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Biography

Andy Stevens is Senior Lecturer in Sports Business and Marketing. Previously, he was a consultant to the Football Association and delivered a number of projects, specialising in five-a-side football and futsal. He devised the development strategy that led to the launch of the FA Futsal League and the FA's facility strategy for futsal. Other projects include creating and administering the FA Small Sided Football Award accreditation scheme, conducting an annual audit of the FA's affiliation data, and producing an operations manual for County FAs.

He is author of a series of sports management reports published by the SportBusiness Group and was a correspondent for SportBusiness International magazine, where he specialised in sport venue and event management. He previously authored leisure market analysis reports for Mintel.

Andy was part of the Anschutz Entertainment Group (AEG), where he helped launch a professional ice hockey franchise and the Masters Football indoor soccer league, and was a member of the marketing and events team at Disability Sport Events, which delivered a calendar of national and international events, including the London Wheelchair Marathon.

He is currently registered on the Doctor of Business Administration (DBA) programme at Henley Business School.

Publications

Academic articles

  • Stevens, A. and Watkins-Mathys, L. (2006) The FA's role in developing five-a-side football: Strategic alliances with stakeholders. Managing Leisure. 11 (3), pp. 186–202.

Industry reports

  • Stevens, A. (2009) Stadia and Arenas: Advanced Commercial Strategies. London: SportBusiness Group.
  • Stevens, A. (2008) Sustainable Sport. London: SportBusiness Group.
  • Stevens, A. (2007) Sport Security and Safety: Evolving Strategies for a Changing World. London: SportBusiness Group.
  • Stevens, A. (2007) Maximising Revenue from Ticketing and CRM. London: SportBusiness Group.
  • Stevens, A. (2006) Maximising Value from Venues. London: SportBusiness Group.
  • Stevens, A. (2006) Stadia and Arenas: Maximising Value from Venues. London: SportBusiness Group.

Industry articles

  • Stevens, A. (2010) Flexibility = Success. SportBusiness International. 158, pp. 36–42.
  • Stevens, A. (2009) A Temporary Advantage. SportBusiness International. 151, pp. 42–44.
  • Stevens, A. (2009) Shaping up to the 21st Century. SportBusiness International. 152, pp. 34–36.
  • Stevens, A. (2008) Ever Greener Games. SportBusiness International. 137, pp. 36–37.
  • Stevens, A. (2008) Turf issues. SportBusiness International. 136, pp. 59–60.
  • Stevens, A. (2008) Temporary perception. SportBusiness International. 136, pp. 57–58.
  • Stevens, A. (2008) Securing the future. SportBusiness International. 136, pp. 55–56.
  • Stevens, A. (2007) The SportBusiness Top 10: Stadia and Facilities. SportBusiness International. 130, pp. 30–32.
  • Stevens, A. (2007) Turf to victory. SportBusiness International. 125, pp. 48–49.
  • Stevens, A. (2007) Securing the future. SportBusiness International. 125, pp. 46–47.
  • Stevens, A. (2006) Goodbye to paper? SportBusiness International. 119, p. 50.
  • Stevens, A. (2006) Secondary sales, auction and futures. SportBusiness International. 119, p. 49.
  • Stevens, A. (2006) To be or not to be – temporary or permanent structures? SportBusiness International. 115, pp. 47–48.
  • Stevens, A. (2006) Defending you turf. SportBusiness International. 115, pp. 45–47.
  • Stevens, A. (2006) Just the ticket – an electronic revolution. SportBusiness International. 115. pp. 44–45.
  • Stevens, A. (2006) Making the most of your home. SportBusiness International. 113, pp. 48–49.
  • Stevens, A. (2006) Standing out for the crowd. SportBusiness International. 110, pp. 38–39.

Conference presentations

  • Stevens, A. (2015) 'The use of global sport events as a soft power resource.' Play The Game 2015. Aarhus, Denmark, 28 October.
  • Stevens, A. (2014) 'A contingent resource-based theory of professional sport club strategy.' North American Society for Sport Management 2014. Pittsburgh, Pennsylvania, 30 May.
  • Stevens, A. (2007) 'The governance of five-a-side football and futsal.' Play The Game 2007. Reykjavik, Iceland, 28 October.
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