*Subject to revalidation
- Learn to become a technical artisan who can turn sketches into blueprint drawings across a whole range of industries
- Combine your left-brain creativity with your right-brain analytical thinking as an in-demand CAD professional
- Make your second home in our superbly equipped Digital Design Studio, fitted with 3D printers, motion capture software and virtual reality systems
- Take Adobe Certified Associates courses in Illustrator, InDesign, Photoshop, Dreamweaver and Animate, among others
- Create an interactive online portfolio of work to showcase your achievements in a dynamic way to future employers
- Focus on teamwork and collaboration, mimicking industry practice and increasing your employability
Computer Aided Designers are now essential to many industries. Fields such as architecture and interior design, construction, fashion, animation and manufacturing are dependent on creative and proficient software technicians. Our three-year programme embraces all the key areas of computer aided design (CAD), from drafting, concept design and prototyping to marketing and sales, developing imaginative and technically-gifted professionals who are increasingly in-demand in the rapidly-growing digital economy.
Our versatile three-year programme offers a hands-on and aesthetic perspective on the design industries. It is anchored around our superbly equipped Digital Design Studio, where you develop competency with a range of software packages and confidence in creating, modelling and showing new ideas within a production team. You are also encouraged to challenge current design practices and styles in order to develop your own personal approach to design informed by, and responding to, the latest ideas.
Throughout the programme, you develop the ability to understand the imperatives of designing for the design industries in terms of the user experience, incorporating look, feel, narrative and aesthetic qualities from the user's perspective.
A robust range of core modules in Year 1 covers key areas, from CAD and Conceptual Sketching to Ergonomics and User Interaction. And you complete two intensive six-week projects, developing confidence and competence in concept design and prototyping.
Year 2 focuses predominantly on the practical side of computer aided design. You take core modules in Design Sustainability, Design & Technology Practice and undertake client-based projects which give you the sort of experience that employers really value.
In Year 3, you study a major research project in a specialist area of your choosing and conduct a work placement with a leading design organisation. You build an interactive online portfolio of work to showcase your achievements in a dynamic way to any future employer.
Graduates work as designers within industries such as architectural visualisation, product and packing design, and museum and exhibition design. Students may also start their own company as a designer or entrepreneur with knowledge that they are able to brand, market and promote their company through web and social media.
94% of our 2016/17 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course. (Destination of Leavers from Higher Education survey)
*Subject to revalidation
This course is subject to revalidation. 'Revalidation' is the process by which the University refreshes its existing provision. Revalidation assesses the quality and standards of the programme to ensure it continues to provide a distinct, high quality academic experience for students, enabling them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career.
Pre-approved for a Masters
University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.
ABOUT THIS COURSE
Suitable for applicants from:
UK, EU, World
Students are encouraged to secure work placements at the end of their second year until the end of the first semester of their third year; the placements often lead to roles within their chosen companies after graduation.
Learning and teaching
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars, you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 288 hours
- Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 288 hours
- Independent learning: 912 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 276 hours
- Independent learning: 828 hours
- Placement: 96 hours
*Please note these are indicative hours for the course.
The Digital Media programmes are studio-based courses providing a working environment which mirrors industry practice whilst also affording good contact with peers and tutors doing studio based one-to-one teaching. The programme team are strongly in favour of learning by doing, so all modules are underpinned by practical project work. This not only provides you with an opportunity to practice newly-acquired skills and understanding but also an 'on task' means of assessing progress and the successful completion of modules.
Key features of the student experience are:
- Opportunities to learn industry software, to gain certification from the major software companies such as Adobe, Apple and Autodesk.
- Planning and exhibiting work in their own degree show 'TransMedia' to invited companies and have their own portfolio website.
- Students are expected to attend digital media conferences/expo's such as Apps World, Eurogamer and Streaming Media to gain knowledge and experience of future technology and make important industry connections.
Taught elements of the course take place on campus in Winchester.
All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found by attending an Open Day or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 1 (Level 4)*:
0% written exams
50% practical exams
Year 2 (Level 5)*:
0% written exams
0% practical exams
Year 3 (Level 6)*:
0% written exams
0% practical exams
*Please note these are indicative percentages and modes for the programme.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
2021 Entry: 96-112 points
A GCSE C or 4 pass in Mathematics and English Language is required.
International Baccalaureate: 96-112 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.
If English is not your first language: Year 1/Level 4: IELTS 5.5 overall with a minimum of 5.5 in all four components.
Course enquiries and applications
Telephone: +44 (0) 1962 827234
Send us a message
If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023
Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.
Year 1 (Level 4)
In this module students are introduced to the key technologies and understandings associated with the programming using basic HTML, CSS and XHTML. Students will engage with self-learning materials which will demonstrate how to use these important pieces of software. They will undertake a number of exercises that allow them to develop and demonstrate their competence with the software and be able to apply this to the creation of their own website. An emphasis is placed on the practice of digitising assets and developing content for multimedia platforms such as websites.
|Computer Aided Design Principles||20|
In this module students are introduced to the key creative elements and understandings associated with the development of design. Each possible component will be considered as a design and technical medium in its own right and looked at alongside the other possible contributing components. Students will be introduced to the principles of researching their ideas and developing them through dialogue with other members of a creative team. This is a key component of the module and students will develop an understanding of the process of sifting, critically analysing and editing their creative ideas. An emphasis is placed on the practice of writing and sketching (scamps and wireframes) both as a means of presenting design proposals as well as developing content for multimedia platforms such as websites.
|Team & Project Planning||20|
Students will be explore the key theories related to the successful management and leadership of groups and apply this to their own practice through a range of workshops and team building exercises. Students will develop a critical understanding of their group as a key resource for learning and development. In addition students will engage with the principles of managing and planning a project from inception to research and development of a final product.
|Team & Project Mapping||20|
Within this module students will explore the management of the project life cycle from inception through development to a final outcome. There will be a focus on interpreting a client’s brief and understanding the role of marketing within the development of that brief. In addition students will develop their reflective process through the giving and receiving of feedback from tutors and peers throughout the progress of the module.
|Computer Aided Design Projects||20|
Within this module students will be able to explore two specific loci of digital design and technology within the areas of interactive media and design for portable media. Students will also continue to develop their own personal web site which links to the main DMD site. Their individual web site must show examples of their work, how ideas have been developed/taken forward and why, and perform as their professional digital portfolio.
|Ergonomics & User Interaction||20|
Within this module students will extend their critical understanding of the core design principles that are used in specific areas of the design industry. These will focus on ergonomic design and user interaction with specialist technologies and portable media. In addition students will explore how to create user journeys and how emotional design helps to understand why people either love or hate a particular design or product.
Year 2 (Level 5)
|Design for Sustainability||40|
In this module students will undertake two design projects that will allow students to be introduced to the aesthetic, user focussed and pragmatic principles of their chosen specialist area of study (spatial design – interior or landscape, product, packaging, exhibition or user-centred design). The projects will be contrasting and aimed at different target audiences so that the student develops a critical sense of the end user and the technical needs of the end product. One of the 12 week projects is client focused and worked on in teams; the second 12 week project is an individual project and allows students to work on a brief chosen by the student from a variety of Royal Society of Arts (RSA) briefs.
|Project Research – CAD Case Study||20|
Students will use this research module to work alongside their individual RSA Design Focus project to assess and evaluate their design in greater detail. The areas researched should cover the technologies, tools, creative and/or technical approach used in fulfilling the RSA brief, the target audience and the design process used. Students will be expected to evaluate and engage in primary and secondary research to formulate their case study report and support their ability to develop, test, iterate and refine their RSA concept.
|Pathway Design & Technology Practice||40|
In this module students will undertake two design projects that will allow students to be introduced to the aesthetic, user focussed and pragmatic principles of their chosen specialist area of study. The projects will be contrasting and aimed at different target audiences so that the student develops a critical sense of the end user and the technical needs of the end product.
Both projects will be drawn from ‘real world’ briefs and may be led by a professional account handler, client or project manager. One of the projects is client focused and worked on in teams; the second is an individual project and enables students to promote their work via the creation of a live social media campaign.
Within this module students will explore all stages of the production process in putting an exhibition of student work together (End of Year Show). They will critically research the role of specialist skillsets within the production team, advanced production techniques, the generation of templates to speed up the design and production process and find techniques and strategies for testing and managing the quality of putting a display of digital products in a format for public viewing. This module will also introduce students to the range and structure of organisations and institutions that govern and set standards within the digital media industry. In addition students will develop an awareness of budgeting and analysing cost/time equations in relation to the development of project quotations. Students will also undertake critical research to explore a range approaches to marketing and brand value relevant to the promotion of student work.
Year 3 (Level 6)
|Negotiated Design Placement||30|
The undertaking of this major negotiated work placement or client project will form the backbone to the student’s experience of Level 6 of the programme. It will normally take place with an industry partner whom the student has identified and approached to host their learning task. Students will have negotiated this task with both tutors and their industry partner as part of their Level 5 learning and whilst it must broadly meet the learning outcomes of the module it may well have its own specific learning outcomes and will be measured against criteria that will be agreed during the negotiating process but which must have some constituent in the areas of Design, Development, Professional Processes and Research Methods.
In this module students look further into the concepts, techniques and theories behind business practice both in a broad sense and within the design industry. The module will research aspects of entrepreneurship in relation to the analysis of markets, client needs and risk management. As part of the module students will be required to develop a model business plan for a business or major project that will prepare them for work both within a corporate structure and as a freelance worker.
|Negotiated Design Project||30|
The undertaking of this major negotiated task will compliment and contrast with the student’s learning on their Negotiated Work Placement. It may take place with an industrial partner whom the student has identified and approached to host their learning task or it may be a ‘paper project’ which allows the student to explore a project of their own choosing to a prototype level. In some instances students can be offered and ‘off the shelf’ learning task by tutors where a commission has come in that is suitable to the student’s aspirations or where a group project is needed that might be hard to locate with an industrial partner.
|Professional Portfolio Practice||10|
A professional portfolio is a great way to showcase your best work, and highlight your involvement in challenging projects. It provides a great talking point during an interview, and gives more insight into your work than a curriculum vitae alone could. This module will introduce students to the different types of software used for creating professional portfolios, both online and printed. It will also encourage you to be critical in the selection and explanation of work chosen for the professional portfolio. How you present your portfolio and use within an interview will be explored through workshops and scenarios, and will help in presenting your work at the End of Year Exhibition ‘Transmedia’ in April and inclusion for New Designers exhibition in July.
|Major Research Project||40|
In this module students will develop a fully researched, critical self-appraisal of their own practice in relation to their target area of the design/development industry. In common with their critical development throughout the programme students will be asked to look at key examples of industry practice that they have identified through primary and secondary research and to evaluate their preparedness to enter the industry as well as identifying new opportunities and trends.
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.
2021 Course Tuition Fees
|UK / Channel Islands /|
Isle of Man / Republic of Ireland
|Optional Sandwich Year**||£1,385||£1,385|
|Total with Sandwich Year||£29,135||£42,785|
If you are a UK student starting your degree in September 2021, the first year will cost you £9,250***. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK students.
Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £115 and a 15 credit module is £1,725.
*Please note, the tuition fees for students from the EU (excluding UK and Republic of Ireland) are yet to be confirmed by the University.
** Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.
***The University of Winchester will charge the maximum approved tuition fee per year.
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Students have the option to attend occasional coach trips to Exhibitions in London, usually 1 per year, possibly 2. (max total of 6 for the degree). It is sometimes possible to get use of the University minibus, however students will may need to pay a deposit for this. Indicative cost is £5-£10 per trip.
Adobe ACA Certification
Students have the option to take a full online exam in Adobe certification during their degree. They can take up to 5 different exams over the duration of their course. Indicative cost is £30 per exam.
Students have the option to purchase an Extended Professional Portfolio in the second semester of their final year. Indicative cost is £30-40.
Printing and Binding
The University is pleased to offer our students a free printing allowance of £20 each academic year. This will print around 500 A4 mono pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing. Our Reprographics team also offer printing and binding services, including dissertation binding which may be required by your course with an indicative cost of £1.50-£3.
SCHOLARSHIPS, BURSARIES AND AWARDS
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.
Key course details
- UCAS code
- 3 years full-time; 6 years part-time
- Typical offer
- 96-112 points
- On campus, Winchester