- Discover how and why the most successful marketing campaigns propel brands to international stardom, gaining global recognition and cultural significance
- Learn from staff with extensive industry and research experience as you engage with applied course content
- Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital
- Practical and applied assessment provide means to apply module knowledge
- Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module
- Our graduates take up careers within a range of local, national and global organisations, while some start their own businesses
“Just Do it”, “You’re Not You When You’re Hungry”, “Got Milk?”, “Maybe She’s Born With It, Maybe It’s…”. These powerful marketing campaigns are imprinted into today’s consumer psyche. So how do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business.
We aim to prepare you for the challenges of employment, enhancing employability through the nurturing of your innovative, intellectual, analytical and practical skills that will meet the requirements of a dynamic and vibrant marketing industry.
You will develop a critical understanding of the subject within different business contexts, coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from digital marketing to brand innovation, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.
We encourage the development of specific skillsets in the increasingly important areas of brand, communication and social media management. You will also develop the creativity and adaptability to engage with and influence current and future marketing opportunities, particularly in digital marketing and the area of emerging technologies.
Via integrated industry links, you will work alongside current professionals as part of your studies and will plan a marketing strategy for real client.
Before moving on to the final year, you may choose to spend a year on a paid work placement in a business relevant to your ambitions.
Career options are as diverse and broad as the course itself. Potential roles include sales, brand management, business development, market research, communications and customer liaison. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.
Pre-approved for a Masters
University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.
ABOUT THIS COURSE
Suitable for applicants from:
UK, EU, World
Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.
Our BA (Hons) Marketing course provides an opportunity for you to study abroad in the United States of America (USA) and Europe and Erasmus.
For more information see our Study Abroad section.
Learning and teaching
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team and the wide range of services available to you within the University.
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 288 hours
- Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 240 hours
- Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 156 hours
- Independent learning: 840 hours
- Placement: 204 hours
*Please note these are indicative hours for the course.
Taught elements of the course take place on campus in Winchester
All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 1 (Level 4)*:
- 87% coursework
- 13% written exams
- 0% practical exams
Year 2 (Level 5)*:
- 75% coursework
- 0% written exams
- 25% practical exams
Year 3 (Level 6)*:
- 87% coursework
- 13% written exams
- 0% practical exams
*Please note these are indicative percentages and modes for the programme.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures
2024 Entry: 112-120 UCAS tariff points
Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:
- A-Levels: BBC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points)
- BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications
- International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4
- T Level: Merit in a T Level
In addition to the above, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.
In addition to level 3 study, the following GCSE is required:
- GCSEs in Mathematics at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.
If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:
- IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
- We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT.
If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Explore our campus and find out more about studying at Winchester by coming to one of our Open Days
Year 1 (Level 4)
|Discovering Your Subject||30|
|Digital Marketing and Emerging Trends||30|
|E-Commerce and Omnichannel Marketing||30|
|Introduction to Marketing||30|
Year 2 (Level 5)
This module is designed to give students a critical appreciation of the strategic and operational issues underpinning the implementation of responsible relationship marketing strategies. Students develop a critical appreciation of techniques that build, maintain and sustain effective relationships with a variety of different stakeholders. During this module students critically evaluate the appropriateness and ethics of relationship strategies considering how relationships can be managed to add value to customers and organisations. Students will also consider the limitations of a relationship approach and as applied in a variety of contexts via extensive use of mini-cases to embed the theory in practice.
|Researching Your Subject||30|
Year 3 (Level 6)
|Brand Innovation and Management||30|
|Social Media Management||30|
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.
2024 Course Tuition Fees
|UK / Channel Islands /
Isle of Man / Republic of Ireland
|Optional Sandwich Year*||£1,850||£3,340|
|Total with Sandwich Year||£29,600||£53,440|
If you are a UK student starting your degree in September 2024, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK students.
Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £122.50 and a 15 credit module is £2,087.
* Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.
**The University of Winchester will charge the maximum approved tuition fee per year.
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Formal wear: Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Indicative cost is £0 - £50.
Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Indicative cost is £5 - £30 per day.
Certified associate examinations: Students may undertake a range of media design training whilst at University. To become a certified Associate students must sit an exam. Costs will vary depending on the number of exams the student selects. Certification is optional students can engage in the training without taking the examination. Indicative cost is £30 per examination.
Core texts: Students should budget to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Indicative cost is £400 across 3 years of study.
Printing and Binding: The University is pleased to offer our students a printing allowance of £5 each academic year. This will print around 125 A4 (black and white) pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing.
Course specific bursaries/scholarships
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.
Key course details
- UCAS code
- 3 years full-time; 4 years full-time (placement); 6 years part-time
- Typical offer
- 112-120 points
- On campus, Winchester