- Become a key instigator and shaper of the digital age that we now inhabit in an area that is still inventing itself
- Build your portfolio with commercial work throughout your degree
- Take advantage of cutting-edge technology such as 3D printers and virtual reality headsets in our fully equipped, Adobe-certified Digital Design Studio
- Network with industry professionals, attend trade shows and exhibit your work at our End of Year Show
- Complete Adobe Certified Associates courses in Illustrator, InDesign, Photoshop, Dreamweaver and Flash
There has never been a more exciting time to study an area of design and creative technology, and this programme aims to help you explore, challenge and extend your limits, enabling you to achieve the most exciting outcomes possible.
Demand for creative technologists to work on websites, apps, games and other digital media has never been higher. The craft of producing these original digital media products requires a high level of creativity, practical skill, technical proficiency and a wealth of theoretical knowledge and understanding.
Our practical Digital Media Development programme helps you develop these skills as you look at the production of digital media artefacts in a holistic way, providing a thoroughly intensive and team-based experience in which you develop a comprehensive understanding of their role within the full production process.
In our hi-tech Digital Design Studio, you learn to make the best use of a range of software packages and programming languages, and develop an ability to interpret designs, bringing your own creativity as a technologist to fit into the production process.
Our knowledgeable and friendly lecturers help you reach your creative potential as you develop prototypes and applications for client projects. And throughout this programme, there is the chance to question and enhance options for the final product.
Year 1 is based around the design and development of websites, apps, games and the principles of interactivity. You complete three four-week projects, which take you from short, sharp research and concept design through to prototypes, mirroring industry practice. You explore the principles of communication, graphic design, content, the written word, animation and the integration of digital media, through modules including Design Principles and Team & Project Planning. Our aim is for you to develop a confidence and competence in the use of the key technologies and tools enabling you to create your digital designs.
In Year 2, you focus on production technology, developing practice in web and interactive media production, cross media and transmedia, animation and game production, and production solutions for portable media. There’s also an emphasis on working on live, client-based projects to increase your experience in this environment.
In Year 3, you continue in your specialist area and have the opportunity to study business practice within the creative digital media industry. You undertake two major projects, at least one of which is normally expected to be completed with an industry partner as a placement. You finish by showcasing your achievements in our End of Year Show, leaving with a fully interactive online portfolio of work to showcase your achievements in a dynamic way to any future employer.
Our students enjoy learning, can thrive in a team-based environment and are committed to improving their communication, writing, drawing, technical and observational abilities. Graduates work as front end and web developers, interactive media developers, software developers and Unity and Unreal Game Engine designers/developers in creative agencies. Should you wish to go it alone, our Enterprise modules equip you to start your own company as a creative technologist or entrepreneur.
Graduates work as designers within industries such as internet and interactive media creators, game design, animation, advertising and photography. Students also start their own company as a creative technologist or entrepreneur with knowledge that they are able to brand, market and promote their company through web and social media.
Employers are interested in designers who possess more than the ability to generate ideas and technologists who have a creative approach to their work. Both must be familiar with the current trends as well as relevant technologies needed to implement those ideas; be able to model their ideas within the digital environment and be able to have a good understanding and dialogue with other people within a team who have responsibility for the technical realisation of their ideas.
Pre-approved for a Masters
If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.
ABOUT THIS COURSE
Suitable for applicants from:
UK, EU, World
Students are encouraged to secure work placements at the end of their second year until the end of the first semester of their third year; the placements often lead to roles within their chosen companies after graduation.
Our BSc (Hons) Digital Media Development course provides an opportunity for you to study abroad in the United States of America.
For more information see our Study Abroad section.
Learning and teaching
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
Teaching, learning and assessment: 276 hours
Independent learning: 828 hours
Placement: 96 hours
*Please note these are indicative hours for the course.
The Digital Media programmes are studio-based courses providing a working environment which mirrors industry practice whilst also affording good contact with peers and tutors doing studio based one-to-one teaching. The programme team are strongly in favour of learning by doing, so all modules are underpinned by practical project work. This not only provides you with an opportunity to practice newly-acquired skills and understanding but also an 'on task' means of assessing progress and the successful completion of modules.
Key features of the student experience are:
- Opportunities to learn industry software, to gain certification from the major software companies such as Adobe, Apple and Autodesk.
- Planning and exhibiting work in their own degree show 'TransMedia' to invited companies and have their own portfolio website.
- Students are expected to attend digital media conferences/expo's such as Apps World, Eurogamer and Streaming Media to gain knowledge and experience of future technology and make important industry connections.
Taught elements of the course take place on campus in Winchester.
All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.
The University library is open seven days a week, 24 hours a day.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 1 (Level 4)*:
0% written exams
50% practical exams
Year 2 (Level 5)*:
0% written exams
45% practical exams
Year 3 (Level 6)*:
0% written exams
0% practical exams
*Please note these are indicative percentages and modes for the programme.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
2020 Entry: 96-112 points
2021 Entry: 96-112 points
A GCSE A*-C or 9-4 pass in Mathematics and English Language is required.
International Baccalaureate: 96-112 points to include a minimum of 2 Higher level IB certificates at grade 4 or above.
If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent
Course enquiries and applications
Telephone: +44 (0) 1962 827234
Send us a message
If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0) 1962 827023
Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.
Year 1 (Level 4)
In this module students are introduced to the key creative elements and understandings associated with the development of design. Each possible component will be considered as a design and technical medium in its own right and looked at alongside the other possible contributing components. Students will be introduced to the principles of researching their ideas and developing them through dialogue with other members of a creative team. This is a key component of the module and students will develop an understanding of the process of sifting, critically analysing and editing their creative ideas. An emphasis is placed on the practice of writing and sketching (scamps and wireframes) both as a means of presenting design proposals as well as developing content for multimedia platforms such as websites.
In this module students are introduced to the key technologies and understandings associated with the programming using basic HTML, CSS and XHTML. Students will engage with self-learning materials which will demonstrate how to use these important pieces of software. They will undertake a number of exercises that allow them to develop and demonstrate their competence with the software and be able to apply this to the creation of their own website. An emphasis is placed on the practice of digitising assets and developing content for multimedia platforms such as websites.
|Team & Project Planning||20|
You will explore the key theories related to the successful management and leadership of groups and apply this to your own practice through a range of workshops and team building exercises. You will develop a critical understanding of your group as a key resource for learning and development. In addition, you will engage with the principles of managing and planning a project from inception to research and development of a final product.
Within this module you will be able to explore two specific loci of digital design and technology within the areas of interactive media and design for portable media. You will also continue to develop your own personal web site. Your individual web site must show examples of your work, how ideas have been developed/taken forward and why, and perform as your professional digital portfolio.
Within this module you will extend your critical understanding of the core technologies that are used in specific areas of the digital media industry. These will focus on interactive technologies and programming for specialist technologies used for portable media. In addition you will explore the nature of network structures and platforms and the way in which they communicate and hold information.
|Team & Project Mapping||20|
You will explore the management of the project life cycle from inception through development to a final outcome. There will be a focus on interpreting a client’s brief and understanding the role of marketing within the development of that brief.
Year 2 (Level 5)
In this module you will undertake two development projects that will allow you to be introduced to the different programming languages and platforms of your chosen specialist area of study. The projects will be contrasting and aimed at different target audiences so that you develop a critical sense of the end user and the technical needs of the end product. One of the projects is client focused and worked on in teams; the second is individual project and allows students to work one brief chosen by the student from a variety of Royal Society of Arts (RSA) briefs.
|Project Research – Case Study||20|
Students will use this research module to work alongside their individual RSA Design Focus project to assess and evaluate their design in greater detail. The areas researched should cover the technologies, tools, creative and/or technical approach used in fulfilling the RSA brief, the target audience and the design process used. Students will be expected to evaluate and engage in primary and secondary research to formulate their case study report and support their ability to develop, test, iterate and refine their RSA concept.
You will undertake two development projects which allows you to be introduced to the development of different programming languages and platforms of your chosen specialist area of study. The projects will be contrasting and aimed at different target audiences so that you develop a critical sense of the end user and the technical needs of the end product.
Both projects will be drawn from ‘real world’ briefs and may be led by a professional account handler, client or project manager. One of the projects is client focused and worked on in teams; the second is an individual project and allows students to promote their work via the creation of a live social media campaign.
Within this moduleyou will explore all stages of the production process in putting an exhibition of student work together (End of Year Show). You will critically research the role of specialist skillsets within the production team, advanced production techniques, the generation of templates to speed up the design and production process and find techniques and strategies for testing and managing the quality of putting a display of digital products in a format for public viewing. This module will also introduce you to the range and structure of organisations and institutions that govern and set standards within the digital media industry. In addition, you will develop an awareness of budgeting and analysing cost/time equations in relation to the development of project quotations. You will also undertake critical research to explore a range approaches to marketing and brand value relevant to the promotion of student work.
Year 3 (Level 6)
|Major Research Project||40|
In this module you will develop a fully researched, critical self-appraisal of your own practice in relation to your target area of the design/development industry. You will be asked to look at key examples of industry practice that you have identified through primary and secondary research and to evaluate your preparedness to enter the industry as well as identifying new opportunities and trends.
|Negotiated Development Placement||30|
The undertaking of this major negotiated project work placement or client project will form the backbone to your experience of Level 6 of the programme. It will normally take place with an industrial partner whom you have identified and approached to host your learning task.
In this module you will look further into the concepts, techniques and theories behind business practice both in a broad sense and within the design industry. The module will research aspects of entrepreneurship in relation to the analysis of markets, client needs and risk management. As part of the module you will be required to develop a model business plan for a business or major project that will prepare you for work both within a corporate structure and as a freelance worker.
|Negotiated Development Final Project||30|
The undertaking of this major negotiated task will compliment and contrast with your learning on your Negotiated Task 1. It may take place with an industrial partner whom you have identified and approached to host yorr learning task or it may be a ‘paper project’ which allows you to explore a project of your own choosing to a prototype level.
|Professional Portfolio Practice||10|
A professional portfolio is a great way to showcase your best work, and highlight your involvement in challenging projects. It provides a great talking point during an interview, and gives more insight into your work than a curriculum vitae alone could. This module will introduce students to the different types of software used for creating professional portfolios, both online and printed. It will also encourage you to be critical in the selection and explanation of work chosen for the professional portfolio. How you present your portfolio and use within an interview will be explored through workshops and scenarios, and will help in presenting your work at the End of Year Exhibition ‘Transmedia’ in April and inclusion for New Designers exhibition in July.
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.
2020 Course Tuition Fees
|Optional Sandwich Year||£700||£700|
|Total with Sandwich Year||£28,450||£41,200|
If you are a UK or EU student starting your degree in September 2020, the first year will cost you £9,250*. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students.
Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £112.50 and a 15 credit module is £1,687.
*The University of Winchester will charge the maximum approved tuition fee per year.
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Printing and Binding: We are proud to offer free printing for all students to ensure that printing costs are not a potential financial barrier to student success. The University of Winchester and Winchester Student Union are champions of sustainability and therefore ask that all students consider the environment and print fairly. Students may be required to pay for the costs of dissertation binding. Indicative cost is £1.50-£3.
Students have the option to attend occasional coach trips to Exhibitions in London, usually 1 per year, possibly 2. (max total of 6 for the degree). It is sometimes possible to get use of the University minibus, however students will may need to pay a deposit for this. Indicative cost is £5 per trip.
Adobe ACA Certification
Students have the option to take a full online exam in Adobe certification during their degree. They can take up to 5 different exams over the duration of their course. Indicative cost is £30 per exam.
Students have the option to purchase an Extended Professional Portfolio in the second semester of their final year. Indicative cost is £30-40.
SCHOLARSHIPS, BURSARIES AND AWARDS
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.
Key course details
- UCAS code
- 3 years Full-time
- Typical offer
- 96-112 points
- On campus, Winchester