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Biography

MinHye Lee joined the University of Winchester in November 2014 as a Lecturer in Marketing. She earned her Bachelor’s degree (with the First-class Honours) in Clothing and Textiles (double majored in Business Administration) from Sookmyung Women’s University, South Korea (2009). She received her Master’s degree (with Distinction) in Fashion and Textile Marketing from the University of Southampton (2010). She earned her PhD degree in Marketing from the University of Leicester, School of Management (2015).

Higher Education Teaching Qualification

Fellowship (FHEA)

Roles and Teaching Responsibilities

Module Leadership:

BA(Hons): Marketing Principles, Consumer Behaviour
MSc: Consumer Analysis, Insight, and Creativity
International Liaison Officer

Publications

Book chapter

  • Lee, M. H. (2017), "A Conceptual Understanding of Inconspicuous Consumption in the Luxury Business Sector", In LVMH-SMU Asian Luxury Brand Initiative (2017), "The Essence of Luxury: An Asian Perspective", Singapore Management University: Singapore. [ISBN: 978-981-11-4278-9]

Conference Proceeding

  • Lee, M. H. (2018), "The Two Faces of 'Ethical Labels'", Conference proceedings (ISBN 978-3-00-060623-6) from the 2018 Macromarketing Conference (10-12 July 2018) in Leipzig, Germany.
  • Lee, M. H. (2016), Understanding the nature of qualitative research in South Korea, In Benson, V. and Filippaios, F. (eds.), Proceedings of the 15th European Conference on Research Methodology for Business Management Studies (ECRM), Academic Conferences and Publishing International Limited: UK. [E-book ISSN: 2049-0976/ ISBN: 978-1-910810-95-8]

Conferences

  • Lee, M. H. (2021), "Ethical Consumption through Brand Avoidance of Ethical Brands", Conference presentation delivered at 2021 British Academy of Management Online Conference.
  • Lee, M. H. (2021), "The Paradox of Crisis in the Consumer Society", Conference presentation delivered at 2021 Academy of Marketing Online Conference.
  • Lee, M. H. (2019), "An Exploration of the Emancipated Nature of Ethical Consumption", Conference presentation delivered at 14th Conference of the European Sociological Association in Manchester, UK.
  • Lee, M. H. (2018), "A Critical Evaluation of CSR in the Luxury Business Sector", Conference presentation delivered at the 2018 Asian Luxury Branding Conference (10-11 May 2018) organised by LVMH-SMU (Louis Vuitton-Singapore Management University) Asian Luxury Brand Research Initiative in the Singapore Management University, Singapore.
  • Lee, M. H. (2016), Go beyond loneliness in ethical consumption, Conference presentation delivered at 2016 Theory and Practice in Marketing Asia (TPM Asia), Yonsei University: South Korea.
  • Lee, M. H. (2016), "A Conceptual Understanding of Inconpicuous Consumption in the Luxury Business Sector", Conference presentation delivered at 2016 LVMH-SMU Asian Luxury Branding Conference, Singapore Management University: Singapore.
  • Lee, M. H., Davies, A., and Higgins, M. (2013), Poster presentation of the ongoing PhD thesis (the working paper track) at the European Conference of the Association for Consumer Research (EACR), IESE Business School: Spain.
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