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COURSE OVERVIEW

  • Become a key instigator and shaper of the digital age that we now inhabit in an area that is still inventing itself
  • Build your portfolio with commercial work throughout your degree
  • Take advantage of cutting-edge technology such as 3D printers and virtual reality headsets in our fully equipped, Adobe-certified Digital Design Studio
  • Network with industry professionals, attend trade shows and exhibit your work at our End of Year Show
  • Complete Adobe Certified Associates courses in Illustrator, InDesign, Photoshop, Dreamweaver and Flash

There has never been a more exciting time to study an area of design and creative technology, and this programme aims to help you explore, challenge and extend your limits, enabling you to achieve the most exciting outcomes possible.

Demand for creative technologists to work on websites, apps, games and other digital media has never been higher. The craft of producing these original digital media products requires a high level of creativity, practical skill, technical proficiency and a wealth of theoretical knowledge and understanding.

Our practical Digital Media Development programme helps you develop these skills as you look at the production of digital media artefacts in a holistic way, providing a thoroughly intensive and team-based experience in which you develop a comprehensive understanding of their role within the full production process.

In our hi-tech Digital Design Studio, you learn to make the best use of a range of software packages and programming languages, and develop an ability to interpret designs, bringing your own creativity as a technologist to fit into the production process.

Our knowledgeable and friendly lecturers help you reach your creative potential as you develop prototypes and applications for client projects. And throughout this programme, there is the chance to question and enhance options for the final product.

Year 1 is based around the design and development of websites, apps, games and the principles of interactivity. You complete three four-week projects, which take you from short, sharp research and concept design through to prototypes, mirroring industry practice. You explore the principles of communication, graphic design, content, the written word, animation and the integration of digital media, through modules including Design Principles and Team Processes. Our aim is for you to develop a confidence and competence in the use of the key technologies and tools enabling you to create your digital designs.

In Year 2, you focus on production technology, developing practice in web and interactive media production, cross media and transmedia, animation and game production, and production solutions for portable media. There’s also an emphasis on working on live, client-based projects to increase your experience in this environment.

In Year 3, you continue in your specialist area and have the opportunity to study business practice within the creative digital media industry. You undertake two major projects, at least one of which is normally expected to be completed with an industry partner as a placement. You finish by showcasing your achievements in our End of Year Show, leaving with a fully interactive online portfolio of work to showcase your achievements in a dynamic way to any future employer.

Our students enjoy learning, can thrive in a team-based environment and are committed to improving their communication, writing, drawing, technical and observational abilities. Graduates work as front end and web developers, interactive media developers, software developers and Unity and Unreal Game Engine designers/developers in creative agencies. Should you wish to go it alone, our Enterprise modules equip you to start your own company as a creative technologist or entrepreneur.

Careers

Graduates work as designers within industries such as internet and interactive media creators, game design, animation, advertising and photography. Students also start their own company as a creative technologist or entrepreneur with knowledge that they are able to brand, market and promote their company through web and social media. 

Employers are interested in designers who possess more than the ability to generate ideas and technologists who have a creative approach to their work. Both must be familiar with the current trends as well as relevant technologies needed to implement those ideas; be able to model their ideas within the digital environment and be able to have a good understanding and dialogue with other people within a team who have responsibility for the technical realisation of their ideas.

94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course.

The Destinations of Leavers from Higher Education (DLHE) record collects information about what those completing university go on to do six months after graduation. The Careers Service undertakes DLHE on an annual basis through surveys and a data collection process. DLHE is designed and strictly controlled by HESA.

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Work placements

Students are encouraged to secure work placements at the end of their second year until the end of the first semester of their third year; the placements often lead to roles within their chosen companies after graduation.

Study abroad

Our BSc (Hons) Digital Media Development course provides an opportunity for you to study abroad in the United States of America.

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

Teaching, learning and assessment: 252 hours
Independent learning: 852 hours
Placement: 96 hours

*Please note these are indicative hours for the course. 

The Digital Media programmes are studio-based courses providing a working environment which mirrors industry practice whilst also affording good contact with peers and tutors doing studio based one-to-one teaching. The programme team are strongly in favour of learning by doing, so all modules are underpinned by practical project work. This not only provides you with an opportunity to practice newly-acquired skills and understanding but also an 'on task' means of assessing progress and the successful completion of modules.

Key features of the student experience are:

  • Opportunities to learn industry software, to gain certification from the major software companies such as Adobe, Apple and Autodesk.
  • Planning and exhibiting work in their own degree show 'TransMedia' to invited companies and have their own portfolio website.
  • Students are expected to attend digital media conferences/expo's such as Apps World, Eurogamer and Streaming Media to gain knowledge and experience of future technology and make important industry connections.

Location

King Alfred Campus or West Downs, University of Winchester

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

96% coursework
4% written exams
0% practical exams

Year 2 (Level 5)*:

97% coursework
3% written exams
0% practical exams

Year 3 (Level 6)*:

100% coursework
0% written exams
0% practical exams

*Please note these are indicative percentages and modes for the programme.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.

ENTRY REQUIREMENTS

2018 Entry: 96-112

A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.

International Baccalaureate: 25 points

If English is not your first language:  Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent

Course enquiries and applications

Telephone: +44 (0) 1962 827234
Send us a message

International students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0) 1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Additional requirements

Suitable applicants are required to attend interview.

Year 1 (Level 4)

Modules Credits

Interactive Media Workshops 10

Within this module students will be able to learn how to use the necessary tools and techniques for animation, video game and app development. Topics such as character and story development, game engines, online games, usability principles and solving user-centred problems, device interaction, and graphical user interface design (2D and 3D interfaces) will be covered in the use of relevant software to learn elements of game, app design and CAD/3D modelling.

Research Projects 10

In this module students will look widely across the digital media industry in order to establish an understanding of quality, style and trends within the companies and individuals working in a range of sectors. They will identify market leaders, companies whose work they like and companies whose work they consider to be poor. Students will work in teams and provide an oral presentation and a critical written report of their findings.

Project Processes 10

Within this module students will explore the management of the project life cycle from inception through development to a final outcome. There will be a focus on interpreting a client’s brief and understanding the role of marketing within the development of that brief. In addition students will develop their reflective process through the giving and receiving of feedback from tutors and peers throughout the progress of the module.

Development Projects 15

Within this module students will extend their understanding of the core technologies that are used in specific areas of the digital media industry. These will focus on interactive technologies, programming for games and specialist technologies for portable media. In addition students will explore the nature of network structures and platforms and the way in which they communicate and hold information.

Design Projects 15

Within this module students will be able to explore three specific loci of digital design and technology within the areas of interactive media, game design and design for portable media. Students will also continue to develop their own personal web site that links to the main cohort site. Their individual web site will show examples of their work and will be the first stage of the development for their digital portfolio.

Website Workshops 10

Within this module students will be able to learn how to use the necessary tools and techniques for the creation of their cohort web site and to integrate sound and the moving image into interactive web presentations. The design and build of the cohort website will help students to understand the importance of designing and developing a website that will act as a showcase for their work. The focus of this module is learning the software required for designing and creating the assets for the site.

Research Principles 10

In this module students will be introduced to the background, cultural and historical contexts that outline the development of the digital media industries in relation to other accepted co-relational media formats. Students will be asked to explore and research the crossover points between standard media forms and the ways in which these have been adapted or adopted to work in the digital media environment.

Team Processes 10

The key focus of this module deals with the principles of group processes both as learners and practitioners. Students will be explore the key theories related to the successful management and leadership of groups and apply this to their own practice through a range of workshops and team building exercises. Students will develop an understanding of their group as a key resource for learning and development. In addition students will engage with the principles of managing and planning a project from inception into research and development towards a final product.

Development Principles 15

In this module students are introduced to the key technologies and understandings associated with the programming using basic HTML, CSS and XHTML. Students will engage with self-learning materials which will show them how to use these important pieces of software. They will undertake a number of exercises that allow them to develop and demonstrate their competence with the software and be able to apply this to the creation of their own website. An emphasis is placed on the practice of digitising assets and developing content for multimedia platforms such as websites.

Design Principles 15

In this module students are introduced to the key creative elements and understandings associated with the development of design. Each possible component will be considered as a design and technical medium in its own right and looked at alongside the other possible contributing components.

Students will be introduced to the principles of researching their ideas and developing them through dialogue with other members of a creative team. This is a key component of the module and students will develop an understanding of the process of sifting and editing their creative ideas. An emphasis is placed on the practice of writing and sketching (scamps and wireframes) both as a means of presenting design proposals as well as developing content for multimedia platforms such as websites.

Year 2 (Level 5)

Modules Credits

Motion Graphics Workshop 10

Designers working in Motion Graphics deliver information and ideas across time, not in a single image. This workshop will introduce students to the various issues raised regarding the use and design of typography, images and animation to deliver information effectively and appropriately in a moving image context.

Research Practice 10

In this module students will identify (from DM2103 Research Focus) a key industry leader within the digital media industry and develop a full profile and critique of that company or individual, their core business and clients. Students will be expected to engage in primary and secondary research to formulate their presentation and written report on their case study subject.

Enterprise Principles 10

This module will introduce students to the range and structure of organisations and institutions that govern and set standards within the digital media industry. They will undertake research to explore a range of different scales and approaches to business planning, marketing and brand identity with the market led economy of the digital media industries. In addition students will develop an awareness of budgeting and analysing cost/time equations in relation to the development of project quotations.

Development Practice 30

In this module students will undertake two development projects that will allow students to be introduced to the development of different programming languages and platforms of their chosen specialist area of study. The projects will be contrasting and aimed at different target audiences so that the student develops a good sense of the end user and the technical needs of the end product. Both projects will be drawn from ‘real world’ briefs and may be led by a professional account handler, client or project manager. Alongside this project students may also work with a peer from the BA programme to fully implement one of their semester 1 designs.

2D & 3D Workshop 10

In this workshop, you will learn how to produce a stylised 2D or 3D character. This workshop assumes knowledge of the fundamentals of 3D modelling, shading, texturing and lighting in 3D modelling programme, or a vector based 2D programme. You will learn about all the stages of character production, from its design to creating a rigged model, ready to animate. Students will also learn how to create a file for 3D Printing.

Research Focus 10

Within this module students will explore the range of loci in which digital media design and technology has made an impact. They will look at these areas from both the point of view of the author and that of the audience / consumer towards making a value analysis of successful and unsuccessful approaches to the production of digital media resources.

Project Focus 10

Within this module students will explore all stages of the production process in putting an exhibition of student work together (End of Year Show). They will look further into the role of specialist roles within the production team, advanced production techniques, the generation of templates to speed up the design and production process and find techniques and strategies for testing and managing the quality of putting a display of digital products in a format for public viewing.

Development Focus 30

In this module students will undertake two development projects that will allow students to be introduced to the development of different programming languages and platforms of their chosen specialist area of study. The projects will be contrasting and aimed at different target audiences so that the student develops a good sense of the end user and the technical needs of the end product. Both projects will be drawn from ‘real world’ briefs and may be led by a professional account handler, client or project manager.

Year 3 (Level 6)

Modules Credits

Portfolio Workshop 10

A professional portfolio is a great way to showcase your best work, and highlight your involvement in challenging projects. It provides a great talking point during an interview, and gives more insight into your work than curriculum vitae alone could. This workshop will introduce students to the different types of software used for creating professional portfolios, both online and printed. 

Enterprise Focus 10

In this module students look further into the concepts, techniques and theories behind business practice both in a broad sense and within the digital media industry. The module will look at aspects of entrepreneurship in relation to the analysis of markets, client needs and risk management. As part of the module students will be required to develop a model business plan for a business or major project that will prepare them for work both within a corporate structure and as a freelance worker.

 

Negotiated Design Project 30

The undertaking of this major negotiated task will compliment and contrast with the student’s learning on their Negotiated Task 1. It may take place with an industrial partner whom the student has identified and approached to host their learning task or it may be a ‘paper project’ which allows the student to explore a project of their own choosing to a prototype level. In some instances students can be offered and ‘off the shelf’ learning task by tutors where a commission has come in that is suitable to the student’s aspirations or where a group project is needed that might be hard to locate with an industrial partner.


Students will have negotiated this task as part of the Enterprise Basics module of Level 5 and whilst it must broadly meet the learning outcomes of the module, it may have its own specific learning outcomes and will be measured against criteria agreed during the negotiating process.

Negotiated Design Placement 40

The undertaking of this major negotiated project will form the backbone to the student’s experience of Level 6 of the programme. It will normally take place with an industrial partner whom the student has identified and approached to host their learning task. Students will have negotiated this task with both tutors and their industrial partner as part of the Enterprise Principles module of Level 5 and whilst it must broadly meet the learning outcomes of the module it may well have its own specific learning outcomes and will be measured against criteria that will be agreed during the negotiating process but which must have some constituent in the areas of Design, Development, Professional Processes and Research Methods.

Major Research Project 30

In this module students will develop a fully researched, critical self-appraisal of their own practice in relation to their target area of the digital media industry. In common with their critical development throughout the programme students will be asked to look at key examples of industry practice that they have identified through primary and secondary research and to evaluate their preparedness to enter the industry as well as identifying new opportunities and trends.

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.

Course Tuition Fees 

UK/EU/Channel Islands and Isle of Man

If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

Full-time £9,250 p/a

Total Cost: £27,750 (3 years) | £28,450 (sandwich option)

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938

International Students

Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.

 

Additional Costs

As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:

Optional

Coach trips

Students have the option to attend occasional coach trips to Exhibitions in London, usually 1 per year, possibly 2. (max total of 6 for the degree). It is sometimes possible to get use of the University minibus, however students will may need to pay a deposit for this. Cost £5 per trip.

Adobe ACA Certification

Students have the option to take a full online exam in Adobe certification during their degree. They can take up to 5 different exams over the duration of their course. Cost £30 per exam.

Printed portfolio

Students have the option to purchase an Extended Professional Portfolio in the second semester of their final year. Cost £30-40.

SCHOLARSHIPS, BURSARIES AND AWARDS

We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
GW42
Duration
3 years Full-time
Typical offer
96-112 points
Location
King Alfred Campus or at West Downs, Winchester