We encourage our staff and students to be enterprising in all they do and we maintain close ties with regional employers

View content

Biography

Hannah Marriott PhD, MSc, LLB is a Postdoctoral Fellow in Digital Marketing. She received her PhD from Swansea University in November 2017 and has been appointed in Winchester Business School’s Department of Marketing, Events & Project Management since January 2018. She currently teaches Marketing Principles, Consumer Behaviour and Social Media Marketing to undergraduate students and Digital Transformation in Marketing and Social Media Marketing & Analytics to postgraduate students.  

Areas of expertise

Hannah’s specific areas of theoretical expertise/interest are: digital marketing, consumer behaviour, technology acceptance, social media marketing, and mobile commerce (m-shopping). Methodologically, her expertise and interest is in quantitative research methods, specifically covariance-based Structural Equation Modelling (CB-SEM). From a learning and teaching perspective, Hannah is interested in the use of simulation software for teaching social media marketing in a classroom environment.

Publications

Marriott, H. R., & Williams, M. D. (2018). Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. Journal of Retailing and Consumer Services, 42(1), 133-146.

 

Marriott, H. R., Williams, M. D., and Dwivedi, Y.K. (2017). What do we know about consumer m-shopping behaviour? International Journal of Retail & Distribution Management, 45(6), 568-586.

 

Marriott, H. R., Williams, M. D., and Dwivedi, Y.K. (2017). Risk, privacy and security concerns in digital retail. The Marketing Review, 17(3), 337-365.

 

Conferences

Marriott, H. R., Sanders, B. G. & Penrose, A. C. (2018). Mobile security and privacy implications for consumers and app developers. 17th IFIP 8.6 Conference on Smart Working, Living and Organising, Portsmouth University. June.

Marriott, H. R. and Williams, M. D. (2018). Enhancing the customer experience: understanding UK consumers’ m-shopping adoption intention. 46th Academy of Marketing Science Conference, New Orleans. May.

 

Marriott, H.R., Williams, M. D. and Dwivedi, Y.K. (2017). An examination into the factors influencing consumer m-shopping acceptance behaviour in the UK. 50th Academy of Marketing Conference, Hull University. June.

 

Marriott, H. R., Williams, M. D. and Dwivedi, Y.K. (2017). Implications of Multidimensional Risk and Trust on UK Consumers’ Behavioural Intention. Postgraduate Research Student Symposium, Swansea University. May.

 

Marriott, H. R., Williams, M. D. and Dwivedi, Y.K.  (2016). Consumer Acceptance Behaviour in the Mobile Environment. Postgraduate Research Student Symposium, Swansea University. June.

 

Marriott, H. R., Williams, M. D. and Dwivedi, Y.K.  (2016). Consumer Acceptance Behaviour in the Mobile Environment. British Academy of Management E-business and E-government Special Interest Group. Queen Mary University, London. May.

 

Marriott, H. R., Williams, M. D. and Dwivedi, Y.K.  (2015). Perceived risk and privacy issues relating to consumer acceptance behaviour of m-shopping. British Academy of Management - E-business and E-government Special Interest Group. Bradford University. July.

 

Marriott, H. R., Williams, M. D. and Dwivedi, Y.K.  (2014). Perceived risk and privacy issues relating to consumer acceptance behaviour of m-shopping. Doctoral Colloquium. Swansea University. March.

Staff Directory