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COURSE OVERVIEW

  • Study fashion within a business school environment
  • Study key sustainability issues, agendas and contexts associated with fashion
  • Explore disruptive innovations to develop more sustainable practices in how fashion is produced and consumed
  • Learn from a teaching team with extensive industry experience

Our cutting-edge, three-year degree is centred upon an industry need for fashion business graduates to be more forward thinking than the companies that they are going to work for. Our Fashion Business programme is designed to challenge current thinking and explore disruptive innovations to develop more sustainable practices in how fashion is produced and consumed. This distinctive degree programme is aligned with UN Sustainable Development Goal 12, which focuses on responsible consumption and production.

Through the fusion of fashion and business in one unique programme, you will be able to explore the future of fashion in a dynamic way and gain the skill-set required to tackle the challenges facing this £1.9 trillion global industry. The programme seeks to develop fashion leaders who will be confident and skilled in leading and managing the next generation of fashion businesses.

A wide range of modules for this programme include: Principles of Fashion, Fashion and Sustainable Development Goals, Practical Finance for Business, Trend Forecasting, Management & Leadership, Design Thinking for Fashion, Fashion Supply Chain Management, Operations & Service Management, Employing People, Marketing Research

In addition to the principally fashion-focused curriculum, a range of modules will equip you with the management skills needed to succeed in a tough retail climate. You can gain vital networking and skills development on an optional one-year work placement between Years 2 and 3 before moving on to your final year of study.

If you can see yourself as a working at the highest levels of management for a leading fashion brand or working as an industry consultant or entrepreneur, then our three-year BA (Hons) Fashion Business degree programme could be the perfect fit for you. 

Careers

Graduates are expected to go on to apply their knowledge, skills, problem-solving capabilities and insight to challenge the status quo in fashion organisations. Graduates will enjoy a wide range of careers within the fashion industry in areas including, but not limited to: managers, agents, researcher, analyst, brand management, public relations, supply-chain management, operations management, management consultancy, production, wholesale, trend forecasting, consumer research, product development, business analysis, sustainability at the leading UK, European and international fashion houses, agencies, suppliers and retailers. 

Pre-approved for a Masters

University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Work placements

You will have the opportunity to spend a year on a paid work placement in a business organisation. This is normally a paid placement and all placements are subject to approval by the Winchester Business School to ensure they are suitable and valuable to student learning. This is a non-credit bearing year of study.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

Teaching, learning and assessment: 240 hours
Independent learning: 960 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

Teaching, learning and assessment: 144 hours
Independent learning: 924 hours
Placement: 132 hours

*Please note these are indicative hours for the course.

Location

Taught elements of the course take place on campus in Winchester.

Teaching hours

All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

75% coursework
13% written exams
12% practical exams

Year 2 (Level 5)*:

66% coursework
22% written exams
12% practical exams

Year 3 (Level 6)*:

81% coursework
7% written exams
12% practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our .

ENTRY REQUIREMENTS

2020 Entry: 112-120 points
2021 Entry: 112-120 points

A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.

International baccalaureate: 112-120 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.

If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Course enquiries and applications

Telephone: +44 (0) 1962 827234

Send us a message

International students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Academic & Professional Skills 15

Whatever a student’s future business career, there are certain basic professional skills and expertise that are required in the workplace. This module provides opportunities to acquire and apply essential skills for academic success, while also developing ‘soft skills’ that are a prerequisite for a successful career. Students will practice, and build confidence in wide ranging skills, as part of their transition into higher education.

This module will help students develop basic research skills as part of individual work on a topic of their choice. They will also enhance their communication and negotiation skills; and increase awareness of the importance of evidence-based thinking and reflective practice.

Digital Business and Emerging Technologies 15

The emergence of the digital economy has unlocked new opportunities for businesses, whilst creating new modes of competition in both traditional and new sectors of the economy.  The aim of this module is to impart an understanding of digital business together with the practices and processes required to develop effective digital strategies.  Identifying multiple technologies for integration into business, juxtaposed with the development of new digital strategies is central to corporate success, however, this is often a complex task.  This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation to develop a multidisciplinary appreciation of how new technologies can directly shape businesses and processes.

Principles of Fashion 15

This module is an introduction to Fashion. The term fashion is used interchangeably with clothing, mode, dress, style and costume and yet it captures the spirit of the times, through seasonal collections in the major cities of London, Paris, Milan and New York.  It will examine the contemporary context of the UK’s textiles and clothing industries and the growing impact of low cost imports from overseas.

Organisational Behaviour 15

Organisations are the workplaces for today’s and tomorrow’s employees. As a consequence of increased competition, new technologies and increasingly diverse workforces, the environment in which organisations operate is challenging. This module seeks to explore the many factors which influence the actions, behaviour and decisions taken by people in the work-place. It focuses on the complex interactions and relationships between people and groups, both within and between organisations. Furthermore, it explores the impact of the external environment, particularly the expectations and behaviour of wider society, with its roles as a potential customer and citizen.

The module provides students with the opportunity to work collaboratively with others when undertaking research, and also to reflect on their own style of working and personal values, when working in teams.

Career Management 15

This module develops the core skills that will enable students to secure a fulfilling, enjoyable and challenging graduate career. By establishing and pursuing a personal development plan, students develop self-awareness, communication skills, team work, management skills, results orientation, stress management, personal responsibility, coaching and feedback skills.  Whilst there will be a focus on constructing outstanding CVs and professional LinkedIn profiles, much of the module will instil self-awareness through peer coaching and peer feedback whilst stressing the vital importance of taking responsibility for one’s own career. Students will be able to plan and develop career goals based on a clearer idea of preferred career options and an understanding of what they need to do to achieve these goals.

Practical Finance for Business 15

This module equips non-accounting students with the basic financial skills they will need to progress through their management-related degree studies. Students will learn the fundamental processes behind the production of historic financial information, allowing them to conduct analysis of financial statements. Additionally, students will develop knowledge of cost behaviours and forecasting, allowing them to make decisions such as how to price their product. The module allows students to bring together their financial skills by preparing extracts from a business plan as part of an application for finance. Emphasis will be placed on practical skills relevant to entrepreneurs and small business owners.

Trend Forecasting 15

Faith Popcorn, the American futurologist, describes trend forecasting as ‘cultural brailing’ i.e. a way of feeling the bumps in culture through all five senses. In this module, students will practice the art of looking sideways using desk research and field research activities.  From this process, they will learn to select the most significant trends emerging in contemporary fashion collections. They will investigate the clothed body and its role in articulating multiple identities.  Students will examine sociological theories, e.g. on gender (Paul Gilroy), race (W E B Du Bois) and class (Karl Marx), and reflect on ways in which marginalised groups seek to overcome persistent social injustices.

Fashion and Sustainable Development Goals 15

The fashion industry is now valued at £1.25 trillion and employs over 75 million workers worldwide.  The average consumer purchases 60% more garments, disposing of roughly 35 Kg of clothing each year of which 13% is collected for re-use, 13% incinerated and the remaining 26 Kg buried in landfill (Ellen MacArthur Foundation, 2017).  The United Nations has identified the fashion industry as an environmental and social emergency and is keen to turn it into a driver for the implementation of its 2015 Sustainable Development Goals (SDGs).  This module will introduce students to the concept of sustainability and the link between the UN’s SDGs, e.g. gender equality (SDG 5), hazardous chemicals (SDG 6), sustainable consumption and production (SDG12), and the design and manufacture of fashion garments.

Year 2 (Level 5)

Modules Credits

Introduction to Marketing Research 15

This module aims to provide a foundation for students to develop their understanding of marketing research methods for academic and professional purposes. Students will explore a number of areas of marketing research including; the use of both primary and secondary data; an introduction to quantitative and qualitative research; and creating research samples. In addition, students will develop an appreciation of ethical implications of the research process to facilitate responsible research practice. The module provides an introduction to the market research industry and relates research skills learned in the module to real-life application in business.

Management and Leadership 15

The pressures on managers and leaders in today’s complex organisations are immense. The emphasis on performance, efficiency and effectiveness together with the global competition for managerial jobs places a premium on managerial and leadership skills.  This module introduces some of the latest ideas in the field whilst simultaneously evaluating them from a practical, ethical and international perspective. Students will explore the role of power in organisations and critically evaluate how power and influence is exercised in the managerial role. The module is also aimed at helping students to develop some of the skills involved in managing and leading people, thereby cultivating the self-awareness that characterises outstanding managers and leaders. The aim of the module therefore is to develop informed, critical and responsible managers who have the confidence to lead others in a way that is effective, ethical and consistent with their values. 

Operations and Service Management 15

The nature of business activities can be understood in terms of operations management and this module aims to explore the role and purpose of operations management within an organisation.  Students will explore the major principles of operations management and analyse how these principles are applied in different organisations.  The module will provide students with the opportunity to develop an understanding of the challenges associated with the management of operations within an organisation to include environmental management, corporate responsibility and ethical supply chain management.

Fashion Retailing 15

This module is designed to explore fashion retailing theory and practice. The module reflects the rise of omnichannel retailing and provides students with the ability to think critically about the use of different fashion retail formats and channels in delivering an overall brand experience. The module will aim to explore emergent trends in fashion retailing and provide students with an insight into fashion consumer decision-making.

Marketing Research in Practice 15

This module aims to provide students with an understanding of the techniques used within marketing research through an applied and practical approach. Students will learn about some of the most common approaches of data collection in the form of questionnaires, interviews and focus groups etc. The module will cover how these marketing research instruments are designed and distributed. In addition to this, students will learn how to analyse the data that results from these research instruments. Through this module students will develop several research skills further aiding their academic ability and employability.

Design Thinking for Fashion 15

In a changing social and technological environment, traditional ways of running a business are under question and design thinking can bring about dynamic and creative solutions to solving complex or ‘wicked’ business problems. Through exploration of different contexts and case studies and by asking ‘what if?’ this module stimulates and inspires students to build a valuable repertoire of knowledge and skills to take forward in their fashion career. By understanding the range of approaches and frameworks and tools under the design thinking umbrella, and by exploring a problem to solve in a real business context, students will devise their own unique design thinking methodology applicable to their area of interest. This will include identifying considerations relating to sustainable or inclusive business models as outlined in the UN Sustainable Development Goal 9.

Fashion Supply Chain Management 15

Supply chain management is a relatively new topic which began to take shape in the 1980s and has gained momentum, in recent years, with advances in digital technology.  In this module students will identify the needs of the customer and how to develop relationships, conventionally adversarial and arm’s length, to one of mutuality and trust.  They will study the impact of the New Industrial Revolution, and the emergence of rapid manufacturing, advanced robotics and digitisation of the supply chain. Students will investigate the current volatility in the marketplace, and the need for agile supply chains where supplier and customer teams explore opportunities for realigning processes.  They will research the importance of adopting the triple bottom line, i.e. planet, people and profit, to ensure the long-term success of the business and future well-being of society in line with the UN’s SDG 12.

Optional modules
  • Understanding Finance Concepts and Principles - 15 credits
  • Value Studies - 15 credits

Optional sandwich year

Modules Credits

Employment Experience

The aim of this module is to offer students to opportunity to undertake meaningful and relevant employment experience.   The employment experience will take the form of a 30 week long work placement and the student will be required to demonstrate the relevance of the work practice to the named route of study.  The employment experience will involve students’ demonstrating competency in key skills, such as communication and team working, and tasks relevant to their field of study.  This will necessarily require the student to apply learning from their studies to the work place, thus providing the opportunity to fully integrate their academic study with meaningful employment experience.

Year 3 (Level 6)

Modules Credits

Dissertation* 30

This module provides the opportunity for students to research an area of particular interest to them that is relevant to their studies.  For students undertaking a year-long work placement the dissertation may be set in the context of the host organisation.  The module contributes to the continued professional and academic development of students in the application of research knowledge and skills acquired throughout their programme.  As students are required to manage the research project, the dissertation provides a vehicle for them to demonstrate the extent to which they have managed the transition from tutor-led to student-centred learning.

*Students must opt for one of the following modules: Dissertation; Researching Contemporary Issues in Management; Part-Time Work Placement

Researching Contemporary Issues in Management* 30

This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by organisations operating in a global and diverse context.  Students will have the opportunity to select research and critically assess a range of contemporary management issues in depth.  Enquiry-based learning methods will be used to explore the nature and implications of these issues with emphasis placed upon how managers can contribute to the effective management of these issues in practice.

*Students must opt for one of the following modules: Dissertation; Researching Contemporary Issues in Management; Part-Time Work Placement

Part-Time Work Placement* 30

The Part-time Work Placement module requires students to work in partnership with host organisations in the private or public sectors with an interest in educating students for the demands of the complex world of work. Students undertake a skills audit before being accepted on to the scheme and will only be considered for this module if they have an attendance record in year two of at least 80%. The outcomes from this, and the availability of appropriate placement and academic supervisors, will determine whether students can proceed with this module. Decisions on suitability will rest with the Programme Leader. Students will be involved in the tracking of employability skills and in personal development planning. The placement will require students to spend 30 full working days in the placement organisation.

*Students must opt for one of the following modules: Dissertation; Researching Contemporary Issues in Management; Part-Time Work Placement

Fashion Enterprise 15

This future-focused module enables emerging fashion graduates to identify opportunities in current and evolving markets to support their future career ambitions. In developing entrepreneurial skills, students will build upon their knowledge developed on their degree programme and with new insights will develop entrepreneurial product and service ideas, tech innovations or ways of working for their future career path. Skills such as personal branding, networking and co-operation will be at the heart of the module alongside practical workshops on creativity and pitching to create a compelling enterprise idea and personal brand which will build confidence and support future employability among University of Winchester Fashion Graduates. Students will also review and consider their potential contribution in terms of work-life balance and well-being in the context of UN Sustainable Development Goal 3.

Employee Relations 15

This module develops students’ understanding of the influences on the employee/employer relationship and the inherent power relations.  Students will have the opportunity to: examine ways in which organisations positively or negatively manage this relationship; analyse various approaches used to motivate, influence and retain employees; and gain a practical understanding of how UK employment legislation sets out the framework for sustainable workplace practices.

Fashion & Consumer Psychology 15

By integrating and understanding the fields of fashion marketing and applied psychology, this module provides students with a scientific basis by which to explain the relationship between human behaviour and fashion consumer decision-making. The module reflects the emergence of interdisciplinary teams of marketers and consumer psychologists to unpack fashion shopping behaviour, deliver meaningful consumer experiences and ultimately deliver results for the fashion sector. The module also explores the powerful influence of fashion on consumer wellbeing in line with UN SDG 3.

Project Management 15

This module provides an advanced level of knowledge in the field of Project Management. The range of perspectives in project management studies are analysed both in theory and in practice. The application of theories is enhanced through the use of case study examples in the public, private and third sectors, encompassing an analysis of project management in a range of organisational structures. Emphasis on knowledge in this area is extended further to the criticality of the project manager’s skills in managing the range of both internal and external stakeholders. As such, this module will draw and build on student’s knowledge previously acquired through responsible leadership, entrepreneurial, finance and people management modules.

Marketing Analytics 15

Whilst students may understand several areas of marketing they need to be able to measure the return on investment. The plethora of marketing data available due to digital advances means this is an increasingly complex area of management. This module aims to develop understanding by introducing students to digital marketing analytics. From the marketing objectives that drive a business, to decision making, students will learn about the variety of data sources available to them and which metrics can be useful. Through lectures, seminars and workshops, students will enhance their analytical skills and gain practical insights for academic and professional endeavours.

Optional modules
  • Value Studies - 15 credits
  • Marketing Development in a Volunteering Context - 15 credits
  • Fashion Public Relations - 15 credits

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.

2020 Course Tuition Fees

 UK/EU

International

Year 1 £9,250 £13,500
Year 2 £9,250 £13,500
Year 3 £9,250 £13,500
Total £27,750 £40,500
Optional Sandwich Year £700 £700
Total with Sandwich Year £28,450 £41,200

If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.

Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.

*The University of Winchester will charge the maximum approved tuition fee per year. 

ADDITIONAL COSTS

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:

Optional

Core Text: Multiple copies of core text are held within the library and e-books are identified where possible, however due to limited availability students are recommended to purchase a copy for their own use. It is possible for students to purchase second-hand copies. Indicative cost: £50 - £300 per year

Exhibitions: It is recommended that students attend exhibitions for which approximate cost of travel and admission is £180 in total across the three year duration of the course. Indicative cost: £180

Mandatory

Printing and Binding: We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost is £1.50-£3.

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
N570
Duration
3 years full-time; 6 years part-time
Typical offer
112-120 points
Location
On campus, Winchester