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  • Business Management achieved 90% overall satisfaction as rated by final-year undergraduate students in the 2017 National Student Survey
  • Option to spend a year on a paid work placement in business
  • Gain and test valuable skills in our strategy business simulator
  • Study a broad and flexible range of business modules which enable you to pursue a career in diverse sectors and specialise in marketing, human resources, finance, management, enterprise, innovation, business development or another area of business
  • The University of Winchester Business School is a United Nations Principles for Responsible Management Education (PRME) Champion

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Whether you envisage life at a FTSE 100 company, or want to run your own start-up, at Winchester we’ll equip you to be a confident, responsible and innovative leader of the future able to meet the shifting demands of the contemporary business world.

This broad-based degree is closely linked to industry and will introduce you to the latest management theory and practice. The programme’s flexibility enables you to pursue personal learning goals and career aspirations by selecting your own journey through a range of engaging business disciplines.

In the first year of study, you explore the principles underlying business management, examining the dynamic interrelationships between different aspects of business and interactions with the external environment. These include Responsible Management, Understanding Markets and Managing Finance.

Year 2 includes both compulsory and optional modules focusing on more specialised areas of management, such as leadership, operations and sustainability. You engage in critical analysis and interpretation of data, and critical appraisal of international organisations and their operations. Optional modules include People Resourcing, Effectual Entrepreneurship, and Integrated Marketing Communications. Before moving on to the final year, you may choose to spend a year on a paid work placement in a business relevant to your ambitions. Recent students have successfully secured placements at BMW, Intel, Microsoft and Siemens.

The final year is strategic in nature. This enables students to consider the complexities and ethical implications of business strategies in practice within an era of increasing globalisation and social and environmental concern. Optional modules include Project Management, Business Ethics, Strategic Brand Management and Managing Change.

You gain a broad range of business knowledge and skills which enable you to pursue a career in a diverse range of organisational sectors. You are also equipped with the skills suitable for self-employment and the confidence to set up your own business.

Our graduates have gone on to successful careers in management and leadership roles, strategic planning, project management, business development, product development, finance, human resources and marketing.


Students pursue careers within strategic planning, project management, business development, product development, finance, human resources and marketing.

94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destinations of Leavers from Higher Education survey).

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.


Student Satisfaction

As rated by final year undergraduate students in the 2017 National Student Survey, Business Management achieved greater than 90 per cent overall satisfaction.

Suitable for applicants from:

UK, EU, World

Work placements

You will have the opportunity to spend a year on a paid work placement in a business organisation. This is normally a paid placement and all placements are subject to approval by the Winchester Business School to ensure they are suitable and valuable to student learning. This is a non-credit bearing year of study.

Study abroad

Our BA (Hons) Business Management course provides an opportunity for you to study abroad in the United States of America (USA) and France via Erasmus.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

Teaching, learning and assessment: 240 hours
Independent learning: 960 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

Teaching, learning and assessment: 192 hours
Independent learning: 1008 hours

*Please note these are indicative hours for the course.


King Alfred or West Downs, University of Winchester


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

87% coursework
0% written exams
13% practical exams

Year 2 (Level 5)*:

100% coursework
0% written exams
0% practical exams

Year 3 (Level 6)*:

100% coursework
0% written exams
0% practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


2018 Entry: 104-120 points

A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.

International Baccalaureate: 26 points

If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Business Functions in Context 15

This module examines how the key functions within an organisation, and their inter-relationships, contribute to the overall performance of a business. The module explores organisations from a range of sectors and national and international contexts. Students will participate in activities using case studies and real-world business examples in this module and will be encouraged to conduct research on local businesses to further embed their understanding of the different functions within a business. Students will have the opportunity to work in small groups which will support development of team working and collaborative research skills.


Marketing Principles 15

This module provides an introduction to the concepts, theories and practices of marketing.  The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place.  Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.

Managing Finance 15

The module focuses on the fundamental roles of management accounting, with particular reference to small businesses. The module will involve students in the gathering of information for budgeting, cost analysis and monitoring purposes.  Students will develop knowledge and skills related to planning, controlling and monitoring activities to improve the efficiency of a business, and will develop an appreciation of the ethical and responsible considerations associated with the financial management of a sustainable business. Skills in project appraisal will be developed though activities which seek to assess the viability of a range of business projects.

Understanding Markets 15

An understanding of markets is central to the study of business. This module takes a sociological perspective of markets and market economics, encouraging discussion of how individual consumers, industrial firms, governments, educational institutions, mass media, NGOs and other networks and organisations affect consumer culture and shape market dynamics. Students will consider current consumer trends and the circumstances in which markets succeed or fail. Consumer dependence on social and economic structures will be explored, along with trends towards increasing consumer power, consumer participation and political consumerism. The implications of new and emerging markets in public sectors such as healthcare and education will also be discussed, as will historical and cultural aspects of the move towards consumerism. The module provides an introduction to a range of data sources and analytical tools concerning market and consumer trends.

Responsible Management 15

This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.

People and Organisations 15

The factors that influence the decisions and actions of people in the workplace are often inter-related and complex.  The study of organisational behaviour seeks to explain, understand and predict human behaviour; the interactions and relationships between individuals, groups and the organisation; and the relationship between the organisation, the external environment and the wider society in which it operates.  Throughout this module students will have the opportunity to develop their ability to work collaboratively and reflect on their own attributes and values; their interactions with others; and the factors that affect their own decisions and behaviours.  The aim of this module, therefore, is to explore some of the key influences affecting people in work organisations by developing an understanding the impact of individual and group behaviours within the organisation and the complex inter-relationships between the organisation and the environment.

Continuing Academic and Professional Studies 15

This aim of this module is to further develop student understanding of the skills and competencies required in both academic and professional environments. Students will work individually and in groups to develop the knowledge and skills required to analyse, and present, ideas and coherent arguments both orally and in writing. Students will build on their communication, negotiation and reflective practice skills, to support their on-going personal, academic and professional development.

Introduction to Academic and Professional Studies 15

The aim of this module is to develop student understanding of the skills and competencies required in both academic and professional environments.  Students will work individually and in teams to develop the knowledge and skills required to plan, design and conduct a research project.  Students will have the opportunity to engage in a range of activities which will build industry awareness at a national and international level; enhance communication and negotiation skills; and increase awareness of the importance of evidence based thinking and reflective practice.  This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise academic and career aspirations.

Optional Credits

Year 1 Optional Modules

Work Based Studies – Intra-Organisational Relationships – 15 Credits
Work Based Studies – The Organisation in Context – 15 Credits

Year 2 (Level 5)

Modules Credits

Business Profitability and Performance 15

The module aims to develop students’ knowledge and understanding of the nature of profit and its similarities and differences to cash flow. It also provides students with the ability to prepare end of accounting period profit statements.  Ethical and corporate responsibility in financial dealings is an important aspect of global and sustainable business and in their role as a stakeholder students will apply their knowledge and skills in accounts preparation to the analysing of the financial information of a FTSE 100 company.

Operations Management 15

The nature of business activities can be understood in terms of operations management and this module aims to explore the role and purpose of operations management within an organisation. Students will explore the major principles of operations management and analyse how these principles are applied in different organisations. The module will provide students with the opportunity to develop an understanding of the challenges associated with the management of operations within an organisation to include environmental management, corporate responsibility and ethical supply chain management.

Globalisation and Diversity 15

This module introduces concepts of globalisation and cultural diversity and their impact on the international business community. Topics will include current developments in finance and management including foreign direct investment, foreign exchange markets and new regulation following the financial crisis of 2008. These topics will be examined alongside the legal, social, and political influences which affect similarities and differences in a range of economic systems. Throughout the module reference will be made to the UN Global Compact and responsible management practices across the world. The module will include business examples from outside Western practice in recognition of specific business cultural practice in political economies shaped by culture and belief. The effects of globalization at local community level in terms of inequality, poverty, changing employment patterns, and population growth will also be explored.

Management and Leadership 15

The pressures on managers and leaders in today’s complex organisations are immense. The emphasis on performance, efficiency and effectiveness together with the global competition for managerial jobs places a premium on managerial and leadership skills.  This module introduces some of the latest ideas in the field whilst simultaneously evaluating them from a practical, ethical and international perspective. Students will explore the role of power in organisations and critically evaluate how power and influence is exercised in the managerial role. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby cultivating the self-awareness that characterises outstanding managers and leaders. The aim of the module therefore is to develop informed, critical and responsible managers who have the confidence to lead others in a way that is effective, ethical and consistent with their values. 

Applied Management Research 30

This module aims to provide a foundation for students to develop their understanding and application of research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical research skills including problem definition and scope; effective research design; and data collection and analysis.  In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.

Optional Credits

Year 2 Optional Modules

Creativity, Design and Innovation – 15 Credits
Effectual Entrepreneurship – 15 Credits
People Resourcing – 15 Credits
Sustainability in Business – 15 Credits
Integrated Marketing Communications – 15 Credits
Consumer Behaviour – 15 Credits
Contemporary Business Communication – 15 Credits
Sustainable Business Relationships – 15 Credits
Work-based Studies - Organisational Development – 15 Credits
Work-based Studies - Communication in Organisations – 15 Credits
Developing Academic Practice - Academic Reading – 15 Credits
Developing Academic Practice - Academic Writing – 15 Credits
Global Governance – 15 Credits

Year 3 (Level 6)

Modules Credits

Sustainable Strategy in Practice 30

This module considers the process of strategic management under the aegis of the principles of responsible management. It includes the analysis of the external business environment; internal competences and cultures; choices available to enterprises, given their cultures and stakeholder expectations and business opportunities; and the implementation of strategic change within organisations. The module draws upon current academic theories and debates, providing students with a holistic appreciation of the environmental, ethical and economic sustainability issues associated with strategic decision making and a platform for discussion of the conflicting approaches to the management of the strategic process, with a critical appraisal of sustainable management in particular.

Students will have the opportunity to work collaboratively in considering strategy both at corporate and operational levels and, through the use of an interactive business simulation tool, will be able to test their own business decisions on a variety of complex business issues.

Consultancy Project 30

You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project.

This module aims to provide the opportunity for students to carry out a consultancy project in a relevant field. The practical project will enable students to demonstrate the application of knowledge and skills gained in their programme either with an external organisation, or using an internal client as a detailed case study. Students will be required to work towards a tangible and timely outcome. The students operate in effect as trainee management consultants for their external organisation or internal client and are expected to undertake relevant research and present conclusions and recommendations that are intended to benefit the organisation. Students are expected to take a high degree of responsibility for their own learning and will negotiate the structure of the project with their supervisor, and the organisation, where appropriate.

Researching Contemporary Management Issues 30

You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project

This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context. Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth. Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.

Dissertation 30

You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project

The module provides the opportunity for students to research an area of particular interest to them and is relevant to their studies. For students undertaking a yearlong work placement the dissertation will usually be set in the context of the host organisation. The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme. As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning.

Optional Credits

Year 3 Optional Modules

Entrepreneurship in Action – 15 Credits
Strategic Innovation Management – 15 Credits
Managing Change – 15 Credits
Project Management – 15 Credits
Employing People – 15 Credits
People Engagement and Development – 15 Credits
Business Ethics – 15 Credits
Financial Management – 15 Credits
Social Enterprise – 15 Credits
Digital Marketing – 15 Credits
Strategic Brand Management – 15 Credits
Responsible Leadership Development – 15 Credits
Developing Academic Practice - Critical Reading and Academic Writing Skills – 15 Credits
Developing Academic Practice - Critical Skills – 15 Credits
China: Twenty-first Century Challenges – 15 Credits
Placement – 0 Credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Course Tuition Fees 

UK/EU/Channel Islands and Isle of Man

If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

Full-time £9,250 p/a

Total Cost: £27,750 (3 years) | £28,450 (sandwich option)

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938

International Students

Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.



As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Core Text

Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Cost: £50 - £300 per year

Volunteering and Placements

Students may incur travel costs on optional volunteering placements in the second and third year of study. Cost: £5 - £30 per day

Printing and Binding

Students may be required to pay for the costs of dissertation printing and binding. Cost: £10.

Smart Wear

Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Cost: £0 - £50.


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
3 years full-time; 4 years full-time (placement); 6 years part-time
Typical offer
104-120 points
King Alfred Campus or at West Downs, Winchester