BA (Hons)

Marketing with Foundation Year

3R9X

“Just Do it”,Have a break, have a….”, “I’m lovin’ it”, “Because I’m worth it”, “Maybe she’s born with it, maybe it’s…”.

These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?

Course overview

Sophisticated and strategic marketing is at the heart of any successful business, but marketing is not just a field of study; it’s a dynamic force that drives businesses, shapes brands, and influences consumer behaviour. 

Over the duration of your degree you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.

Aiming to become a marketing professional who is able to adapt to changing trends and technologies, we encourage the development of specific skillsets in increasingly important areas such as marketing communication management, relationship marketing, social media management, and the international marketing environment. You’ll also develop a critical understanding of the subject within different business contexts, coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The modules you cover, from digital marketing to e-commerce and omni-channel marketing, from performance marketing to brand innovation and management, are all highly relevant and aligned to real-life practice. 

Our staff bring an extensive range of professional and research interests to the programme, ensuring it is full of stimulating, relevant, topical, and engaging content.
As an option, a Foundation Year is the perfect way to boost your academic skills, build your confidence and develop your wider subject knowledge so you can succeed at Winchester. This course offers an extra year of study at the start (Year 0) which leads onto a full degree programme (Years 1, 2 and 3).
A Foundation Year is ideal if you are returning to education after a break; haven’t quite achieved the entry qualifications required; are wanting more support during the transition to studying at university; or are unsure about which subject you wish to pursue.

In Year 0, you will study a set of modules from across the Faculty of Business, Law and Digital Technologies which are designed to develop your academic and practical skills. This broader focus in your first year introduces you to studying at university level and provides you with a better understanding of Marketing and related subjects.

You will experience a variety of teaching methods including lectures, discussion-based seminars and independent study. You will also receive support to boost your academic skills to prepare you for the rest of your time at Winchester.

As highlighted, years 1, 2 and 3 immerse you into a comprehensive suite of everything marketing, however, before moving into the final year, you have the option to undertake a one-year paid work placement in a business relevant to your ambitions, increasing your skills, knowledge and experience, and allowing for the application of learning. 

Offering flexibility and tailoring your studies to personal areas of interest, you may then decide to pursue any one of a number of Extended Independent Study options during your final year. These could include completing a dissertation focussing on a subject of your choice, working on an entrepreneurial/business start-up project or, for those students who did not take the sandwich year option, there is the very popular 30-day part-time work placement and reflective portfolio, bringing your learning to life. 

Throughout your degree there are many opportunities to focus on industries and brands that resonate with you. We encourage, foster and champion ties with industry, including inviting guest speakers from various backgrounds and organisations to engage with our students to impart their knowledge and experience, enriching the learning process.

What you need to know

Course start date

September

Location

On campus, Winchester

Course length

  • 4 years full-time
  • 5 years sandwich

Apply

3R9X

Typical offer

48 points

Fees

From £9,250 pa

Course features

  • Discover how and why the most successful marketing campaigns propel brands to international stardom, gaining global recognition and cultural significance
  • Learn from staff with extensive industry and research experience as you engage with applied course content
  • Practical and authentic assessments provide means to apply module knowledge
  • Have the option of gaining vital networking and skill development by undertaking a part-time 30-day work placement, or opt for a year-long placement in industry
  • Our graduates take up careers within a range of local, national and global organisations, while some become entrepreneurs, starting their own business

Course details

Suitable for applicants from:

UK, EU, World

Work placements

Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.

Study abroad

Our BA (Hons) Marketing (with Foundation Year) course provides an opportunity for you to study abroad in the United States of America (USA) and Europe.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 0 (Level 3): Teaching, learning and assessment: 288 hours. Independent learning: 912 hours

Year 1 (Level 4): Teaching, learning and assessment: 288 hours. Independent learning: 912 hours

Year 2 (Level 5): Teaching, learning and assessment: 240 hours. Independent learning: 960 hours

Year 3 (Level 6): Teaching, learning and assessment: 168 hours. Independent learning: 1032 hours

Please note these are indicative hours for the course. 

Location

Taught elements of the course take place on campus in Winchester

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 0 (Level 3)*: 83% coursework. 0% written exams. 17% practical exams

Year 1 (Level 4)*: 87% coursework. 13% written exams. 0% practical exams

Year 2 (Level 5)*: 75% coursework. 0% written exams. 25% practical exams

Year 3 (Level 6)*: 87% coursework. 13% written exams. 0% practical exams

Please note these are indicative percentages and modes for the programme.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures

 

Modules

Please note the modules listed are correct at the time of publishing. The University cannot guarantee the availability of all modules listed and modules may be subject to change. The University will notify applicants of any changes made to the core modules listed. For further information please refer to winchester.ac.uk/termsandconditions

Modules

Developing Academic Skills and a Sense of Vocation

This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation.  Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners.  Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates.  Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.

World of Business

This module is designed to support students with the transition to university, the development of the academic skills and attributes necessary for successful future study and the foundations of a developing sense of vocation.  Through a carefully structured and scaffolded series of seminars and workshops, students will be supported in building their self-awareness of, and confidence in, themselves as active learners.  Delivered in the context of their subject area and aligned with the development of academic skills and attributes required across all Foundation Year modules, workshops will focus on academic skills such as referencing, selecting and using valid academic resources, reading/researching for academic purposes, using feedback constructively and gaining confidence in contributing to discussions and debates.  Coordinated assessment points across the Foundation Year experience enables this module to provide students with ongoing support and opportunities to practice and develop their skills and confidence with a range of written and oral assessment types relevant to their subject area as they progress through the year.

Responsible Business

This module introduces students to business management as an academic discipline through exploring a range of approaches, theories and contemporary themes.  Specifically, students will study a range of topics and begin to understand the ways in which strategy, people, markets, finance, and ethical issues are entwined with, and impact upon, responsible business. 

Modules

Discovering Your Subject

Module content TBC

Digital Marketing and Emerging Trends

Module content TBC

E-Commerce and Omnichannel Marketing

Module content TBC

Introduction to Marketing

Module content TBC

Modules

Relationship Marketing

This module is designed to give students a critical appreciation of the strategic and operational issues underpinning the implementation of responsible relationship marketing strategies.  Students develop a critical appreciation of techniques that build, maintain and sustain effective relationships with a variety of different stakeholders.  During this module students critically evaluate the appropriateness and ethics of relationship strategies considering how relationships can be managed to add value to customers and organisations.  Students will also consider the limitations of a relationship approach and as applied in a variety of contexts via extensive use of mini-cases to embed the theory in practice.

Researching Your Subject

Module content TBC

International Marketing

Module content TBC

Performance Marketing

Module content TBC

Modules

Brand Innovation and Management

Module content TBC

Communication Management

Module content TBC

Social Media Management

Module content TBC

Capstone Project

Module content TBC

Entry requirements

48 points

Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:

  • A-Levels: EEE from 3 A Levels or equivalent grade combinations
  • BTEC/CTEC: PPP from BTEC or Cambridge Technical (CTEC) qualifications
  • International Baccalaureate: To include a minimum of 1 Higher Level certificates at grade H4

 

 

Additionally, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.

In addition to level 3 study, the following GCSE’s are required:

GCSE English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.

If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.

If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:

  • IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
  • We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT.

If you are living outside of the UK or Europe, you can find out more about how to join this course by contacting our International Recruitment Team via our International Apply Pages. 

2024 Course Tuition Fees 

  UK / Channel Islands /
Isle of Man / Republic of Ireland

International

Year 1 £9,250 £16,700
Year 2 £9,250 £16,700
Year 3 £9,250 £16,700
Year 4 £9,250 £16,700
Total £37,000 £66,800
Optional Sandwich Year* £1,850 £3,340
Total with Sandwich Year £38,850 £70,140

Additional tuition fee information

If you are a UK student starting your degree in September 2024, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a four-year degree would be £37,000 for UK students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £139.14 and a 15 credit module is £2,087.

* Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.

**The University of Winchester will charge the maximum approved tuition fee per year.

Additional costs

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:

Optional

Formal wear: Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Indicative cost is £0 - £50.

Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Indicative cost is £5 - £30 per day. 

Certified associate examinations: Students may undertake a range of media design training whilst at University. To become a certified Associate students must sit an exam. Costs will vary depending on the number of exams the student selects. Certification is optional students can engage in the training without taking the examination. Indicative cost is £30 per examination. 

Mandatory

Core texts: Students should budget to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Indicative cost is £400 across 3 years of study. 

Printing and Binding: The University is pleased to offer our students a printing allowance of £5 each academic year. This will print around 125 A4 (black and white) pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing.

 

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.

CAREER PROSPECTS

Career options are as diverse, broad and exciting as the course itself. Potential roles include marketing manager, brand manager/strategist, digital marketer, public relations specialist, social media marketer, market researcher, and communications manager. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors, with some realising their entrepreneurial ambitions, and starting their own business. 

In today’s challenging, demanding, and ever-evolving business landscape, studying for a degree in marketing at the University of Winchester can be the catalyst for an exciting career that combines creativity, analytical skills and strategic thinking. What are you waiting for….let’s get started!

The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2023, HESA.

Pre-approved for a Masters

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

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