online resource www.marketingteacher.com since 2000. He is also an associate lecturer with the Open University Business School and Warwick Management Group (WMG) tutoring students studying topics including entrepreneurship, innovation and digital business.

Areas of expertise

Digital and social media marketing.

Marketing innovation and entrepreneurship.

Marketing for start-ups, small businesses and entrepreneurs.

Publications

Books

  • Marketing for Entrepreneurs, Start-Ups and Small Businesses, Marketing Teacher Ltd, Chichester, United Kingdom (2017).

​Chapters in books

  • Tim Friesner and Adam Palmer (2009) ‘Reflections on Reflections: the use of logs in student work placement to support business learning’ Real Learning Opportunities at Business School and Beyond, Advances in Business Education and Training, Springer and Kluwer.

Refereed journals

  • Friesner, T. and Hart, M.C. (2005) ‘Learning Logs: Assessment or Research Method?’ Electronic Journal of Business Research Methods, Vol 3, Issue 1
  • Friesner, T and Hart, M.C. (2004) 'A Cultural Analysis of eLearning for China' Electronic Journal of eLearning, Vol 2, Issue 1.
  • Hart, M.C and Friesner, T. (2004) 'Plagiarism and Poor Academic Practice: A Threat to the Extension of Higher Education?' Electronic Journal of eLearning, Vol 2, Issue 1.

Conferences

  • Friesner, T and Palmer, A. (2008) ‘Watching the Detectives: Reflections on Reflections’ Paper read to the 15th EDiNEB Conference
    Advances in Business Education and Training, Malaga, Spain  June 11-13.
  • Friesner, T. (2008) ‘Blogs and Work-Based Learning (WBL): The Design, Implementation and Review of Online Learning Logs’
    Paper read to the 3rd Plymouth e-Learning Conference: Digital Learning - Repurposing Education, University of Plymouth 4th April.
  • Friesner, T. and Hart, M.C. (2005) ' Learning Log Analysis: Analysing Data That Record Reflection and Experiential Learning.'
    Paper read to the 4th European Conference on Research Methodology for Business and Management, Université Paris-Dauphine, Paris, France 21-22 April 2005
  • Friesner, T. and Hart, M.C. (2003) ‘Free e-learning for the Greater China Region: a cultural analysis of the Marketing Teacher experience.'
    Paper read to 2nd European Conference on e-Learning (ECEL2003) Glasgow Caledonian University, 6th-7th November.
  • Hart, M.C. and Friesner, T.(2003) ‘"I found it on the web"-some reflections on e-learning, plagiarism and poor academic practice'
    Paper read to 2nd European Conference on e-Learning (ECEL2003) Glasgow Caledonian University, 6th-7th November.
  • Hart, M.C. and Friesner, T.(2003) ‘The utilisation of qualitative Methodologies in Work Based Learning [WBL]'
    Paper read to European Conference on Research Methodology for Business and Management (ECRM2003), Reading University, 20-21st March.
  • Friesner, T., Grover, C. and Sheeran, P.(2002) 'What do undergraduate students need from their local theatre? Marketing to your local higher education community'
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