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Dr Martina Hutton BSc (Mgmt), MA, PhD is Senior Lecturer in Marketing and the Faculty Postgraduate Studies Coordinator. She currently teaches Consumer Culture & Communication, Understanding Markets, Global Marketing and Marketing Management, and has over a decade of teaching experience in higher education. She has previously held marketing management positions in the Healthcare, Soft Drinks and Telecommunications industries and from 2008 to 2010, was a Research Scholar for the Irish Research Council for the Humanities and Social Sciences.

Areas of expertise

Specific areas of theoretical expertise/interest are; consumer behaviour, consumer culture theory, social consequences of marketing, and the emerging praxis of transformative consumer research which aims to publicise research that benefits consumer welfare and policy making. Methodologically, her expertise and interests are in Qualitative PEFT methodologies (Participatory, Emancipatory, Feminist, Transformative) and from a learning and teaching perspective, she is interested in the issue of poverty as a challenge to management education.


  • Baker, S., Bennett, A. Hutton, M. et al. (2016). Omission and Commission as Marketplace Trauma, Journal of Public Policy & Marketing
  • Hutton, M. (2016). Neither passive nor powerless: reframing economic vulnerability via resilient pathways. Journal of Marketing Management 32 (Issue 3-4). Special Issue: Consumer Vulnerability
  • Hutton, M. (2015). Consuming stress: Exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty. Journal of Marketing Management, 31(15–16), 1695–1717. doi:10.1080/0267257X.2015.1061583
  • Hamilton, K., Piacentini, M., Bannister, E., Barrios, A., Blocker, C.P., Coleman, C.A., Ekici, A., George, H., Hutton, M., Passerard, F., Saatcioglu, S. (2014). Poverty in Consumer Culture: Towards a Transformative Social Representation, Journal of Marketing Management, 30, 1833-1857.doi: 10.1080/0267257X.2014.967929
  • Blocker, C.P., Ruth, J. A., Sridharan, S., Beckwith, C., Ekici, A., Hutton, M., Rosa, J. A. et al. (2013). Understanding Poverty and Promoting Poverty Alleviation through Transformative Consumer Research. Journal of Business Research, 66, 1195-1202. doi: 10.1016/j.jbusres.2012.08.012
  • Blocker, C. P., Ruth, J. A.,  Sridharan, S., Beckwith, C., Ekici, A., Hutton, M., Rosa, J.A., Saatcioglu, B., Talukdar, D., Trujillo, C. and Varman, R. (2011). Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty. Journal of Research for Consumers, 19, 1-9.


  • Baker, S., Bennett, A. Hutton, M. et al. (2016) “Crimes of Omission and Commission: Lack of Marketplace Representation”, 2016 Marketing and Public Policy Conference: Fostering Change for Communities and Society, California Polytechnic State University, U.S, June 23-25 2016.
  • Hutton, M. (2016) “Counter-hegemony in the marketplace: oppositional ideologies and resistant voices of economically constrained women”, 41st Macromarketing Conference, Trinity College Dublin, 13th-15th July 2016.
  • ​​Track Participant: 5th International Transformative Consumer Research Conference, Crimes of Commission & Omission Track, University of Villanova, Philadelphia, May 2015.
  • “Exploring the Intersection of Female Poverty and Consumption-related Strain” 12th ACR Gender, Marketing and Consumer Behaviour Conference, Aalto University Business School, Helsinki, June 2014.
  • Consuming Stress: Towards & New View of Female Stress & Coping, 4th International Transformative Consumer Research Conference, Poverty & Vulnerability Track, SKEMA Business School, University of Lille, May 2013.
  • “Consuming Stress: Low-income Women and Ways of Coping”, 3rd International Transformative Consumer Research Conference, Poverty & Subsistence Track, Baylor University, Texas, June 2011.
  • A New Perspective on the Gender Analysis of Coping with Consumption Inequality” Sibeal: Irish Gender and Women’s Studies Network, Fresh Voices and New Directions in Feminist Research, November 2009
  • “Consumption as a Source of Conflict: Low-income Women and Ways of Coping”, Association of Consumer Research (ACR) European Conference on Consumer Culture Theory, Bilkent University, Ankara, Turkey, June 2009.
  • "The Role of Participatory Action Research in Understanding Low-income Women”, UCD College of Human Sciences, Egalitarian Worldwide Initiative, (EU Marie Curie Transfer of Knowledge Programme), April 2007.
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