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COURSE OVERVIEW

  • Gain the practical skills to operate both nationally and internationally
  • Project-manage high-profile and large-scale live events to garner real-world experience
  • Benefit from access to professional software widely used in the Event Management industry
  • Strong links with leading industry associations provide access to competitions, research and events
  • Ranked in the Top 20 UK Event Management degrees in the Guardian University League Table 2020

From music festivals and business conferences to exhibitions and fundraisers – the events industry is varied, vibrant and booming. Our vocationally orientated Event Management degree is recognised as one of the best in the country and will help you launch a career where you can really make an impact.

At Winchester you learn how to combine creativity with careful planning to deliver memorable and well-managed events for the University and our many industry partners.

It’s not all hands-on. You also acquire a thorough grounding in the strategic and managerial skills needed to function in any business environment. These can be road-tested on one of the many work placements offered by local employers who make regular contributions to the programme.

There is an excellent range of practical modules and the university works closely with professional practitioners and expert speakers who can help to build up your industry network. Relatively small student numbers mean you receive excellent support from staff and have direct access to expert knowledge throughout the course.

In Year 1, you are introduced to academic and professional studies and pursue a number of core modules which include business and event-specific modules.

In Years 2 and 3, you further develop theoretical and practical skills and explore some of the specialist areas of event management such as Sports and Mega Events.
In Year 3, you undertake an extended independent study module and may choose from a consultancy project, a part-time work placement or a dissertation. Other key modules include Contemporary Issues in Event Management; Festivals and Cultural Events, and Digital Marketing.

A wide range of exciting opportunities are available to you within this buoyant and growing sector, which is estimated to be worth almost £50 billion to the UK economy by 2020. Graduates find jobs in event management companies, venues, leisure departments, festival and tourist organisations, publishing, PR, sport and entertainment.

Careers

Graduates find jobs in event management companies, venues, leisure departments, festival consortia, tourist organisations, publishing, sport and entertainment. 

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Work placements

The course involves visits to venues, live events and trade exhibitions and the opportunity to take part in various placement schemes.

Study abroad

Our BA (Hons) Event Management course provides an opportunity for you to study abroad in the United States of America (USA) and Europe via Erasmus.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 288 hours
  • Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 216 hours
  • Independent learning: 960 hours
  • Placement: 24 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 144 hours
  • Independent learning: 840 hours
  • Placement: 216 hours

*Please note these are indicative hours for the course. 

Location

King Alfred or West Downs, University of Winchester

Teaching hours

All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:
  • 86% coursework
  • 0% written exams
  • 14% practical exams
Year 2 (Level 5)*:
  • 75% coursework
  • 0% written exams
  • 25% practical exams
Year 3 (Level 6)*:
  • 100% coursework
  • 0% written exams
  • 0% practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.

ENTRY REQUIREMENTS

2020 Entry: 96-112 points
2021 Entry: 96-112 points

A GCSE A*-C or 9-4 pass in English Language is required.

International Baccalaureate: 96-112 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.

If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234

Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Academic and Professional Skills 15

Whatever a student’s future business career, there are certain basic professional skills and expertise that are required in the workplace. This module provides opportunities to acquire and apply essential skills for academic success, while also developing ‘soft skills’ that are a prerequisite for a successful career. Students will practice, and build confidence in wide ranging skills, as part of their transition into higher education.

This module will help students develop basic research skills as part of individual work on a topic of their choice. They will also enhance their communication and negotiation skills; and increase awareness of the importance of evidence-based thinking and reflective practice.

 

Responsible Event Management 15

This module introduces students to the broad context of events and analyses how the industry, profession and academic discipline have evolved.  Key aspects of the module include investigating the political, economic and social environment that impacts on events and the impact that events can have on a local, national and global scale. The role of event management will be located within the broader debate concerning responsible management, corporate social responsibility and ethics.

Events in Context 15

This module aims to provide a foundation for students to develop their understanding of the relationship between the global tourism, hospitality and events industries. The scope and scale of these areas will be explored and the functions, characteristics and key players of each industry will be investigated. Study of these closely connected industries will enable students to appreciate the multi stakeholder perspective of a sustainable event management industry.

Career Management 15

This module develops the core skills that will enable students to secure a fulfilling, enjoyable and challenging graduate career. By establishing and pursuing a personal development plan, students develop self-awareness, communication skills, team work, management skills, results orientation, stress management, personal responsibility, coaching and feedback skills.  Whilst there will be a focus on constructing outstanding CVs and professional LinkedIn profiles, much of the module will instil self-awareness through peer coaching and peer feedback whilst stressing the vital importance of taking responsibility for one’s own career. Students will be able to plan and develop career goals based on a clearer idea of preferred career options and an understanding of what they need to do to achieve these goals.

Introduction to Event Operations 15

This module will begin to equip students with the practical skills and knowledge needed to deliver safe and successful events, alongside understanding how it ensure the safety and well-being of its attendees. The module will explore the creative process of designing events, staging, audio-visual equipment and event production techniques.  Students will explore international approaches to event design and they will begin to identify common event hazards and UK legislation; which affects a variety of planned events. Risk management methods, health and safety directives and sustainability guidelines will be investigated so that students begin to develop the skills and knowledge required to deliver live events.

Marketing Principles 15

This module provides an introduction to the concepts, theories and practices of marketing.  The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place.  Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.

Digital Business and Emerging Technologies 15

The emergence of the digital economy has unlocked new opportunities for businesses, whilst creating new modes of competition in both traditional and new sectors of the economy.  The aim of this module is to impart an understanding of digital business together with the practices and processes required to develop effective digital strategies.  Identifying multiple technologies for integration into business, juxtaposed with the development of new digital strategies is central to corporate success, however, this is often a complex task.  This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation to develop a multidisciplinary appreciation of how new technologies can directly shape businesses and processes.

Practical Finance for Business 15

This module equips non-accounting students with the basic financial skills they will need to progress through their management-related degree studies. Students will learn the fundamental processes behind the production of historic financial information, allowing them to conduct analysis of financial statements. Additionally, students will develop knowledge of cost behaviours and forecasting, allowing them to make decisions such as how to price their product. The module allows students to bring together their financial skills by preparing extracts from a business plan as part of an application for finance. Emphasis will be placed on practical skills relevant to entrepreneurs and small business owners.

Year 2 (Level 5)

Modules Credits

Marketing Research in Practice 15

This module aims to provide students with an understanding of the techniques used within marketing research through an applied and practical approach. Students will learn about some of the most common approaches of data collection in the form of questionnaires, interviews and focus groups etc. The module will cover how these marketing research instruments are designed and distributed. In addition to this, students will learn how to analyse the data that results from these research instruments. Through this module students will develop several research skills further aiding their academic ability and employability.

Events in Practice 15

This module aims to equip students with a clear understanding of the journey of event planning from conception including pre-event marketing and how to present, manage and secure an effective and successful event. Students will also understand more about the programming of events and how best to promote their event to their audience. Students will also understand areas such as managing client expectations, venue and supplier choice, risk management and they will analyse the ‘why’ of event planning. Students will look at the impact of events on the environment, manage the event schedule and highlight areas of concern for future events.

Introduction to Marketing Research 15

This module aims to provide a foundation for students to develop their understanding of marketing research methods for academic and professional purposes. Students will explore a number of areas of marketing research including; the use of both primary and secondary data; an introduction to quantitative and qualitative research; and creating research samples. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice. The module provides an introduction to the market research industry and relates research skills learned in the module to real-life application in business.

MICE (Meetings, Incentive Travel, Conferences and Exhibitions) 15

The meetings, incentives, conferences and exhibitions industry (MICE) has an important role to play in today's global business environment. This module will explore the importance of the industry and the critical issues facing managers within the industry such as the use of virtual conferencing to support sustainable business practises. Specifically, the module will equip students with the underpinning knowledge of this sector of event management including the characteristics of corporate and association conferences and consumer and trade shows and how to effectively meet the needs of specific market segments. Students will explore strategies for successful exhibiting and the module aims to improve students’ negotiation and communication skills.

Integrated Marketing Communications 15

This module considers both the theoretical and practical aspects of integrated marketing communications. Theories of communication influence are explored, with emphasis on how the communication tools (advertising, personal selling, public relations, sales promotion, direct marketing and digital marketing) can be synthesized to enable the delivery of consistent brand messages across multiple marketing channels.   Students will be encouraged to identify the salient characteristics of target audiences to facilitate the utilisation of relevant communication tools in order to amplify vital marketing messages.

Hospitality and Tourism 15

This module aims to provide a foundation for students to develop their understanding of the ambidextrous nature of the hospitality and tourism industries, and sustainable strategies to overcome issues related to the nature of both industries. The scope of these strategies will be explored, and the outcomes discussed. This module will enable students to appreciate the relevance of Organisational Ambidexterity in hospitality and tourism management.

Sports and Mega Events 15

Sporting and mega events have specific characteristics and tremendous global significance and these themes will form the basis for this module.  Specifically students will critically analyse the bidding process, how major events are funded and the relationship between these events and the media. Legacy and sport tourism will be discussed and students will investigate large scale event operations including the complexities of crowd management.

Optional modules
  • Creativity, Design and Innovation - 15 credits
  • Values Studies - 15 credits
  • Relationship Marketing - 15 credits
  • Volunteering - 15 credits

Year 3 (Level 6)

Modules Credits

Dissertation* 30

This module provides the opportunity for students to research an area of particular interest to them that is relevant to their studies.  For students undertaking a year-long work placement the dissertation may be set in the context of the host organisation.  The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme.  As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning.

*Students must opt for one of the following modules: Dissertation; Researching Contemporary Issues in Management; Part-Time Work Placement

Researching Contemporary Issues in Management* 30

This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context.  Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth.  Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.

*Students must opt for one of the following modules: Dissertation; Researching Contemporary Issues in Management; Part-Time Work Placement

Part-Time Work Placement* 30

The Part-time Work Placement module requires students to work in partnership with host organisations in the private or public sectors with an interest in educating students for the demands of the complex world of work. Students undertake a skills audit before being accepted on to the scheme and will only be considered for this module if they have an attendance record in year two of at least 80%. The outcomes from this, and the availability of appropriate placement and academic supervisors, will determine whether students can proceed with this module. Decisions on suitability will rest with the Programme Leader. Students will be involved in the tracking of employability skills and in personal development planning. The placement will require students to spend 30 full working days in the placement organisation.

*Students must opt for one of the following modules: Dissertation; Researching Contemporary Issues in Management; Part-Time Work Placement

Digital Marketing 15

This module will prepare students to practice digital marketing in the workplace. Digital marketing tools, models, frameworks and concepts will be considered within the context of the future of marketing, specifically the Fourth Industrial Revolution (Schwab 2019) and Transformative Marketing (2016). Digital Marketing topics will be applied and evaluated including the evolution of digital marketing, the digital macro-environment, digital marketing strategy, digital media and the marketing mix, relationship marketing and digital platforms, the digital customer experience, content marketing, and digital marketing analytics.

Festival and Cultural Events 15

The concept of culture is at the heart of this module and as such, it will be analysed and critically evaluated with reference to key theories and international case studies.  The socially constructed concept of culture will be explored in relation to the arts, heritage and tourism. As culture is clearly founded on the notion of people, the social, economic and political significance of cultural events will be closely examined. In many cases, these features can also be related to the environmental context and significance in which an event is situated.

Contemporary Issues in Event Management 15

This module will enable students to advance their exploration of both modern management practises within the industry and the findings and relevance of current research publications. Various themes will be explored each week and students will undertake independent research to explore trends and their impacts. This module will also enable students to investigate specific career paths within the industry and begin preparation for their next step into employment within the industry or onto further study.

Marketing Analytics 15

Whilst students may understand several areas of marketing they need to be able to measure the return on investment. The plethora of marketing data available due to digital advances means this is an increasingly complex area of management. This module aims to develop understanding by introducing students to digital marketing analytics. From the marketing objectives that drive a business, to decision making, students will learn about the variety of data sources available to them and which metrics can be useful. Through lectures, seminars and workshops, students will enhance their analytical skills and gain practical insights for academic and professional endeavours.

Optional modules
  • Business Ethics - 15 credits
  • Launching a Business Start Up - 15 credits
  • Values Studies - 15 credits
  • Strategic Brand Management - 15 credits
  • Social Media Marketing - 15 credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2020 Course Tuition Fees

 UK/EU

International

Year 1 £9,250 £13,500
Year 2 £9,250 £13,500
Year 3 £9,250 £13,500
Total £27,750 £40,500
Optional Sandwich Year £700 £700
Total with Sandwich Year £28,450 £41,200

If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.

*The University of Winchester will charge the maximum approved tuition fee per year. 

ADDITIONAL COSTS

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:

Optional

Core Text: multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Indicative cost: £50 - £300 per year

Trip: students may have the option to attend one trip per year of study. Indicative cost: £30 - £40

Overseas Trip: students may have the opportunity to take an optional module in Normandy during their second year. This is a 5-day programme. Indicative cost: £613 - £813

Mandatory

Printing and Binding: We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost is £1.50-£3.

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
N820
Duration
3 years full-time; 6 years part-time
Typical offer
96-112 points
Location
On campus, Winchester