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- Gain the practical skills to operate both nationally and internationally

- Project-manage high-profile and large-scale live events to garner real-world experience

- Benefit from access to professional software widely used in the Event Management industry

- Strong links with leading industry associations provide access to competitions, research and events

- Ranked in the Top 10 UK Event Management degrees in the Guardian University League Table 2018

From music festivals and business conferences to exhibitions and fundraisers – the events industry is varied, vibrant and booming. Our vocationally orientated Event Management degree is recognised as one of the best in the country and will help you launch a career where you can really make an impact.

At Winchester you learn how to combine creativity with careful planning to deliver memorable and well-managed events for the University and our many industry partners.

It’s not all hands-on. You also acquire a thorough grounding in the strategic and managerial skills needed to function in any business environment. These can be road-tested on one of the many work placements offered by local employers who make regular contributions to the programme.

There is an excellent range of practical modules and the university works closely with professional practitioners and expert speakers who can help to build up your industry network. Relatively small student numbers mean you receive excellent support from staff and have direct access to expert knowledge throughout the course.

In Year 1, you are introduced to academic and professional studies and pursue a number of core modules which include business and event-specific modules.

In Years 2 and 3, you further develop theoretical and practical skills and explore some of the specialist areas of event management such as Sports and Mega Events.
In Year 3, you undertake an extended independent study module and may choose from a consultancy project, a part-time work placement or a dissertation. Other key modules include Contemporary Issues in Event Management; Festivals and Cultural Events, and Strategic Brand Management.

A wide range of exciting opportunities are available to you within this buoyant and growing sector, which is estimated to be worth almost £50 billion to the UK economy by 2020. Graduates find jobs in event management companies, venues, leisure departments, festival and tourist organisations, publishing, PR, sport and entertainment.


Graduates find jobs in event management companies, venues, leisure departments, festival consortia, tourist organisations, publishing, sport and entertainment.

We use Events Air software as part of our programme, and industry standard product for managing events. 

94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course (Destinations of Leavers from Higher Education survey).

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.


Suitable for applicants from:

UK, EU, World

Work placements

The course involves visits to venues, live events and trade exhibitions and the opportunity to take part in various placement schemes.

Study abroad

Our BA (Hons) Event Management course provides an opportunity for you to study abroad in the United States of America (USA) and Europe via Erasmus.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 288 hours
  • Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 240 hours
  • Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 132 hours
  • Independent learning: 852 hours
  • Placement: 216 hours

*Please note these are indicative hours for the course. 


King Alfred or West Downs, University of Winchester


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:
  • 87% coursework
  • 0% written exams
  • 13% practical exams
Year 2 (Level 5)*:
  • 75% coursework
  • 0% written exams
  • 25% practical exams
Year 3 (Level 6)*:
  • 94% coursework
  • 0% written exams
  • 6% practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


2018 Entry: 96-112 points

A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.

International Baccalaureate: 25 points

If English is not your first language: Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234

Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Introduction to Academic and Professional Studies 15

The aim of this module is to develop student understanding of the skills and competencies required in both academic and professional environments.  Students will work individually and in teams to develop the knowledge and skills required to plan, design and conduct a research project.  Students will have the opportunity to engage in a range of activities which will build industry awareness at a national and international level; enhance communication and negotiation skills; and increase awareness of the importance of evidence based thinking and reflective practice.  This module provides the foundation for continuing personal and professional development building confidence to provide students with the potential to maximise academic and career aspirations.

Managing Finance 15

The module focuses on the fundamental roles of management accounting, with particular reference to small businesses. The module will involve students in the gathering of information for budgeting, cost analysis and monitoring purposes. Students will develop knowledge and skills related to planning, controlling and monitoring activities to improve the efficiency of a business, and will develop an appreciation of the ethical and responsible considerations associated with the financial management of a sustainable business. Skills in project appraisal will be developed though activities which seek to assess the viability of a range of business projects.

Marketing Principles 15

This module provides an introduction to the concepts, theories and practices of marketing. The meaning and scope of modern marketing will be discussed in depth; considering its role as both a management philosophy and a business function. Traditional marketing concepts such as the marketing mix will be explored, examining the need to create synergy between marketing mix components and the wants and needs of the market place. Students will be encouraged to develop critical marketing perspective considering the impact marketing has on the economy, society and the environment.

Introduction to Event Operations 15

This module will begin to equip students with the practical skills and knowledge needed to deliver safe and successful events. The module will explore the creative process of designing events, staging, audio visual equipment and event production techniques. Students will explore international approaches to event design and they will begin to identify common event hazards and UK legislation which affects a variety of planned events. Risk management methods, health and safety directives and sustainability guidelines will be investigated so that students begin to develop the skills and knowledge required to deliver live events.

Continuing Academic & Professional Studies 15

This aim of this module is to further develop student understanding of the skills and competencies required in both academic and professional environments. Students will work individually and in groups to develop the knowledge and skills required to analyse, and present, ideas and coherent arguments both orally and in writing. Students will build on their communication, negotiation and reflective practice skills, to support their on-going personal, academic and professional development.

People and Organisations 15

The factors that influence the decisions and actions of people in the workplace are often inter-related and complex. The study of organisational behaviour seeks to explain, understand and predict human behaviour; the interactions and relationships between individuals, groups and the organisation; and the relationship between the organisation, the external environment and the wider society in which it operates. Throughout this module students will have the opportunity to develop their ability to work collaboratively and reflect on their own attributes and values; their interactions with others; and the factors that affect their own decisions and behaviours. The aim of this module, therefore, is to explore some of the key influences affecting people in work organisations by developing an understanding the impact of individual and group behaviours within the organisation and the complex inter-relationships between the organisation and the environment.

Events in Context 15

This module aims to provide a foundation for students to develop their understanding of the relationship between the global tourism, hospitality and events industries. The scope and scale of these areas will be explored and the functions, characteristics and key players of each industry will be investigated. Study of these closely connected industries will enable students to appreciate the multi stakeholder perspective of a sustainable event management industry.

Responsible Event Management 15

This module introduces students to the broad context of events and analyses how the industry, profession and academic discipline have evolved.  Key aspects of the module include investigating the political, economic and social environment that impacts on events and the impact that events can have on a local, national and global scale. The role of event management will be located within the broader debate concerning responsible management, corporate social responsibility and ethics.

Year 2 (Level 5)

Modules Credits

MICE (Meetings, Incentive Travel, Conferences and Exhibitions) 15

The meetings, incentives, conferences and exhibitions industry (MICE) has an important role to play in today's global business environment. This module will explore the importance of the industry and the critical issues facing managers within the industry such as the use of virtual conferencing to support sustainable business practises. Specifically, the module will equip students with the underpinning knowledge of this sector of event management including the characteristics of corporate and association conferences and consumer and trade shows and how to effectively meet the needs of specific market segments. Students will explore strategies for successful exhibiting and the module aims to improve students’ negotiation and communication skills.

Sports and Mega Events 15

Sporting and mega events have specific characteristics and tremendous global significance and these themes will form the basis for this module.  Specifically students will critically analyse the bidding process, how major events are funded and the relationship between these events and the media. Legacy and sport tourism will be discussed and students will investigate large scale event operations including the complexities of crowd management.

Venue Management 15

A large number of events are undertaken in fixed locations such as purpose built event venues and hotels but also in sporting and academic complexes as well as an ever growing list of unique venues. Consequently, there is extensive opportunity for event managers to secure venue based employment. The management of these venues requires considerable knowledge and skills in addition to those of event design and production.
This module will provide a firm grounding in venue management. Issues of venue design, spatial awareness and location will be considered, as will operational issues such as pricing and yield management, contracts, supplier selection, customer service delivery and venue marketing. Legal aspects of venue and event management, such as health and safety licensing, will also be covered.
Venue management is an important career path within the event management industry and this module will provide a firm grounding in the challenges arising when guiding and working with event planners.

Integrated Marketing Communications 15

This module considers both the theoretical and practical aspects of integrated marketing communications. Theories of communication influence are explored, with emphasis on how the communication tools (advertising, personal selling, public relations, sales promotion, direct marketing and digital marketing) can be synthesised to enable the delivery of consistent brand messages across multiple marketing channels. Students will be encouraged to identify the salient characteristics of target audiences to facilitate the utilisation of relevant communication tools in order to amplify vital marketing messages.

Applied Management Research 15

This module aims to provide a foundation for students to develop their understanding and application of research methods for academic and professional purposes. Students will explore a variety of research approaches and will develop practical research skills including problem definition and scope; effective research design; and data collection and analysis. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice.

Optional Credits

Optional modules

Creativity, Design and Innovation 15 Credits

People Resourcing 15 Credits

Sustainability in Business 15 Credits

Developing Academic Practice – Academic Reading 15 Credits

Effectual Entrepreneurship 15 Credits

Contemporary Business Communication 15 Credits

Consumer Behaviour 15 Credits

Relationship Marketing 15 Credits

Globalisation and Diversity 15 Credits

Operations Management 15 Credits

Volunteering 15 Credits

Study Abroad 15 Credits

Year 3 (Level 6)

Modules Credits

Strategic Brand Management 15

This module takes a strategic approach to branding management. It considers a broad range of tools, techniques and theories that help build equity and so drive brand performance. Students are encouraged to adopt a strategic brand perspective, involving a detailed understanding of the role brands play for organisations in creating customer value. The module is broadly structured around four main areas; i) brand management challenges; the internal and external forces that create barriers for managers in their brand building initiatives; ii) the impact, cultivation and measurement of brand equity and the inter-related strategies for building effective brand identities; iii) managing brand portfolios and assessing alternative brand leveraging strategies and finally iv) how brand performance is tracked and measured within organisations using a variety of performance metrics to assess the effectives of strategic brand management efforts.

Festivals and Cultural Events 15

The concept of culture is at the heart of this module and as such, it will be analyzed and critically evaluated with reference to key theories and international case studies. The socially constructed concept of culture will be explored in relation to the arts, heritage and tourism. As culture is clearly founded on the notion of people, the social, economic and political significance of cultural events will be closely examined. In many cases, these features can also be related to the environmental context and significance in which an event is situated.

Contemporary Issues in Event Management 15

This module will enable students to advance their exploration of both modern management practises within the industry and the findings and relevance of current research publications. Various themes will be explored each week and students will undertake independent research to explore trends and their impacts. This module will also enable students to investigate specific career paths within the industry and begin preparation for their next step into employment within the industry or onto further study.

Consultancy Project (EIS) 30

This module aims to provide the opportunity for students to carry out a consultancy project in a relevant field. The practical project will enable students to demonstrate the application of knowledge and skills gained in their programme either with an external organisation, or using an internal client as a detailed case study. Students will be required to work towards a tangible and timely outcome. The students operate in effect as trainee management consultants for their external organisation or internal client and are expected to undertake relevant research and present conclusions and recommendations that are intended to benefit the organisation. Students are expected to take a high degree of responsibility for their own learning and will negotiate the structure of the project with their supervisor, and the organisation, where appropriate.

Part-time Work Placement (EIS) 30

It has long been accepted that a work placement is a desirable feature of many degree level courses. The Work Placement will be an option for both Combined and Single Honours students. This module will require students to work in partnership with host organisations in the private and public sectors with an interest in educating students for the demands of the complex world of work.  Students will undertake a skills audit before being accepted on to the scheme and will only be considered for this module if they have an attendance record in year 2 of at least 80%. The outcomes from this, the availability of appropriate placement and academic supervisors will determine whether students can proceed with this module. Decisions on suitability will rest absolutely with the Programme Leader.  Following approval by the Programme Leader a contract will be signed by all parties. Students will be involved in the tracking of employability skills and in personal development planning. The placement will require students to spend 30 full working days in the placement between the start of semester 1 and the end of semester 2.

Researching Contemporary Management Issues (EIS) 30

This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context.  Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth. Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.

Dissertation (EIS) 30

The module provides the opportunity for students to research an area of particular interest to them and is relevant to their studies.  For students undertaking a yearlong work placement the dissertation will usually be set in the context of the host organisation.  The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme. As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning. 

Application of Event Management 30

Building on the learning from level 4 and 5 and in particular from the module Designing Events, students will apply knowledge to the delivery of an event, based on a specific client brief. In the context of teamwork, students will deploy a range of negotiation and project management skills managing the process from event design to delivery and evaluation. Students will undertake research and fieldwork thus experiencing real world learning as well as helping to strengthen links with the community and industry partners.

Optional Credits

Optional Modules

Entrepreneurship in Action 15 Credits

Developing Academic Practice 15 Credits

Project Management 15 Credits

Ethics 15 Credits

Digital Marketing 15 Credits

People Engagement and Development 15 Credits

Sustainable Strategy 15 Credits

Managing Change 15 Credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Course Tuition Fees 

UK/EU/Channel Islands and Isle of Man

If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

Full-time £9,250 p/a

Total Cost: £27,750 (3 years) | £28,450 (sandwich option)

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938

International Students

Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.



As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


  • Core Text: multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Cost: £50 - £300 per year
  • Printing and Binding: students may be required to pay for the costs of dissertation printing and binding. Cost: £10
  • Trip: students may have the option to attend one trip per year of study. Cost: £30 - £40

Overseas Trip: students may have the opportunity to take an optional module in Normandy during their second year. This is a 5-day programme. Cost: £613 - £813


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
3 years full-time; 4 years full-time (Sandwich year); 6 years part-time
Typical offer
96-112 points
King Alfred Campus or at West Downs, Winchester