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*Subject to revalidation

  • Marketing achieved 95% overall satisfaction as rated by final-year undergraduate students in the 2019 National Student Survey
  • Learn from staff with extensive industry experience as you engage with real marketing projects
  • Set yourself up to flourish in your degree and beyond with our Foundation Year
  • Gain vital networking and skills development on a year-long work placement approved by the Winchester Business School before moving on to the final year of study
  • Learn how to create a brand, undertake market research and respond to marketing briefs
  • Our graduates take up careers within a range of prestigious organisations, while some start their own businesses

How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry with diverse sectors, roles and career paths.

Our three-year Marketing course gives you a critical understanding of the topic within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions.

The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. And our staff bring an an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.

The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes.

The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.

The second year provides you with opportunities to hone your marketing management capabilities, via marketing-research projects and external marketing related competitions. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.

The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, consultancy project, work experience or research into management issues.

Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.

Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison.

Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.


There is demand for marketing graduates across a broad spectrum of roles in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations.

94% of our 2016/17 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course.

*Subject to revalidation

This course is subject to revalidation. 'Revalidation' is the process by which the University refreshes its existing provision. Revalidation assesses the quality and standards of the programme to ensure it continues to provide a distinct, high quality academic experience for students, enabling them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career.

Pre-approved for a Masters

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.


Suitable for applicants from:

UK, EU, World

Work placements

Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.

Study abroad

Our BA (Hons) Marketing (with Foundation Year) course provides an opportunity for you to study abroad in the United States of America (USA) and Europe and Erasmus.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 0 (Level 3): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 276 hours
  • Independent learning: 924 hours
Year 1 (Level 4): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 288 hours
  • Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 240 hours
  • Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 180 hours
  • Independent learning: 1020 hours

*Please note these are indicative hours for the course. 


Taught elements of the course take place on campus in Winchester

Teaching hours

All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.

The University library is open seven days a week, 24 hours a day.


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 0 (Level 3)*:
  • 71% coursework
  • 17% written exams
  • 12% practical exams
Year 1 (Level 4)*:
  • 100% coursework
  • 0% written exams
  • 0% practical exams
Year 2 (Level 5)*:
  • 87% coursework
  • 0% written exams
  • 13% practical exams
Year 3 (Level 6)*:
  • 100% coursework
  • 0% written exams
  • 0% practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures



2019 Entry: 48 points

A GCSE A*-C or 9-4 pass in English Language and Mathematics are required.

If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234

Send us a message

International Students

International students seeking additional information about this programme can send an email to or call +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days

Year 0 (Level 3)

Modules Credits

Succeeding at University 15

Succeeding at University introduces you to learning in higher education and provides you with a framework for reflection and understanding of your own personal learning identity as well as tools for continuing educational success.

Making Sense of the World: The Tools for Argument and Analysis 15

This module is designed to enable you to develop the key critical thinking skills necessary for university study and beyond. Through a combination of lectures and small group seminars the class will discuss many of the key issues that underpin discussion of all academic disciplines. The lectures will introduce key themes and issues that enable students to make sense of the world in a critical fashion while the seminars will allow students to discuss these issues and engage with key readings each week. You are encouraged to apply these abstract concepts to your specific degree path.

Working with numbers 15

The Module is designed to raise your awareness and competence in mathematical and statistical operations so that you will be able to cope with the necessary demands of the undergraduate business, accounting and finance degrees.

How to be an Entrepreneur 15

This module provides you with the chance to consider and develop your own entrepreneurial vision alongside understanding the employment options available outside of the standard job market. You will develop the core skills required in order to succeed in business start-up or self employment. This will be developed by conducting a complete plan and launch of your own small business concept across the duration of the module using a range of weekly elements which form an overall portfolio of work

The Future of the Planet 15

In 2015, global leaders committed to the 2030 Agenda of 17 UN Sustainable Development Goals putting sustainable development at the heart of the global development endeavour. The goals aim to address a range of challenges. These include the need for action on climate change and degraded natural resources and the distribution of power and resources that challenge poverty reduction efforts. This module introduces students to key concepts, literature and debates to investigate relationships between the topics and issues encompassed within (and beyond) the Sustainable Development Goals.

Law for Business 15

Knowledge of key areas of law is essential to operate a business successfully. This module covers the most important and frequently occurring areas of law relevant to business. Utilising business scenarios this module will develop students’ awareness of the legal environment within which business operates, as well as to certain substantive areas of law that apply to commercial operations. 

Working with People 15

This module develops your ability to work in different contexts and organisations. In preparing for this you will be provided with opportunities to experience different aspects of working with people in organisations through practical learning activities within the seminars and workshops. You will be introduced to a range of organisation behaviour theories to inform and explain different aspects of with people in organisations. The Sustainable Development Goals are referenced to develop awareness of the wider impact of individual and organisation behaviour.

Introduction to Markets 15

An understanding of markets is central to the study of business.  This module explores markets and market economics, encouraging discussion of how individual consumers, industrial firms, governments, and other networks and organisations affect consumer culture and shape market dynamics. You will consider current consumer trends and increasing consumer power and consumer participation. The implications of new and emerging markets will also be discussed, as will historical and cultural aspects of the move towards consumerism.  The module provides an introduction to a range of data sources and analytical tools concerning market and consumer trends.

Year 1 (Level 4)

Modules Credits

Continuing Academic and Professional Studies 15
Understanding Markets 15

An understanding of markets is central to the study of business.  This module takes a sociological perspective of markets and market economics, encouraging discussion of how individual consumers, industrial firms, governments, and other networks and organisations affect consumer culture and shape market dynamics. Students will consider current consumer trends and the circumstances in which markets succeed or fail.  Consumer dependence on social and economic structures will be explored, along with trends towards increasing consumer power, consumer participation and political consumerism.  The implications of new and emerging markets will also be discussed, as will historical and cultural aspects of the move towards consumerism.  The module provides an introduction to a range of data sources and analytical tools concerning market and consumer trends.

People and Organisations 15

The factors that influence the decisions and actions of people in the workplace are often inter-related and complex.  The study of organisational behaviour seeks to explain, understand and predict human behaviour; the interactions and relationships between individuals, groups and the organisation; and the relationship between the organisation, the external environment and the wider society in which it operates.  Throughout this module students will have the opportunity to develop their ability to work collaboratively and reflect on their own attributes and values; their interactions with others; and the factors that affect their own decisions and behaviours.  The aim of this module, therefore, is to explore some of the key influences affecting people in work organisations by developing an understanding the impact of individual and group behaviours within the organisation and the complex inter-relationships between the organisation and the environment.

Responsible Management 15

This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.

Managing Finance 15

The module focuses on the fundamental roles of management accounting, with particular reference to small businesses. The module will involve students in the gathering of information for budgeting, cost analysis and monitoring purposes.  Students will develop knowledge and skills related to planning, controlling and monitoring activities to improve the efficiency of a business, and will develop an appreciation of the ethical and responsible considerations associated with the financial management of a sustainable business. Skills in project appraisal will be developed though activities which seek to assess the viability of a range of business projects.

Marketing Principles 15

This module provides an introduction to the concepts, theories and practices of marketing.  The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place.  Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.

E-Publishing 15

This module develops a practical understanding of the design and production principles of electronic publishing, alongside a broad working understanding of the technological infrastructure, that facilitate modern digital marketing and media communication. 

Students will be introduced to creative production processes and explore the conceptual and practical skills that underlie the dynamics of E-publishing. A fundamental set of digital creative production skills using the Adobe Creative Suite of products will be developed with an emphasis on the streamlined integration of components.

Business Expertise 1 15

The aim of this module is to develop student understanding of the skills and competencies required in both academic and professional environments.  Students will work individually and in teams to develop the knowledge and skills required to plan, design and conduct a research project.  Students will have the opportunity to engage in a range of activities which will build industry awareness at a national and international level; enhance communication and negotiation skills; and increase awareness of the importance of evidence based thinking and reflective practice.  This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise academic and career aspirations.

Digital Business and Emerging Technologies 15

The emergence of the digital economy has unlocked new opportunities for businesses, whilst creating new modes of competition in both traditional and new sectors of the economy.  The aim of this module is to impart an understanding of digital business together with the practices and processes required to develop effective digital strategies.  Identifying multiple technologies for integration into business, juxtaposed with the development of new digital strategies is central to corporate success, however, this is often a complex task.  This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation to develop a multidisciplinary appreciation of how new technologies can directly shape businesses and processes.

Career Management 15

This module develops the core skills that will enable students to secure a fulfilling, enjoyable and challenging graduate career. By establishing and pursuing a personal development plan, students develop self-awareness, communication skills, team work, management skills, results orientation, stress management, personal responsibility, coaching and feedback skills.  Whilst there will be a focus on constructing outstanding CVs and professional LinkedIn profiles, much of the module will instil self-awareness through peer coaching and peer feedback whilst stressing the vital importance of taking responsibility for one’s own career. Students will be able to plan and develop career goals based on a clearer idea of preferred career options and an understanding of what they need to do to achieve these goals.

Year 2 (Level 5)

Year 3 (Level 6)

Modules Credits

Dissertation, Consultancy Project, Work Experience or Research Contemporary Management Issues 30
Marketing Ethics 15

This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing. The aim of the module is to enable students to recognise and reflect upon complex ethical problems with a view to enhancing their analytical and decision-making skills within a collaborative and non-judgmental learning environment.

Strategic Brand Management 15

The primary focus of this module is on understanding and using the concepts of contemporary management accounting for strategic business decisions. The module maps out contemporary changes to management accounting, explaining the major new techniques, practices and philosophies associated with the rise of strategic management accounting. It gives students a broad and succinct introduction to the issues at the forefront of best practice and academic research.

Digital Marketing 15

The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Digital Marketing offers an evolutionary and ‘digital’ perspective, beginning with its origins in customer relationship management, following the continuing impact of new web technologies and insight management, to the application of digital technologies and insight to analyse and drive consumer and business decisions. It considers the implications of ‘big data’ and the impact of advances in neuroscience. An integral and complementary theme is the consideration of ethical challenges raised by new technologies and digital marketing tools.

Strategic Marketing Management 15
Optional Modules
  • Strategic Innovation Management 15 Credits
  • Marketing Development in a Volunteering Context 15 Credits
  • Managing Change 15 Credits
  • Financial Management 15 Credits
  • Entrepreneurship in Action 15 Credits
  • Social Enterprise 15 Credits
  • Project Management 15 Credits
  • Brand Development and Communication 15 Credits
  • Creating a Social Media Campaign 15 Credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2020 Course Tuition Fees 



Year 1 £9,250 £13,500
Year 2 £9,250 £13,500
Year 3 £9,250 £13,500
Year 4 £9,250 £13,500
Total £37,000 £54,000
Optional Sandwich Year £700 £700
Total with Sandwich Year £37,700 £54,700

If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.

*The University of Winchester will charge the maximum approved tuition fee per year. 

Additional Costs

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Formal wear: Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Indicative cost is £0 - £50.

Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Indicative cost is £5 - £30 per day. 

Certified associate examinations: Students may undertake a range of media design training whilst at University. To become a certified Associate students must sit an exam. Costs will vary depending on the number of exams the student selects. Certification is optional students can engage in the training without taking the examination. Indicative cost is £30 per examination. 


Core texts: Students should budget to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Indicative cost is £400 across 3 years of study. 

Printing and Binding: We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost is £1.50-£3.

Course specific bursaries/scholarships

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.

Key course details

UCAS code
4 years full-time; 5 years full-time (placement)
Typical offer
48 points
On campus, Winchester