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COURSE OVERVIEW

*Subject to revalidation

  • Business Management achieved 90% overall satisfaction as rated by final-year undergraduate students in the 2017 National Student Survey
  • Option to spend a year on a paid work placement in business
  • Gain and test valuable skills in our strategy business simulator
  • Study a broad and flexible range of business modules which enable you to pursue a career in diverse sectors and specialise in marketing, human resources, finance, management, enterprise, innovation, business development or another area of business
  • The University of Winchester Business School is a United Nations Principles for Responsible Management Education (PRME) Champion

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Whether you envisage life at a FTSE 100 company, or want to run your own start-up, at Winchester we’ll equip you to be a confident, responsible and innovative leader of the future able to meet the shifting demands of the contemporary business world.

This broad-based degree is closely linked to industry and will introduce you to the latest management theory and practice. The programme’s flexibility enables you to pursue personal learning goals and career aspirations by selecting your own journey through a range of engaging business disciplines.

In the first year of study, you explore the principles underlying business management, examining the dynamic interrelationships between different aspects of business and interactions with the external environment. These include Responsible Management, Understanding Markets and Managing Finance.

Year 2 includes both compulsory and optional modules focusing on more specialised areas of management, such as leadership, operations and sustainability. You engage in critical analysis and interpretation of data, and critical appraisal of international organisations and their operations. Optional modules include People Resourcing, Effectual Entrepreneurship, and Integrated Marketing Communications. Before moving on to the final year, you may choose to spend a year on a paid work placement in a business relevant to your ambitions. Recent students have successfully secured placements at BMW, Intel, Microsoft and Siemens.

The final year is strategic in nature. This enables students to consider the complexities and ethical implications of business strategies in practice within an era of increasing globalisation and social and environmental concern. Optional modules include Project Management, Business Ethics, Strategic Brand Management and Managing Change.

You gain a broad range of business knowledge and skills which enable you to pursue a career in a diverse range of organisational sectors. You are also equipped with the skills suitable for self-employment and the confidence to set up your own business.

Our graduates have gone on to successful careers in management and leadership roles, strategic planning, project management, business development, product development, finance, human resources and marketing.

Careers

Students pursue careers within strategic planning, project management, business development, product development, finance, human resources and marketing.

94% of our 2016/17 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destinations of Leavers from Higher Education survey).

*Subject to revalidation

This course is subject to revalidation. 'Revalidation' is the process by which the University refreshes its existing provision. Revalidation assesses the quality and standards of the programme to ensure it continues to provide a distinct, high quality academic experience for students, enabling them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career.

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.

ABOUT THIS COURSE

Student Satisfaction

As rated by final year undergraduate students in the 2017 National Student Survey, Business Management achieved greater than 90 per cent overall satisfaction.

Suitable for applicants from:

UK, EU, World

Work placements

You will have the opportunity to spend a year on a paid work placement in a business organisation. This is normally a paid placement and all placements are subject to approval by the Winchester Business School to ensure they are suitable and valuable to student learning. This is a non-credit bearing year of study.

Study abroad

Our BA (Hons) Business Management course provides an opportunity for you to study abroad in the United States of America (USA) and France via Erasmus.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

Teaching, learning and assessment: 240 hours
Independent learning: 960 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

Teaching, learning and assessment: 180 hours
Independent learning: 1020 hours

*Please note these are indicative hours for the course.

Location

Taught elements of the course take place on campus in Winchester.

Teaching hours

All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.

The University library is open seven days a week, 24 hours a day.

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

98% coursework
0% written exams
2% practical exams

Year 2 (Level 5)*:

100% coursework
0% written exams
0% practical exams

Year 3 (Level 6)*:

100% coursework
0% written exams
0% practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.

ENTRY REQUIREMENTS

2020 Entry: 104-120 points

A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.

International Baccalaureate: 104-120 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.

If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234
Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Business Expertise 1 15

The aim of this module is to develop student understanding of the skills and competencies required in both academic and professional environments.  Students will work individually and in teams to develop the knowledge and skills required to plan, design and conduct a research project.  Students will have the opportunity to engage in a range of activities which will build industry awareness at a national and international level; enhance communication and negotiation skills; and increase awareness of the importance of evidence based thinking and reflective practice.  This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise academic and career aspirations.

Digital Business and Emerging Technologies 15

The emergence of the digital economy has unlocked new opportunities for businesses, whilst creating new modes of competition in both traditional and new sectors of the economy.  The aim of this module is to impart an understanding of digital business together with the practices and processes required to develop effective digital strategies.  Identifying multiple technologies for integration into business, juxtaposed with the development of new digital strategies is central to corporate success, however, this is often a complex task.  This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation to develop a multidisciplinary appreciation of how new technologies can directly shape businesses and processes.

Career Management 15

This module develops the core skills that will enable students to secure a fulfilling, enjoyable and challenging graduate career. By establishing and pursuing a personal development plan, students develop self-awareness, communication skills, team work, management skills, results orientation, stress management, personal responsibility, coaching and feedback skills.  Whilst there will be a focus on constructing outstanding CVs and professional LinkedIn profiles, much of the module will instil self-awareness through peer coaching and peer feedback whilst stressing the vital importance of taking responsibility for one’s own career. Students will be able to plan and develop career goals based on a clearer idea of preferred career options and an understanding of what they need to do to achieve these goals.

People and Organisations 15

The factors that influence the decisions and actions of people in the workplace are often inter-related and complex.  The study of organisational behaviour seeks to explain, understand and predict human behaviour; the interactions and relationships between individuals, groups and the organisation; and the relationship between the organisation, the external environment and the wider society in which it operates.  Throughout this module students will have the opportunity to develop their ability to work collaboratively and reflect on their own attributes and values; their interactions with others; and the factors that affect their own decisions and behaviours.  The aim of this module, therefore, is to explore some of the key influences affecting people in work organisations by developing an understanding the impact of individual and group behaviours within the organisation and the complex inter-relationships between the organisation and the environment.

Responsible Management 15

This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.

Managing Finance 15

The module focuses on the fundamental roles of management accounting, with particular reference to small businesses. The module will involve students in the gathering of information for budgeting, cost analysis and monitoring purposes.  Students will develop knowledge and skills related to planning, controlling and monitoring activities to improve the efficiency of a business, and will develop an appreciation of the ethical and responsible considerations associated with the financial management of a sustainable business. Skills in project appraisal will be developed though activities which seek to assess the viability of a range of business projects.

Marketing Principles 15

This module provides an introduction to the concepts, theories and practices of marketing.  The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place.  Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.

Year 1 Optional Modules

Work Based Studies – Intra-Organisational Relationships – 15 Credits
Work Based Studies – The Organisation in Context – 15 Credits

Optional Credits

Business Expertise 1 15

The aim of this module is to develop student understanding of the skills and competencies required in both academic and professional environments.  Students will work individually and in teams to develop the knowledge and skills required to plan, design and conduct a research project.  Students will have the opportunity to engage in a range of activities which will build industry awareness at a national and international level; enhance communication and negotiation skills; and increase awareness of the importance of evidence based thinking and reflective practice.  This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise academic and career aspirations.

Digital Business and Emerging Technologies 15

The emergence of the digital economy has unlocked new opportunities for businesses, whilst creating new modes of competition in both traditional and new sectors of the economy.  The aim of this module is to impart an understanding of digital business together with the practices and processes required to develop effective digital strategies.  Identifying multiple technologies for integration into business, juxtaposed with the development of new digital strategies is central to corporate success, however, this is often a complex task.  This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation to develop a multidisciplinary appreciation of how new technologies can directly shape businesses and processes.

Career Management 15

This module develops the core skills that will enable students to secure a fulfilling, enjoyable and challenging graduate career. By establishing and pursuing a personal development plan, students develop self-awareness, communication skills, team work, management skills, results orientation, stress management, personal responsibility, coaching and feedback skills.  Whilst there will be a focus on constructing outstanding CVs and professional LinkedIn profiles, much of the module will instil self-awareness through peer coaching and peer feedback whilst stressing the vital importance of taking responsibility for one’s own career. Students will be able to plan and develop career goals based on a clearer idea of preferred career options and an understanding of what they need to do to achieve these goals.

People and Organisations 15

The factors that influence the decisions and actions of people in the workplace are often inter-related and complex.  The study of organisational behaviour seeks to explain, understand and predict human behaviour; the interactions and relationships between individuals, groups and the organisation; and the relationship between the organisation, the external environment and the wider society in which it operates.  Throughout this module students will have the opportunity to develop their ability to work collaboratively and reflect on their own attributes and values; their interactions with others; and the factors that affect their own decisions and behaviours.  The aim of this module, therefore, is to explore some of the key influences affecting people in work organisations by developing an understanding the impact of individual and group behaviours within the organisation and the complex inter-relationships between the organisation and the environment.

Responsible Management 15

This module introduces the principles of responsible management including those in the United Nations PRME and Global Compact frameworks. The module draws on and engages with on-going debate concerning the social, economic, environmental, moral and ethical dimensions of business in a global world. Students will identify key stakeholders in organisations, and how responsible management is applied in different industry sectors. They will begin to reflect on their own personal and professional values and their contribution to creating future sustainable business value.

Managing Finance 15

The module focuses on the fundamental roles of management accounting, with particular reference to small businesses. The module will involve students in the gathering of information for budgeting, cost analysis and monitoring purposes.  Students will develop knowledge and skills related to planning, controlling and monitoring activities to improve the efficiency of a business, and will develop an appreciation of the ethical and responsible considerations associated with the financial management of a sustainable business. Skills in project appraisal will be developed though activities which seek to assess the viability of a range of business projects.

Marketing Principles 15

This module provides an introduction to the concepts, theories and practices of marketing.  The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place.  Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.

Year 1 Optional Modules

Work Based Studies – Intra-Organisational Relationships – 15 Credits
Work Based Studies – The Organisation in Context – 15 Credits

Year 2 (Level 5)

Modules Credits

Management Research Methods 15

This module aims to provide a foundation for students to develop their understanding and application of research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical research skills including problem definition and scope; effective research design; and data collection and analysis.  In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.

Sustainability in Business 15

This module aims to explore sustainability as it applies to industries, organisations and businesses. It focuses on the implementation of concepts of sustainability and corporate social responsibility in businesses and organisations, reviewing their interactions with their stakeholders and the environment. Students will examine the complex economic, social and environmental challenges facing business and industry, as well as approaches for engaging with sustainability policies in regions, industries and organisations. The module provides opportunities for students to analyse the private and public regulation that is relevant to sustainable development agenda.

Management and Leadership 15

The pressures on managers and leaders in today’s complex organisations are immense. The emphasis on performance, efficiency and effectiveness together with the global competition for managerial jobs places a premium on managerial and leadership skills.  This module introduces some of the latest ideas in the field whilst simultaneously evaluating them from a practical, ethical and international perspective. Students will explore the role of power in organisations and critically evaluate how power and influence is exercised in the managerial role. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby cultivating the self-awareness that characterises outstanding managers and leaders. The aim of the module therefore is to develop informed, critical and responsible managers who have the confidence to lead others in a way that is effective, ethical and consistent with their values. 

Globalisation and Diversity 15

This module introduces concepts of globalisation and cultural diversity and their impact on the international business community. Topics will include current developments in finance and management including foreign direct investment, foreign exchange markets and new regulation following the financial crisis of 2008. These topics will be examined alongside the legal, social, and political influences which affect similarities and differences in a range of economic systems. Throughout the module reference will be made to the UN Global Compact and responsible management practices across the world. The module will include business examples from outside Western practice in recognition of specific business cultural practice in political economies shaped by culture and belief. The effects of globalization at local community level in terms of inequality, poverty, changing employment patterns, and population growth will also be explored.

Operations Management 15

The nature of business activities can be understood in terms of operations management and this module aims to explore the role and purpose of operations management within an organisation. Students will explore the major principles of operations management and analyse how these principles are applied in different organisations. The module will provide students with the opportunity to develop an understanding of the challenges associated with the management of operations within an organisation to include environmental management, corporate responsibility and ethical supply chain management.

Business Profitability and Performance 15

The module aims to develop students’ knowledge and understanding of the nature of profit and its similarities and differences to cash flow. It also provides students with the ability to prepare end of accounting period profit statements.  Ethical and corporate responsibility in financial dealings is an important aspect of global and sustainable business and in their role as a stakeholder students will apply their knowledge and skills in accounts preparation to the analysing of the financial information of a FTSE 100 company.

Year 2 Optional Modules

Creativity, Design and Innovation – 15 Credits
Effectual Entrepreneurship – 15 Credits
People Resourcing – 15 Credits
Integrated Marketing Communications – 15 Credits
Consumer Behaviour – 15 Credits
Contemporary Business Communication – 15 Credits
Sustainable Business Relationships (Volunteering  module) – 15 Credits
Developing Academic Practice - Academic Reading – 15 Credits
Developing Academic Practice - Academic Writing – 15 Credits

Optional Credits

Management Research Methods 15

This module aims to provide a foundation for students to develop their understanding and application of research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical research skills including problem definition and scope; effective research design; and data collection and analysis.  In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.

Sustainability in Business 15

This module aims to explore sustainability as it applies to industries, organisations and businesses. It focuses on the implementation of concepts of sustainability and corporate social responsibility in businesses and organisations, reviewing their interactions with their stakeholders and the environment. Students will examine the complex economic, social and environmental challenges facing business and industry, as well as approaches for engaging with sustainability policies in regions, industries and organisations. The module provides opportunities for students to analyse the private and public regulation that is relevant to sustainable development agenda.

Management and Leadership 15

The pressures on managers and leaders in today’s complex organisations are immense. The emphasis on performance, efficiency and effectiveness together with the global competition for managerial jobs places a premium on managerial and leadership skills.  This module introduces some of the latest ideas in the field whilst simultaneously evaluating them from a practical, ethical and international perspective. Students will explore the role of power in organisations and critically evaluate how power and influence is exercised in the managerial role. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby cultivating the self-awareness that characterises outstanding managers and leaders. The aim of the module therefore is to develop informed, critical and responsible managers who have the confidence to lead others in a way that is effective, ethical and consistent with their values. 

Globalisation and Diversity 15

This module introduces concepts of globalisation and cultural diversity and their impact on the international business community. Topics will include current developments in finance and management including foreign direct investment, foreign exchange markets and new regulation following the financial crisis of 2008. These topics will be examined alongside the legal, social, and political influences which affect similarities and differences in a range of economic systems. Throughout the module reference will be made to the UN Global Compact and responsible management practices across the world. The module will include business examples from outside Western practice in recognition of specific business cultural practice in political economies shaped by culture and belief. The effects of globalization at local community level in terms of inequality, poverty, changing employment patterns, and population growth will also be explored.

Operations Management 15

The nature of business activities can be understood in terms of operations management and this module aims to explore the role and purpose of operations management within an organisation. Students will explore the major principles of operations management and analyse how these principles are applied in different organisations. The module will provide students with the opportunity to develop an understanding of the challenges associated with the management of operations within an organisation to include environmental management, corporate responsibility and ethical supply chain management.

Business Profitability and Performance 15

The module aims to develop students’ knowledge and understanding of the nature of profit and its similarities and differences to cash flow. It also provides students with the ability to prepare end of accounting period profit statements.  Ethical and corporate responsibility in financial dealings is an important aspect of global and sustainable business and in their role as a stakeholder students will apply their knowledge and skills in accounts preparation to the analysing of the financial information of a FTSE 100 company.

Year 2 Optional Modules

Creativity, Design and Innovation – 15 Credits
Effectual Entrepreneurship – 15 Credits
People Resourcing – 15 Credits
Integrated Marketing Communications – 15 Credits
Consumer Behaviour – 15 Credits
Contemporary Business Communication – 15 Credits
Sustainable Business Relationships (Volunteering  module) – 15 Credits
Developing Academic Practice - Academic Reading – 15 Credits
Developing Academic Practice - Academic Writing – 15 Credits

Year 3 (Level 6)

Modules Credits

Dissertation 30

You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project

The module provides the opportunity for students to research an area of particular interest to them and is relevant to their studies. For students undertaking a yearlong work placement the dissertation will usually be set in the context of the host organisation. The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme. As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning.

Researching Contemporary Management Issues 30

You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project

This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context. Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth. Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.

Year 3 Optional Modules

Entrepreneurship in Action – 15 Credits
Strategic Innovation Management – 15 Credits
Critical Work Based Studies - 15 Credits
Project Management – 15 Credits
Employing People – 15 Credits
People Engagement and Development – 15 Credits
Business Ethics – 15 Credits
Financial Management – 15 Credits
Social Enterprise – 15 Credits
Digital Marketing – 15 Credits
Strategic Brand Management – 15 Credits
Responsible Leadership Development – 15 Credits
Developing Academic Practice - Critical Reading and Academic Writing Skills – 15 Credits
Developing Academic Practice - Critical Skills – 15 Credits
China: Twenty-first Century Challenges – 15 Credits
Placement – 0 Credits

Sustainable Strategy in Action 15

This module provides a holistic overview of the strategic management process with an emphasis on the development of sustainable and responsible strategic management. Drawing upon traditional academic theories and current debates, the module examines and critically evaluates the practice and process of strategic management in different organisational settings. The module considers strategy as a whole by integrating the different phases of the strategic planning process, namely Strategic Analysis, Strategic Formulation and Strategic Implementation. In particular, the module examines the strategic external and internal environment, the different strategic options available (Business-level Strategies, Corporate-Level Strategies and International Strategies) and issues associated with strategy implementation, such as managing strategic change, organisational design decisions and the fostering of a sustainable and responsible organisation.

Managing Change 15

Optional Credits

Dissertation 30

You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project

The module provides the opportunity for students to research an area of particular interest to them and is relevant to their studies. For students undertaking a yearlong work placement the dissertation will usually be set in the context of the host organisation. The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme. As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning.

Researching Contemporary Management Issues 30

You can choose from either the Dissertation, Researching Contemporary Management Issues module, or Consultancy Project

This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context. Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth. Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.

Year 3 Optional Modules

Entrepreneurship in Action – 15 Credits
Strategic Innovation Management – 15 Credits
Critical Work Based Studies - 15 Credits
Project Management – 15 Credits
Employing People – 15 Credits
People Engagement and Development – 15 Credits
Business Ethics – 15 Credits
Financial Management – 15 Credits
Social Enterprise – 15 Credits
Digital Marketing – 15 Credits
Strategic Brand Management – 15 Credits
Responsible Leadership Development – 15 Credits
Developing Academic Practice - Critical Reading and Academic Writing Skills – 15 Credits
Developing Academic Practice - Critical Skills – 15 Credits
China: Twenty-first Century Challenges – 15 Credits
Placement – 0 Credits

Sustainable Strategy in Action 15

This module provides a holistic overview of the strategic management process with an emphasis on the development of sustainable and responsible strategic management. Drawing upon traditional academic theories and current debates, the module examines and critically evaluates the practice and process of strategic management in different organisational settings. The module considers strategy as a whole by integrating the different phases of the strategic planning process, namely Strategic Analysis, Strategic Formulation and Strategic Implementation. In particular, the module examines the strategic external and internal environment, the different strategic options available (Business-level Strategies, Corporate-Level Strategies and International Strategies) and issues associated with strategy implementation, such as managing strategic change, organisational design decisions and the fostering of a sustainable and responsible organisation.

Managing Change 15

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2020 Course Tuition Fees

 UK/EU

International

Year 1 £9,250 £13,500
Year 2 £9,250 £13,500
Year 3 £9,250 £13,500
Total £27,750 £40,500
Optional Sandwich Year £700 £700
Total with Sandwich Year £28,450 £41,200

If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.

*The University of Winchester will charge the maximum approved tuition fee per year. 

ADDITIONAL COSTS

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:

Optional

Core Text

Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Indicative cost: £50 - £300 per year

Volunteering and Placements

Students may incur travel costs on optional volunteering placements in the second and third year of study. Indicative cost: £5 - £30 per day

Printing and Binding

We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost: £1.50-£3.

Smart Wear

Students may be expected to dress formally for oral assessments. Costs will vary depending on the students existing wardrobe. Indicative cost: £0 - £50.

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
NP29
Duration
3 years full-time; 4 years full-time (placement); 6 years part-time
Typical offer
104-120 points
Location
On campus, Winchester