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*Subject to validation

  • Study new dimensions of digital media design, working with virtual reality and augmented reality in growing areas of gaming, architecture, heritage spaces, museums, advertising and marketing
  • Take advantage of ground-breaking technology such as 3D printers, motion capture software and virtual reality headsets in our fully equipped Digital Design Studio
  • Complete professional commercial work on client-based projects to build your online portfolio throughout your degree
  • Work on a major design project with a real industry partner

Virtual reality is at the cutting edge of the next generation of gaming, media and advertising experiences. If you want to shape those experiences and influence that generation, this course is ideal for you.

Whether it’s bringing totally immersive gaming environments into people’s living rooms, walking clients through a virtual architectural space, or coming up with a viral 3D marketing campaign, the skills you learn on this course put you at the forefront of a new wave of innovation.

As well as a sound level of technical understanding, our practical Digital Media Design: 3D visualisation programme places an emphasis on teamwork and collaboration. Focused on industry practice and designed to develop your potential as a unique and imaginative designer, you learn the key skills to craft your own virtual reality and augmented reality 3D visuals. And with an open mind and powerful tools at your disposal there has never been a more exciting time to study this rich and interactive area of design and creative technology.

The course is based in our Adobe certified Digital Design Studio where you work on real, client-based projects throughout the degree. By the end of your final year you are fully equipped to hit the ground running as just the kind of graduate the industry is looking for.

Year 1 gives you a firm grounding in the core principles and techniques of content, communication and design, based around the development of websites, apps, VR, AR, 3D modelling and interactivity. You take on three short projects evolving ideas from concept right through to prototype in a short, sharp process that mimics industry standards and gives you the confidence to fulfil a commission.

In Year 2, the industry focus continues with live projects for real clients including 3D modelling, animation, game design, 3D visualisations for architectural and heritage spaces, VR/AR content visuals and production solutions for specific media platforms.

In Year 3, your immersion in the industry becomes as total as being in a VR landscape. You undertake a work placement and two major design projects, one of which is with an industry partner. This provides you with a fully interactive online portfolio of work to impress future employees.

By the end of the programme you will be a highly skilled technologist, capable of receiving design ideas to develop and improve through to a finished and accomplished product.


Demand for creative technologists to work on websites, apps, games and other digital platforms has never been higher.

Graduates work as designers in areas such as online and interactive media, game design, animation, 3D Visuals, architectural visualisation, advertising, marketing and social media visuals, infographics and photography. Others start their own design companies as creative technologists and entrepreneurs.

Employers are interested in designers who possess more than the ability to generate ideas and technologists who have a creative approach to their work. Both must be familiar with the current trends as well as relevant technologies needed to implement those ideas; be able to model their ideas within the digital environment and be able to have a good understanding and dialogue with other people within a team who have responsibility for the technical realisation of their ideas.

94.4% of our 2015/16 graduates (first degree and other undergraduate courses) were in employment and/or further study six months after completing their course ((Destinations of Leavers from Higher Education survey).

Pre-approved for a Masters

If you study a Bachelor Honours degrees with us, you will be pre-approved to start a Masters degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Masters degree.

*Subject to Validation

'Validation' is the process by which the University approves a new programme to ensure that it provides a distinct, high-quality academic experience for students, that enables them to acquire the necessary academic knowledge, understanding, general and subject-specific skills required to pursue a graduate level career. In the unlikely event that a programme is not validated then we will do our best to find you an alternative programme within the University.


Suitable for applicants from:

UK, EU, World

Work placements

Students are encouraged to secure work placements at the end of their second year until the end of the first semester of their third year; the placements often lead to roles within their chosen companies after graduation.

Field trips

Coach trips: Students have the option to attend occasional coach trips to Exhibitions in London, usually 1 per year, possibly 2. (max total of 6 for the degree). It is sometimes possible to get use of the University minibus, however students will may need to pay a deposit for this. Cost £5 per trip.

Study abroad

Our BA (Hons) Digital Media Design: 3D Visualisation course provides an opportunity for you to study abroad in the United States of America (USA).

For more information see our Study Abroad section.

Learning and teaching

Our aim is to shape 'confident learners' by enabling you to develop the skills needed to excel in your studies here and as well as onto further studies or the employment market. 

You are taught primarily through a combination of lectures and seminars, allowing opportunities to discuss and develop your understanding of topics covered in lectures in smaller groups.

In addition to the formally scheduled contact time such as lectures and seminars etc.), you are encouraged to access academic support from staff within the course team, your personal tutor and the wide range of services available to you within the University.

Independent learning

Over the duration of your course, you will be expected to develop independent and critical learning, progressively building confidence and expertise through independent and collaborative research, problem-solving and analysis with the support of staff. You take responsibility for your own learning and are encouraged to make use of the wide range of available learning resources available.

Overall workload

Your overall workload consists of class contact hours, independent learning and assessment activity.

While your actual contact hours may depend on the optional modules you select, the following information gives an indication of how much time you will need to allocate to different activities at each level of the course.

Year 1 (Level 4): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 2 (Level 5): Timetabled teaching and learning activity*

Teaching, learning and assessment: 288 hours
Independent learning: 912 hours

Year 3 (Level 6): Timetabled teaching and learning activity*

Teaching, learning and assessment: 252 hours
Independent learning: 852 hours
Placement: 96 hours

*Please note these are indicative hours for the course.

The Digital Media programmes are studio-based courses providing a working environment which mirrors industry practice whilst also affording good contact with peers and tutors doing studio based one-to-one teaching. The programme team are strongly in favour of learning by doing, so all modules are underpinned by practical project work. This not only provides you with an opportunity to practice newly-acquired skills and understanding but also an 'on task' means of assessing progress and the successful completion of modules.

Key features of the student experience are:

  • Opportunities to learn industry software, to gain certification from the major software companies such as Adobe, Apple and Autodesk.
  • Planning and exhibiting work in their own degree show 'TransMedia' to invited companies and have their own portfolio website.
  • Students are expected to attend digital media conferences/expo's such as Apps World, Eurogamer and Streaming Media to gain knowledge and experience of future technology and make important industry connections.


King Alfred or West Downs, University of Winchester


Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found by attending an Open Day or contacting our teaching staff.

Percentage of the course assessed by coursework

The assessment balance between examination and coursework depends to some extent on the optional modules you choose. The approximate percentage of the course assessed by different assessment modes is as follows:

Year 1 (Level 4)*:

88 % coursework
4 % written exams
8 % practical exams

Year 2 (Level 5)*:

97 % coursework
3 % written exams
0 % practical exams

Year 3 (Level 6)*:

100 % coursework
0 % written exams
0 % practical exams

*Please note these are indicative percentages and modes for the programme.


We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.


2018 Entry: 96-112 points

A GCSE A*-C or 9-4 pass in English Language is required

International Baccalaureate: 25 points

If English is not your first language:  Year 1/Level 4: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.


Suitable applicants are required to attend an interview.

Course enquiries and applications

Telephone: +44 (0) 1962 827234
Send us a message

International Students

If you are living outside of the UK or Europe, you can find out more about how to join this course by emailing our International Recruitment Team at or calling +44 (0)1962 827023

Visit us

Explore our campus and find out more about studying at Winchester by coming to one of our Open Days.

Year 1 (Level 4)

Modules Credits

Scene Design
Rendering and Animation
World Building
Conceptual Sketching
3D Modelling
Interactive Media Workshops
Research Projects
Project Processes
Website Workshop
Research Principles

Year 2 (Level 5)

Modules Credits

3D Visualisation
Architectural Visualisation
Motion Graphics Workshops
Research Practice
Enterprise Principles
2D and 3D Workshops
Research Focus
Project Focus

Year 3 (Level 6)

Modules Credits

Portfolio Workshop
Enterprise Focus
Negotiated Design Project
Negotiated Design Placement
Major Research Project

Please note the modules listed are correct at the time of publishing, for full-time students entering the programme in Year 1. Optional modules are listed where applicable. Please note the University cannot guarantee the availability of all modules listed and modules may be subject to change. For further information please refer to the terms and conditions at
The University will notify applicants of any changes made to the core modules listed above.

Course Tuition Fees 

UK/EU/Channel Islands and Isle of Man

If you are a UK or EU student starting your degree in September 2018, the first year will cost you £9,250. Based on this fee level, the indicative fees for a three-year degree would be £27,750 for UK and EU students. Remember, you don't have to pay any of this upfront if you are able to get a tuition fee loan from the UK Government to cover the full cost of your fees each year. If finance is a worry for you, we are here to help. Take a look at the range of support we have on offer. This is a great investment you are making in your future, so make sure you know what is on offer to support you.

Full-time £9,250 p/a

Total Cost: £27,750 (3 years) | £28,450 (sandwich option)

UK/EU Part-Time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £77.08 and a 15 credit module is £1,156. Part-time students can take up to a maximum 90 credits per year, so the maximum fee in a given year will be the government permitted maximum fee of £6,938

International Students

Full-time £12,950** p/a
Total Cost: £38,850** (3 years) | £39,550** (sandwich option)

International part-time fees are calculated on a pro rata basis of the full-time fee for a 120 credit course. The fee for a single credit is £107.92 and a 15 credit module is £1,620. Fees for students from Vestfold University College in Norway (who receive a 10% reduction) and NLA are £11,655.



As one of our students all of your teaching and assessments are included in your tuition fees, including, lectures/guest lectures and tutorials, seminars, laboratory sessions and specialist teaching facilities. You will also have access to a wide range of student support and IT services.

There might be additional costs you may encounter whilst studying. The following highlights the mandatory and optional costs for this course:


Coach trips

Students have the option to attend occasional coach trips to Exhibitions in London, usually 1 per year, possibly 2. (max total of 6 for the degree). It is sometimes possible to get use of the University minibus, however students will may need to pay a deposit for this. Cost £5 per trip.

Adobe ACA Certification

Students have the option to take a full online exam in Adobe certification during their degree. They can take up to 5 different exams over the duration of their course. Cost £30 per exam.

Printed portfolio

Students have the option to purchase an Extended Professional Portfolio in the second semester of their final year. Cost £30-40.

Disclosure and Barring Service

A Discloure and Barring Service (DBS) clearance check is required when applicants accept their offer for a place on the course. Applicants cover the cost of this which is £44 at the time of print.


We have a variety of scholarship and bursaries available to support you financially with the cost of your course. To see if you’re eligible, please see our Scholarships and Awards.

Key course details

UCAS code
3 years full-time
Typical offer
96-112 points
King Alfred or West Downs, Winchester