BA (Hons)

Marketing with Foundation Year


“Just Do it”,Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.

These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?

Course overview

Sophisticated and strategic marketing is at the heart of any successful business, but marketing is not just a field of study; it’s a dynamic force that drives businesses, shapes brands, and influences consumer behaviour. 

Over the duration of your degree you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.

Aiming to become a marketing professional who is able to adapt to changing trends and technologies, we encourage the development of specific skillsets in increasingly important areas such as marketing communication management, relationship marketing, social media management, and the international marketing environment. You’ll also develop a critical understanding of the subject within different business contexts, coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The modules you cover, from digital marketing to e-commerce and omni-channel marketing, from performance marketing to brand innovation and management, are all highly relevant and aligned to real-life practice. 

Our staff bring an extensive range of professional and research interests to the programme, ensuring it is full of stimulating, relevant, topical, and engaging content.
As an option, a Foundation Year is the perfect way to boost your academic skills, build your confidence and develop your wider subject knowledge so you can succeed at Winchester. This course offers an extra year of study at the start (Year 0) which leads onto a full degree programme (Years 1, 2 and 3).
A Foundation Year is ideal if you are returning to education after a break; haven’t quite achieved the entry qualifications required; are wanting more support during the transition to studying at university; or are unsure about which subject you wish to pursue.

In Year 0, you will study a set of modules from across the Faculty of Business, Law and Digital Technologies which are designed to develop your academic and practical skills. This broader focus in your first year introduces you to studying at university level and provides you with a better understanding of Marketing and related subjects.

You will experience a variety of teaching methods including lectures, discussion-based seminars and independent study. You will also receive support to boost your academic skills to prepare you for the rest of your time at Winchester.

As highlighted, years 1, 2 and 3 immerse you into a comprehensive suite of everything marketing, however, before moving into the final year, you have the option to undertake a one-year paid work placement in a business relevant to your ambitions, increasing your skills, knowledge and experience, and allowing for the application of learning. 

Offering flexibility and tailoring your studies to personal areas of interest, you may then decide to pursue any one of a number of Extended Independent Study options during your final year. These could include completing a dissertation focussing on a subject of your choice, working on an entrepreneurial/business start-up project or, for those students who did not take the sandwich year option, there is the very popular 30-day part-time work placement and reflective portfolio, bringing your learning to life. 

Throughout your degree there are many opportunities to focus on industries and brands that resonate with you. We encourage, foster and champion ties with industry, including inviting guest speakers from various backgrounds and organisations to engage with our students to impart their knowledge and experience, enriching the learning process.

What you need to know

Course start date



On campus, Winchester

Course length

  • 4 years full-time
  • 5 years sandwich



Typical offer

48 points


From £9,250 pa

Course features

  • Discover how and why the most successful marketing campaigns propel brands to international stardom, gaining global recognition and cultural significance
  • Learn from staff with extensive industry and research experience as you engage with applied course content
  • Practical and authentic assessments provide means to apply module knowledge
  • Have the option of gaining vital networking and skill development by undertaking a part-time 30-day work placement, or opt for a year-long placement in industry
  • Our graduates take up careers within a range of local, national and global organisations, while some become entrepreneurs, starting their own business

Course details

Suitable for applicants from:

UK, EU, World

Work placements

Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.

Study abroad

Our BA (Hons) Marketing (with Foundation Year) course provides an opportunity for you to study abroad in the United States of America (USA) and Europe.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 0 (Level 3): Teaching, learning and assessment: 288 hours. Independent learning: 912 hours

Year 1 (Level 4): Teaching, learning and assessment: 288 hours. Independent learning: 912 hours

Year 2 (Level 5): Teaching, learning and assessment: 240 hours. Independent learning: 960 hours

Year 3 (Level 6): Teaching, learning and assessment: 168 hours. Independent learning: 1032 hours

Please note these are indicative hours for the course. 


Taught elements of the course take place on campus in Winchester

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 0 (Level 3)*: 83% coursework. 0% written exams. 17% practical exams

Year 1 (Level 4)*: 87% coursework. 13% written exams. 0% practical exams

Year 2 (Level 5)*: 75% coursework. 0% written exams. 25% practical exams

Year 3 (Level 6)*: 87% coursework. 13% written exams. 0% practical exams

Please note these are indicative percentages and modes for the programme.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures



Please note the modules listed are correct at the time of publishing. The University cannot guarantee the availability of all modules listed and modules may be subject to change. The University will notify applicants of any changes made to the core modules listed. For further information please refer to


Developing Academic Skills and a Sense of Vocation

This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation.  Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners.  Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates.  Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.

World of Business

This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation.  Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners.  Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates.  Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.

Responsible Business

This module introduces students to business management as an academic discipline through exploring a range of approaches, theories and contemporary themes.  Specifically, students will study a range of topics and begin to understand the ways in which strategy, people, markets, finance, and ethical issues are entwined with, and impact upon, responsible business. 


Discovering Your Subject

Whatever a student’s future career, there are certain professional skills that are required in the workplace. This module provides opportunities to acquire and apply essential skills for academic success, while also developing digital skills that are a prerequisite for a successful career.

Students will practice, and build confidence in wide ranging skills, as part of their transition into higher education. By establishing and pursuing a personal development plan, students develop a set of personal qualities such as self-awareness, confidence and resilience; and professional skills such as communication, teamwork, risk management, coaching and feedback. Whilst students learn to construct outstanding CVs and professional LinkedIn profiles, this module also aims to raise students’ digital skills competencies. The module will cover the general Microsoft Office suite and specific digital skills of particular relevance to the discipline that the student is studying. This module is taught as a mix of lectures, practitioner guest lectures, hands-on skills seminars and computer lab sessions.

Digital Marketing and Emerging Trends

This module provides students with a comprehensive understanding of digital marketing concepts, digital content creation, and emerging trends in the industry.
Students will be introduced to the fundamental concepts and principles of digital marketing, exploring topics such as the digital marketing environment, consumer behaviour in the digital space, digital marketing tools and channels, digital marketing strategy and planning, and metrics and analytics for measuring digital marketing effectiveness. Students will develop a solid foundation in digital marketing principles and strategies through case studies and practical exercises.

Students will learn the art of creating compelling and engaging digital content, studying key concepts in content strategy, audience analysis, content planning, content creation and development, content optimisation for search engines (SEO), content promotion and amplification, content measurement and analytics, and content management systems (CMS). By applying these concepts, students will gain practical skills in crafting effective digital content across various platforms and formats.

Students will explore the latest emerging trends and technologies shaping the digital marketing landscape, delving into topics such as artificial intelligence (AI) and machine learning, virtual and augmented reality (VR/AR), voice search and voice assistants, Internet of Things (IoT) and connected devices, blockchain technology in marketing, fashion tech and wearable technology, and data privacy and GDPR compliance. Through case studies and interactive discussions, students will analyse the implications of these emerging trends and technologies on marketing strategies and consumer experiences.

E-Commerce and Omnichannel Marketing

This module provides students with a comprehensive understanding of e-commerce, m-commerce, omnichannel marketing, product and service marketing, and customer experience (CX) design. Students will develop theoretical knowledge and practical skills necessary to navigate the dynamic digital landscape and effectively engage customers across multiple channels.

This component focuses on the fundamentals of e-commerce, including the concept, evolution, and significance of e-commerce in modern business. Students will explore different e-commerce business models, infrastructure requirements, and the technological components essential for successful omnichannel implementation.

In this component, students will gain a comprehensive understanding of product and service marketing. Students will learn about product and service development, lifecycle, differentiation techniques, pricing concepts, objectives, and strategies. Students will explore market analysis and segmentation, targeting specific market segments that align with organisational objectives and capabilities.

The CX Design component focuses on the creation of exceptional customer experiences. Students will understand the concept and significance of customer experience, differentiating it from customer service. Students will learn to map the customer journey and identify pain points and opportunities for improvement. Students will develop customer-centric experiences by adopting a customer-centric mindset, applying UX/UI design principles


Introduction to Marketing

This module introduces the concepts, theories, and practices of marketing. It explores the meaning and scope of modern marketing as both a management philosophy and a business function. The module contains three components.

Marketing concepts are examined in depth, emphasising the importance of aligning marketing strategies with market demands. Students are encouraged to develop a critical marketing perspective, considering the broader impact of marketing on the economy, society, and the environment.

Students will learn the fundamental methodologies and techniques collecting, analysing, and interpreting data. It equips them with the necessary skills to conduct valuable research and contribute to evidence-based marketing practices in today's fast-paced business environment. Students will gain a deep understanding of how marketing research offers valuable insights into consumer behaviour, market trends, and competition.

Students will explore contemporary consumer behaviour theory and its relevance in marketing management, decision-making, and societal contexts. Various disciplinary perspectives, including economics, psychology, sociology, and cultural anthropology, are examined to reveal the motivations underlying consumer behaviour.


Relationship Marketing

The Relationship Marketing module provides a comprehensive understanding of relationship marketing and its importance in modern business. Students will learn to effectively manage customer relationships, enhance customer satisfaction, and drive long-term customer loyalty.
Insight Management explores the classification of relationships within the modern business and highlights the significance of managing stakeholder insights effectively. Students will understand the importance of comprehending customer behaviour, preferences, and needs in building successful relationships. Topics covered include an introduction to relationship marketing, customer centricity, customer experience management, data analytics and customer insights, market segmentation and targeting, emotional intelligence in relationship marketing, relationship marketing metrics, and ethical considerations. Through this module, students will develop the skills to utilise data analytics, measure relationship marketing effectiveness, and navigate ethical considerations in relationship marketing strategies.

This component emphasises the importance of customer loyalty in achieving business success and explores various loyalty programs and initiatives employed by organisations. Students will delve into critical aspects of building and maintaining stakeholder loyalty within the context of relationship marketing. They will learn strategies and techniques to foster long-term relationships, enhance satisfaction, and maximise retention of customers and other business stakeholders. Topics include loyalty programs, customer satisfaction, churn management, customer service excellence, personalisation, B2B relationship marketing, emotional branding, co-creation, complaint management, and continuous relationship development.
The CRM module explores the strategic importance of managing customer relationships to drive business success. Students will learn the fundamentals of CRM, including technology, tools, and data analytics, to enhance customer interactions and satisfaction. Topics covered include CRM objectives, technology and tools, customer data management, implementation considerations, performance measurement, multichannel marketing integration, CRM in sales and customer service, cross-selling/up-selling, and CRM analytics and predictive modelling. Through this module, students will develop the skills to effectively implement CRM strategies, leverage customer data, and optimise relationship marketing efforts

Researching and Consultancy Skills

This module enables students to develop their understanding and competence in using diverse

research methods for academic and professional purposes. Students will explore a variety of   research approaches and will develop practical qualitative and quantitative research skills including defining and scoping a project; designing an effective and manageable research protocol; collecting data and using appropriate analysis methods. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice. Secondly this module aims to introduce students to the key stages required to complete an applied project from concept to delivery. Students will be taught how to manage a project and contribute effectively as a member of a project team, using ideas generation techniques and problem-solving skills to develop innovative solutions to business problems. This module contributes to the students continued professional development as students will gain key insights into how to perform technical process improvement tasks in a range of environments to solve business problems. 

International Marketing

The International Marketing module equips students with the essential knowledge and skills to navigate the dynamic and complex landscape of global markets. With a focus on cultural behaviour analysis, market entry strategies, and marketing planning and strategic development.
This component focuses on understanding the impact of culture on consumer behaviour and marketing strategies in international markets. It explores cultural dimensions, values, beliefs, and norms that influence consumer decision-making and marketing practices.

This component focuses on different strategies and approaches for entering and expanding into international markets. It covers market analysis, entry modes, strategic alliances, and the challenges associated with global expansion. 

This component explores the development and implementation of marketing mix strategies in international markets. It covers product, price, distribution, and promotion decisions, taking into account global factors such as cultural diversity, legal regulations, and competitive dynamics.

Performance Marketing

This module provides essential concepts and skills that students should learn in the Performance Marketing module. It provides a solid foundation in data analysis, data visualisation, and strategic marketing planning, enabling students to apply data-driven decision-making techniques and develop effective marketing strategies.
This component provides students with a solid foundation in data analysis techniques specifically tailored to the marketing field. It equips them with the skills necessary to extract meaningful insights from data, make data-driven marketing decisions, and contribute effectively to the strategic planning and execution of marketing campaigns.

This component introduces students to various data visualisation techniques and emphasises the importance of data-driven decision-making in marketing strategies. The Data Visualization and Data-Driven Decision Making will equip students with the skills to effectively analyse, visualise, and interpret data to make informed marketing decisions. Students will gain the ability to transform data into actionable insights. 

This component will provide the knowledge and skills necessary to develop comprehensive marketing plans and strategies. Students will explore the key elements of strategic marketing, including market analysis, target audience segmentation, positioning, and the formulation of effective marketing strategies. Students will gain a practical understanding of how to align marketing objectives with organisational goals and develop strategic plans that drive business success.


Brand Innovation and Management

The Brand Innovation and Management module is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in building and managing successful brands in today's dynamic business environment. The module encompasses three major components: brand identity, strategy, and positioning; brand innovation; and experiential marketing.

This component focuses on the fundamental concepts and techniques involved in building a strong brand identity, developing effective brand strategies, and positioning brands in the market. Students will explore the elements of brand identity, including brand name, logo, tagline, colours, and visual identity. They will gain an understanding of different brand architecture models and their application in managing brand portfolios. The module will cover brand positioning, teaching students how to create a unique and compelling brand position in consumers' minds. Students will examine brand equity and its impact on brand value, customer loyalty, and market performance. The role of brand personality and values in shaping brand perception and consumer relationships will be explored.

Brand Innovation focuses on cultivating an innovation-centric culture within brand management practices, emphasising the strategies needed to drive continuous brand innovation. Students will explore the concept of brand innovation and its significance in maintaining competitiveness in dynamic markets. They will learn to harness consumer insights and engage in co-creation processes to generate innovative brand solutions. The application of design thinking principles will foster creative problem-solving and idea generation for brand innovation. The module will also delve into brand extensions and innovations, exploring different approaches to meet evolving consumer needs. Students will examine the impact of technology and digital disruption on brand innovation, identifying opportunities in the digital space.

This component focuses on the creation of immersive brand experiences that deeply engage and connect with consumers on multiple sensory levels, driving brand loyalty and advocacy. Students will gain an understanding of the core principles and objectives of experiential marketing, which aims to build meaningful brand experiences. They will learn how to map the customer journey to identify touchpoints and opportunities for creating memorable brand experiences. The module covers event marketing and activation strategies, including planning and executing effective brand events and experiential activations. Students will explore the power of brand storytelling, leveraging narratives that resonate with consumers to enhance brand experiences. The role of sensory elements such as sound, scent, and touch in creating immersive brand experiences will be examined. The module also examines the importance of retail environments and designing impactful in-store experiences to enhance brand engagement. Students will explore innovative ways to create immersive digital brand experiences.


Communication Management

The Communication Management module is designed to provide undergraduate students with a comprehensive understanding of various aspects of marketing communication. It aims to equip students with the necessary skills and knowledge to effectively communicate marketing messages to target audiences in today's dynamic business environment. The module will cover three major components: Advertising, Sales and Negotiation, Public Relations (PR), and Integrated Marketing Communications (IMC).

This component delves into the fundamental principles and strategies of advertising, sales, and negotiation. Students will acquire the skills to develop persuasive advertising campaigns, enhance sales techniques, and excel in business negotiations. The module emphasises practical abilities like copywriting, media planning, sales presentations, and negotiation tactics. Key topics covered include advertising strategies, creative advertising, media planning and buying, sales techniques, sales management, negotiation skills, and sales promotion.

This component explores the essential principles and practices that shape a company's image and reputation. Students will gain the skills to effectively manage relationships with the public, media, and stakeholders through strategic communication efforts. Key topics covered include PR principles and ethics, media relations, crisis communication, corporate social responsibility (CSR), internal communication, event management, online reputation management, and influencer marketing. This module equips students with the knowledge and techniques to excel in building a positive brand image and managing communication challenges in the dynamic PR landscape.

This component delves into the ever-evolving landscape of communications, technology, and emerging trends. Students will explore the seamless integration and coordination of diverse marketing communication tools and channels to create compelling and impactful campaigns. Topics covered include developing IMC strategies in the digital era, branding and positioning in the digital age, leveraging digital marketing channels and strategies, utilising data-driven marketing insights, understanding consumer behaviour in the digital world, navigating cross-cultural communication, measuring success through metrics, and executing integrated campaigns. Students will gain the skills to effectively reach and engage target audiences using innovative technologies and emerging trends.

Social Media Management

The Social Media Marketing module is designed to provide students with a comprehensive understanding of social media campaign strategy, design, and management. The module emphasises both theoretical knowledge and practical skills to enable students to develop effective social media campaigns. Upon completion, students will have the opportunity to earn digital badges for mastering the essential platforms in the field.

In this component, students will delve into the fundamental aspects of planning and strategising effective social media campaigns. They will gain a comprehensive understanding of social media marketing, exploring its concepts, trends, and the wide-ranging benefits it offers. Students will learn to define campaign objectives, focusing on setting measurable goals that align with the overall marketing objectives. They will delve into the art of identifying target audiences within the social media landscape, employing segmentation and persona development techniques. Additionally, students will learn about social media advertising, understanding the nuances of paid campaigns and targeting options available across various platforms as well as budgeting, resource allocation and maximising campaign effectiveness by effectively allocating resources.

The creative and visual aspects component of the Social Media module immerses students in the realm of captivating content creation and visually appealing designs for social media campaigns. Students will learn the art of crafting compelling narratives and creating a consistent brand identity through visual branding and storytelling techniques. They will gain hands-on experience with graphic design tools and techniques tailored to social media platforms. Additionally, students will explore the realm of video marketing, mastering the skills of scripting, shooting, and editing engaging videos that resonate with the target audience. The module will also delve into the power of user-generated content, teaching students how to encourage and leverage user-generated content to enhance campaign impact. Students will gain insights into optimising content for different platforms and tailoring their creations to suit the unique requirements of each platform.

Optional Modules

Capstone Project: Dissertation 

This module provides an exciting opportunity for students to draw on their learning across their programme and immerse themselves in a small-scale independent academic research project in an area of particular interest to them and relevant to their studies. The purpose of this module is for students to have the opportunity to author a substantial piece of structured academic work exploring a key area of personal interest within the discipline. By successfully completing this module students will gain a deeper understanding of what constitutes credible and ethical management research and have a critical understanding of an area of disciplinary interest.

Capstone Project: Business Consultancy 

This module provides an exciting opportunity for students to draw on their learning across their programme and immerse themselves in a small-scale independent consultancy project in a relevant field. 
The purpose of this module is to enable students to operate as trainee management consultants for an external organisation or internal client. By successfully completing a consultancy project students will gain a deeper understanding of what constitutes a credible and ethical business consultancy project and a have a broader insight into consultancy within the discipline. Note: the expectation is that this module will be applied to a live brief, however it may be that a simulation is used as an alternative.

Capstone Project: Placement for Good

This module provides an exciting opportunity for students to make a real difference to the community in which they live. The purpose of this module is to enable students to work in partnership with host organisations in the private or public sectors, via a work placement opportunity, in an area cognate to the discipline studied. The placement has the specific aim of improving the alignment of the host organisations activities to the UN 17 SDGs. By successfully completing this module students will have gained valuable work experience and carried out a strategic review of relevant CSR issues within the work placement, relevant to the discipline studied. Note: The placement will require students to spend a minimum of 30 working days (225 hours) in the workplace, in a role cognate to their degree subject and must be agreed by the Module Leader. This process requires the student to interview their line manager and/or the business owner as part of their research and share their final report with them. Note: The placement must be agreed by the module leader.

Capstone Project: Start Up for Good

This module provides an exciting opportunity for students to draw on their learning across their programme, and work towards turning their pre commercial idea into a successful, sustainable, business enterprise, supported by a nine-month tenure within the Winchester Hatchery Incubator Programme. The purpose of this module is to enable students to work with our team of enterprise and innovation experts to develop a viable start up business that has sustainability values at its’ core. The aim is to register the company within the period and launch the business. By successfully completing this module students will gain a deeper understanding of what constitutes credible and ethical innovation research and have an invaluable insight into entrepreneurship. Note: Access to this opportunity is via a selection process and is limited, subject to resource availability.


Entry requirements

48 points

Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:

  • A-Levels: EEE from 3 A Levels or equivalent grade combinations
  • BTEC/CTEC: PPP from BTEC or Cambridge Technical (CTEC) qualifications
  • International Baccalaureate: To include a minimum of 1 Higher Level certificates at grade H4



Additionally, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.

In addition to level 3 study, the following GCSE’s are required:

GCSE English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.

If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.

If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:

  • IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
  • We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT.

If you are living outside of the UK or Europe, you can find out more about how to join this course by contacting our International Recruitment Team via our International Apply Pages. 

2024 Course Tuition Fees 

  UK / Channel Islands /
Isle of Man / Republic of Ireland


Year 1 £9,250 £16,700
Year 2 £9,250 £16,700
Year 3 £9,250 £16,700
Year 4 £9,250 £16,700
Total £37,000 £66,800
Optional Sandwich Year* £1,850 £3,340
Total with Sandwich Year £38,850 £70,140

Additional tuition fee information

If you are a UK student starting your degree in September 2024, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a four-year degree would be £37,000 for UK students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £139.14 and a 15 credit module is £2,087.

* Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.

**The University of Winchester will charge the maximum approved tuition fee per year.

Additional costs

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Formal wear: Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Indicative cost is £0 - £50.

Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Indicative cost is £5 - £30 per day. 

Certified associate examinations: Students may undertake a range of media design training whilst at University. To become a certified Associate students must sit an exam. Costs will vary depending on the number of exams the student selects. Certification is optional students can engage in the training without taking the examination. Indicative cost is £30 per examination. 


Core texts: Students should budget to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Indicative cost is £400 across 3 years of study. 

Printing and Binding: The University is pleased to offer our students a printing allowance of £5 each academic year. This will print around 125 A4 (black and white) pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing.



We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.


Career options are as diverse, broad and exciting as the course itself. Potential roles include marketing manager, brand manager/strategist, digital marketer, public relations specialist, social media marketer, market researcher, and communications manager. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors, with some realising their entrepreneurial ambitions, and starting their own business. 

In today’s challenging, demanding, and ever-evolving business landscape, studying for a degree in marketing at the University of Winchester can be the catalyst for an exciting career that combines creativity, analytical skills and strategic thinking. What are you waiting for….let’s get started!

The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2023, HESA.

Pre-approved for a Masters

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

"My Lecturers' passion and success has really inspired me" Jack, BA (Hons) Marketing

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