- Learn from staff with extensive industry experience as you engage with real marketing projects
- Gain vital networking and skills development on a year-long work placement approved by the Winchester Business School before moving on to the final year of study
- Study specialist marketing modules in the key areas of branding, enterprise, management and digital marketing
- Learn how to create a brand, undertake market research and respond to marketing briefs
- Our graduates take up careers within a range of prestigious organisations, while some start their own businesses
How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry with diverse sectors, roles and career paths.
Our three-year Marketing course gives you a critical understanding of the topic within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions.
The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. And our staff bring an an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.
The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.
The second year provides you with opportunities to hone your marketing management capabilities, via marketing-research projects and external marketing related competitions. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.
The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.
Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, consultancy project, work experience or research into management issues.
Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.
Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison.
Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.
There is demand for marketing graduates across a broad spectrum of roles in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations.
94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course.
The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.
Pre-approved for a Masters
University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.
ABOUT THIS COURSE
Suitable for applicants from:
UK, EU, World
Students may choose to spend a year on work placement before moving on to the final year of study (4 years full-time placement). There is also an optional part-time work experience module in Year 3.
Our BA (Hons) Marketing course provides an opportunity for you to study abroad in the United States of America (USA) and Europe and Erasmus.
For more information see our Study Abroad section.
Learning and teaching
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 288 hours
- Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 240 hours
- Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
- Teaching, learning and assessment: 168 hours
- Independent learning: 924 hours
- Placement: 108 hours
*Please note these are indicative hours for the course.
Taught elements of the course take place on our King Alfred Campus Winchester) or at our West Downs Campus (Winchester)
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 1 (Level 4)*:
- 87% coursework
- 0% written exams
- 13% practical exams
Year 2 (Level 5)*:
- 87% coursework
- 0% written exams
- 13% practical exams
Year 3 (Level 6)*:
- 100% coursework
- 0% written exams
- 0% practical exams
*Please note these are indicative percentages and modes for the programme.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures
2018 Entry: 112-120 points
A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.
International Baccalaureate: 26 points
If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
International students seeking additional information about this programme can send an email to International@winchester.ac.uk or call +44 (0)1962 827023
Explore our campus and find out more about studying at Winchester by coming to one of our Open Days
Year 1 (Level 4)
This module develops a practical understanding of the design and production principles of electronic publishing, alongside a broad working understanding of the technological infrastructure, that facilitate modern digital marketing and media communication.
Students will be introduced to creative production processes and explore the conceptual and practical skills that underlie the dynamics of E-publishing. A fundamental set of digital creative production skills using the Adobe Creative Suite of products will be developed with an emphasis on the streamlined integration of components.
This module provides an introduction to the concepts, theories and practices of marketing. The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place. Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.
|BS1950 Managing Finance||15|
The module focuses on the fundamental roles of management accounting, with particular reference to small businesses. The module will involve students in the gathering of information for budgeting, cost analysis and monitoring purposes. Students will develop knowledge and skills related to planning, controlling and monitoring activities to improve the efficiency of a business, and will develop an appreciation of the ethical and responsible considerations associated with the financial management of a sustainable business. Skills in project appraisal will be developed though activities which seek to assess the viability of a range of business projects.
|BS1952 Responsible Management||15|
This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.
|People and Organisations||15|
The factors that influence the decisions and actions of people in the workplace are often inter-related and complex. The study of organisational behaviour seeks to explain, understand and predict human behaviour; the interactions and relationships between individuals, groups and the organisation; and the relationship between the organisation, the external environment and the wider society in which it operates. Throughout this module students will have the opportunity to develop their ability to work collaboratively and reflect on their own attributes and values; their interactions with others; and the factors that affect their own decisions and behaviours. The aim of this module, therefore, is to explore some of the key influences affecting people in work organisations by developing an understanding the impact of individual and group behaviours within the organisation and the complex inter-relationships between the organisation and the environment.
|BS1967A Understanding Markets||15|
An understanding of markets is central to the study of business. This module takes a sociological perspective of markets and market economics, encouraging discussion of how individual consumers, industrial firms, governments, and other networks and organisations affect consumer culture and shape market dynamics. Students will consider current consumer trends and the circumstances in which markets succeed or fail. Consumer dependence on social and economic structures will be explored, along with trends towards increasing consumer power, consumer participation and political consumerism. The implications of new and emerging markets will also be discussed, as will historical and cultural aspects of the move towards consumerism. The module provides an introduction to a range of data sources and analytical tools concerning market and consumer trends.
|Continuing Academic and Professional Studies||15|
|BS1965 Introduction to Academic and Professional Studies||15|
The aim of this module is to develop student understanding of the skills and competencies required in both academic and professional environments. Students will work individually and in teams to develop the knowledge and skills required to plan, design and conduct a research project. Students will have the opportunity to engage in a range of activities which will build industry awareness at a national and international level; enhance communication and negotiation skills; and increase awareness of the importance of evidence based thinking and reflective practice. This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise academic and career aspirations.
Year 2 (Level 5)
This module is designed to give students a critical appreciation of the strategic and operational issues underpinning the implementation of responsible relationship marketing strategies. Students develop a critical appreciation of techniques that build, maintain and sustain effective relationships with a variety of different stakeholders. During this module students critically evaluate the appropriateness and ethics of relationship strategies considering how relationships can be managed to add value to customers and organisations. Students will also consider the limitations of a relationship approach and as applied in a variety of contexts via extensive use of mini-cases to embed the theory in practice.
This module explores contemporary consumer behaviour theory and examines its application and relevance within marketing management, decision-making and societal contexts. The module is designed to help students understand the factors that influence consumer behaviour and will examine the development of consumer behaviour in the marketplace from different disciplinary perspectives spanning the social sciences, evolving through an exploration of the contributions from; economics, psychology, sociology and cultural anthropology that reveal the motivations underlying consumer behaviour.
|Brand Identity and Design||15|
This module allows students to demonstrate an advanced understanding of identity and design principles via the deconstruction and creation of a brand identity. Brand aesthetics and semiotics play an important part in creating identity and image within a social and cultural context. Students explore theories and practices relating to brand design as emotive tool and change agent. Commercial aspects of brand: identity, personality and equity are explored via the interpretation and realisation of a creative brief, gaining a practical appreciation of how to manage the creative design process.
|Creativity, Design and Innovation||15|
Successful and sustainable organisations depend upon their ability to generate creative new products and services, and finding new ways of doing business. Entrepreneurial ventures rely upon new ideas to establish themselves in the market. Without creativity, design and innovation established organisations would lose sources of advantage to competitors. The processes through which creativity, design and innovation occur, and how these can be encouraged at individual, team and organisation level, are, therefore, important concerns for management. Creativity, design and innovation can be seen from different perspectives, including responsible management, marketing, leadership, knowledge and learning, finance, operations, and strategy. As such, study of creativity, design and innovation helps to develop a broad appreciation of the interconnections between apparently diverse business and management subject areas.
|Integrated Marketing Communications||15|
This module considers both the theoretical and practical aspects of integrated marketing communications. Theories of communication influence are explored, with emphasis on how the communication tools (advertising, personal selling, public relations, sales promotion, direct marketing and digital marketing) can be synthesised, to enable the delivery of consistent brand messages across a multiple of marketing channels. The importance of communication objective setting, budgeting, and the role of agencies are also key elements of this module. Students will be encouraged to identify the salient characteristics of target audiences to facilitate the utilisation of relevant communication tools in order to amplify vital marketing messages.
This module will concentrate on contemporary marketing theories, concepts and techniques relevant for understanding and contextualising marketing management in modern organisations. Students will develop an ability to appraise theoretical perspectives of marketing management and their application to multiple organisational contexts. The module will provide an overview of the analytical marketing principles relating to: marketplace understanding (market and competitor analysis techniques); designing market-driven strategy (market development, managing innovation) and marketing management decisions relating to brand management and internationalising. The module’s analytical and applied emphasis will prepare students for further study of this discipline at a strategic level.
|Applied Marketing Research||30|
This module aims to provide a foundation for students to develop their understanding and application of marketing research methods for academic and professional purposes. Students will explore a variety of marketing research approaches and will develop practical research skills including problem definition and scope; effective research design; and data collection and analysis. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice. The module provides an introduction to the market research industry and relates research skills learned in the module to real-life application in business.
Year 3 (Level 6)
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at [LINK] www.winchester.ac.uk/termsandconditions. The University will notify applicants of any changes made to the core modules listed above.
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Digital Marketing offers an evolutionary and ‘digital’ perspective, beginning with its origins in customer relationship management, following the continuing impact of new web technologies and insight management, to the application of digital technologies and insight to analyse and drive consumer and business decisions. It considers the implications of ‘big data’ and the impact of advances in neuroscience. An integral and complementary theme is the consideration of ethical challenges raised by new technologies and digital marketing tools.
|Strategic Brand Management||15|
The primary focus of this module is on understanding and using the concepts of contemporary management accounting for strategic business decisions. The module maps out contemporary changes to management accounting, explaining the major new techniques, practices and philosophies associated with the rise of strategic management accounting. It gives students a broad and succinct introduction to the issues at the forefront of best practice and academic research.
This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing. The aim of the module is to enable students to recognise and reflect upon complex ethical problems with a view to enhancing their analytical and decision-making skills within a collaborative and non-judgmental learning environment.
|Dissertation, Consultancy Project, Work Experience or Research Contemporary Management Issues||30|
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Course Tuition Fees
UK/EU/Channel Islands and Isle of Man
If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
Full-time £9,250 p/a
Total Cost: £27,750 (3 years) | £28,450 (sandwich option)
UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938
Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Printing and binding: Students may be required to pay for the costs of dissertation printing and binding.Cost £10.
Formal wear: Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe.Cost £0 - £50.
Volunteering and placements: Students may incur travel costs on optional volunteering placements or part time work placements in the third year of study. Cost £5 - £30 per day.
Certified associate examinations: Students may undertake a range of media design training whilst at University. To become a certified Associate students must sit an exam. Costs will vary depending on the number of exams the student selects. Certification is optional students can engage in the training without taking the examination.Cost £30 per examination.
Core texts: Students should budget to cover the purchasing of core textbooks across the three years of study, the majority of this cost is associated with the 2nd year of study. Core Texts can be bought second hand, or as an ebook which can often reduce this cost. Cost £400 across 3 years of study.
Course specific bursaries/scholarships
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.
Key course details
- UCAS code
- 3 years full-time; 4 years full-time (placement); 6 years part-time
- Typical offer
- 112-120 points
- King Alfred Campus or at West Downs, Winchester