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  • Gain skills and experience in strategy, leadership and intercultural business communication
  • Learn to work effectively in organisations and their rapidly-changing global context
  • Integrate theoretical knowledge with practical skills

International Business Management at Winchester is a pre-experience course designed to offer you a broad management education, particularly if you have not previously studied business at undergraduate level, but are interested in developing a career in management. The knowledge and skills you develop on the programme are also of value if you have some previous business experience and are looking to advance your career further.

Built around Winchester Business School’s commitment to the United Nations’ Principles of Responsible Management Education, the course explores themes of the international business environment. You develop as a manager capable of responding positively to global challenges in the twenty-first century.

Individually and in groups, you consider a range of management problems and issues from different perspectives, taught through a variety of methods specifically designed to stimulate and stretch your intellect. You develop your capacity to apply the necessary skills to solve real-life problems in management, and increase your awareness of the need to generate sustainable value for your organisation and for society at large.

You study core modules including Managing in a Global Environment, Principles of Responsible Management, Intercultural Business Communication and Strategic Management, and choose from optional modules such as Market-Led Strategic Change, Business Consulting, FinTech, Strategy and Entrepreneurship, and Sustainable Innovation. You also write a dissertation or a consultancy project which enables you to develop expertise in an area of international business of your choice.

Business management is useful for a wide variety of careers in both the public and private sectors.


Business management is useful for a wide variety of careers in both the public and private sectors.


Suitable for applicants from:

UK, EU, World

Work experience

Available through consultancy projects undertaken as part of the optional Business Consulting module.

Learning and teaching

Teaching takes place: Daytime and evenings

A wide range of teaching and learning methods are used including student-led discussions, debates, presentations, workshops involving a variety of active learning activities, independent study, web-based activities and lectures. Theory and practice are integrated and students are encouraged to capitalise on their current and/or prior experience.

The teaching team is supported by industry professionals and external academics.


Taught elements of the course take place on campus in Winchester.


Assessment methods include essays, reports, presentation, conference papers, case study analysis and research-based projects.

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


Normally a first or second-class Honours degree (or international equivalent). This programme is aimed at a wide range of students from different national and professional backgrounds.

If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Course enquiries and applications

Telephone: +44 (0) 1962 827234

Send us a message

International students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Evenings.

Year 1: Level 7

Modules Credits

Managing in a Global Environment 20

Empowering students who may not have a management background to rapidly adopt an awareness of, and some capacity for, managing in a challenging international environment. This module critically reflects on various global factors and their dynamics, and the ways in which these provide not only context, but also challenge and opportunity. The role of agents (commercial, statutory, multilateral, NGOs, voluntary bodies, and individuals) and related institutions are assessed in order to highlight a range of management issues and risks active in the global environment. Students are introduced to theories, approaches, and techniques for evaluating and managing in such global environments, including analytical frameworks, and the limits of risk assessment tools in making sense of complex and dynamic environments.

Principles of Responsible Management 20

Organisations are under increasing pressure from various stakeholders to embed environmental and social purpose into business systems and structures, and the module is designed to develop an understanding of opportunities and challenges for progressive and transformative organisational action. This module provides students with a conceptual and practical understanding of the principles of responsible management as presented in the United Nations PRME, and Global Compact frameworks. Emphasis will be given to the business perspective (both from an individual and organisational analytical lens), alongside other societal actors in a broader political-economic context, alongside ethical decisions shaping responsible business management practices.

Intercultural Business Communication 20

The purpose of this module is to enable students to develop a theoretical and practical understanding of communication approaches to and within international markets. It will introduce and explore intercultural communication theory and consider its application within the context of intercultural business communication. The module is interdisciplinary in nature, drawing on the fields of linguistics, cultural studies, sociology, anthropology, business, leadership and marketing. The module will consider in depth the most important factors for communicating successfully in an international business environment and for meeting the intercultural challenges that can typically arise within the varied circumstances of such business. Studies will cover cultural issues, linguistic and behavioural etiquette, communication methods, cultural blocks, values and stereotyping as well as the planned communications and marketing of global brands within international markets. These studies will engage with the most useful theoretical insights and current research that relate to these issues.

Strategic Management 20

The module provides a holistic overview of the strategic management process and a critical awareness of major issues associated with strategic decision making. Drawing upon traditional academic theories and current debates, the module examines and critically evaluates the practice and process of strategic management in different organisational settings. The module considers strategy as a whole by integrating the different phases of the strategic development process and through the application of key strategic management theories, models and frameworks critically analyses the strategic position, capability and choice of organisations.

Leadership in Organisations 20

This module develops students’ abilities to critically evaluate a range of leadership theories from classical thinking through to current approaches that are reflective of the ever-changing business environment. Students will develop insights into their own leadership skills, their understanding of others and their awareness of self. At the same time, they will evaluate leadership approaches in terms of both theoretical rigour and applicability to practice, and consider the complexity in engaging followership across international, organisational and cultural boundaries.  Learning will also emerge by working with peers from different countries who bring a range of values and perspectives on leadership requiring students to demonstrate flexibility in both their thinking and behaviour.  The module develops both the skills and the knowledge required of leaders in today’s complex, global business environment.

Optional Modules
  • Strategy & Entrepreneurship - 20 Credits
  • Business Consulting - 20 Credits
  • Market-Led Strategic Change - 20 Credits
  • Financial Technology (FINTEC) - 20 Credits
  • Data Analytics and Modelling - 20 Credits
  • Sustainable Innovation and Change - 20 Credits
Research Methods in Business 20

This module is designed to provide students with the knowledge and tools required to develop and undertake research in any area of business. Students will evaluate and synthesise research philosophies, develop research strategies, and select research methods using secondary and/or primary sources appropriate to particular research questions, relating these to existing business theories.

The module provides the foundation for further development of research skills through a dissertation by independent study.

Dissertation* 40

*Students will have a choice between the Dissertation module OR the Consultancy Project module.

The dissertation enables students to specialise in an area of interest by conducting an independent, in-depth research project, guided by research-active tutors. Students will evaluate and synthesise research philosophies, develop research strategies, conduct research using secondary and/or primary sources and analyse their findings in relation to existing business theories.

The dissertation is of interest to potential future employers, demonstrating critical abilities, research expertise and business knowledge. It can also prompt student interest in conducting further research, whether in a consultancy role or in continued academic research at PhD level.

Consultancy Project* 40

*Students will have a choice between the Consultancy Project module OR the Dissertation module.

In this module students undertake a consultancy project, relevant to their specific Master’s programme, for a client organisation. Students are expected to undertake research into an issue relevant to the programme’s learning outcomes and to the business case, and to develop conclusions and recommendations that are intended to benefit the client. The project focuses on the rapid collection and assimilation of data as to gain a detailed understanding of the client’s needs and their issues. This is essential in any work-based assignment regardless of the nature of the work or the functional area of expertise being applied. Students will be expected to interact with the organisation as if it were a real commercial relationship which will include recording activities and reporting to the client. By the end of the project, students should have developed a set of skills that they can apply in a consistent, professional and confident manner. 

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2023 Course Tuition Fees

UK/Channel Islands and Isle of Man

Full-time entry | £9,550
Part-time entry | £4,775 p/a

Total Cost | £9,550

International Students

Full-time entry | £15,350
Part-time entry | £7,675 p/a

Total Cost | £15,350


As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Core Text

Multiple copies of core text are held within the library and e-books are identified where possible, however due the popularity of some books, there will not be enough copies for every student. It is advised that students seek to purchase their own books - second hand copies are often available. Indicative cost is £350.


Printing and Binding

The University is pleased to offer our students a free printing allowance of £20 each academic year. This will print around 500 A4 mono pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing. 


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

Full-time: 1 year Part-time: 2 years
Typical offer
Normally a first or second-class Honours degree
On campus, Winchester