- Study new dimensions of digital media design, working with virtual reality and augmented reality in growing areas of gaming, architecture, heritage spaces, museums, advertising and marketing
- Take advantage of ground-breaking technology such as 3D printers, motion capture software and virtual reality headsets in our fully equipped Digital Design Studio
- Complete professional commercial work on client-based projects to build your online portfolio throughout your degree
- Work on a major design project with a real industry partner
Virtual reality is at the cutting edge of the next generation of gaming, media and advertising experiences. If you want to shape those experiences and influence that generation, this course is ideal for you.
Whether it’s bringing totally immersive gaming environments into people’s living rooms, walking clients through a virtual architectural space, or coming up with a viral 3D marketing campaign, the skills you learn on this course put you at the forefront of a new wave of innovation.
As well as a sound level of technical understanding, our practical Digital Media Design: 3D visualisation programme places an emphasis on teamwork and collaboration. Focused on industry practice and designed to develop your potential as a unique and imaginative designer, you learn the key skills to craft your own virtual reality and augmented reality 3D visuals. And with an open mind and powerful tools at your disposal there has never been a more exciting time to study this rich and interactive area of design and creative technology.
The course is based in our Adobe certified Digital Design Studio where you work on real, client-based projects throughout the degree. By the end of your final year you are fully equipped to hit the ground running as just the kind of graduate the industry is looking for.
Year 1 gives you a firm grounding in the core principles and techniques of content, communication and design, based around the development of websites, apps, VR, AR, 3D modelling and interactivity. Modules include Modelling Principles, World Building and Rendering & Animation, alongside Team & Project experience.
In Year 2, the industry focus continues with live projects for real clients including 3D modelling, animation, game design, 3D visualisations for architectural and heritage spaces, VR/AR content visuals and production solutions for specific media platforms.
In Year 3, your immersion in the industry becomes as total as being in a VR landscape. You undertake a work placement and two major design projects, one of which is with an industry partner. This provides you with a fully interactive online portfolio of work to impress future employees.
By the end of the programme you will be a highly skilled technologist, capable of receiving design ideas to develop and improve through to a finished and accomplished product.
Demand for creative technologists to work on websites, apps, games and other digital platforms has never been higher.
Graduates work as designers in areas such as online and interactive media, game design, animation, 3D Visuals, architectural visualisation, advertising, marketing and social media visuals, infographics and photography. Others start their own design companies as creative technologists and entrepreneurs.
Employers are interested in designers who possess more than the ability to generate ideas and technologists who have a creative approach to their work. Both must be familiar with the current trends as well as relevant technologies needed to implement those ideas; be able to model their ideas within the digital environment and be able to have a good understanding and dialogue with other people within a team who have responsibility for the technical realisation of their ideas.
The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2021, HESA.
Pre-approved for a Masters
If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.
ABOUT THIS COURSE
Suitable for applicants from:
UK, EU, World
Students are encouraged to secure work placements at the end of their second year until the end of the first semester of their third year; the placements often lead to roles within their chosen companies after graduation.
Coach trips: Students have the option to attend occasional coach trips to Exhibitions in London, usually 1 per year, possibly 2. (max total of 6 for the degree). It is sometimes possible to get use of the University minibus, however students will may need to pay a deposit for this. Indicative cost: £5 per trip.
Our BA (Hons) Digital Media Design: 3D Visualisation course provides an opportunity for you to study abroad in the United States of America (USA).
For more information see our Study Abroad section.
Learning and teaching
Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market.
You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.
In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team and the wide range of services available to you within the University.
Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.
Your overall workload consists of class contact hours, independent learning and assessment activity.
While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.
Year 1 (Level 4): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 2 (Level 5): Timetabled teaching and learning activity*
Teaching, learning and assessment: 288 hours
Independent learning: 912 hours
Year 3 (Level 6): Timetabled teaching and learning activity*
Teaching, learning and assessment: 276 hours
Independent learning: 828 hours
Placement: 96 hours
*Please note these are indicative hours for the course.
The Digital Media programmes are studio-based courses providing a working environment which mirrors industry practice whilst also affording good contact with peers and tutors doing studio based one-to-one teaching. The programme team are strongly in favour of learning by doing, so all modules are underpinned by practical project work. This not only provides you with an opportunity to practice newly-acquired skills and understanding but also an 'on task' means of assessing progress and the successful completion of modules.
Key features of the student experience are:
- Opportunities to learn industry software, to gain certification from the major software companies such as Adobe, Apple and Autodesk.
- Planning and exhibiting work in their own degree show 'TransMedia' to invited companies and have their own portfolio website.
- Students are expected to attend digital media conferences/expo's such as Apps World, Eurogamer and Streaming Media to gain knowledge and experience of future technology and make important industry connections.
Taught elements of the course take place on campus in Winchester.
All class based teaching takes places between 9am – 6pm, Monday to Friday during term time. Wednesday afternoons are kept free from timetabled teaching for personal study time and for sports clubs and societies to train, meet and play matches. There may be some occasional learning opportunities (for example, an evening guest lecturer or performance) that take places outside of these hours for which you will be given forewarning.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found by attending an Open Day or contacting our teaching staff.
Percentage of the course assessed by coursework
The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:
Year 1 (Level 4)*:
33% written exams
0% practical exams
Year 2 (Level 5)*:
0% written exams
17% practical exams
Year 3 (Level 6)*:
0% written exams
0% practical exams
*Please note these are indicative percentages and modes for the programme.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
2023 Entry: 96-112 UCAS tariff points
Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to:
- A-Levels: CCC-BBC from 3 A Levels or equivalent grade combinations (e.g. CCC is comparable to BCD in terms of tariff points)
- BTEC/CTEC: MMM-DMM from BTEC or Cambridge Technical (CTEC) qualifications
- International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4
- T Level: Pass (C or above on the core) in a T Level
In addition to the above, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS.
In addition to level 3 study, the following GCSE’s are required:
- GCSEs in Mathematics and English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further.
If English is not your first language, a formal English language test will most likely be required and you will need to achieve the following:
- IELTS Academic at 5.5 overall with a minimum of 5.5 in all four components (for year 1 entry)
- We also accept other English language qualifications, such as IELTS Indicator, Pearson PTE Academic, Cambridge C1 Advanced and TOEFL iBT.
If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on the UCAS website which may be of interest.
Course enquiries and applications
Telephone: +44 (0) 1962 827234
Send us a message
If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at International@winchester.ac.uk or calling +44 (0)1962 827023
Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.
Year 1 (Level 4)
This module introduces you to the key technologies and understandings associated with the programming using basic HTML, CSS and XHTML. You will engage with self-learning materials which will demonstrate how to use these important pieces of software. You will undertake a number of exercises that allow you to develop and demonstrate your competence with the software and be able to apply this to the creation of your own website. An emphasis is placed on the practice of digitising assets and developing content for multimedia platforms such as websites.
|3D Modelling Principles||20|
A 3D artist/visualiser makes use a range of different disciplines: sculpting, painting, engineering, lighting techniques, photography, architecture, physics, choreography, biology, and cinematography, to name a few. The act of observation and visual study is possibly the most important skill to be able to replicate the surrounding world. In this module students are introduced to these key 3D modelling elements and build an understanding for the different areas associated with the development of creating/designing/visualising in 3D.
Students will also be introduced to the principles of researching their ideas and developing them through dialogue with other members of a creative team. This is a key component of the module and students will develop an understanding of the process of sifting, critically analysing and editing their creative ideas. An emphasis is placed on the practice of writing and sketching both as a means of presenting design proposals as well as developing 3D models and environments.
|Team & Project Planning||20|
The key focus of this module deals with the principles of group processes both as learners and practitioners. You will be explore the key theories related to the successful management and leadership of groups and apply this to your own practice through a range of workshops and team building exercises. You will engage with the principles of managing and planning a project from inception to research and development of a final product.
|Team & Project Mapping||20|
Within this module students will explore the management of the project life cycle from inception through development to a final outcome. There will be a focus on interpreting a client’s brief and understanding the role of marketing within the development of that brief. In addition students will develop their reflective process through the giving and receiving of feedback from tutors and peers throughout the progress of the module.
Within this module students will be able to explore two specific loci of digital design and technology within the areas of interactive media and 3D environment modelling. Students will also continue to develop their own personal web site which links to the main DMD site. Their individual web site must show examples of their work, how ideas have been developed/taken forward and why, and perform as their professional digital portfolio.
|Rendering & Animation||20|
Within this module students will extend their critical understanding of the core technologies that are used in specific areas of the digital media industry. These will focus on interactive technologies and programming creating interactive environments. In addition students will explore and create objects a user may interact with, within an interactive environment.
Year 2 (Level 5)
In this module students will undertake two design projects that will allow students to be introduced to the aesthetic, user focussed and pragmatic principles of their chosen specialist area of study. The projects will be contrasting and aimed at different target audiences so that the student develops a good sense of the end user and the technical needs of the end product. One of the projects is client focused and worked on in teams; the second is an individual project and allows students to work on a brief chosen by the student from a variety of Royal Society of Arts (RSA) briefs.
|Project Research – Case Study||20|
Students will use this research module to work alongside their individual RSA Design Focus project to assess and evaluate their design in greater detail. The areas researched should cover the technologies, tools, creative and/or technical approach used in fulfilling the RSA brief, the target audience and the design process used. Students will be expected to evaluate and engage in primary and secondary research to formulate their case study report and support their ability to develop, test, iterate and refine their RSA concept.
In this module students will undertake two design projects that will allow students to be introduced to the aesthetic, user focussed and pragmatic principles of their chosen specialist area of study. The projects will be contrasting and aimed at different target audiences so that the student develops a good sense of the end user and the technical needs of the end product.
Both projects will be drawn from ‘real world’ briefs and may be led by a professional account handler, client or project manager. One of the projects is client focused and worked on in teams; the second is an individual project and allows students to promote their work via the creation of a live social media campaign.
Within this module you will explore all stages of the production process in putting an exhibition of student work together (End of Year Show). You will critically research the role of specialist skillsets within the production team, advanced production techniques, the generation of templates to speed up the design and production process and find techniques and strategies for testing and managing the quality of putting a display of digital products in a format for public viewing. This module will also introduce you to the range and structure of organisations and institutions that govern and set standards within the digital media industry. In addition you will develop an awareness of budgeting and analysing cost/time equations in relation to the development of project quotations. You will also undertake critical research to explore a range approaches to marketing and brand value relevant to the promotion of student work.
Year 3 (Level 6)
|Negotiated Design Placement||30|
The undertaking of this major negotiated work placement or client project will form the backbone to your experience of Level 6 of the programme. It will normally take place with an industrial partner whom you have identified and approached to host your learning task.
In this module you will look further into the concepts, techniques and theories behind business practice both in a broad sense and within the design industry. The module will research aspects of entrepreneurship in relation to the analysis of markets, client needs and risk management. As part of the module you will be required to develop a model business plan for a business or major project that will prepare you for work both within a corporate structure and as a freelance worker.
|Negotiated Design Project||30|
The undertaking of this major negotiated task will compliment and contrast with your learning on your Negotiated Work Placement. It may take place with an industrial partner whom you have identified and approached to host your learning task or it may be a ‘paper project’ which allows you to explore a project of your own choosing to a prototype level.
|Professional Portfolio Practice||10|
A professional portfolio is a great way to showcase your best work, and highlight your involvement in challenging projects. It provides a great talking point during an interview, and gives more insight into your work than a curriculum vitae alone could. This module will introduce students to the different types of software used for creating professional portfolios, both online and printed. It will also encourage you to be critical in the selection and explanation of work chosen for the professional portfolio. How you present your portfolio and use within an interview will be explored through workshops and scenarios, and will help in presenting your work at the End of Year Exhibition ‘Transmedia’ in April and inclusion for New Designers exhibition in July.
|Major Research Project||40|
In this module you will develop a fully researched, critical self-appraisal of your own practice in relation to your target area of the design/development industry. You will be asked to look at key examples of industry practice that you have identified through primary and secondary research and to evaluate your preparedness to enter the industry as well as identifying new opportunities and trends.
Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at www.winchester.ac.uk/termsandconditions.
The University will notify applicants of any changes made to the core modules listed above.
Progression from one level of the programme to the next is subject to meeting the University’s academic regulations.
2022 Course Tuition Fees
|UK / Channel Islands /|
Isle of Man / Republic of Ireland
|Optional Sandwich Year*||£1,385||£1,385|
|Total with Sandwich Year||£29,135||£43,685|
If you are a UK student starting your degree in September 2022, the first year will cost you £9,250**. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK students.
Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.
UK Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,935.
International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £117.50 and a 15 credit module is £1,763.
* Please note that not all courses offer an optional sandwich year. To find out whether this course offers a sandwich year, please contact the programme leader for further information.
**The University of Winchester will charge the maximum approved tuition fee per year.
As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.
There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:
Printing and Binding
The University is pleased to offer our students a printing allowance of £5 each academic year. This will print around 125 A4 (black and white) pages. If students wish to print more, printer credit can be topped up by the student. The University and Student Union are champions of sustainability and we ask all our students to consider the environmental impact before printing.
Students have the option to attend occasional coach trips to Exhibitions in London, usually 1 per year, possibly 2. (max total of 6 for the degree). It is sometimes possible to get use of the University minibus, however students will may need to pay a deposit for this. Indicative cost is £5 per trip.
Adobe ACA Certification
Students have the option to take a full online exam in Adobe certification during their degree. They can take up to 5 different exams over the duration of their course. Indicative cost is £30 per exam.
Students have the option to purchase an Extended Professional Portfolio in the second semester of their final year. Indicative cost is £30-40.
SCHOLARSHIPS, BURSARIES AND AWARDS
We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.
Key course details
- UCAS code
- 3 years full-time
- Typical offer
- 96-112 points
- On campus, Winchester