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*Subject to revalidation

  • Media and Communication achieved 93% overall satisfaction as rated by final-year undergraduate students in the 2019 National Student Survey
  • A strong focus on the convergence of old and new media, including social networking
  • Develop as a critical thinker and master the art of how to communicate creatively
  • Use the Work Placement module to gain experience in an organisation relevant to your career aspirations and explore opportunities to study abroad in the USA and Japan
  • Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studio

Whatever the platform, media is at the centre of our daily experience and the ways in which we communicate with each other. Our dynamic and focused Media and Communication programme equips you to analyse the media and think critically about its social and political impacts, while giving you the chance to develop practical solutions for work-relevant projects.

Our outstanding Media and Communication department of widely published experts help you to develop a strong understanding of the media industries and trends in media culture and communication. And we leave no stone unturned — this programme gives you the broadest possible choice of optional modules, from Social Media and Feature Writing to News Media and Branding in Advertising.

Our state-of-the-art multimedia facilities, which include two HD TV studios and a computerised radio studio, and strong links with local employers, such as independent film producers, radio stations and newspapers, can help you build a combination of practical and transferable skills, creative thinking and applied academic knowledge so that you stand out in a competitive job market.

Year 1 introduces you to the academic study of media, developing core skills and understanding in the use of media across a variety of contexts. There is a particular focus upon the impact of digital technologies as new and old media converge.

In Year 2, you take core modules in media and communication theory and research methodologies, and can choose from a range of optional modules, including Media Campaign Management and Analysing Journalism. The Work Placement module allows you to prepare for your future in the world of work.

In the final year, you undertake an Extended Independent Study on a topic of your choice. A variety of optional modules include a blend of academic courses and those offering further practical experience relating to various aspects of media, audio, journalism and social media.

Graduates leave Winchester armed with a key set of flexible skills. They go on to work in a wide range of careers in journalism, media management, social media, public relations, fashion, advertising, communications, HR, education, management and public service.


Graduates may go on to work in the traditional industries within, or related to, the media such as journalism, media management, social media, public relations, fashion and advertising or in more innovative sectors of the cultural industries. The programme also fosters a key set of flexible skills that are relevant to a wide range of careers in communication work, HR business, education, management and public service.

94% of our 2016/17 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destination of Leavers from Higher Education survey).

*Subject to revalidation

This course is subject to revalidation. 'Revalidation' is the process by which the University refreshes its existing provision. Revalidation assesses the quality and standards of the programme to ensure it continues to provide a distinct, high quality academic experience for students, enabling them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career.

Pre-approved for a Masters

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.


Suitable for applicants from:

UK, EU, World

Work placements

Students have the opportunity to undertake work placements to gain work experience.

Study abroad

Our BA (Hons) Media and Communication course provides an opportunity for you to study abroad in the United States of America. 

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 300 hours
  • Independent learning: 900 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 240 hours
  • Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 192 hours
  • Independent learning: 1008 hours

*Please note these are indicative hours for the course. 

Student learning is based upon a mix of highly innovative teaching strategies which include working to real life project briefs in teams and traditional approaches based around lectures and seminars. There is a strong focus on the convergence of old and new media including social networking.


Taught elements of the course take place on campus in Winchester.

Teaching hours

All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.

The University library is open seven days a week, 24 hours a day.


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:
  • 78% coursework
  • 13% written exams
  • 9% practical exams
Year 2 (Level 5)*:
  • 89% coursework
  • 3% written exams
  • 8% practical exams
Year 3 (Level 6)*:
  • 92% coursework
  • 0% written exams
  • 8% practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures




2020 Entry: 104-120 points
2021 Entry: 104-120 points

A GCSE A*-C or 9-4 pass in English Language is required.

International Baccalaureate: 104-120 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.

If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing.

Course enquiries and applications

Telephone: +44 (0) 1962 827234

Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days

Year 1 (Level 4)

Modules Credits

Key Concepts in Media and Communication 15

This module introduces the main concepts, themes and theories that are deployed to study media and communication in contemporary society. The module will provide you with opportunities to learn and apply a set of key concepts that are central to the analysis of media including journalism, advertising, audio media and social media. While it does not assume that you have studied media before, it will involve the application of these concepts to contemporary issues and developments in ways that will be new and stimulating for students who may have undertaken the study of the media in courses before coming to university.

Key concepts include production, consumption, representation, identity, power and control, ‘new’ and ‘old’ media, signs, genre, audience and regulation. The focus will be upon the application of these key concepts in the analysis of contemporary media.

Manipulating Media 30

This is a double module taught over two semesters. This focus of this module will be the collaborative production of rich online, media projects based on particular themes (an indicative theme could be ‘diversity in the media’). Students will work in teams to research, produce and publish online media projects. The contents of the projects may consist of social networking sites, blogs, wiki documents, video, photographic and audio (pod casts), textual documents and supporting academic materials such as annotated bibliographies.

The projects will be academically rigorous in their examination and evaluation of information yet will present the information in a user-friendly manner suitable for a wide audience. Students will perform a variety of tasks on the module and gain a range of skills in the gathering, evaluation and production of information as well as research, project management and leadership skills.

Towards the end of the second semester students will be prepared to undertake either a full work placement or a series of ‘vocationally relevant experiences’ during the summer vacation and these will inform their learning in MS 2904 Work Placement in the second year. Work Placements are managed in accordance with the University’s Approved Procedures for Work Based Learning and Placements.

Media Skills 1 15

This module introduces and builds on various skills required for the production of media. There is an emphasis on the interrelationship between different media forms and their production.

Students are taken through both an analysis and practical execution of the key media production skills, which may include sound, camera, editing and lighting. Each area studied is tested through an assessed group mini project.

Media Skills 2 15

This module follows on from Media Skills 1, with students undertaking instruction and assessment in additional and alternative areas of media production. The module therefore builds upon skills established in Media Skills 1.

Students are taken through the various components of production, which may include the incorporation of photography, still image manipulation, audio production and experimental elemental approaches to media production.

Media in the Twenty-first Century 15

This module will give you opportunities to consolidate the theories and key concepts that are central to the study of media and communication and in the process of exploring the media landscape of the Twenty-first Century. This landscape includes both ‘new’ and ‘old’ media and an important theme for the module is the importance of understanding the ways in which such media interact, converge, co-exist and transform. A key skill to be practised is the analysis of media texts in their contemporary and historic contexts. By the end of the module you will know how to relate specific features of media texts, such as a social networking site or a streamed television show, to specific features in their contemporary and historic contexts.

Reading Film 15

Running parallel to the theoretical strand, Film Criticism, and focusing on contemporary mainstream films, the module will offer an introduction to the basic procedures for reading film, writing about film and the terminology most widely used in film analysis. Methods of close textual analysis will be explored, foregrounding major filmic devices, or procedures, such as mise-en-scène, editing, sound and narrative. The module will help students explore and evaluate ways in which these devices contribute to meaning.

Film Form, History and Culture 15

The module will introduce students to various histories of cinema and the ways that cinema history can be constructed. Through an exploration of a range of national and international cinema movements and styles, students will examine the significance of cultural and historical contexts and their relationship to film texts. Key factors, including economic, social, cultural, political and geographical influences, will be analysed to explore significant moments of film history such as pre-cinema, German Expressionism, the Hollywood studio system, Post-Classical Hollywood, ‘Third Cinema’, the French New Wave and Dogme 95.

Year 2 (Level 5)

Modules Credits

Exploring Media Theory 15

This module aims to provide students with a thorough understanding with a number of the main theoretical approaches used in media and communications analysis. Accordingly it will focuses upon a number of key perspectives used in the academic study of the media. Furthermore, a number of central topics will be examined and students will be shown how various theories can be applied to interpret these topics.

The course begins by problematicisng the popular understanding of media and introducing a range of key critical traditions such as contemporary Marxist and feminist theory (and their variants), post-colonialism and post-structuralism. Students will be encouraged to recognise underlying conceptions within these theories about the idea of the citizen, the nature of society, power, class and gender.

The will be followed by a critical examination of a number of contemporary issues in media studies such as the nature of celebrity, the audience, the power of brands and the relationship between politics and the media. Students will develop the ability to apply the various perspectives in the examination of media texts and will be encouraged to seek out new topics for investigation.

Methodologies in Media Research 15

This module introduces the main research techniques that are employed in researching media texts, institutions and audiences, both in their contemporary and historical contexts. On completing this module you will be able to choose which research methods are most appropriate in developing your own research questions and be fully prepared to begin work on research that may form the basis of your final year projects.

Work Placement 15

This module is designed to explore students’ experiences within work placement. You are normally expected to undertake work experience in the vacation between  Level 4 and Level 5 and will build upon these experiences within this module. We will explore concepts of work-place culture, ideas of business and professional hierarchies, training vs education, Personal Development planning and career management and development. Work placements are managed in accordance with the University’s Approved Procedures for Work Based Learning and Placements.

Optional Modules
  • Undertaking Media Research 15 Credits
  • Volunteering 15 Credits
  • Community Media 15 Credits
  • Advertising and Branding 15 Credits
  • Games Cultures 15 Credits
  • Media Campaign Management 15 Credits
  • Media and the Making of the Modern World 15 Credits
  • Social Media 15 Credits
  • Popular Music and Society 15 Credits
  • Copywriting 15 Credits
  • Analysing Journalism 15 Credits
  • Feature Writing 15 Credits
  • Graduate Careers and Journalism 15 Credits
  • Podcasting: theory and practice 15 Credits
  • Playtime:  Gamification and Making Work Fun 15 Credits
  • Political Leadership and Communication 15 Credits

Year 3 (Level 6)

Modules Credits

Extended Independent Study 30
Optional Modules
  • Television Drama in Context 15 Credits
  • Consuming and Regulating Media 15 Credits
  • Crime Media Culture 15 Credits
  • Culture Jamming 15 Credits
  • Drugs Media Culture 15 Credits
  • Fantasy Desire and Sexuality 15 Credits
  • The Male Body 15 Credits
  • Media and Education 15 Credits
  • Media Solutions 15 Credits
  • Media Spectacles 15 Credits
  • News Media War and Conflict 15 Credits
  • Politics and the Media 15 Credits
  • Contemporary Culture: cyberculture 15 Credits
  • Popular Music Culture and Politics 15 Credits
  • The Zombie Apocalypse 15 Credits
  • Audio Cultures 15 Credits
  • Contemporary Culture: postmodern culture 15 Credits
  • Working in Magazine Journalism 15 Credits
  • Documentary and Photojournalism 15 Credits
  • Radio and Development 15 Credits
  • Social Media Advertising and Branding  15 Credits
  • Celebrity Culture 15 Credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2020 Course Tuition Fees



Year 1 £9,250 £13,500
Year 2 £9,250 £13,500
Year 3 £9,250 £13,500
Total £27,750 £40,500
Optional Sandwich Year £700 £700
Total with Sandwich Year £28,450 £41,200

If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.

*The University of Winchester will charge the maximum approved tuition fee per year. 

Additional costs

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.


Printing and Binding

We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost is £1.50-£3.

Scholarships, Bursaries and Awards

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.

Key course details

UCAS code
3 years full-time; 6 years part-time
Typical offer
104-120 points
On campus, Winchester