University events take a new look at fashion

21 Sep 2023
woman walking in scenic view with

The University of Winchester is not only sponsoring this year’s Winchester Fashion Week (16-21 October) it is staging some events which will rip up the clothing industry’s established pattern book.

The week begins with a special screening of Fashion Reimagined a documentary which follows award-winning designer Amy Powney’s journey from “field to finished garment” as she attempts to create an environmentally sustainable collection.

The screening event at the University’s West Downs Auditorium starts at 6pm on 16 October and is a joint venture between Winchester's Faculty of Business and Digital Technologies, the Fashion Marketing Programme, and the Winchester Business Improvement District (BID),

To reserve a free place visit Fashioned Reimagined.

Fashion Future on 18 October moves into the digital world. Invited representatives from local fashion businesses will be given a view of the future fashion landscape with the aid of Virtual Reality headsets.

“It's not just about predicting the future—it's about shaping it,” said Marina Brkljac, Programme Leader in Fashion Business and Marketing at the University.

“This will be a glimpse of what major brands are already investing in heavily and a chance to understand why it's crucial for businesses to be part of this evolving narrative,”

This event has been organised by the University’s Faculty of Business and Digital Technologies and the Department of Marketing Design and Immersive Technology.

people dressed in colourful clothing

On 19 October things get personal at This Is Me - a student exhibition which promises to be a compelling journey into the heart of fashion and its deep-seated connection with identity.

Students have created posters exploring the make-up of their ‘Fashion DNA’, tracing the influences – history, ethnicity, subcultures and much more – which have shaped their style choices.

The posters will be on show at the University’s West Downs Centre from 6pm. To reserve a place at this free event visit This Is Me.

The week culminates on 21 October with the Grand Finale Catwalk Show, which students are helping to organise and run at the University’s King Alfred Centre.  

Clothes from Anthropologie, Aspiga, Crew Clothing, Hobbs, Mint Velvet, Mountain Warehouse, Oliver Bonas, Phase Eight, Primark, Rawlings Opticians, Re:dress, Suave Owl, The Well Worn and White Stuff will feature on the runway.

Doors open at 6.30pm for a 7pm start. Tickets are priced from £15 to £25. Visit here for bookings

This year’s Winchester Fashion Week, the twelfth, is presented by Winchester Business Improvement District (BID).

Sarah Davis, BID Manager, Winchester BID said: “The support of the University helps us to grow the event each year. We get the opportunity to work with students studying Fashion Marketing and Event Management and give them a real live event to work on.  They can also create their own events during the week and gain valuable experience not just in the world of fashion, but in pulling together a show-stopping city-wide event.”

Sarah Moore-Williams, Dean of the University of Winchester’s Faculty of Business and Digital Technologies and Director of the University of Winchester Business School said: “Fashion is an important sector of the UK economy mixing creativity and commerce. We are pleased that students across a number of subjects can display and develop their design, marketing and business skills as part of this exciting week of events.”

To find out about the other stylish events during the week visit Events - Winchester Fashion Week.

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