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  • Study a diverse and flexible range of business modules, enabling you to pursue a career in a wide variety of sectors or immerse yourself in an area of specialism that fires your passion 
  • Learn how to optimise business for the future, with ethical and sustainable practices taught as a core principle - The University of Winchester Business School is a United Nations’ Principles for Responsible Management Education (PRME) Champion 
  • Gain and test valuable skills in our strategy business simulator 
  • Develop your innovation and creativity skills to enable you to create your own business start up and become an entrepreneur 
  • Option for a one-year paid work placement, with past graduates placed at BMW, Intel, Siemens and Microsoft 

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Over 750,000 companies were founded in the UK in 2022, the second highest year on record. Whether you envisage life at a FTSE 100 company, or want to run your own start-up, at Winchester we’ll equip you to be a confident, responsible and innovative leader of the future able to meet the shifting demands of the contemporary business world. 

This broad-based degree is closely linked to industry and will introduce you to the latest management theory and practice. You will explore finance and economics, marketing, design and innovation, business enterprise, supply chain management, international communications, and ethical leadership. 

The programme’s flexibility enables you to pursue personal learning goals and career aspirations by selecting your own journey through a range of engaging business disciplines. Depending on the optional modules you choose, you may graduate with a specialism in Innovation and Entrepreneurship, Project Management, Finance, or Marketing. 

Before moving on to the final year, you may choose to spend a year on a paid work placement in a business relevant to your ambitions, increasing your professional confidence and employability. 

The wide range of real-time business knowledge and skills gained will enable you to pursue a career in a diverse range of organisational sectors. You are also equipped with the skills suitable for self-employment and the confidence to set up your own business. 

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.


Student Satisfaction

As rated by final year undergraduate students in the 2017 National Student Survey, Business Management achieved greater than 90 per cent overall satisfaction.

Suitable for applicants from:

UK, EU, World

Work placements

You will have the opportunity to spend a year on a paid work placement in a business organisation. This is normally a paid placement and all placements are subject to approval by the Winchester Business School to ensure they are suitable and valuable to student learning. This is a non-credit bearing year of study.

Study abroad

Our BA (Hons) Business Management course provides an opportunity for you to study abroad in the United States of America (USA) and France via Erasmus.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc., you are encouraged to access academic support from staff within the course team and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

Teaching, learning and assessment: 252 hours
Independent learning: 948 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

Teaching, learning and assessment: 168 hours
Independent learning: 1032 hours
Placement: 0 hours

*Please note these are indicative hours for the course.


Taught elements of the course take place on campus in Winchester.

Teaching hours

All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

87% coursework
13% written exams
0% practical exams

Year 2 (Level 5)*:

71% coursework
16% written exams
13% practical exams

Year 3 (Level 6)*:

100% coursework
0% written exams
0% practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


2024 Entry: 104-120 UCAS tariff points

Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:

  • A-Levels: BCC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points)
  • BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications
  • International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4
  • T Level: Merit in a T Level

In addition to level 3 study, the following GCSE is required:

  • GCSEs in Mathematics at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.

In addition to the above, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.

If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:

  • IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
  • We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT.

If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 826247

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Discovering Your Subject 30
Finance and Economics for Business 30
Business and People 30
Introduction to Marketing 30

Year 2 (Level 5)

Modules Credits

Optional Modules
  • Volunteering - 15 credits
  • Project Management in Practice Applications and Implementation - 15 credits
  • Project Management, Monitoring and Control - 15 credits
  • Be Your Own Boss - 15 credits
  • Disruptive Business Innovation - 15 credits
  • Information Management and Data Analytics - 15 credits
  • Predictive Data Analytics - 15 credits
  • Visualisation of Business Intelligence - 15 credits
  • Web Development - 15 credits
  • UX Design - 15 credits
  • Personal Income Taxation - 15 credits
  • Financial Management - 15 credits
  • Relationship Marketing - 30 credits
  • Consumer Behaviour - 30 credits
Researching Your Subject 30
Creativity, Design and Innovation 15
Project Initiation and Planning for Business Enterprise 15
International Business Communications 15
Operations and Supply Chain Management 15

Optional placement year

Modules Credits

Employment Experience 120

The aim of this module is to offer students to opportunity to undertake meaningful and relevant employment experience.   The employment experience will take the form of a 30 week long work placement and the student will be required to demonstrate the relevance of the work practice to the named route of study.  The employment experience will involve students’ demonstrating competency in key skills, such as communication and team working, and tasks relevant to their field of study.  This will necessarily require the student to apply learning from their studies to the work place, thus providing the opportunity to fully integrate their academic study with meaningful employment experience.

Year 3 (Level 6)

Modules Credits

Optional modules
  • Capstone Business Management - 30 credits
  • Capstone Project: Project Management - 30 credits
  • Programme and Project Management Implementing Strategy - 15 credits
  • Complex Projects and Megaprojects - 15 credits
  • Design & Develop It - Your Business Startup - 15 credits
  • Pitch & Launch It - Your Business Startup - 15 credits
  • The Startup Accelerator - 30 credits
  • Strategic Analytics - 15 credits
  • Strategic Forecasting and Simulation - 15 credits
  • Capstone Project: Data Analysis - 30 credits
  • Investments - 15 credits
  • Financial Risk Management - 15 credits
  • Information Systems Futures - 15 credits
  • Disruptive Technologies - 15 credits
  • Brand Identity - 30 credits
  • Social Media - 30 credits
  • Capstone Project: Marketing - 30 credits
  • Capstone Project: Finance - 30 credits
  • Capstone Project: Emerging Technologies - 30 credits
  • Capstone Project: Data Analysis - 30 credits
  • eBusiness Principles Practises and Strategies - 15 credits
  • Food Business Management - 15 credits
  • Managing Employee Relations - 15 credits
  • Non-profit Organisations - 15 credits
  • Social Enterprise - 15 credits
Strategic Management 15
Ethical Leadership and Change Management 15

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2024 Course Tuition Fees

  UK / Channel Islands /
Isle of Man / Republic of Ireland 


Year 1 £9,250 £16,700
Year 2 £9,250 £16,700
Year 3 £9,250 £16,700
Total £27,750 £50,100
Optional Sandwich Year* £1,850 £3,340
Total with Sandwich Year £29,600 £53,440

If you are a UK student starting your degree in September 2024, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £122.50 and a 15 credit module is £2,087.

* Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.

**The University of Winchester will charge the maximum approved tuition fee per year.


As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Core Text

Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Indicative cost: £50 - £300 per year.

Volunteering and Placements

Students may incur travel costs on optional volunteering placements in the second and third year of study. Indicative cost: £5 - £30 per day.

There may be an additional contribution for optional school trips. Indicative cost £5 - £30 per day.

Printing and Binding

The University is pleased to offer our students a printing allowance of £5 each academic year. This will print around 125 A4 (black and white) pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing.

Smart Wear

Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Indicative cost: £0 - £50.


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
3 years full-time; 4 years full-time (placement); 6 years part-time
Typical offer
104-120 points
On campus, Winchester