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  • Join a hands-on and creative journalism course where you benefit from the technical knowledge and experience of industry professionals

  • Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studio

  • Gain valuable experience and boost your employment opportunities on excellent industry placements, which have included the BBC, ITV and Sky in recent years

  • Immerse yourself in the world of fashion and graduate with a portfolio of published work to impress prospective employers

  • Broaden your horizons and explore opportunities to study abroad in the USA and Japan

 Do you have a passion for fashion? Would you like to become an authority on future trends and industry issues and maybe have a front-row catwalk seat one day?

In recent years the University of Winchester has built a strong reputation for its journalism. Fashion Journalism is a dynamic branch of this field that reports on the trends and culture surrounding fashion and where it pays to back-up sound technical knowledge of how to research, source and construct a story with professional connections.

On our new Fashion Journalism programme you will follow the live production model that has been so successful in the BA Journalism programme. You will take on the role of fashion reporters for Winchester News Online (Winol), covering a variety of local/ national stories for publication/broadcast on multiple digital platforms.

Whether you are writing feature profiles of celebrity designers, styling photoshoots of the latest high-street collections or hosting a fashion focused podcast you will learn how to breathe life into a story. You will develop your knowledge of social media, video and digital journalism and understand best practice in the current media landscape.

You will be in good company. Our teaching team of filmmakers, journalists, editors, producers, feature writers and cameramen has extensive professional experience in this area. One of our lecturers has interviewed many of the world’s leading fashion celebrities including Kim Kardashian, Paul Smith, Gok Wan and Trinny and Susannah as part of their role as entertainment reporter at Sky News and Good Morning Britain.

You will also be able to draw on the expertise of staff from our marketing departments and take relevant modules from this discipline. This in-depth subject knowledge will complement the practical skills you gain from the journalism modules.

The three-year programme includes a fascinating range of core modules from TV and Radio Production and Presentation to Digital Fashion Reporting, Longform Journalism and Media Law.

In Year 1, you take modules in Introduction to Fashion Journalism and Principles of Fashion. In Year 2, you cover Digital Fashion Reporting in depth, Consumer Behaviour and Integrated Marketing Communications. In your final year you complete a Major Project in Fashion Journalism in an area of your choice and explore the telling of compelling true-life stories on screen in Claiming the Truth – Documentary Films.

As a skilled communicator and critical thinker you will be able to seek work across a range of media companies, fashion houses, PR companies and the wider communications industries. Our graduates are employed at all the major broadcasters (BBC, ITV, Sky) and many of the UK’s leading publications (The Sunday Times, The MailOnline, The Sun, InStyle, and The Telegraph).


Graduates enter roles within Fashion Journalism: VJ (Video Journalism), MoJo (Mobile Journalism), Data Journalism, Online Journalism, Social Media Journalism, Feature Journalism, Podcasting, Commentating, Presenting.

The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2021, HESA.

Pre-approved for a Masters

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.


Suitable for applicants from:

UK, EU, World

Work placements

Students are given support to help secure work placements during study. Every student is required to complete 15 days of placement during Year 3.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 216 hours
  • Independent learning: 984 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 240 hours
  • Independent learning: 960 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
  • Teaching, learning and assessment: 144 hours
  • Independent learning: 936 hours
  • Placement: 120 hours

*Please note these are indicative hours for the course. 

The approach to this journalism course is based around the creation of a simulated real-life working news and sports production operation. The course uses all the technology of the social media age. This approach, together with very low staff-student ratios enables us to tailor the course to the individual needs and ambitions of particular students.


Taught elements of the course take place on campus in Winchester

Teaching hours

All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:
  • 75% coursework
  • 13% written exams
  • 12% practical exams
Year 2 (Level 5)*:
  • 100% coursework
  • 0% written exams
  • 0% practical exams
Year 3 (Level 6)*:
  • 87% coursework
  • 13% written exams
  • 0% practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures



2022 Entry: 104-120 UCAS tariff points

Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:

  • A-Levels: BCC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points)
  • BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications
  • International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4
  • T Level: Merit in a T Level

In addition to the above, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.

For 2022 entry, in addition to level 3 study, the following GCSE’s are required:

  • English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.

From 2023 entry, in addition to level 3 study, the following GCSE’s are required:

  • GCSEs in Mathematics and English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.

If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:

  • IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
  • We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT.

If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.

Course Enquiries and Applications

Telephone: +44 (0) 1962 827234

Send us a message

International Students

International students seeking additional information about this programme can send an email to or call +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days

Year 1 (Level 4)

Modules Credits

Introduction to Journalism 30

This module provides an introduction to the media industries and the role of journalism in providing valuable commercial content for these businesses. At the same time it allows the student to amass certain preparatory skills and familiarity with media production systems and equipment. There are two main objectives for this module: for students to produce a short feature based on a journalistic organisation; and secondly to master the basics of news writing.

Media Law 15

The media law module covers the basic curriculum of practical legal knowledge required by professional journalists. Topics covered include libel, contempt of court, copyright, and privacy. The module also covers the regulatory framework in which UK journalism, emphasising practical application through field trips to courts and the local authorities.

Principles of Fashion 15

This module is an introduction to Fashion. The term fashion is used interchangeably with clothing, mode, dress, style and costume and yet it captures the spirit of the times, through seasonal collections in the major cities of London, Paris, Milan and New York.  It will examine the contemporary context of the UK’s textiles and clothing industries and the growing impact of low cost imports from overseas.

TV Production and Presentation 15

This module builds on the introductory module in semester one and moves to the student completing a solo video package mixing reportage and script reading with interviews and other material. Work will be assessed according to legal and ethical frameworks and recognised industry best practice.

Radio Production & Podcasting 15

You will utilise your knowledge of audio production methods in both a pre-recorded output and a live radio show. The pre-recorded audio package will be produced individually within the specialised workflows of documentary and is expected to be devised with digital distribution in mind.

In the small groups, you will be tasked with planning, rehearsing and recording a live radio show at a set time and date. You will have the opportunity to train in the radio studio prior to assessment, gaining the necessary skills to deliver a successful show. With guidance from tutors and technicians, this module will provide students with an introduction to the logistics, practices and pressures associated with traditional radio production and newer exclusively digital standards.

Longform Journalism 30

This module will provide an overview of longform journalism as it relates to a number of different types of publications, primarily: newspapers, magazines and other periodicals (both in print and online). It will cover the different types of feature - providing students with an understanding of the differing approaches to structure, language and style as well as the relationship between those types and a range of publications. The module will also look at the importance of social media and how it has transformed journalism. It will consider the use of the various social media platforms as newsgathering tools and as ways of promoting stories. It will also consider how social media competes with the conventional media.

Year 2 (Level 5)

Modules Credits

Digital Reporting (1) 45

Students work within a variety of specified roles generating content as reporters and feature writers/producers to produce a weekly live online publication – Winchester News Online. They work under the general supervision of third year students who perform a variety of executive and management roles on the same project. The online journal is updated weekly (and daily within specified periods) and so the students work in ‘shifts’ around the week, enabling them to carry on with the rest of their studies constituting the degree programme. 

Consumer Behaviour 15

This module explores contemporary consumer behaviour theory and examines its application and relevance within marketing management, decision-making and societal contexts. The module is designed to help students understand the factors that influence consumer behaviour and will examine the development of consumer behaviour in the marketplace from different disciplinary perspectives spanning the social sciences, evolving through an exploration of the contributions from; economics, psychology, sociology and cultural anthropology that reveal the motivations underlying consumer behaviour.

Digital Reporting (2) 45

Following on from Digital Reporting (1), work on the project is designed to integrate, consolidate and advance all previous learning in practical modules.

Integrated Marketing Communications 15

This module considers both the theoretical and practical aspects of integrated marketing communications. Theories of communication influence are explored, with emphasis on how the communication tools (advertising, personal selling, public relations, sales promotion, direct marketing and digital marketing) can be synthesised to enable the delivery of consistent brand messages across multiple marketing channels. Students will be encouraged to identify the salient characteristics of target audiences to facilitate the utilisation of relevant communication tools in order to amplify vital marketing messages.

Year 3 (Level 6)

Modules Credits

Digital Reporting (3) 30

Students work within a variety of specified roles directing and editing the production of content to publish a weekly live online publication – Winchester News Online. The pattern of work is similar to work on the live production during year two of the course, but in this phase students are required to carry out different roles and to work at a higher standard and more independently.

Claiming the Truth - Documentary Films 15

This module will discuss some of the most important traditions in documentary films and consider ways in which the ideas and concepts associated with these traditions can be applied in contemporary projects. It will consider the relationship of documentary to re-presenting ‘reality’, and it various ‘truth claims’. Taught by a range of Lectures, it will encompass documentary production in its changing social and historical contexts, and across some of its different distribution platforms, and deal with current debates about documentary ethics and aesthetics. You will then be given an opportunity to apply your own practical production skills in the development of a short documentary project.

Media Law update 15

This module supplements the study of principles and statutes developed at Level Four with the analysis of current cases and recent precedents both in the courts and in the findings of key regulatory bodies such as OFCOM. It will provide you with the skills to continually update your knowledge throughout your career through the examination of cases in this rapidly changing field.

Major Project in Journalism 60

For the Major Project students work independently to produce a documentary or equivalent (such as a suite of feature articles). Students are also required to undertake a period of work-based learning in line with the university’s approved procedures for work based learning and placements.

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2022 Course Tuition Fees

 UK / Channel Islands /
Isle of Man / Republic of Ireland 


Year 1 £9,250 £14,100
Year 2 £9,250 £14,100
Year 3 £9,250 £14,100
Total £27,750 £42,300
Optional Sandwich Year* £1,385 £1,385
Total with Sandwich Year £29,135 £43,685

If you are a UK student starting your degree in September 2022, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £117.50 and a 15 credit module is £1,763.

* Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.

**The University of Winchester will charge the maximum approved tuition fee per year.

Additional Costs

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Core texts: Core Texts are available from the University Library; however we strongly recommend student's purchase their own books. Students can find hard copies/e-copies of these books in the library. Indicative cost is £30-£200 per academic year. 


Core texts: Students are required to purchase two books.

  • Essential English for Journalists, Editors and Writers by Harold Evans
  • McNae's Essential Law for Journalists by Mark Hanna and Mike Dodd

Indicative cost is £40. 

Placement: In Year 3, students are required to take a 15 day placement. Students are required to cover the cost of travel to their placement. Costs varies depending on travelling distance and mode of transport. 

Printing and Binding: The University is pleased to offer our students a printing allowance of £5 each academic year. This will print around 125 A4 mono pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing.

Course specific bursaries/scholarships

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards page.

Key course details

UCAS code
3 years full-time
Typical offer
104-120 points
On campus, Winchester