Sport Management

This module offers an introduction to the study of sport from a socio-cultural perspective. Specifically, this module will engage students in contemporary discussions about what matters in sport, culture, and life.This module will help students to understand difficult concepts and explore some of the fundamental questions and challenges in sport today. Using examples from across the globe, students will also be encouraged to reflect on their basic assumptions with regards to sport. At the same time, an emphasis will be placed on the development of transferable academic skills and critical thinking in particular.

This module will seek to raise student awareness about the importance of developing graduate employability skills alongside their academic studies. Working with personal tutors, students will consider the various graduate careers they might pursue, the skills needed to undertake such roles, as well as reflecting on the skills they currently possess and how they might ‘bridge’ any gaps. Although there will be a focus on the sport, exercise, and health industries, students will also be encouraged to consider the transferable nature of graduate employability skills to other professions (e.g., teaching).

Sport is evolving and growing into a global, complex and dynamic industry. This module explores the sport industry and its stakeholders. In spectator sports, consumer markets have been established for ticketing and hospitality, food and beverages, retail and merchandising, while business markets for broadcast, sponsorship and licensing rights have concurrently been developed. Similarly, participation sport has become more competitive, especially since London 2012, with existing and new sports and sport providers attempting to acquire and retain participants. Sport business is both global, with dominant markets such as North America and emerging markets in Africa and Asia, while the local market for sport in Hampshire and Winchester contributes to the local economy and to health and wellbeing.

Sport fans develop a deeply subjective devotion towards a particular team or player. This devotion leads to displays of emotion that may appear irrational and, at times, dysfunctional. Sport fan cultures share a number of forms of behaviour and characteristics but, nevertheless, these fan cultures are rich and diverse, and are not restricted to one particular place or sport. Each sport fan culture will have its own unique characteristics, influenced by the cultural setting and society within which the sport is being played and consumed. Each fan group will have rituals and patterns of behaviour that have special meaning for members of the group and may not be easily understood by those outside it. Fan behaviour varies not only across sport but also between teams in the same sport or teams playing in the same league and city. This module will explore sport fans, uncovering the intricate practices and behaviours that are associated with sport fandom, in an accessible manner. 

This module will introduce the importance of sport research and how this contributes to the development of our knowledge about sport. The various different philosophies that underpin research will be introduced to demonstrate the different ways researchers can tackle research problems and design research projects to address emerging issues in sport. Students will also learn how to seek out, review and explore existing research by considering key concepts such as reliability, validity and ethics. The importance of analysing different types of data (for different audiences) will also be examined.

Since the term eSport was added to the dictionary in 2015, the competitive video game industry has rapidly expanded and is expected to be worth over US$1 billion in 2019. Globally, more and more viewers are watching eSport, and a growing number of teams are now providing opportunities for professional players. Given the prominence of the industry, an understanding of the impact of eSport (including the impacts on participants) is important for those working in the wider sport industry.

Sport is a geographic phenomenon and is linked to the culture and identity of 'space' and 'place'. This geographic phenomenon can be explored by considering the ‘settings’ of sport and considering the concepts of ‘sportscapes’. The varied physical environments that sport occupies influence the sporting experience in different ways in different places at different times. In addition, sport simultaneously exerts a significant influence on surrounding spaces. This module explores the interconnectedness of sport and geography, looking at aspects such as: different types of sportscapes, the importance of sport to feelings of ‘place’ and identity, the globalisation of sport and the influence of sport on urban design.

• Digital Business and Emerging Technologies - 15 Credits
• Introduction to Event Operations - 15 Credits
• Marketing Principles - 15 Credits
• Practical Finance for Business - 15 Credits

This module offers an introduction to the study of sport from a socio-cultural perspective. Specifically, this module will engage students in contemporary discussions about what matters in sport, culture, and life.This module will help students to understand difficult concepts and explore some of the fundamental questions and challenges in sport today. Using examples from across the globe, students will also be encouraged to reflect on their basic assumptions with regards to sport. At the same time, an emphasis will be placed on the development of transferable academic skills and critical thinking in particular.

This module will seek to raise student awareness about the importance of developing graduate employability skills alongside their academic studies. Working with personal tutors, students will consider the various graduate careers they might pursue, the skills needed to undertake such roles, as well as reflecting on the skills they currently possess and how they might ‘bridge’ any gaps. Although there will be a focus on the sport, exercise, and health industries, students will also be encouraged to consider the transferable nature of graduate employability skills to other professions (e.g., teaching).

Sport is evolving and growing into a global, complex and dynamic industry. This module explores the sport industry and its stakeholders. In spectator sports, consumer markets have been established for ticketing and hospitality, food and beverages, retail and merchandising, while business markets for broadcast, sponsorship and licensing rights have concurrently been developed. Similarly, participation sport has become more competitive, especially since London 2012, with existing and new sports and sport providers attempting to acquire and retain participants. Sport business is both global, with dominant markets such as North America and emerging markets in Africa and Asia, while the local market for sport in Hampshire and Winchester contributes to the local economy and to health and wellbeing.

Sport fans develop a deeply subjective devotion towards a particular team or player. This devotion leads to displays of emotion that may appear irrational and, at times, dysfunctional. Sport fan cultures share a number of forms of behaviour and characteristics but, nevertheless, these fan cultures are rich and diverse, and are not restricted to one particular place or sport. Each sport fan culture will have its own unique characteristics, influenced by the cultural setting and society within which the sport is being played and consumed. Each fan group will have rituals and patterns of behaviour that have special meaning for members of the group and may not be easily understood by those outside it. Fan behaviour varies not only across sport but also between teams in the same sport or teams playing in the same league and city. This module will explore sport fans, uncovering the intricate practices and behaviours that are associated with sport fandom, in an accessible manner. 

This module will introduce the importance of sport research and how this contributes to the development of our knowledge about sport. The various different philosophies that underpin research will be introduced to demonstrate the different ways researchers can tackle research problems and design research projects to address emerging issues in sport. Students will also learn how to seek out, review and explore existing research by considering key concepts such as reliability, validity and ethics. The importance of analysing different types of data (for different audiences) will also be examined.

Since the term eSport was added to the dictionary in 2015, the competitive video game industry has rapidly expanded and is expected to be worth over US$1 billion in 2019. Globally, more and more viewers are watching eSport, and a growing number of teams are now providing opportunities for professional players. Given the prominence of the industry, an understanding of the impact of eSport (including the impacts on participants) is important for those working in the wider sport industry.

Sport is a geographic phenomenon and is linked to the culture and identity of 'space' and 'place'. This geographic phenomenon can be explored by considering the ‘settings’ of sport and considering the concepts of ‘sportscapes’. The varied physical environments that sport occupies influence the sporting experience in different ways in different places at different times. In addition, sport simultaneously exerts a significant influence on surrounding spaces. This module explores the interconnectedness of sport and geography, looking at aspects such as: different types of sportscapes, the importance of sport to feelings of ‘place’ and identity, the globalisation of sport and the influence of sport on urban design.

• Digital Business and Emerging Technologies - 15 Credits
• Introduction to Event Operations - 15 Credits
• Marketing Principles - 15 Credits
• Practical Finance for Business - 15 Credits

This module will introduce the importance of qualitatively focused sport research and the philosophies that underpin such research. A variety of specific research methodologies appropriate for the interdisciplinary study of sport, exercise and health will be examined, including surveys, interviews, observation and media research. Alongside this suite of research tools, key concepts such as reliability, validity and ethics will be revisited and further developed.

Sport is often delivered by the organisation of an event or programme of events, which are hosted in stadiums, arenas or other venues. This module examines the operation and project management of these venues and events. Venues range from stadiums and arenas for spectator sport and places for participation, including recreational, training, performance and academy facilities. They can be sport-specific or multi-sport. The sport event market comprises grassroots activities through to mega events such as the Olympic and Paralympic Games. The management of venues and events is therefore paramount to sport and for the organisations that own, manage and control sport.

This module will examine the importance of quantitatively focused sport research and the philosophies that underpin such research. Students will develop the ability to generate quantitative data via a variety of methods. This module will also develop the practical skills of computer-interactive data analysis. Students will learn about both descriptive and inferential statistics in the context of the entire scientific process.

This module analyses the area of sport for development, providing students with the ability to understand the key requirements for a successful initiative. Sport can be used as a tool for positive social, cultural, health and economic change within a variety of settings. Sport for development has gained increasing recognition from both academics and practitioners around the world and aims to engage people from disadvantaged communities with sport projects with the aim of meeting wider development objectives. This module examines the role of sport and considers the challenges faced by organisations looking to use sport as a vehicle to drive change.

• Study Abroad - 15 Credits
• Management and Leadership - 15 Credits
• Human Resource Management - 15 Credits
• Sport Internship - 15 Credits
• Sport History - 15 Credits
• Integrated Marketing Communications - 15 Credits
• Globalisation and Diversity - 15 Credits

This module will introduce the importance of qualitatively focused sport research and the philosophies that underpin such research. A variety of specific research methodologies appropriate for the interdisciplinary study of sport, exercise and health will be examined, including surveys, interviews, observation and media research. Alongside this suite of research tools, key concepts such as reliability, validity and ethics will be revisited and further developed.

Sport is often delivered by the organisation of an event or programme of events, which are hosted in stadiums, arenas or other venues. This module examines the operation and project management of these venues and events. Venues range from stadiums and arenas for spectator sport and places for participation, including recreational, training, performance and academy facilities. They can be sport-specific or multi-sport. The sport event market comprises grassroots activities through to mega events such as the Olympic and Paralympic Games. The management of venues and events is therefore paramount to sport and for the organisations that own, manage and control sport.

This module will examine the importance of quantitatively focused sport research and the philosophies that underpin such research. Students will develop the ability to generate quantitative data via a variety of methods. This module will also develop the practical skills of computer-interactive data analysis. Students will learn about both descriptive and inferential statistics in the context of the entire scientific process.

This module analyses the area of sport for development, providing students with the ability to understand the key requirements for a successful initiative. Sport can be used as a tool for positive social, cultural, health and economic change within a variety of settings. Sport for development has gained increasing recognition from both academics and practitioners around the world and aims to engage people from disadvantaged communities with sport projects with the aim of meeting wider development objectives. This module examines the role of sport and considers the challenges faced by organisations looking to use sport as a vehicle to drive change.

• Study Abroad - 15 Credits
• Management and Leadership - 15 Credits
• Human Resource Management - 15 Credits
• Sport Internship - 15 Credits
• Sport History - 15 Credits
• Integrated Marketing Communications - 15 Credits
• Globalisation and Diversity - 15 Credits

This module aims to provide students with the experiences of planning and executing an in-depth and independent research project that investigates a specific area within sport/exercise. Students will negotiate the focus of the project with tutorial guidance and will be expected to show an awareness of research methodology appropriate for an empirical research project. Emphasis will be placed on topics that are analytical, interdisciplinary and/or evaluative in nature. This is the opportunity for students to produce a research project in a particular area of interest that relates to the curriculum being studied.

The sport, exercise and health sectors are made up of thousands of small-to-medium size companies, including commercial and social enterprises, some of which will grow into large organisations. This module is designed for final year students who are considering starting, or working in, an entrepreneurial environment. The formation and management of a small business presents a unique challenge for entrepreneurs. Students may also have aspirations to develop and launch an innovative sport product or service. Indeed, sport relies on creative and innovative solutions to enable sport organisations and individuals to achieve their sporting and commercial objectives.

This module provides students with a unique opportunity to integrate knowledge gained from operational and theoretical perspectives of sport into application in an engaged research project in sport management. Students will engage in comprehensive projects that bring together real world industry problems and sport theory.

Strategy explains how organisations generate and sustain performance through the management of resources in a changing competitive environment. In sport, there are numerous examples of sport organisations that have implemented successful strategies, as well as organisations that have experienced failure. This module critically examines models to facilitate the analysis, planning, implementation and evaluation of corporate, business and operational strategy. It also critically examines leadership and organisational culture in the sport industry.

This module critically examines the sporting experience, providing an understanding of the relationship between sport, its consumers, and the media. The module equips students with the tools required to work with the media, to critically examine resource, as well as engage with and through social mediam platforms.

• Study Abroad - 15 Credits
• Digital Marketing - 15 Credits
• Strategic Brand Management - 15 Credits
• Project Management - 15 Credits
• Social Media Marketing - 15 Credits

This module aims to provide students with the experiences of planning and executing an in-depth and independent research project that investigates a specific area within sport/exercise. Students will negotiate the focus of the project with tutorial guidance and will be expected to show an awareness of research methodology appropriate for an empirical research project. Emphasis will be placed on topics that are analytical, interdisciplinary and/or evaluative in nature. This is the opportunity for students to produce a research project in a particular area of interest that relates to the curriculum being studied.

The sport, exercise and health sectors are made up of thousands of small-to-medium size companies, including commercial and social enterprises, some of which will grow into large organisations. This module is designed for final year students who are considering starting, or working in, an entrepreneurial environment. The formation and management of a small business presents a unique challenge for entrepreneurs. Students may also have aspirations to develop and launch an innovative sport product or service. Indeed, sport relies on creative and innovative solutions to enable sport organisations and individuals to achieve their sporting and commercial objectives.

This module provides students with a unique opportunity to integrate knowledge gained from operational and theoretical perspectives of sport into application in an engaged research project in sport management. Students will engage in comprehensive projects that bring together real world industry problems and sport theory.

Strategy explains how organisations generate and sustain performance through the management of resources in a changing competitive environment. In sport, there are numerous examples of sport organisations that have implemented successful strategies, as well as organisations that have experienced failure. This module critically examines models to facilitate the analysis, planning, implementation and evaluation of corporate, business and operational strategy. It also critically examines leadership and organisational culture in the sport industry.

This module critically examines the sporting experience, providing an understanding of the relationship between sport, its consumers, and the media. The module equips students with the tools required to work with the media, to critically examine resource, as well as engage with and through social mediam platforms.

• Study Abroad - 15 Credits
• Digital Marketing - 15 Credits
• Strategic Brand Management - 15 Credits
• Project Management - 15 Credits
• Social Media Marketing - 15 Credits